Maximize your GTM impact by leveraging Google Cloud's market momentum. Discover key industry trends, high-growth solutions, and proven sales plays designed to win more deals. Access exclusive resources, essential assets, training, and strategies for effective collaboration with Google Cloud sellers to maximize customer impact and drive your revenue. This is your roadmap to winning together.

Discover how AI is transforming customer behavior in buying & using enterprise software, and what that means for Technology Partnerships. ISV partners are deepening their engagement with Google Cloud through advisory teams built to suppport partner success, managing co-opetition, and AI powered ISV solutions. Walk away with a playbook built by Google Cloud leaders and partners about engaging with an AI-first go-to-market model and generating Google originated opportunities.

Welcome the new era of American innovation in the public sector, driven by gen AI. This session will cover new GTM strategies to expand business, build customer loyalty, and understand co-selling. Learn how to utilize US Public Sector Deal Registration Discount, Partner Development Sprints, and the Rapid Innovation Team, all designed to accelerate partner success.

I like to joke that I’m an expert on imposter syndrome—mostly because I’ve felt it in every aspect of my life. As a GA/GTM professional and, especially, as a guitarist in pit orchestras for musicals, I’ve spent plenty of time wondering if I belong. But those experiences have also taught me some ways to navigate self-doubt. In this talk, I’ll share stories, lessons, and a few laughs about finding confidence when you feel like a fraud. Who knows? Maybe being an imposter isn’t such a bad thing after all.

Send us a text Megan Gallagher outlines the case for Agentic AI from the seat of GTM Account Director at Maven AGI.  "We are living in times where we're still underneath this construct that things are going to be deterministic and that there are certain decision trees that are followed." "What we have to acknowledge in this new world is that these agents are generative and predictive in nature."

AgenticAI #FutureOfAI #MakingDataSimple

01:30 All Great Podcasts start with Drinks05:27 Maven AGI 09:13 Smaller Models! 10:50 Why Maven AGI12:04 The Secret Sauce or Use Case15:13 Typical Client Persona 20:31 Using Enterprise Data 26:19 But AGI, Really?30:12 Assistant or Person?39:06 What's Next?40:28 My Thoughts on Getting Started?46:30 The AI Example49:30 The Maven AGI Pitch53:23 LearningLinkedin: linkedin.com/in/megfgallagher Website: https://mavenagi.com Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

The convergence of Generative and Analytical AI is revolutionizing the software industry, presenting unprecedented opportunities for innovation. This session offers best practices and guidance to maximize your AI product’s success: product strategy, considerations for your technology choices, GTM, and pricing. Get an actionable plan to build and monetize your AI software.

To learn more, please check out these resources: * https://aka.ms/Ignite24Plan-AccelerateGenerativeAI * https://aka.msPartnerTraining * https://aka.ms/PartnerAzureAISalesKit * https://www.microsoft.com/en-us/isv * https://aka.ms/PartnerGTMResources * https://aka.ms/SellWithMicrosoft

𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: * Nanditha Ram * Alois Reitbauer * Dave Uppal

𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: This is one of many sessions from the Microsoft Ignite 2024 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

BRK136 | English (US) | AI

MSIgnite

Send us a text Phillip Swan is a dynamic, forward-thinking leader renowned for turning complex challenges into strategic opportunities. As Chief Product and go-tomarket (GTM) Officer at The AI Solution Group, Phillip blends customercentric go-to-market strategies with cutting-edge product development, leadership, and partnerships.  01:19 Meet Phillip Swan03:33 Wind River Systems07:30 Responsible AI Solutions08:25 3 Key Areas : Manufacturing, Financial, Pharma10:22 AI on Quicksand11:30 AGI in 6 Months.  Seriously?13:08 The Definition of AGI 14:32 A Responsible AI Culture19:51 Is Regulation the Catalyst?21:57 AI Change Management24:24 Phillip and the AI Group25:33 AI Solution Group29:16 Achieving Responsible AI30:36 Clean Data36:16 What Scares the Responsible AI Guy39:36 Shadow AI40:54 A SummaryLinkedin: linkedin.com/in/phillip-swan Website: https://www.theaisolutiongroup.ai/ Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

