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The journey from setting up analytics to becoming a trusted consultant is both challenging and rewarding. In this session, you’ll learn how to transition from technical implementation to strategic advising, while navigating common career obstacles like being "overqualified" in agency roles. Practical approaches to building stronger client relationships, and making analytics an indispensable tool. Whether you’re starting your journey, refining your skills - or working with one; this talk will present something beneficial.

Forget dashboards full of metrics—real insights start with asking the right questions. In this talk, we’ll go through a journey into how curiosity and bold questioning can flip your analytics game on its head. We will explore how to stop getting stuck in the weeds and start uncovering the insights that actually matter. It’s time to ditch the boring ‘data-driven’ buzzwords and get real about the power of smart, strategic questions. Ready to refresh the way you think about analytics?

Most organisations aim to be "data-driven" but never reflect on the true purpose of why data is collected - for making better decisions. However, how do we know what a "good" decision looks like?

Ashley, Ezequiel and Matt will be your quiz masters for a fun filled night of quizzical conundrums, bragging rights, and prizes.

How can we serve hundreds of stakeholders in a global enterprise with a handful of team members without becoming a bottleneck? Let's dive deep into how we use the Adobe Experience Platform ecosystem and what else we have in our stack at DHL. The presentation will describe our own internal Universal Tracking Framework, its opinionated limitations, implementation and connection to how we develop our own Experience Platform Extensions to hide complexity for our stakeholders.

Discover how the Digital Analytics team at Itaú, the largest private bank in Latin America, built a high-quality, unified, and standardized tagging ecosystem that simplified data collection, ensured consistent data quality across various measurement tools, and created a comprehensive, customer-centric data strategy across over 10 apps, thousands of developers, and hundreds of business operations.

As data analysts, we love to sink our teeth into building machine learning models. But for our clients, number crunching is only appealing if it improves their bottom line. A question we often hear from stakeholders is, "so what?"

With the proliferation of SaaS ELT tools many organizations don't realize that Google BigQuery offers many ways to ingest data from different platforms for free. This presentation will walk through the most important native export and data transfer mechanisms and will show how data from these platforms can be integrated to enable a comprehensive view on digital marketing efforts for an organization. Various use cases will be presented as well to generate tangible insights from this integrated data that help increase the bottom line.