Join us for the Partner Summit Keynote as we chart the course for shared success in 2025 and beyond. Discover how Google Cloud is empowering partners with new programs, resources, and initiatives designed to drive customer value and unlock exponential growth.

Increased productivity and efficiency are baseline expectations. AI must drive business transformation by going beyond the bottom-line to reshape customer experiences, streamline operations, and achieve strategic goals. Join Dialpad’s Natala Menezes, VP of Product Marketing and Randstad's Ryan Henry, Director of Infrastructure Services for a conversation about how Randstad gets real ROI with smarter processes. 

This Session is hosted by a Google Cloud Next Sponsor.
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We live in a different era – one where developers need access to larger tools, data and code need to be more secure, and ultimately still more work needs to get done. Learn about methods on Google Cloud to leverage remote development effectively for all your software development needs, from Day 1 to production. You’ll experience Cloud Shell in action, how Cloud Workstations powers your AI development needs, and container and developer tools that make deployment simple. Power to the devs.

Having difficulty translating desired outcomes into optimal cloud architecture for your apps? Join the session to learn about Application Design Center and its integration with Gemini Cloud Assist. We will showcase how it helps platform engineers and application architects translate ideas into deployable applications with unprecedented speed and simplicity. Explore with us its intuitive interface for designing, customizing, and deploying applications on Google Cloud with AI assistance, and leave with practical skills and tips for your next project.

Cox’s growth goals hinge on customer acquisition and retention to expand its market reach. Traditional customer service models, limited by inefficiencies and reactive support, hinder scalability. Next-generation customer service innovations – powered by AI, automation, and data-driven insights – enable proactive engagement, hyper-personalization, and seamless omnichannel experiences. Innovative strategies unlock new revenue streams, improve customer lifetime value, and enhance operational agility, turning every customer interaction into a growth opportunity.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here..

Incidents occur across time and topology. Customers using multiple GCP services spend hours troubleshooting. Learn about Gemini Cloud Assist Investigations, which provides the full range of troubleshooting and support, including structured workflows, signal analysis, and ability to recommend solutions across your applications, services and workloads, as well as its components such as compute, networking, storage, databases and data processing pipelines. With Gemini Cloud Assist Investigations, you can understand your environmental data patterns better, perform root cause analysis on your applications faster, and improve efficiency with warm handoffs between Gemini Cloud Assist and Google Support.

Cloud infrastructure's scale makes backup challenging. Traditional methods, relying on manual tagging and costly snapshots, fall short. Eon, a next-gen backup platform, provides autonomous cloud backup posture management with instant data access. Join this session to learn how Eon continuously maps and classifies resources across multi-cloud environments, applying backup policies based on requirements—no tagging needed! See how Eon's globally searchable backups enable instant restoration without full restores, finally making backups useful.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover the power of Google Cloud’s fully managed, horizontally scalable relational database service—Cloud Spanner. In this hands-on lab, you'll gain practical experience in performing essential administrative tasks within a Cloud Spanner instance. Learn how to create instances and databases, design tables, insert and modify data, and leverage the Google Cloud CLI and automation tools for efficient management.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Datalakes and lakehouses are becoming more popular for storing sensitive data. This session will explore the challenges of implementing effective de-identification and potential Google Cloud based solutions.

Data de-identification is complex due to the diversity, scale, and variety of formats. Ensuring compliance and maintaining data utility are key challenges. Careful evaluation of techniques like tokenization and masking is essential, along with robust monitoring and auditing.

This talk explores IAM Deny's ability to enforce security at scale, drawing from hands-on experience with major enterprise customers. Learn to craft effective Deny policies, manage exceptions, and integrate Org Policies for a multi-layered security approach. Master the Policy Troubleshooter to efficiently resolve access issues. Move beyond simple "allow" rules, embrace the power of least privilege, and transform your Google Cloud security posture with IAM Deny.

Learn how to speed up popular data science libraries such as pandas and scikit-learn by up to 50x in Google Colab using pre-installed NVIDIA RAPIDS Python libraries. Boost both speed and scale for your workflows by simply selecting a GPU runtime in Colab – no code changes required. In addition, Gemini helps Colab users incorporate GPUs and generate pandas code from simple natural language prompts.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

CNAPP has always been about protecting cloud applications, and with the rise in automation and AI-scaled attacks, incidents in the cloud are unfolding faster than ever. AI-powered Cloud Detection and Response (CDR) has emerged to help teams stop cloud attacks faster than ever. Join us to learn how Palo Alto Networks is transforming security operations with a unified platform built on a single agent for cloud and endpoint security,offering best in class runtime protection.Detect, investigate, and shut down cloud attacks faster with Precision AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Boost your visibility in the field with the new Co-Sell and Services registration process. This session provides a step-by-step preview of new registrations for specific scenarios and, we'll share which registrations to use to best work with Google Cloud sales. These strategic insights will unlock new revenue streams for you and your customers.

In this hands-on lab, you'll explore the power of Kubernetes and learn how to orchestrate cloud applications with ease. Using Google Kubernetes Engine, you’ll provision a fully managed Kubernetes cluster and deploy Docker containers using kubectl. Break down a monolithic application into microservices using Kubernetes Deployments and Services, and gain insights into the latest innovations in resource efficiency, developer productivity, and automated operations. By the end, you'll be ready to streamline application management in any environment.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Experience what a real cyberattack is like in ThreatSpace, a digital training ground on Google Cloud. While the Mandiant red team tries to break into your system, the Mandiant incident response team guides you through the investigation. Use Google Security Operations and Threat Intelligence tools to uncover how the attackers got in and what they’ve done. Extra points if you can catch the bad guys!

This session showcases an end-to-end generative AI application on Google Cloud. We’ll demonstrate how to use Gemini 2.0 Flash to analyze user-uploaded images, extract features, and generate descriptions stored in AlloyDB. Then we’ll show you how to fine-tune Gemini 2.0 Flash with BigQuery and generate outfit recommendations with AlloyDB low-latency querying. Finally, we’ll use the output from Gemini 2.0 Flash and Imagen 3 to create visuals of the outfits and deploy the entire solution on Cloud Run.

In this session, we'll explore best practices for developing next-gen Agentic apps powered by Gen AI for consumer goods brand innovation teams. Learn about the technical architecture, essential frameworks, and tools for scalable solutions. Discover strategies for intuitive user interactions and review real-world case studies. Join us to gain valuable insights and practical strategies for creating innovative and impactful Agentic apps.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

McKinsey estimates that AI could add over $4 trillion of value annually, yet only 1 percent of companies consider themselves AI-mature despite widespread investment. Join us to learn where the highest-value opportunities for agentic AI are and how to overcome barriers to scale. Hear how McKinsey is innovating with industry leaders to build agentic AI-enabled solutions that drive sustainable growth, operational excellence, and productivity.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.