Learn how Google Cloud and Rakuten have developed a joint solution to transform edge computing without disrupting existing investments. We will share the product integration and engineering successes as we embarked on in this journey. We will also discuss a customer use case integrating cloud-native storage with GDC Edge to meet the needs of stateful applications across a distributed organization. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Join experts from Box, Typeface, Glean, CitiBank, and Securiti AI for actionable tips to effectively implement AI-powered apps across your enterprise. We'll discuss real use cases, implementation best practices, and how to measure returns on investment — whether that's in marketing, financial services, HR, or beyond.

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Experience the future of travel with Alaska Airlines and Google Cloud Consulting. This session showcases the development of a personalized travel search experience using advanced AI techniques. Learn about the creation of hyper-personalized recommendations that engage customers early and foster loyalty through innovative, AI-generated content. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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Discover how approachable and versatile building custom generative AI solutions for Google Workspace can be with Google Apps Script. In this session, we‘ll explore how developers are creating innovative integrations between Gemini‘s powerful large language models and Google Workspace. Get real-world examples of how AI can enhance Google Workspace functionality, and learn about the potential of custom solutions to address unique needs. Get ready to be inspired – the evolution of leveraging AI within Google Workspace is just beginning.

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Legacy third-party cookie-based approaches are crumbling, leaving advertisers scrambling for a future-proof solution. But fear not: This session explores the potential of Google Cloud's Confidential Space, a cutting-edge technology that unlocks privacy-preserving adtech solutions, supports Privacy Sandbox and paves the way for a thriving advertising ecosystem. You’ll learn tons of real-world examples from leading adtech companies.

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There are many cloud-based migration services for enterprise applications, but not all get you priority boarding. Join this session to: - Know how the largest enterprises optimally run Microsoft and Linux workloads on Google Cloud - Uncover how the world's largest enterprises effectively run on Google Cloud - Learn how to use custom machine types and sole-tenant nodes to optimize the performance and costs for your environment - Get the latest product releases, including Workload Manager for SQL Server and managed OpenShift, and more

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Web3 is garnering ever more attention by having a disruptive impact on games around the world. This past year, we’ve seen web3 ecosystems like Sequence, Polygon, Solana, and Aptos build and incubate their own game studios, while others have been partnering with game studios - from indie to AAA - to integrate web3 primitives into games and set the stage for a new generation of titles to delight players. This panel will explore what’s new, and what’s not so new about games as they relate to web3, and how companies leveraging this technology attract new players, create novel experiences, and unlock rewarding monetization models.

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This session will take a technical look across Google Cloud's operational databases portfolio and a deeper dive into the key patterns and scenarios mapping to each database. We’ll provide you with prescriptive guidance on choosing databases for workload migrations and what selection criteria to factor in to your decision making.

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This session explores how agencies are using Google Cloud to unlock critical data insights. These insights streamline operations and improve mission outcomes. You'll learn how these agencies are planning the responsible adoption of AI to further accelerate these gains. Discover how Google Cloud empowers agencies to better serve their communities, respond with faster services, and ultimately fulfill their missions with ever-increasing impact.

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The application of generative AI is revolutionizing conversational customer engagements across multiple touchpoints. In this session, learn about the innovative work at UberEats, showcasing how gen AI can enhance end-user experiences and drive personalization. The session will cover utilization of large language models to reimagine food ordering and addressing conversational shopping challenges in real time using search grounding, fine-tuning, and distillation.

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Reduce IT overhead and drive innovation with Database Service for Google Distributed Cloud Hosted. Focus on strategic application development by automating time-consuming tasks. Leverage PostgreSQL, Oracle, and the cutting-edge performance and AI capabilities of AlloyDB Omni for a competitive edge.

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Default service accounts provide the flexibility to get started, but often have excess permissions when used in production. How do we find a balance between ease of use for developers and the security demands in production environments? This session covers the common pitfalls that can occur with default service accounts, how to move beyond default service accounts and use custom IAM roles to follow the principle of least privilege, and how to automate alerts to balance the needs of developers and security teams.

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The emergence of foundation models and generative AI has introduced a new era for building AI systems. Selecting the right model from a range of architectures and sizes, curating data, engineering optimal prompts, tuning models for specific tasks, grounding model outputs in real-world data, optimizing hardware – these are just a few of the novel challenges that large models introduce. Delve into the fundamental tenets of MLOps, the necessary adaptations required for generative AI, and capabilities within Vertex AI to support this new workflow.

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Productivity suites that store corporate email and documents such as Google Workspace are an obvious target for cyberattacks. In this session, we’ll demonstrate how to detect, respond, and best secure your Google Workspace environment using the Google’s Chronicle Security Operations platform. Get in on this session if you’re a security professional who is serious about taking Google Workspace security to the next level.

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Accessing mission-critical data in a nonintrusive fashion will be critical for enabling operational analytics, and with the evolution of generative AI, enterprises are building RAG-based gen AI applications that require access to operational data. Datastream is a simple, serverless data-streaming platform that organizes the ingesting, processing, and analyzing operational data to support AI/ML and RAG apps. Experts from RocketMoney and Intuit Mailchimp will share how they’re using Datastream to solve for Operational Analytics and beyond.

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Join this interactive session to unravel the perceived complexities of cloud migration. Witness how Google Migration Center streamlines the transition to the cloud, making it more accessible and manageable than ever. This talk will provide a comprehensive overview of the tool’s capabilities, asset discovery, assessment, planning, and execution. The session will cover migrations from colo, private or public clouds to GCP and will demystify the trickier problems. Gain practical knowledge for an efficient and cost-effective migration journey.

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Learn why Virgin Voyages chose to migrate all on-premise legacy workloads onto Google Cloud, including applications sitting on another cloud platform. We’ll discuss the Google Cloud Infrastructure built by Capgemini to migrate all applications and workloads resulting in reduced business costs, lower on-premise infrastructure costs, and no disbursement costs for multiple cloud providers. Understand why moving to Google Cloud was the right option for Virgin Voyages and how they are positioned for future growth.

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Inclusion and belonging are keys to managing effective, happy and productive teams, but how do you stick to those values when the world is in crisis? Or when some of your team members are on the opposite sides of geopolitical or social issues? Leading by example and fostering inclusion is probably harder than ever now. Join this session to learn from my experience as an Israeli people-leader, managing distributed technical teams in EMEA for more than eight years at Google.

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Have to migrate your applications in a hurry? With Google Cloud NetApp Volumes, you can rapidly migrate critical applications to Google Cloud without refactoring. Find out how you can optimize costs by scaling compute and storage independently. Plus get built-in data protection to meet your compliance needs. Hear why enterprise customers choose Google Cloud NetApp Volumes for their mission-critical applications. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Discover how Mercado Libre and Grupo Boticario utilize gen AI to transform their respective industries, enhancing product and content discovery. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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