Production-ready apps, including GenAI apps, demand robust telemetry. Explore the full lifecycle: from data generation to consumption. See how OpenTelemetry, scaled by BindPlane, delivers enterprise-grade observability within Google Cloud. Learn to centralize data, cut costs, and achieve proven customer success!

Are you a data scientist or developer using Python to build AI models and generative AI applications? Learn how BigQuery can supercharge Python data science workflows with capabilities that give you the productivity of Python and allow BigQuery to handle core processing. Offloading Python processing enables large-scale data analysis and seamless production deployments along the data-to-AI journey. Find out how Deutsche Telekom modernized their machine learning platform with a radically simplified infrastructure and increased developer productivity.

Dive deep into Google Cloud’s industry-leading approach and total transparency to incident communications through Personalized Service Health. Learn how Google leverages machine learning (ML) to provide fast and relevant insights through Personalized Service Health, so you can integrate them into your incident response, whether it’s through AIOps platforms or conventional incident management systems. Go beyond the theory and dive deep into real-world customer examples and experiences of these patterns, and hear how experts from SAP approach incident response with Personalized Service Health.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Learn how trailblazing startups use AI agents to transform operations and drive growth. Discover actionable strategies to streamline processes, boost productivity, and unlock groundbreaking solutions with AI. And gain invaluable insights directly from industry leaders.

Developers love Cloud Run. In this demo-driven talk, you’ll discover why Cloud Run offers simplicity alongside flexibility for running your code. We’ll begin with a couple of basic getting-started concepts. Then we’ll go into “How do I” scenarios that cover every feature from Virtual Private Cloud (VPC) access to startup probes. Too much info? We’ll have codelabs for you to do at your own pace.

Modern analytics and AI workloads demand a unified storage layer for structured and unstructured data. Learn how Cloud Storage simplifies building data lakes based on Apache Iceberg. We’ll discuss storage best practices and new capabilities that enable high performance and cost efficiency. We’ll also guide you through real-world examples, including Iceberg data lakes with BigQuery or third-party solutions, data preparation for AI pipelines with Dataproc and Apache Spark, and how customers have built unified analytics and AI solutions on Cloud Storage.

It's time to ditch ineffective, reactive security approaches. The unique synergy between frontline threat intelligence and AI will usher in a new era of preemptive security protection that enables organizations to operate with confidence in the AI era. In this spotlight, leaders from Google and Mandiant will share our insight into the security landscape and showcase the latest innovations you can use to make Google part of your security team. We’ll demonstrate new agentic security capabilities that can help you prevent threats, eliminate toil, and empower your talent. And you’ll hear from leaders in the public and private sector who have adopted our solutions to transform their security programs. 

Enterprise mission-critical workloads require efficient storage infrastructure that gives the right performance and capacity along with high levels of data protection. Explore Google Cloud’s data protection solutions with the advanced data protection of Google Cloud Hyperdisk and Backup and DR Service. We’ll dive into local protection, regional protection, and immutable and indelible protection for critical applications. Learn from BlackLine, a leading cloud financial software provider, about how they are protecting their business-critical application effectively.

Master the art of co-selling to unlock the full potential of your Google Cloud partnership and drive results. Learn how to craft compelling subregional & vertical plans and effectively frame your solutions to win the Google Cloud field. By sharing best practices, we can drive engagement and joint customer success.

Priceline is on a path to take their cloud network to the next level. Architects from Priceline will share their drivers, objectives and practical experience of taking a phased approach to a Northstar architecture based on Google's Cross-cloud Network. Learn how Priceline is migrating their entire network security stack to Google Cloud, evolving their VPC networking to a policy-centric model and streamlining connectivity to other Cloud Service Providers while gaining operational efficiencies, higher reliability and a favorable TCO.

Accelerate Android development in your company with the new Gemini in Android Studio Standard and Enterprise tiers. These new tiers bring together the best of Google AI coding assistance, AI capabilities for Android development, and the enterprise-readiness of Gemini Code Assist. In this session, you’ll learn about the benefits of Gemini in Android Studio and how to use the wide array of features – such as compose preview generation, transforms, chat, and more – to take your company’s Android development to the next level.

