Join Google Cloud and Quantiphi for a workshop on how to build and deploy powerful conversational AI agents using the Customer Engagement Suite with Google AI. Learn best practices and leave with actionable strategies to improve your customer experience.

Traditional infrastructure-centric monitoring provides a limited view of your applications. This session explores the benefits of shifting to an application-centric approach, enabling you to proactively identify performance bottlenecks, optimize resource utilization, and reduce costs. Learn how Google Cloud’s out-of-band (OOB) application-centric observability tools like App Hub, distributed tracing, application-specific signals such as logs and metrics, and service level objective (SLO) monitoring, can help you achieve optimal performance and cost efficiency for your cloud-first applications.

The wealth gap remains a persistent challenge, but generative AI offers new tools to address this complex issue. In this fireside chat, Kevin Cohee, CEO of OneUnited Bank, will share his vision for leveraging GenAI to create economic opportunity for underserved communities. Learn how OneUnited Bank's partnership with Google Cloud is driving personalized financial education and wealth management solutions, paving the way for a more equitable future.

Scams and phishing attacks are skyrocketing all around the world, and safeguarding your users and brand reputation requires proactive and intelligent solutions. In this session, we’ll delve into Google Cloud’s Web Risk, a powerful service that leverages AI and machine learning (ML) to protect users against unsafe websites. Learn how Web Risk scans over 10 billion URLs daily, identifying phishing sites, malware downloads, and other threats with over 99.99% accuracy.

Embark on a journey to enhance your Oracle applications by migrating and modernizing them on Google Cloud. This session delves into real-world customer success stories and showcases the latest advancements. Discover best practices for seamless migrations and explore how Google Cloud optimizes performance and scalability for your Oracle applications. Uncover valuable insights from your Oracle databases and app-powered integrations with Google advanced AI, analytics, and monitoring tools.

Join us for an exciting session where experts from Salesforce and Google will discuss their innovative partnership aimed at transforming customer engagement. This collaboration focuses on integrating Salesforce Service Cloud with the Google Customer Engagement Suite to help organizations solve problems faster, improve customer satisfaction, and drive revenue with AI. Discover how Service Cloud, leveraging Google's technology, is building AI-powered contact centers to drive customer success by combining the strengths of humans and agents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Organizations with strict data residency requirements often struggle to leverage AI and the latest in cloud innovations on-premises. Learn how to architect gen AI optimized applications for success using LLMs, cloud infrastructure, and data on-premises without compromising on data sovereignty, security, or latency in this technical deep dive session.

Unlock the full potential of your mission-critical workloads on Google Cloud. Discover how our platform is purpose-built for Microsoft, Oracle, OpenShift, and more, enabling you to optimize total cost of ownership (TCO) and accelerate modernization. Learn firsthand from customers who have successfully transformed their businesses by bringing their workloads to Google Cloud.

Simplify blockchain development with generative AI on Google Cloud. In this interactive session, you’ll learn how Gemini AI helps generate queries for BigQuery blockchain datasets and analyzes real-time blockchain data. See how Blockscope is using Gemini to conduct forensic analysis of blockchain data. Live demos will show you how to supercharge your Web3 projects, whether you're a blockchain veteran or just starting out.

In this hands-on lab, you'll explore the power of BigQuery Machine Learning with remote models like Gemini Pro to analyze customer reviews. Learn to extract keywords, assess sentiment, and generate insightful reports using SQL queries. Discover how to integrate Gemini Pro Vision to summarize and extract keywords from review images. By the end, you’ll gain skills in setting up Cloud resources, creating datasets, and prompting Gemini models to drive actionable insights and automated responses to customer feedback.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Get a guided, hands-on experience with Google Cloud’s flagship cloud security solution. Learn how to detect cloud misconfigurations, find active threats, and use Security Command Center’s virtual red teaming to identify high-risk toxic combinations and attack paths that expose high-value cloud resources. Then see how to take action on security issues with built-in response capabilities. Learn why Security Command Center is the best security solution for Google Cloud environments.

Despite the robustness of a retailer's order management system, external factors can disrupt both employee and customer experiences. Cognizant tackled the Must-Arrive-By-Date (MABD) challenge, crucial for ensuring timely shipments. Their OMS Gen AI solution features an intelligent assistant that predicts PO delays and recommends actions to guarantee on-time arrivals. This innovation delights store associates and customers alike, ensuring shelves remain stocked even under extreme weather conditions.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Experience what a real cyberattack is like in ThreatSpace, a digital training ground on Google Cloud. While the Mandiant red team tries to break into your system, the Mandiant incident response team guides you through the investigation. Use Google Security Operations and Threat Intelligence tools to uncover how the attackers got in and what they’ve done. Extra points if you can catch the bad guys!

Need precise data extraction from your documents?  This hands-on lab teaches you to build custom document extractors with Document AI Workbench. Learn to create, train, and evaluate a model tailored to your specific document types and achieve higher processing accuracy.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Learn how Salesforce and Google are partnering to deliver new features to customers through Agentforce, powered by Google AI. Speakers will discuss the upcoming availability of Gemini within Agentforce, giving customers flexibility in choosing models to drive Agents and Actions. They will also cover new capabilities within Agentforce, powered by Google services, which provide improved natural conversational experiences and real-time integration with Google Maps, Travel, and Weather.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Get equipped with the knowledge and resources to effectively position Google Cloud Security offerings within the market and build a thriving service-oriented business. Learn how to leverage Google Cloud's cutting-edge security solutions that seamlessly integrate with Google Cloud Platform (GCP) and Google Cloud Workspace (GWS) to differentiate your offerings and win in the market. Walk away with a clear understanding of the latest trends in security, strategies for building a thriving pratice.

Enterprise Architects are essential for successful cloud innovation. This session explores the evolving role of Enterprise Architecture and how to leverage Google Cloud.

Key Takeaways:
- Understand the changing role of Enterprise Architecture in a cloud-centric environment
- Learn strategic frameworks for aligning cloud adoption with business objectives
- Explore key considerations for hybrid and multi-cloud strategies
- Gain insights from real-world case studies of large-scale Google Cloud migrations

This talk will discuss how to efficiently set up and deploy Google Cloud TPUs for training AI and LLM workloads. Using scripts and existing tools to automate the process, you'll learn how to quickly build a fully functional TPU training environment. Additionally, the session offers insights on optimizing your cloud environment for maximum training efficiency, accelerating your AI and LLM initiatives.

Don't let Gen AI pitfalls derail your enterprise's success. We explore common challenges that hinder implementation, including prioritization paralysis, the seductive "proof-of-concept" trap, managing unpredictable outputs and model hallucinations, and keeping pace with rapid innovation. We highlight strategies to mitigate these risks, emphasizing the crucial role of your unique data in achieving competitive advantage. Increase your chances of achieving meaningful gen AI success by learning how to navigate these obstacles.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

eBPF has revolutionized Kubernetes networking. Cilium, the leading eBPF-based container networking interface (CNI), is now emerging as a standard on major cloud providers like Google Kubernetes Engine (GKE). It provides superior scalability, security, and observability compared to traditional CNIs. eBPF also powers Hubble for network & security insights and Tetragon for runtime security enforcement. Find out how to leverage these tools to get the most out of your GKE cluster.