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Event

Making Data Simple

2018-09-19 – 2025-12-03 Podcasts Visit website ↗

Activities tracked

48

Hosted by Al Martin, WW VP of Technical Sales at IBM, Making Data Simple cuts through the hype to reveal how data and AI reshape the modern enterprise.

Thought leaders, researchers, and innovators share firsthand lessons on leading teams, scaling analytics, and driving real-world impact—delivered in Al’s signature straightforward, witty style.

Tune in to Making Data Simple today.  From data and AI breakthroughs to leadership hacks, top experts drop actionable gems that help businesses thrive in a data-driven world. #MakingDataSimple #AI #Leadership

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It's Big Sports Season! MoneyBall is Back - How Data & AI Are Changing the Game with Nancy Hensley {Replay}

2025-01-29 Listen
podcast_episode
Nancy Hensley (IBM Hybrid Cloud) , Al Martin (IBM)

Send us a text Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained. Show Notes 04:09 What does Money Ball look like now?07:30 Mrs Chicago's personal update08:40 Fan website: The Analyst11:16 Stats Perform for the rest of us17:25 Sports tech competitors18:34 Monetizing data. $115M for NFL data! What?27:44 Broadcaster and PressboxLinkedin: https://www.linkedin.com/in/nancyhensley/ Website: https://statsperform.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

MakingDataSimple #MoneyBall #DataAnalytics #StatsPerform #SportsTech #MakingData Simple

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Beyond the Resume: How Alooba is Redefining Hiring with Tim Freestone {Replay}

2024-11-13 Listen
podcast_episode
Tim Freestone (Alooba) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Synopsis What if hiring wasn’t about flipping through endless CVs but instead focused solely on skills? In this episode of Making Data Simple, we sit down with Tim Freestone, founder of Alooba, the groundbreaking platform revolutionizing how businesses hire for analytics, data science, and engineering roles. Tim shares how Alooba eliminates bias, speeds up hiring, and ensures candidates are evaluated based on what really matters—their capabilities. From his journey as an economics teacher to leading data teams, Tim’s insights are a must-hear for anyone tackling hiring challenges in today’s competitive job market. Learn how Alooba’s data-driven approach is transforming recruitment and why the future of hiring might just leave resumes in the dust. Show Notes 4:46 – How do you go from economics teacher to head of business intelligence?7:53 – Do CV’s matter anymore?13:22 – What business problem is Alooba solving?16:05 – Do you have any data that supports your theory?19:01 – Why analytics, data science, data engineering?20:26 - What do you do that others don’t?23:50 – How does Alooba define success?25:42 – Who’s your target client base?32:40 –Is there a customer you can talk about?36:24 – What does Alooba mean?Alooba  Connect with the Team Executive Producer Kate Mayne - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming. {Replay}

2024-07-17 Listen
podcast_episode
Sam Torres (The Gray Dot Company) , Al Martin (IBM)

Send us a text Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming.   Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.   03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives  LinkedIn: linkedin.com/in/samantha-torres-seo Website: https://thegray.company,  https://legendarypodcasts.com/sam-torres/   Want to be featured as a guest on Making Data Simple? Reach out to us [email protected] and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.   Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

It's March Madness so we are revisiting a favorite topic with Nancy Hensley, founding member and advisor of Mercury/13 {Replay}

2024-03-27 Listen
podcast_episode
Nancy Hensley (IBM Hybrid Cloud) , Al Martin (IBM)

Send us a text This is one of my favorite episodes with Nancy Hensley, when she was CMO at Stats Perform.  I've got to get back to my bracket!

Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained.   Show Notes   ·      04:09 What does Money Ball look like now? ·      07:30 Mrs Chicago's personal update ·      08:40 Fan website: The Analyst ·      11:16 Stats Perform for the rest of us ·      17:25 Sports tech competitors ·      18:34 Monetizing data. $115M for NFL data! What? ·      27:44 Broadcaster and Pressbox Linkedin: https://www.linkedin.com/in/nancyhensley/   Website: https://statsperform.com/   Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.   Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies.