LeadershipInTech

FutureOfAI

GoToMarketStrategies

CustomerCentricity

ProductInnovation

StrategicGrowth

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Today, we’re joined by Joseph Ruscio, General Partner at Heavybit Industries, the leading investor in developer-first startups. We talk about:  The most efficient go to market approachWhy developer velocity is the single most important thingGiving humans superpowers, not replacing themWhy it’s laughable to claim generative AI will replace nearly all developersHelping technologists build go-to-market plans & why, even though they think salespeople are icky, they must employ a lot of them

You've just invested in licenses for your favorite analytics tool, but now what? In this session, Laura Gent Felker, GTM Analytics Lead at MongoDB, Tiffany Perkins-Munn, Managing Director & Head of Data & Analytics at JPMC and Omar Khawaja, CDAO & Global Head Data & Analytics at Givaudan will explore best practices when it comes to scaling analytics adoption within the wider organization. They will discuss how to approach change management when it comes to driving analytics adoption, the role of data leaders in driving a culture change around analytics tooling, and a lot more. 

We’ve heard so much about the value and capabilities of generative AI over the past year, and we’ve all become accustomed to the chat interfaces of our preferred models. One of the main concerns many of us have had has been privacy. Is OpenAI keeping the data and information I give to ChatGPT secure? One of the touted solutions to this problem is running LLMs locally on your own machine, but with the hardware cost that comes with it, running LLMs locally has not been possible for many of us. That might now be starting to change. Nuri Canyaka is VP of AI Marketing at Intel. Prior to Intel, Nuri spent 16 years at Microsoft, starting out as a Technical Evangelist, and leaving the organization as the Senior Director of Product Marketing. He ran the GTM team that helped generate adoption of GPT in Microsoft Azure products. La Tiffaney Santucci is Intel’s AI Marketing Director, specializing in their Edge and Client products. La Tiffaney has spent over a decade at Intel, focussing on partnerships with Dell, Google Amazon and Microsoft.  In the episode, Richie, Nuri and La Tiffaney explore AI’s impact on marketing analytics, the adoptions of AI in the enterprise, how AI is being integrated into existing products, the workflow for implementing AI into business processes and the challenges that come with it, the importance of edge AI for instant decision-making in uses-cases like self-driving cars, the emergence of AI engineering as a distinct field of work, the democratization of AI, what the state of AGI might look like in the near future and much more.  About the AI and the Modern Data Stack DataFramed Series This week we’re releasing 4 episodes focused on how AI is changing the modern data stack and the analytics profession at large. The modern data stack is often an ambiguous and all-encompassing term, so we intentionally wanted to cover the impact of AI on the modern data stack from different angles. Here’s what you can expect: Why the Future of AI in Data will be Weird with Benn Stancil, CTO at Mode & Field CTO at ThoughtSpot — Covering how AI will change analytics workflows and tools How Databricks is Transforming Data Warehousing and AI with Ari Kaplan, Head Evangelist & Robin Sutara, Field CTO at Databricks — Covering Databricks, data intelligence and how AI tools are changing data democratizationAdding AI to the Data Warehouse with Sridhar Ramaswamy, CEO at Snowflake — Covering Snowflake and its uses, how generative AI is changing the attitudes of leaders towards data, and how to improve your data managementAccelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel — Covering AI’s impact on marketing analytics, how AI is being integrated into existing products, and the democratization of AI Links Mentioned in the Show: Intel OpenVINO™ toolkitIntel Developer Clouds for Accelerated ComputingAWS Re:Invent[Course] Implementing AI Solutions in BusinessRelated Episode: Intel CTO Steve Orrin on How Governments Can Navigate the Data & AI RevolutionSign up to a href="https://www.datacamp.com/radar-analytics-edition"...