This session examines the vital role of collaboration in healthcare technology advancement and the practical deployment of AI agents. We'll showcase how partnerships between tech innovators and healthcare providers are solving critical clinical challenges. Plus, learn how enhanced search and summarization tools are streamlining workflows, boosting innovation, and improving patient care.

Go under the hood to understand how the database features of Gemini Code Assist are giving application developers exciting new superpowers. Learn how Gemini powers the industry’s leading automated database querying, smarter application code wrangling in the integrated development environment (IDE), and entirely new agentic AI application features powered by enterprise data. Learn from Google Cloud engineers, and industry experts about how these features are having an impact today. And discover the secret sauce that makes these superpowers possible.

Granting users the minimum level of access and permissions needed to perform their jobs can reduce the attack surface area of your cloud environment. Learn how Security Command Center integrates cloud infrastructure entitlement management (CIEM) to help you understand which users have access to which cloud resources, get machine learning (ML)-generated recommendations to reduce unnecessary permissions, and accelerate responses to identity-driven vulnerabilities.

Imagine never writing another detection rule, manually creating postures, or remediating common findings. These are the toilsome workflows security teams deal with today that AI promises to offload, thanks to agentic capabilities. When infused through existing tooling, agentic AI will fundamentally change how security teams work, freeing teams to focus on complex issues while reducing time to detect and respond. Join this session to learn how agentic AI is transforming the user experience and driving security outcomes for modern enterprises.

Spanner Graph provides graph database capabilities at virtually unlimited scale and allows you to seamlessly interoperate between relational and graph data models. Join this session to learn about the latest capabilities in Spanner Graph and how you can build intelligent applications with it.

Boost your productivity with Gemini Code Assist tools. This session demonstrates how to seamlessly integrate your daily tools – source code management, task management, Google Drive, and more – directly into your integrated development environment with Gemini Code Assist chat. Discover the latest Gemini Code Assist features and capabilities, learn best practices for integrating AI into your software development workflow, gain insights into modernizing legacy codebases, and learn how to improve code quality and accelerate development cycles.

Cyberattacks are escalating, with healthcare facing devastating ransomware attacks in 2024. Attackers exploit vulnerabilities to cause chaos, disrupting critical services. Effective defense requires a comprehensive approach, including technical solutions, legal preparedness, and robust incident response. This talk provides actionable insights for building resilience against evolving cyberthreats.

The telecom industry has always been critical to advancing how we communicate, work, and play, whether through creation of our mobile world or streaming through high bandwidth connectivity. In this session we will explore how communication service providers from around the globe are leveraging AI agents across their workforce, customer experience, field operations, network operations, and more.

Build transformative solutions by leveraging Google Cloud's data management and AI. Solutions like BigQuery and AI-first databases enable personalized recommendations and predictive analytics, delivering exceptional customer value. Partners will share best practices for building a successful data management organization with Google Cloud and how this has led to unlocking innovation.

Join Matt Bell, VP of Product Research at Anthropic, to discuss how startups can thoughtfully leverage foundation models like Claude on Vertex AI. Learn practical strategies for identifying high-impact AI use cases, avoiding common pitfalls, and building responsible AI-powered products. Explore insights on determining when and how to integrate foundation models, balancing immediate gains with long-term innovation, and navigating the rapidly evolving AI landscape as a startup founder or employee.

Routine tasks such as data wrangling and pipeline maintenance often inhibit data teams from doing higher-value analysis and insights-led decision-making. This session showcases how intelligent data agents in BigQuery can help automate complex data engineering tasks. You’ll learn how to use natural language prompts to streamline data engineering tasks from ingestion and transformation, such as data cleaning, formatting, and loading results into BigQuery tables that accelerate the time to build and validate data pipelines.

A virtual care concierge can provide patients with support navigating the healthcare system, including finding specialists, scheduling appointments, and comparing treatment options. This service acts as a personal healthcare assistant, offering patients convenient and accessible care options.

Learn from industry leaders how they migrated their platforms to BigQuery for business transformation. They’ll share how they simplified the migration process, unified their data for better insights from analytics and AI, and accelerated AI adoption with BigQuery and Vertex AI. Discover how they achieved real-world results, such as driving business growth, reducing costs, and improving customer experiences.