2024-01-24 Listen
podcast_episode
Michael Cohen (The Plus Company) , Al Martin (IBM)

Send us a text GenAI in Marketing.  Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies.  Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy.  01:15 Meeting Michael Cohen03:33 The Plus Company08:06 Traditional Approaches to Marketing12:03 The Future of Marketing17:31 Data Augmentin's Role24:46 Data Inputs26:18 The AIOS Product31:39 Algorithms34:03 2 Min Plus Pitch41:13 Aggressive Innovation Roadmaps44:44 Next Marketing Disruption46:33 For FunLinkedIn: www.linkedin.com/in/macohen1/ Website: www.macohen.net, https://pluscompany.com Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Unveiling SEO Expertise and Digital Insights with Sam Torres | Part 2

2023-10-11 Listen
podcast_episode
Sam Torres (The Gray Dot Company)

Send us a text Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company,  Gray Dot Company is a consulting firm that specializes in search engine optimization.  Sam outlines expertise in complex digital analytics and consumer insights data. 00:39 The Gray Dot Company06:44 Using Data10:18 Website Design10:18 Website Design13:08 Ethical Marketing14:53 Biggest Marketing SuprisesLinkedIn: linkedin.com/in/samantha-torres-seo Website: https://thegray.company, https://legendarypodcasts.com/sam-torres/ Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming..

2023-10-04 Listen
podcast_episode
Sam Torres (The Gray Dot Company) , Al Martin (IBM)

Send us a text Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data. 03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives LinkedIn: linkedin.com/in/samantha-torres-seo Website: https://thegray.company,  https://legendarypodcasts.com/sam-torres/

Want to be featured as a guest on Making Data Simple? Reach out to us [email protected] and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Chief Analytics Officer at Mode, Benn Stancil on Leadership, Analytics, and Gratitude {Replay}

2023-05-31 Listen
podcast_episode
Benn Stancil (ThoughtSpot) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Making Data Simple Podcast is hosted by Al Martin, VP, IBM Expert Services Delivery, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Benn Stancil, Chief Analytics Officer + Founder @ Mode. Benn is an accomplished data analyst with deep expertise in collaborative Business Intelligence and Interactive Data Science. Benn is Co-founder, President, and Chief  Analytics Officer of Mode, an award-winning SaaS company that combines the best elements of Business Intelligence (ABI), Data Science (DS) and Machine Learning (ML) to empower data teams to answer impactful questions and collaborate on analysis across a range of business functions. Under Benn’s leadership, the Mode platform has evolved to enable data teams to explore, visualize, analyze and share data in a powerful end-to-end workflow. Prior to founding Mode, Benn served in senior Analytics positions at Microsoft and Yammer, and worked as a  researcher for the International Economics Program at the Carnegie Endowment for International Peace. Benn also served as an Undergraduate Research Fellow at Wake Forest University,  where he received his B.S. in Mathematics and Economics. Benn believes in fostering a shared sense of humility and gratitude.

Show Notes 1:22 – Benn’s history7:09 – Tell us how you got to where you are today9:14 – Tell us about Mode12:08 – What is your definition of the Chief Analytics Officer?21:53 – Why do we need another BI tool?24:09 – What’s your secret sauce?27:48 – Where did the name Mode come from?28:41 – How do we use Mode?31:08 – What is you goto market strategy? 32:38 – Any client references?34:58 – “The missing piece in the modern data stack” tell us about thisMode  Email: [email protected] [email protected] Twitter: benn stancil Connect with the Team Producer Kate Brown - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Ami Gal, CEO & Co-founder at SQream. We dive deep into Big SQL analytics powered by GPUs, plus the future of compute.

2023-03-29 Listen
podcast_episode
Ami Gal (SQream) , Al Martin (IBM)

Send us a text Ami Gal, CEO & Co-founder at SQream.  We dive deep into Big SQL analytics powered by GPUs, plus the future of compute. 02:20 Meet Ami Gal04:52 What's in a name? sqream.com08:10 Problem being solved13:53 The secret sauce : data flow16:52 Software or HW for scale20:47 Secret sauce take 225:02 Hadoop, future of27:52 Hybrid cloud31:31 Go-to-market35:09 The next 5 years of compute39:18 Ok, next 20 years44:17 For funLinkedIn: linkedin.com/in/galami Website: sqream.com Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Getting Technical about the Data Center Revolution with Jonathan Friedmann, CEO of Speedata

