A meetup for DBAs, data engineers, and database architects to share insights, troubleshoot issues, and exchange proven strategies for cloud database management. Explore how relational databases can drive smarter AI by enriching prompts for generation. Learn from real-world experiences and expand your professional network!

In today's competitive financial landscape, delivering exceptional customer experiences is paramount. This panel features American Family Insurance (AmFam), a leader at the forefront of leveraging Google Cloud's Data & AI solutions to transform customer interactions. Join us to discover how AmFam is redefining customer experience in financial services through the power of Google Cloud's Data & AI.

Google is transforming its marketing workflows with AI, slashing task time from weeks to minutes. This session explores the business problem and the solution: a Gemini-powered product that embeds AI-assisted content creation directly into our publishing platform replacing over 10 disparate tools. We will share some key technical considerations when working with Gemini including API design, prompt engineering versus fine-tuning, and evaluation techniques to ensure high quality output. Learn how to achieve similar results by integrating AI into your marketing ecosystem.

Platform Engineering promises to be the next evolutionary step beyond DevOps and SRE by reducing complexity and unlocking efficiency by shifting tasks down into the platform. Join us and connect with fellow experts in DevOps, SRE, and the Platform Engineering community to discuss essential new tools and principles needed for successful digital transformations in 2025. Gain valuable advice, guidance, and networking opportunities.

Designed for ISV partners, spur your path to co-sell success with Google Cloud. Gain a clear roadmap to co-sell readiness with resources designed specifically for you. Learn how to streamline onboarding to Google Cloud Marketplace, accelerate go-to-market, and access exclusive incentive programs.

Get an exclusive look at the future of AI. Join us for rapid-fire pitches from the most promising startups in Google's AI Accelerator. Gain insights into the cutting-edge technologies and groundbreaking ideas poised to transform industries.

Unlock the power of generative AI and data. Join experts from LlamaIndex and Google Cloud databases and learn how to seamlessly integrate LlamaIndex with AlloyDB and Cloud SQL for PostgreSQL, enabling your apps to reason, act on your data, and leverage the performance of Google Cloud. We’ll share real-world examples and code. Discover new possibilities for building advanced gen AI applications.

Tired of building the same old software as a service (SaaS) features? AI and data agents are revolutionizing the SaaS landscape, and developers are at the forefront of this exciting shift. Imagine building applications that can autonomously learn, adapt, and execute complex tasks, all while providing a personalized user experience. This session equips you with the knowledge and tools to build the next generation of intelligent SaaS applications. Learn how leading companies are leveraging AI agents to automate workflows, personalize user interactions, and boost operational efficiency. Discover the latest trends in agent development, best practices for building agent-first applications, and the secrets to successful implementation. And leave with practical insights and a clear roadmap for harnessing the power of agentic AI to create truly innovative SaaS products.

Managing massive deployments of accelerators for AI and high performance computing (HPC) workloads can be complex. This talk dives into running AI-optimized Google Kubernetes Engine (GKE) clusters that streamline infrastructure provisioning, workload orchestration, and ongoing operations for tens of thousands of accelerators. Learn how topology-aware scheduling, maintenance controls, and advanced networking capabilities enable ultralow latency and maximum performance by default for demanding workloads like AI pretraining, fine-tuning, inference, and HPC.

This session provides strategies for maximizing business value with generative AI. We cut through the hype and offer actionable insights for building and deploying advanced gen AI business capabilities. We'll delve into strategies that our customers use to get the most out of their AI investment, explore the essential foundations for scaling up, and share a vision for the future of business operations transformed by agentic AI.

As the number of distributed and generative AI applications grows in your organization, so will the number of APIs – presenting management and governance challenges. This session introduces API Hub, a solution for unified API management. Learn how to gain centralized observability over your APIs, use the API Hub on-ramp framework to connect to any API gateway, help developers access shared components and standards to build compliant APIs faster, and discover and manage shadow APIs.

What if closing a mortgage was faster, simpler, and more efficient than ever before? United Wholesale Mortgage (UWM), the nation's top loan originator, is making that vision a reality with Google AI. UWM is already seeing dramatic results, including a doubling of underwriter productivity in just nine months. Join us to discover how UWM is leveraging Vertex AI, Gemini Flash, and BigQuery to create a seamless experience for brokers and homebuyers and share their exciting vision for the future of home financing, including agentic AI experiences.