Send us a text ChatGPT and great businesses leveraging the capability...  Meet Sam Tucker the CEO of VegCatalyst. Vegan businesses and animal rights, Sam is living his values. 03:12 Meet Sam Tucker08:35 Investor Pitch11:33 GTM & Use Case14:21 The Technology16:11 Secret Sauce 16:48 ChatGPT24:30 Competitors?25:36 VegCatalyst Current Status 27:05 Is ChatGPT all that?LinkedIn: linkedin.com/in/sam-tucker-vegan Website: vegancreativecompass.com/, https://vegcatalyst.com/ Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text ChatGPT and great businesses leveraging the capability...  Meet Sam Tucker the CEO of VegCatalyst. Vegan businesses and animal rights, Sam is living his values. 03:12 Meet Sam Tucker08:35 Investor Pitch11:33 GTM & Use Case14:21 The Technology16:11 Secret Sauce 16:48 ChatGPT24:30 Competitors?25:36 VegCatalyst Current Status 27:05 Is ChatGPT all that?LinkedIn: linkedin.com/in/sam-tucker-vegan Website: vegancreativecompass.com/, https://vegcatalyst.com/ Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Our new economic reality is sending data teams into uncharted territory for justifying tools and technology—especially those with traditionally nebulous ROI. Does this make data teams a cost center? In this talk, Chetan Sharma (Eppo) will share clear steps to calculating ROI by comparing traditional data actions without clear revenue return (bespoke dashboards, ad-hoc data pulls), against things like data-supported product development testing, operations execution, and GTM planning.

Check the slides here: https://docs.google.com/presentation/d/1NLC3Kvv8aNlestCqh8VjyFE6weLr0zzbWjh6Qb9mL5Q/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.

Overview of GTM and some upcoming beta features, followed by Q&A with the product team.

FINALLY! It's a show all about Google Tag Manager! Oh. Wait. What's that? We had Simo Ahava on the show and actually covered a different topic entirely? WHAT NINNYHEAD APPROVED THAT DECISION?! Well, what's done is done. With 'nary a trigger or a container referenced, but plenty of wisecracks about scrum masters and backlogs and "definitions of 'done,'" we once again managed to coast a bit over the one-hour mark. And, frankly, we're pretty pleased with the chat we had. You'll just have to go to Simo's blog if your jonesing for a GTM fix. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

If you're in the U.S., happy election day! In the spirit of the mayhem and controversy that the political process brings, we're tackling a topic that is every bit as controversial: tag management. Does Adobe DTM gratuitously delete emails? Has GTM been perpetually unaware of when it is around a hot mic? What does Tealium have against coffee?! Is Signal broadcasting dog whistles to marketers about the glorious data they can collect and manage? What about Ensighten's sordid past where the CEO was spotted in public (at eMetrics) sporting a periwig? To discuss all of this (or...actual content), Josh West from Analytics Demystified joins us for a discussion that is depressingly civil and uncontentious. Many linkable things were referenced in this episode: Josh's Industry War starting blog post (from 2013), Adobe Dynamic Tag Management (DTM), Google Tag Manager (GTM), Signal, Tealium, Ensighten, Ghostery, Observepoint, Hub'scan, the Data Governance Episode of the Digital Analytics Power Hour (Episode #012),  PhoneGap, Floodlight / Doubleclick / DFA, In the Year 2000 (Conan O'Brien), Bird Law, Adobe Experience Manager (AEM), Webtrends Streams, data management platforms (DMP), the Personalization Episode of the Digital Analytics Power Hour with Matt Gershoff (Episode #031), josh.analyticsdemystified.com, and Tagtician.

How to track and evaluate on site user behaviour with site search and custom dimensions (GA + GTM). Implementation procedures, planning, reporting logic and outcomes included - mostly focusing on the travel industry.

It is my mission to spread the gospel of tag management, to make tag management useful for all stakeholders. Google Tag Manager is a tool for Digital Marketers, however, it's mostly seen as a "play thing" for (so-called) hardcore developers. This is unfair and undemocratic and devalues the product. In the interests of openness and inclusion I will demonstrate a range of areas where GTM fails and how it can be fixed. With a live demonstration of a simple to use tool you will see how Digital Marketers can quickly and easily achieve a comfortable level of GTM literacy eliminating common pitfalls and issues. You will all get more value from Google Tag Manager using this free tool.

Phil will explain his journey into the world of advanced stealth tracking that started in 2008. He'll cover the recent developments in DoNotTrack and Device signiture tracking, and the impending War on privacy in 2014.