2022-12-07 Listen
podcast_episode
Jonathan Friedmann (Speedata) , Al Martin (IBM)

Send us a text Let's get more technical on the data center revolution. The CPU cannot keep up with data growth! APUs and dedicated processors for Analytics workloads. Jonathan Friedmann, CEO & Co-Founder of Speedata, joins the podcast. 01:55 Introducing Jonathan Friedmann 10:20 What makes SpeedData 20x faster?13:29 HW acceleration is better16:21 Target client profile17:57 How to accelerate via HW22:02 APUs are the answer23;42 The evil CPU25:57 Supply chain, no problem27:33 Chips and Science Act28:50 Predicting the Future32:48 For fun?

LinkedIn: linkedin.com/in/jonathan-friedmann-8b5b99/ https://www.linkedin.com/company/speedataio/ Website: https://www.speedata.io/ Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Back to School Replay! Sales Sales Sales [Part 1] Al & Ayal Steinberg discuss data and AI, market growth, and “Switzerland”

2022-09-14 Listen
podcast_episode
Al Martin (IBM) , Ayal Steinburg (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] or for faster response, complete this form and tell us why you should be next.

Abstract Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Ayal Steinburg VP, WW Data, AI, and Automation Sales Leader Global Markets. Ayal started off in music and then in the late 1990’s shifted to retail where he learned about data and analytics. In the past 20 years Ayal has held various sales rolls during his career.  Show Notes 9:18 – Ayal’s history11:50 – Ayal talks about his portfolio 16:16 – Market expansion and reducing costs19:02 – Platform and one product21:50 – Why IBM technologies?24:20 – Why are customers moving data?27:56 – Is “Switzerland” a hard or easy sell?30:52 – What is your biggest challenge right now?IBM Connect with the Team Producer Kate Brown - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Part 2: Money Ball yet again! Nancy Hensley, Chief Marketing Officer for Stats Perform, talks sports analytics offerings, what sports use data the best, AND find out which gender is better at sports analytics. I wonder...

2022-08-31 Listen
podcast_episode
Nancy Hensley (IBM Hybrid Cloud) , Al Martin (IBM)

Send us a text Part 2: Money Ball yet again! Nancy Hensley, Chief Marketing Officer for Stats Perform, talks sports analytics offerings, what sports use data the best, AND find out which gender is better at sports analytics. I wonder...

Show Notes 00:45 Optivision06:57 Which sport gets data? The NFL? 15:48 Was Covid good or bad for business?19:16 Which gender is better at Sports Analytics??!21:45 Guess who Nancy is related to?Linkedin: https://www.linkedin.com/in/nancyhensley/ Website: https://statsperform.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained.

2022-08-24 Listen
podcast_episode
Nancy Hensley (IBM Hybrid Cloud) , Al Martin (IBM)

Send us a text Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained. Show Notes 04:09 What does Money Ball look like now?07:30 Mrs Chicago's personal update08:40 Fan website: The Analyst11:16 Stats Perform for the rest of us17:25 Sports tech competitors18:34 Monetizing data. $115M for NFL data! What?27:44 Broadcaster and PressboxLinkedin: https://www.linkedin.com/in/nancyhensley/ Website: https://statsperform.com/ Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Back to School Replay! Sales Sales Sales [Part 1] Al & Ayal Steinberg discuss data and AI, market growth, and “Switzerland”

2022-07-20 Listen
podcast_episode
Al Martin (IBM) , Ayal Steinburg (IBM)

Send us a text Hey Folks! Back to school replay here while we edit some of our recent guests.  Enjoy!

Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] or for faster response, complete this form and tell us why you should be next.

Abstract Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Ayal Steinburg VP, WW Data, AI, and Automation Sales Leader Global Markets. Ayal started off in music and then in the late 1990’s shifted to retail where he learned about data and analytics. In the past 20 years Ayal has held various sales rolls during his career.  Show Notes 9:18 – Ayal’s history11:50 – Ayal talks about his portfolio 16:16 – Market expansion and reducing costs19:02 – Platform and one product21:50 – Why IBM technologies?24:20 – Why are customers moving data?27:56 – Is “Switzerland” a hard or easy sell?30:52 – What is your biggest challenge right now?IBM Connect with the Team Producer Kate Brown - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

(Replay) Have you picked your bracket yet? Al Martin and Nancy Hensley discuss the role of Data and AI in Sports.

