Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Using Google AI stack, Tech Mahindra has developed AgentX program and has built reliable AI Agents to deliver industry best ROI. Our "Aether" architecture combines Gemini models with industry orchestration and integration approaches that work in real enterprise settings. We will walk through how we've tackled the tough problems - keeping agents reliable, managing knowledge effectively, and controlling those frustrating hallucinations in complex workflows, resulting in boosting productivity and improving experiences across the board.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

As brands drive towards personalization and global outreach, it puts immense pressure on marketing operations. Learn how Publicis Sapient is leveraging Google Cloud’s Gen AI technologies to optimize our clients’ marketing operations and deliver growth through hyper personalization and efficient content creation. We will share a demo of how Retailers and Consumer Products companies can manage their full marketing ecosystem using Google Gen AI stack, including Gemini, Imagen and Vertex AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Up to 90% of organizations are building across cloud environments, from edge to to multiple clouds - and the scale and speed of AI is putting pressure on these architectures. In this spotlight discover how organizations are leveraging decades of our infrastructure expertise to build secure, sovereign AI solutions. Also, learn how industry leaders are using the latest advances in networking, storage, and distributed cloud solutions to accelerate AI solution deployment anywhere.

Want to control the output of your AI agents? This session explores essential Agent Ops practices, including metrics-driven development, large language model (LLM) evaluation with retrieval-augmented generation (RAG) and function calling, debugging with Cloud Trace, and learning from human feedback. Learn how to optimize agent performance and drive better business outcomes.

In this session, we’ll bust AI myths and showcase how easy it can be to implement AI solutions. Learn how Google Cloud’s generative AI solutions help small IT teams automate customer service tasks, personalize interactions, and improve overall efficiency. Learn from current Google Cloud partners and customers about how they approach building agents to empower growth and supercharge experiences for their customers.

Money laundering affects financial institutions and governments around the world. Join this session to explore the lessons learned in deploying a large-scale AI solution for anti-money laundering in retail and commercial banking. And learn about the challenges, triumphs, and best practices in harnessing the power of AI to combat financial crime.

Unlock the full potential of your data with the power of AI. This session explores how Google Cloud’s latest advancements in AI are transforming business intelligence, empowering you to gain deeper insights, make faster decisions, and drive innovation. We’ll dive into trusted insights with BigQuery and AI, the power of the Looker semantic layer, and how Google Cloud’s AI-powered business intelligence (BI) solutions can help you transform your data into actionable intelligence and drive business success.

AI is revolutionizing how we communicate, and now it's empowering individuals with non-standard speech patterns to find their voice. In this session, discover how recent breakthroughs in AI allow us to personalize speech recognition and create a more accessible world for everyone. We'll explore the power of open-source models and community collaboration to accelerate progress and witness a compelling demonstration of an app that enhances autonomy for those with unique speech needs.

Want to run AI workloads that are both performant and sustainable? Join L’Oreal and Google Cloud as they reveal how L’Oreal leverages Google Cloud’s powerful suite of tools to gain unprecedented insights into the cost, performance, and carbon footprint of their AI models. This session showcases how L’Oreal measures, reports, and reduces their environmental impact on Google Cloud, offering practical strategies and actionable takeaways for anyone looking to optimize their cloud efficiency and environmental responsibility.

Is your business ready to embrace the software as a service (SaaS) revolution? Discover how Google Cloud can fast-track your SaaS journey. This session reveals how Google Cloud empowers you to scale your SaaS offerings, reduce time to market, and deliver exceptional customer experiences using a comprehensive toolbox with per-tenant controls, feature rollout management, and insightful monitoring. You’ll also learn from Avathon’s success story: how they leveraged these capabilities to conquer the complexities of SaaS management, automate tenant onboarding, and centralize operations.

Learn how AI is driving breakthroughs in biotech, from drug discovery to personalized medicine. Explore inspiring success stories from trailblazing biotech founders leveraging AI to accelerate research, improve diagnostics, and develop innovative treatments.

Join us to learn how Ocado Retail and Rentokil Initial are transforming their workflows with Gemini in Google Workspace. They'll share their journeys, including evaluation criteria, rollout strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.are transforming their workflows with Google Workspace with Gemini. They'll share their journeys, including evaluation criteria, roll-out strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.

Gemini 2.0, the latest foundational model released by Google DeepMind, offers improved performance, real-time interactions support, text-to-image and text-to-audio generations, Google Search grounding, and reasoning – all under a unified SDK that allows you to flawlessly navigate from the Gemini API to Vertex AI. In this talk, you’ll learn about the newest Gemini 2.0 capabilities, how to accelerate your prototyping, and guidelines to deploy your solutions from a single API to more complex pipelines.

Lloyds Banking Group and TCS share their insights on the adoption of enterprise AI, while leveraging the power of cloud computing. Discover the key imperatives, risks, strategies, and challenges in scaling AI and navigating the future through this interactive discussion.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session dives into the world of on-demand Apache Spark on Google Cloud. We explore its native integration with BigQuery, its new capabilities and the benefits of using Spark for AI and machine learning (ML) workloads. We’ll discuss why Spark is a good choice for large-scale data processing, distributed training, and distributed inferencing. We’ll learn from Trivago about how they leveraged the Spark and BigQuery together to simplify their AI and ML workflows.

Join senior cloud and AI leaders from PwC and Google Cloud as they share their insights on the power of AI in shaping enterprises in the agentic AI era. Discover how agentic AI can be harnessed across industries to enhance decision-making, streamline operations, and unlock new growth opportunities. Learn about the essential strategies and organizational shifts needed to successfully scale AI from pilot to production in 2025, and uncover key trends and best practices that will drive impactful and differentiated value creation.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Software engineering has become increasingly complex, with an ever-expanding set of patterns, frameworks, and runtimes. But help is here! AI is revolutionizing the developer workflow, and Google Cloud is reimagining the journey from idea to production. This keynote features demos that showcase how AI can streamline software engineering,  empowering you to build important apps, services, and agents faster than ever.

Discover how Elastic Cloud Serverless and Google Vertex AI empower the creation of AI-driven search applications with effortless scalability. This session explores Elastic's intuitive serverless architecture and dynamic scaling, integrating with Google Vertex AI to create world class search experiences. Learn how this powerful partnership simplifies deployments and accelerates innovation for modern search, observability, and security workloads.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.