This session explores patterns for productionizing AI applications on Google Kubernetes Engine (GKE). Learn to leverage open source frameworks, cloud AI services, and readily available models to train, deploy, and scale with GKE. We’ll share real-world customer stories and best practices for productionizing AI solutions on GKE.

Dive into the world of serverless GPUs with Cloud Run. This talk explores how Cloud Run delivers on-demand GPUs with unprecedented flexibility and cost efficiency. Learn how you can achieve optimal performance and resource utilization with rapid autoscaling and scaling to zero. And discover how Cloud Run GPUs can help you build AI inference apps with open models, high-performance computing, graphics rendering, and much more.

Small teams often struggle to unlock the full potential of their data due to limited resources and a lack of specialized expertise. In this session, we’ll show you how BigQuery and Looker make advanced analytics accessible and easy for teams of any size. Learn how to seamlessly integrate, analyze, and visualize your data to drive data-driven decisions and achieve your business goals.

The first Google Axion virtual machine (VM), C4A, provides the best price performance for general purpose workloads in the industry, but don’t take it from us. We’ll share how Axion benchmarks for key workloads. Then, we’ll take a deeper look at leading customers using Google Axion VMs. They’ll discuss their use cases and how they architected their stack to run on Arm VMs, providing valuable tips for other customers considering a similar transition.

This session provides a comprehensive guide to building a secure and unified AI lakehouse on BigQuery with the power of open source software (OSS). We’ll explore essential components, including data ingestion, storage, and management; AI and machine learning workflows; pipeline orchestration; data governance; and operational efficiency. Learn about the newest features that support both Apache Spark and Apache Iceberg.

Join us to explore the next generation of in-car experiences. Discover how leading automakers are leveraging Automotive AI Agent and Google Cloud’s Gemini model to build cutting-edge, multimodal automotive assistants. Learn how to create unique brand experiences with customized voice assistants, complete data ownership, and personalized in-car interactions. This session will showcase the power of hybrid voice assistance and how you can unlock the potential for differentiated driver experiences through custom features and granular control.

This session explores the business drivers for ESG data in the current business climate and delves into the technical architecture of a robust ESG data management solution. Discover how to integrate AI and data agents with core enterprise systems, like SAP and Cortex, and incorporate crucial third-party ESG data from sources like ESG Book to enhance business decision-making. We will also showcase real-world examples of how to integrate Google Cloud with platforms like Watershed to build a complete ESG data ecosystem. 

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Anonymized clinical data can be leveraged to track disease outbreaks, monitor trends in chronic conditions, and identify public health risks. This data would allow for a detailed overview of the health of various communities, including tracking chronic disease trends, identifying health disparities, and highlighting areas requiring attention. Similar to a health checkup for entire populations, this information would enable public health officials to customize interventions and allocate resources more effectively.

Discover why Danfoss, a global leader in energy-efficient solutions, tackled the AI-driven demand forecasting challenge. Accurate forecasting is vital for optimizing supply chains, reducing costs, and enhancing customer satisfaction. Partnering with Google Cloud and Capgemini, Danfoss developed a system tailored to its needs. Understand the transformative impact of AI-driven demand forecasting and why solving this problem is crucial now for Danfoss to stay competitive and support global sustainability goals.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This talk delves into the difficulties of managing AI costs, emphasizing cost estimation across various model deployments (closed foundation models, non-cloud provider APIs, and local models). Key areas of focus include strategies for projecting AI spend at both the workload and enterprise level, implementing cost showback mechanisms, optimizing AI spending, and developing business plans and forecasts using ML and GenAI.

Get educated on the latest Google Cloud Marketplace platform features and upcoming capabilities designed to help partners accelerate revenue growth. Discover enhanced channel reseller and ISV private offer capabilities, strategies for product-led expansion, GTM incentives, and streamlined billing and invoicing processes. We'll also dive into exciting new solution categories, including datasets, professional services, and AI agents, to widen your offerings and reach new customers.

Breakthrough innovations are great, but are you wondering how other enterprises are using Gemini and Vertex AI? Join Google and industry experts in this session to learn how they are using Gemini and Vertex AI in production to power their workforces and workflows with AI.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.