Discover groundbreaking AI innovations in our breakout session featuring experts from Cognizant, Google, Northumbrian Water, and Stena AB. Learn how AI models are revolutionizing the approach to addressing business challenges and environmental concerns. Examples will cover solutions to detect water health using satellite imagery and AI agents transforming the shipping industry's contract decisions to reduce idle time. Join us for an insightful discussion on how these cutting-edge advancements in AI technology are providing a competitive edge.

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Experience a live demo of Google Cloud’s approach to mainframe modernization using generative AI. This demo will showcase the modernization life cycle, from initial assessment to code rewrite to risk mitigation. We’ll illustrate how our agentic approach streamlines the modernization process, reducing time, budget, and resource requirements. And we’ll demonstrate how to minimize the risk of modernizing business-critical applications through testing and by enabling parallel execution of both original and modernized applications with Dual Run.

Join us to learn how Avery Dennison and Mercer International are transforming their workflows with Google Workspace with Gemini. They'll share their journeys, including evaluation criteria, roll-out strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.

Whilst GenAI has brought conversational experiences to the forefront, the next generation of web interfaces will demand more than just chat interactions. Instead, delivering highly personalized experiences requires a powerful blend of search, dynamic multimodal visual elements, and conversational interactions. In this session, discover how Valtech, the experience innovation company, is leveraging Vertex AI Agent Builder and Gemini with React to redefine experiences on the web.

This Session is hosted by a Google Cloud Next Sponsor.
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Is your team ready for the future of cloud? Discover how Google Cloud is equipping partners with the cutting-edge expertise needed to capitalize on the rapidly evolving generative AI landscape. You’ll learn about these transformative programs, learning paths, as well as targeted journeys for Vertex AI, generative AI Agent Builder, Gemini, and Customer Engagement Suite. Whether your just starting your gen AI journey, or are ready to tackle advanced implementations, we have just the training for you.

This talk delves into the evolving data architectures that will drive the next generation of AI applications, exploring how Generative AI is transforming our interaction with data. We will examine the challenges and opportunities presented by constructing data systems that can support the distinctive requirements of GenAI, and envision the future of data architecture in a world where AI is omnipresent, we will work backward from real usecase together with Intesa bank team on how they are reinventing the risk management with Data and AI.

Join us to learn how Globe Telecom and Banesco USA are transforming their workflows with Google Workspace with Gemini. They'll share their journeys, including evaluation criteria, roll-out strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.

The telecommunications industry is undergoing a significant transformation in customer engagement, driven by the capabilities of Generative AI. This talk explores how Google Cloud's Gen AI tools can be leveraged to develop advanced conversational bots, enabling telcos to reimagine their customer interactions. We will delve into the technical architecture and implementation of these solutions, focusing on how they can significantly improve issue resolution efficiency and increase containment rates for both voice and chat channels. This session will showcase how to build intelligent, scalable, and personalized customer experiences, highlighting the business value of Gen AI in optimizing service and support operations within the telecommunications sector

As brands drive towards personalization and global outreach, it puts immense pressure on marketing operations. Learn how Publicis Sapient is leveraging Google Cloud’s Gen AI technologies to optimize our clients’ marketing operations and deliver growth through hyper personalization and efficient content creation. We will share a demo of how Retailers and Consumer Products companies can manage their full marketing ecosystem using Google Gen AI stack, including Gemini, Imagen and Vertex AI.

This Session is hosted by a Google Cloud Next Sponsor.
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In this session, we’ll bust AI myths and showcase how easy it can be to implement AI solutions. Learn how Google Cloud’s generative AI solutions help small IT teams automate customer service tasks, personalize interactions, and improve overall efficiency. Learn from current Google Cloud partners and customers about how they approach building agents to empower growth and supercharge experiences for their customers.

Join us to learn how Ocado Retail and Rentokil Initial are transforming their workflows with Gemini in Google Workspace. They'll share their journeys, including evaluation criteria, rollout strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.are transforming their workflows with Google Workspace with Gemini. They'll share their journeys, including evaluation criteria, roll-out strategies, and the impact of generative AI on productivity and employee satisfaction. Gain valuable insights into successful AI adoption and learn how to leverage these powerful tools within your own organization.

This talk provides an in-depth look at the core principles for developing effective and dependable Generative AI (GenAI) agents. We will begin by exploring fundamental LLM Ops best practices, such as caching and latency-aware design. We will then delve into techniques for optimizing agent performance, including reranking, session management, and advanced prompt engineering. Additionally, the session will cover critical aspects of GenAI development like Reinforcement Learning from Human Feedback (RLHF), Supervised Fine-tuning (SFT), and robust evaluation methods. Attendees will leave with a comprehensive understanding of the architectural considerations essential for constructing high-performing and reliable GenAI agents.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

Deliver, protect, and scale immersive web, media, generative AI and API experiences with the Google Cloud global frontend as part of our Cross-Cloud Network for backend infrastructure running in any cloud or on-premises. Learn about new innovations providing consistent global performance to improve user experience; advanced protection to help stop DDoS, web, API, and gen AI attacks; scalable traffic control for traffic spikes and scale; edge programmability to allow customizations and integrations; and automation to enable end-to-end deployment automation.

Discover how organizations are transforming into AI-applied companies. Explore strategies for optimizing, improving, and innovating GCP operations. Learn from a holistic approach to integrating GenAI, ML, and DataOps and the capabilities enabled for GCP strategy. Explore enhancements in serverless tech, automation, and security. Don't miss out on this opportunity to be inspired and informed.

This Session is hosted by a Google Cloud Next Sponsor.
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This session demonstrates how BigQuery ML connects all your data to cutting-edge AI using familiar SQL. Learn practical steps to build, train, and deploy machine learning (ML) models for predictive analytics directly in BigQuery while minimizing complexity and data movement. Discover ways to perform tasks such as sentiment analysis, audio transcription, and document classification with the latest models from Gemini, Claude, Llama, and others directly in BigQuery without the need for advanced Python or specialized ML skills.

Unlock the true potential of your enterprise data with AI agents that transcend chat. This panel explores how leading companies build production-ready AI agents that deliver real-world impact. We’ll examine Google Cloud, MongoDB, Elastic, and open source tools, including generative AI and large language model (LLM) optimization with efficient data handling. Learn practical approaches and build the next wave of AI solutions.

The size and volume of internet-based attacks continues to grow exponentially. From DDoS, bad bots, and fraud to data exfiltration and infrastructure vulnerabilities to new generative AI-specific attacks, having strong defense in depth for your internet-facing workloads is critical to keep services running and protect sensitive data. Come learn about the latest innovations from Google Cloud’s Cross-Cloud Network to protect workloads hosted in any cloud, on-premises, or colocation facility. Updates will cover Google Cloud Armor, reCAPTCHA Enterprise, Model Armor, and Apigee.

Companies in the fiercely competitive gaming landscape face constant pressure to create engaging and ever-evolving player experiences. Generative AI can help game developers craft more dynamic, personalized gameplay while reducing time to market. Major game studios are leveraging Google Cloud’s cutting-edge AI capabilities to create immersive player experiences, personalized chatbots, dynamic character interactions, and user-generated content. We’ll show you how you can use Google Kubernetes Engine to easily integrate gen AI with game servers.

This session dives into the practical application of generative AI and Google Cloud tools for transforming computer science education. Discover how educators can integrate these technologies into core computer science courses to equip future developers with the in-demand skills needed for an AI-driven future. We'll explore the Google Tech Exchange curriculum, a model for bridging the gap between academia and industry through hands-on experience with cutting-edge AI and cloud technologies.