The most advanced techniques for using auto event tracking along with an exploration of the pitfalls and work arounds for the common issues.

Phil's AdWords-algo emulator v2 and get andvanced PPC data into GA via GTM.

In this session, by Colleen Tyler, GM, Global Partner Marketing & GTM at Microsoft, and Shane Edmonds, Chief Product & Technology Officer at Structured, you’ll get a first look at the next generation of partner marketing technology—built to strip away the friction and put growth back at the center of your program. Think drag-and-drop ease, smarter insights, and the ability to engage the long tail without sacrificing the human touch.