2022-03-16 Listen
podcast_episode
Nancy Hensley (IBM Hybrid Cloud) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Hosted by Al Martin, VP, Data and AI Expert Services and Learning at IBM, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts. This week on Making Data Simple, we have Nancy Hensley, Nancy is currently the Chief Marketing and Product Officer for Stats Perform. Nancy was the Chief Digital Officer at IBM.

Show Notes 1:37 – Nancy’s bio 3:10 - Are we talking Money Ball? 5:52 - On Base percentage 7:08 – Analyse examples  10:02 – Do you control the data? 11:24 – Out there statistics 14:12 - Can analytics go to far? 17:35 – Real time analysis 18:45 – Covid and sports 21:15 – Your role in sports betting 22:50 – What’s the most fascinating thing you’ve learned? 25:23 – What’s the future?

Website - Stats Perform Money Ball Stats Perform - Twitter  Bill James – Baseball Abstract  The Analyst     Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.    Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

[Part 2] Al and Ayal continue discussing sales, executing influence, motivating a core sales team

2022-02-02 Listen
podcast_episode
Ayal Steinberg (IBM) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Ayal Steinberg VP, WW Data, AI, and Automation Sales Leader Global Markets. Ayal started off in music and then in the late 1990’s shifted to retail where he learned about data and analytics. In the past 20 years Ayal has held various sales rolls during his career.  Show Notes 2:18 – What the new year means in sales 7:09 – How are you going to go to market in 2022? 10:36 – If we jumped to this time next year 2023, how did 2022 go? 12:36 – Does the Challenger Sale still apply today? 14:58 – How do you execute influence? 18:39 – What motivates a core sales team? 21:34 – What are your tricks and tips around shared communication? And then how do you build on that shared influence? Connect with the Team Producer Kate Mayne - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

[Part 1] Al & Ayal Steinberg discuss data and AI, market growth, and “Switzerland”

2022-01-26 Listen
podcast_episode
Al Martin (IBM) , Ayal Steinburg (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] or for faster response, complete this form and tell us why you should be next.

Abstract Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Ayal Steinburg VP, WW Data, AI, and Automation Sales Leader Global Markets. Ayal started off in music and then in the late 1990’s shifted to retail where he learned about data and analytics. In the past 20 years Ayal has held various sales rolls during his career.  Show Notes 9:18 – Ayal’s history 11:50 – Ayal talks about his portfolio  16:16 – Market expansion and reducing costs 19:02 – Platform and one product 21:50 – Why IBM technologies? 24:20 – Why are customers moving data? 27:56 – Is “Switzerland” a hard or easy sell? 30:52 – What is your biggest challenge right now? IBM Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Al and Benn Stancil discuss Mode, data, leadership and analytics

2021-12-22 Listen
podcast_episode
Benn Stancil (ThoughtSpot) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Making Data Simple Podcast is hosted by Al Martin, VP, IBM Expert Services Delivery, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Benn Stancil, Chief Analytics Officer + Founder @ Mode. Benn is an accomplished data analyst with deep expertise in collaborative Business Intelligence and Interactive Data Science. Benn is Co-founder, President, and Chief  Analytics Officer of Mode, an award-winning SaaS company that combines the best elements of Business Intelligence (ABI), Data Science (DS) and Machine Learning (ML) to empower data teams to answer impactful questions and collaborate on analysis across a range of business functions. Under Benn’s leadership, the Mode platform has evolved to enable data teams to explore, visualize, analyze and share data in a powerful end-to-end workflow. Prior to founding Mode, Benn served in senior Analytics positions at Microsoft and Yammer, and worked as a  researcher for the International Economics Program at the Carnegie Endowment for International Peace. Benn also served as an Undergraduate Research Fellow at Wake Forest University,  where he received his B.S. in Mathematics and Economics. Benn believes in fostering a shared sense of humility and gratitude.

