Protect what matters most to customers: the cloud, AI platforms, and business-critical applications. Discover how Microsoft Defender for Cloud provides a unified, intelligent solution for safeguarding workloads across multi-cloud and hybrid environments, enabling you to confidently deliver security at the speed of innovation. We'll show you how to position secure migration strategies to customers and use GTM resources and partner incentives to increase engagement.

Step into the future of security operations! Unlock insights and actionable guidance for partners ready to amplify their security practice and grow their revenue streams through the Modern SecOps with Unified Platform solution play. Learn how to capitalize on cutting-edge tools like the new Microsoft Sentinel data lake & Microsoft Sentinel graph to transform threat detection, response, and investigation. Explore GTM resources & incentives to drive impactful customer engagements at every stage.

AI is revolutionizing how work gets done, and you as a partner play a critical role in helping customers improve productivity and transform business processes with AI solutions. Join this session to learn about how to develop a comprehensive GTM strategy that enables you to successfully go to market and monetize across Copilot, Copilot Chat and agents.

Whether you’re a Copilot or Azure partner, or new to security conversations, you’ll learn how to weave Microsoft’s end-to-end security narrative into your AI offerings, helping you close deals and fuel multi-year profitability. Join this dynamic session to unlock the full potential of the Microsoft Security portfolio and discover practical guidance for leveraging go-to-market (GTM) strategies across every stage of your customer engagement journey.

Learn about the resources and benefits available for software development companies across all stages of the build, publish and grow journey in MAICPP. Whether you’re developing a new agent solution or working toward a certified software designation, there are targeted skilling opportunities, technical resources, and GTM benefits to help. Tap into new investments for AI apps and agents and hear from your peers on how they’ve used rewards such as customer propensity scores and Azure sponsorship

Copilot and agents are reshaping the enterprise AI landscape, with the emergence of the Frontier Firm signaling a bold new phase of transformation in how enterprises operate, innovate, and compete—scaling transformation across every business function. In this session, discover how to build a winning partner practice that delivers customer impact and enterprise growth, align with Microsoft’s go-to-market strategy, and leverage partner GTM investments, alongside best practices from your peers.

Building stakeholder trust through data is crucial for organizations. At Roche, we used dbt to create a transparent, robust data transformation process that helped gain confidence and increase dashboard adoption.This talk will show how the dbt helped Roche build a data platform trusted by business stakeholders.

The GTM team at Databricks recently launched the GTM Analytics Hub—a native AI/BI platform designed to centralize reporting, streamline insights, and deliver personalized dashboards based on user roles and business needs. Databricks Apps also played a crucial role in this integration by embedding AI/BI Dashboards directly into internal tools and applications, streamlining access to insights without disrupting workflows. This seamless embedding capability allows users to interact with dashboards within their existing platforms, enhancing productivity and collaboration. Furthermore, AI/BI Dashboards leverage Databricks' unified data and governance framework. Join us to learn how we’re using Databricks to build for Databricks—transforming GTM analytics with AI/BI Dashboards, and what it takes to drive scalable, user-centric analytics adoption across the business.

At ServiceNow, we’re not just talking about AI innovation — we’re delivering it. By harnessing the power of Databricks, we’re reimagining Go-To-Market (GTM) strategies, seamlessly integrating AI at every stage of the deal journey — from identifying high-value leads to generating hyper-personalized outreach and pitch materials. In this session, learn how we’ve slashed data processing times by over 90%, reducing workflows from an entire day to just 30 minutes with Databricks. This unprecedented speed enables us to deploy AI-driven GTM initiatives faster, empowering our sellers with real-time insights that accelerate deal velocity and drive business growth. As Agentic AI becomes a game-changer in enterprise GTM, ServiceNow and Databricks are leading the charge — paving the way for a smarter, more efficient future in AI-powered sales.

In this session, discover how Databricks leverages the power of Gen AI, MosaicML, Model Serving and Databricks Apps to revolutionize sales enablement. We’ll showcase how we built an advanced chatbot that equips our go-to-market team with the tools and knowledge needed to excel in customer-facing interactions. This AI-driven solution not only trains our salespeople but also enhances their confidence and effectiveness in demonstrating the transformative potential of Databricks to future customers. Attendees will gain insights into the architecture, development process and practical applications of this innovative approach. The session will conclude with an interactive demo, offering a firsthand look at the chatbot in action. Join us to explore how Databricks is using its own platform to drive sales excellence through cutting-edge AI solutions.

The convergence of Generative and Analytical AI is revolutionizing the software industry, presenting unprecedented opportunities for innovation. This session offers best practices and guidance to maximize your AI product’s success: product strategy, considerations for your technology choices, GTM, and pricing. Get an actionable plan to build and monetize your AI software.

To learn more, please check out these resources: * https://aka.ms/Ignite24Plan-AccelerateGenerativeAI * https://aka.msPartnerTraining * https://aka.ms/PartnerAzureAISalesKit * https://www.microsoft.com/en-us/isv * https://aka.ms/PartnerGTMResources * https://aka.ms/SellWithMicrosoft

𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀: * Nanditha Ram * Alois Reitbauer * Dave Uppal

𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: This is one of many sessions from the Microsoft Ignite 2024 event. View even more sessions on-demand and learn about Microsoft Ignite at https://ignite.microsoft.com

BRK136 | English (US) | AI

MSIgnite

Our new economic reality is sending data teams into uncharted territory for justifying tools and technology—especially those with traditionally nebulous ROI. Does this make data teams a cost center? In this talk, Chetan Sharma (Eppo) will share clear steps to calculating ROI by comparing traditional data actions without clear revenue return (bespoke dashboards, ad-hoc data pulls), against things like data-supported product development testing, operations execution, and GTM planning.

Check the slides here: https://docs.google.com/presentation/d/1NLC3Kvv8aNlestCqh8VjyFE6weLr0zzbWjh6Qb9mL5Q/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.

In this session, by Colleen Tyler, GM, Global Partner Marketing & GTM at Microsoft, and Shane Edmonds, Chief Product & Technology Officer at Structured, you’ll get a first look at the next generation of partner marketing technology—built to strip away the friction and put growth back at the center of your program. Think drag-and-drop ease, smarter insights, and the ability to engage the long tail without sacrificing the human touch.