The Google Cloud VC AMA Series will host a special live edition from NEXT 25. In this interactive “ask me anything” session, you’ll hear directly from an investor about the trends shaping their investment decisions, then connect with a successful founder from their portfolio for insights into fundraising and product development.

Unlock the full potential of your Google Cloud investment. Learn how Shopify strategically uses committed use discounts (CUDs) to optimize their cloud costs. This session reveals practical techniques to proactively manage CUDs and minimize wasted spend. We’ll also show you how to integrate discounting into Google Cloud’s pricing calculator to help engineering teams make accurate, efficient cost estimates for projects.

In a world where speed and innovation are paramount, bolting on security after deployment is no longer an option. In this Spotlight, experts from Palo Alto Networks and Google Cloud will dive into the future of AI security through practical experiences faced by customers to address today and tomorrow's most pressing challenges in AI adoption—Shadow AI, data governance complexities, and the evolving threat landscape to AI applications. Discover how a Secure by Design approach, with security embedded across AI initiatives from inception, ensures resilience, scalability, and trust. Don't miss this opportunity to gain actionable insights for accelerating your AI journey securely.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us for an exciting session where experts from Salesforce and Google will discuss their innovative partnership aimed at transforming customer engagement. This collaboration focuses on integrating Salesforce Service Cloud with the Google Customer Engagement Suite to help organizations solve problems faster, improve customer satisfaction, and drive revenue with AI. Discover how Service Cloud, leveraging Google's technology, is building AI-powered contact centers to drive customer success by combining the strengths of humans and agents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This talk will demonstrate how the SAP user community can use Looker/Explore Assistant Chatbot to explore data insights into SAP ERP data stored on Google Cloud's BigQuery using natural language prompts. We will discuss the challenge of accessing and analyzing SAP data - ETL, Complex Data Model, introduction to Generative AI and Large Language Models (LLMs), and Looker Explore Assistant and Chatbot This presentation will illustrate how SAP users can leverage Looker and Explore Assistant Chatbot to gain insights into their SAP ERP data residing on Google Cloud's BigQuery, using natural language prompts. We will address common challenges in accessing and analyzing SAP data, such as ETL processes and complex data models. Additionally, we will provide an introduction to Generative AI and Large Language Models (LLMs), as well as an overview of Looker Explore Assistant and Chatbot's capabilities.

From AI-powered automation to resilient supply chains, quantum is driving the next era of intelligent manufacturing. Join TCS in this interactive session as they share insights on meeting fluctuating demands, solving complex optimization problems, accelerating R&D, enhancing real-time logistics, and enabling defect-free production at unprecedented speed with the power of quantum.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Shape the future of any industry with Google Cloud. This session will discuss Google Cloud's industry approach and overall strategy. We'll dive into different verticals and focus on and how our teams align to ensure partner and customer success. Hear from a fellow partner on how we jointly worked to bring a new solution to market and the Google Cloud resources and tools they leveraged for success. 

AI is transforming industries, but its success hinges on one critical factor: high-quality, abundant data. From ingestion to consumption and modernization to validation, multiple AI agents work together to manage the data life cycle to have good data quality. Yet, as data growth slows down, lets understand how can we fuel growth with synthetic data. We’ll discuss where we are now, what comes next, and how to connect every dot in data modernization and migration.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

In this hands-on lab, you'll learn how to build a powerful business intelligence (BI) dashboard using Looker Studio and BigQuery. Discover how to upload and query data, create reports datasets, and run scheduled queries to uncover valuable insights from large service usage logs. With your dashboard, you'll gain the ability to identify trends, optimize operations, and make data-driven decisions to improve efficiency and service quality.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

In this hands-on lab, you'll explore the power of Kubernetes and learn how to orchestrate cloud applications with ease. Using Google Kubernetes Engine, you’ll provision a fully managed Kubernetes cluster and deploy Docker containers using kubectl. Break down a monolithic application into microservices using Kubernetes Deployments and Services, and gain insights into the latest innovations in resource efficiency, developer productivity, and automated operations. By the end, you'll be ready to streamline application management in any environment.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

This hands-on lab equips you with the practical skills to build and deploy a real-world AI-powered chat application leveraging the Gemini LLM APIs. You'll learn to containerize your application using Cloud Build, deploy it seamlessly to Cloud Run, and explore how to interact with the Gemini LLM to generate insightful responses. This hands-on experience will provide you with a solid foundation for developing engaging and interactive conversational applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Google Cloud’s Contact Center as a Service (CCaaS) solution has powerful capabilities to modernize and transform contact centers. Learn about the unique features, including co-browse for visual agent assistance and multimodal interactions for seamless customer journeys across channels like voice, chat, and email. The session will also cover integrated quality management (QM) and workforce management (WFM) tools for optimizing agent performance and scheduling, and a robust security architecture featuring VPC Service Controls.

Learn how Firebase App Hosting simplifies deploying and managing Next.js and Angular web apps on Google Cloud infrastructure. With seamless GitHub integration, global scalability, and built-in observability, App Hosting is designed for production-ready deployments. In this session, you’ll watch live demos and explore streamlined workflows to elevate your web app deployment process.

New AI workloads in the enterprise can create new and novel security exposures. In this session, you’ll learn directly from our Mandiant team about what they are seeing in this new AI-driven world. And we’ll share how Google Cloud AI protection capabilities can help protect your workloads against the most sophisticated threats. We’ll guide you through how you can protect your data, models, applications, and infrastructure throughout the AI life cycle.

Join us to learn how to design and deploy mission-critical applications on Google Cloud, with a focus on reliability. We’ll cover common deployment architectures for traditional enterprise and AI and machine learning apps, Google Cloud product capabilities to improve reliability, and best practices for high availability and disaster recovery. And a Google Cloud customer will share their journey of running mission-critical applications on Google Cloud, including key lessons learned and how those connect back to Google Cloud architectural guidance and best practices.

The explosive growth of artificial intelligence demands a paradigm shift in how we build and power its infrastructure. Join Urs Hölzle, Google Fellow, and Parthasarathy Ranganathan, VP, Engineering Fellow at Google Cloud, for a fireside chat exploring the critical intersection of intelligent infrastructure and sustainable energy.

They will delve into the challenges and opportunities of scaling AI, from the hardware powering massive models to the energy sources that fuel them. Discover how innovative approaches to infrastructure design and energy efficiency are shaping the future of AI, 25 years of cloud infrastructure design at Google, and what is coming for the next 25 years.

Are you an Amazon Web Services (AWS) developer exploring Google Cloud for the first time, or looking to deepen your multi-cloud skills? Join us for a whirlwind tour exploring the ins and outs of Google Cloud, from resource and access management, to networking and SDKs. We’ll cover Google Cloud’s framework for hyperscaler migrations. Then, we will demonstrate migrating an AWS application to Google Kubernetes Engine (GKE) and Cloud SQL, including Database Migration Service (DMS), GKE cluster creation, container image migration, and CI/CD. You'll leave with a core understanding of how Google Cloud works, key similarities and differences with AWS, and resources to get started.