Show Notes 1:22 – Benn’s history 7:09 – Tell us how you got to where you are today 9:14 – Tell us about Mode 12:08 – What is your definition of the Chief Analytics Officer? 21:53 – Why do we need another BI tool? 24:09 – What’s your secret sauce? 27:48 – Where did the name Mode come from? 28:41 – How do we use Mode? 31:08 – What is you goto market strategy?  32:38 – Any client references? 34:58 – “The missing piece in the modern data stack” tell us about this Mode  Email: [email protected] [email protected] Twitter: benn stancil Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Al and Douwe Maan discuss making data more accessible and recognizing your data potential

2021-12-15 Listen
podcast_episode
Douwe Maan (Meltano) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Making Data Simple Podcast is hosted by Al Martin, VP, IBM Expert Services Delivery, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Douwe Maan. Douwe is the Founder and CEO of Meltano, an open source data integration and transformation platform. He joined GitLab as employee number 10 while still in college and later became its Engineering Manager. Meltano originally began as an internal project within GitLab, but spun out as an independent startup in early 2021 while raising $4.2 million in seed funding led by GV. Today, Meltano has over 5,000 active projects every month and supports data integration connectors for almost 300 sources and destinations. Show Notes 1:30 – Douwe’s history 4:00 – What is an iPhone jail break? 8:04 – How would you describe Meltano? 10:38 – What kind of tools do you use? 12:12 – Did you start with ELT? 16:08 – Is this dev ops or data ops and what is the difference? 18:38 – What platform does Meltano use? 29:52 – What can you do that no one else can do? 32:10 – Do you have point and click analytics? 36:23 – How do you measure success? Meltano  Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Al and Nick Amabile discuss data analytics and consulting services to make better decisions

2021-11-17 Listen
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Nick Amabile (DAS42) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Making Data Simple Podcast is hosted by Al Martin, VP, IBM Expert Services Delivery, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. This week on Making Data Simple, we have Nick Amabile. Nick is the CEO is DAS42, a US data analytics consulting firm that helps companies make better decisions, faster. Founded in 2015, DAS42 is comprised of data analysts, scientists, business professionals, and engineers who provide end-to-end data services —including data strategy, tech stack integrations, application implementation, and enterprise analytics training. Nick’s philosophy is centered around the two components critical to achieving data-driven success: building an effective data analytics environment and building a data-centric company culture. Show Notes 2:15 – Nick’s history 4:22 – DAS42 8:52 – Is your brand consulting? 11:07 – What do you do different? 14:39 – What’s important about consulting? 18:25 – Is managed services cost effective? 21:18 – What still surprises you? 25:32 – What metrics do you look at? 28:11 – How has the pandemic affected you? 32:28 – Why venture capital fund? 34:49 – What are your practices today? Website:  das42 Email – [email protected] Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Al and Tim Freestone discuss Hiring for Analytics Skill and how to do this better

2021-11-10 Listen
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Tim Freestone (Alooba) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Hosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts. This week on Making Data Simple, we have Tim Freestone. Tim is the founder of Alooba. Alloba is a skills assessment platform for analytics, data science and data engineering. They help businesses identify the best candidates that apply for a role within its company. Show Notes 4:46 – How do you go from economics teacher to head of business intelligence? 7:53 – Do CV’s matter anymore? 13:22 – What business problem is Alooba solving? 16:05 – Do you have any data that supports your theory? 19:01 – Why analytics, data science, data engineering? 20:26 - What do you do that others don’t? 23:50 – How does Alooba define success? 25:42 – Who’s your target client base? 32:40 –Is there a customer you can talk about? 36:24 – What does Alooba mean? Alooba  Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

This week Al and Elo Umeh discuss Terragon, how it benefits the businesses in Africa

2021-09-08 Listen
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Al Martin (IBM) , Elo Umeh (Terragon Group)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Hosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.

