talk-data.com

Based on a typical digital customer journey Kristoffer will show where the next focus must be for Analytics - beyond the website in a multi screen, multi channel, multi success understanding of why we shop.

A series of product demonstrations to show what is latest on search; how it's fundamentally changing.

Why, when, and how to use Universal Analytics integration on your applications’ back-end servers, instead of in the users’ browser. Discuss the benefits, caveats, and paradigms for back-end tracking implementations, without Javascript.

Are you an analyst tired of dealing with the biggest problem of our industry: too much data too little action? This session will showcase different monetization methods in order help your organization to prioritize actions and will allow you to have a better internal recognition of your work.

Let's take two steps up from our dashboards, reports and normal day to day worries. Let's take a look at frameworks and optimal approaches to take when it comes to truly winning with digital.

Why tracking error messages is such a valuable technique and how to do it. We'll discuss when to use Events and when to use Virtual Pageviews, look at different ways of reporting on the data and give examples of how to use this information to take action.

While clients are consuming more and more data, crucial business insights gets lost in a sea of pixels.

Jeff demonstrates how social drive visitors to your website, how social media can be measured internally and methods for understanding how social and search impacts success... all within Google Analytics! Session attendees will gain a clear understanding of how to become a power user for social measurement.

The new Universal Analytics now includes some magics such as custom dimensions, custom metrics or server-side hit. We will see how these new features can bring new perspectives on both SEO and SEA analysis. Yes, some new features can make your life as a webmarketer way easier.

Like in 2013, Google Analytics ninja master Julien Coquet (Hub'Sales, France) will conduct a full-day training but this time, it's advanced!

The most advanced techniques for using auto event tracking along with an exploration of the pitfalls and work arounds for the common issues.

After a day full of amazing ideas here's your chance to ask Avinash anything on any topic that you care about. Bring your unique problems and challenges and ask for guidance, raise a complicated topic and request, if possible, simple solutions!

Review of change that happened between two dates in GA. Sounds easy? Understand what are the drivers to these change. Map with the action that has contributed.

When Avinash Kaushik tells your senior management they have a huge opportunity, his advice comes from extensive research into your industry, your company and your competition. Unilever took him at his word and set out to transform how they approached digital. A key component of the program was establishing new standards for collaborating and standardazing to provide transparency and drive optimization.