This week on Making Data Simple, we have Elo Umeh, from Terragon Africa’s fastest-growing enterprise marketing technology company. Terragon uses its on-demand marketing cloud platform, attribution software, and deep analytics capability to enable thoughtful, targeted omni-channel access to 100m+ mobile-first African consumers. Elo is the Founder and CEO at Terragon Group. Elo career has spanned over 15 years where he has worked in the mobile and digital media across East and West Africa. He was part of the founding team at Mtech Communications. Elo holds a global executive MBA from IESE business of school where he graduated at the top of his class. Elo also has a Bachelor’s degree in Business Administration from Lagos State University. Show Notes 4:02 – What keeps you going? 6:15 – Lets dive into Terragon 8:40 – Who are your customers? 11:06 – Define pre-paid 14:40 – What kind of incites and security are you providing? 20:37- What kind of technology is Terragon using? 23:16 – What was it about the smart phone that made you want to go out on your own? 26:10 – Who’s your biggest competitor?  28:20 – What’s next for Terragon? 31:01 – What are the biggest mistakes entrepreneurs make? Terragon  Elo Umeh - LinkedIn

Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

[Replay] Al and Nancy Hensley discuss Data and AI and its impact on sports

2021-05-19 Listen
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Nancy Hensley (IBM Hybrid Cloud) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Hosted by Al Martin, VP, Data and AI Expert Services and Learning at IBM, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts. This week on Making Data Simple, we have Nancy Hensley, Nancy is currently the Chief Marketing and Product Officer for Stats Perform. Nancy was the Chief Digital Officer at IBM.

Show Notes 1:37 – Nancy’s bio 3:10 - Are we talking Money Ball? 5:52 - On Base percentage 7:08 – Analyse examples  10:02 – Do you control the data? 11:24 – Out there statistics 14:12 - Can analytics go to far? 17:35 – Real time analysis 18:45 – Covid and sports 21:15 – Your role in sports betting 22:50 – What’s the most fascinating thing you’ve learned? 25:23 – What’s the future?

Website - Stats Perform Money Ball Stats Perform - Twitter  Bill James – Baseball Abstract  The Analyst     Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

[Part 2] Al and Cactus Raazi discuss pricing and pricing methods

2021-04-28 Listen
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Cactus Raazi (Elefant Inc. (now part of Exos Financial)) , Al Martin (IBM)

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Abstract Hosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.

This week on Making Data Simple, we have Cactus Raazi is the founder and former CEO of Elefant Inc., now a part of Exos Financial, which focused on building smarter marketplaces through AI-powered pricing. Cactus led Elefant Inc. to success working with a brilliant team of engineers and marketplace experts focused on improving the pricing, transparency, and efficiency of the bond market. In more than thirty years in sales, Cactus has developed an acute sense of how price affects the commercial transaction (and how we get it wrong). He has a graduate degree in business analytics from NYU, and lives with his family in Salt Lake City, Utah.

Show Notes 1:50 - Where does pricing go bad? 10:00 – What pricing models work the best? 17:00 – How does goto market play into pricing? 18:53 – Personalized marketing  21:33 – If someone got a better price 22:29 – Good customer vs bad customer  Cactus Raazi - LinkedIn Cactus Raazi’s book Price

Connect with the Team Producer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.    Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

[Part 1] Al and Cactus Raazi discuss pricing and pricing methods

2021-04-21 Listen
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Cactus Raazi (Elefant Inc. (now part of Exos Financial)) , Al Martin (IBM)

Send us a text Want to be featured as a guest on Making Data Simple? Reach out to us at [[email protected]] and tell us why you should be next.

Abstract Hosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.

This week on Making Data Simple, we have Cactus Raazi is the founder and former CEO of Elefant Inc., now a part of Exos Financial, which focused on building smarter marketplaces through AI-powered pricing. Cactus led Elefant Inc. to success working with a brilliant team of engineers and marketplace experts focused on improving the pricing, transparency, and efficiency of the bond market. In more than thirty years in sales, Cactus has developed an acute sense of how price affects the commercial transaction (and how we get it wrong). He has a graduate degree in business analytics from NYU, and lives with his family in Salt Lake City, Utah.

Show Notes 5:45 – How do you make the connection and go start to Price? 9:20 – What should I be doing differently 16:25 – Topic of price 17:38  - How do you define price? 19:53 – How are prices set today? 26:27 – How do you track customers? 27:39 – Personalized pricing Cactus Raazi - LinkedIn Cactus Raazi’s book Price

Connect with the Team Producer Kate Mayne- LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.