Making use of AI in the dbt development lifecycle has the potential to be a massive productivity unlock for your team. In this talk, explore how AI-driven approaches can improve your development process with Michiel De Smet from Altimate AI and Anton Goncharuk from Hubspot. Discover practical strategies to automate your work, prevent issues earlier, and embed best practices. Along the way, you'll also get to hear some real-life examples from how the team at HubSpot streamlined their dbt Cloud development workflow and enhanced collaboration within the team.

Speakers: Michiel De Smet Founding Engineer Altimate AI

Anton Goncharuk Principal Analytics Engineer HubSpot

Read the blog to learn about the latest dbt Cloud features announced at Coalesce, designed to help organizations embrace analytics best practices at scale https://www.getdbt.com/blog/coalesce-2024-product-announcements

With dbt and the modern data stack, onboarding and surfacing data has never been more manageable for analytics engineers. Still, 85% of data products never make it into production. Why do data practitioners struggle to create data products that engage the people who actually use them?

Join Jake and Nate as they discuss how integration and collaboration can drive user engagement, ultimately leading to increased adoption. They’ll present guiding principles and three real world examples of data products designed to center and empower business users to: - Replace the need for seeds using materialized Sigma input tables - Create and manage HubSpot contacts and segments using Sigma’s HubSpot template - Sync insights from Sigma directly to downstream systems using the Hightouch integration.

The lessons learned from building a data platform at Sigma will provide everyone a framework for fostering collaboration between data teams and business users so they can raid insights, move up the leaderboard, and level up their gameplay no matter what data stack they use.

Speakers: Nate Meinzer, Director of Partner Engineering, Sigma Computing; Jake Hannan, Senior Manager, Data Platform, Sigma Computing

Register for Coalesce at https://coalesce.getdbt.com

Join us for story hour, as we follow two intrepid analytics engineers working in a large dbt project as they go on a journey to meshify their dbt project, with help from a ✨special guest✨

Along the way, learn about dbt-meshify - a new CLI tool to automate the creation of model governance and cross-project lineage features in your dbt project. dbt-meshify refactors your code for you, helping you add model contracts, versions, groups, access, cross-project lineage, and more -- all in a matter of minutes! No bespoke YAML writing needed.

Speakers: Grace Goheen, Product Manager, dbt Labs; Nicholas Yager, Principal Analytics Engineer, HubSpot; Dave Connors, DX, dbt Labs

Register for Coalesce at https://coalesce.getdbt.com

Does career growth feel like a black box? Does the question "where do you want to be in five years" fill you with existential dread? Data people come in all shapes and sizes, from backgrounds and disciplines, which can make it hard to see a clear growth path through the industry. In this session, Kasey Mazza at Hubspot explains how you can explore the whole ecosystem of data roles without feeling overwhelmed.

As the great Natasha Bedingfield once said,” the rest is still unwritten.” While a blank canvas ahead of you can be scary, it's also full of promise and opportunity. You'll leave this session with actionable next steps on how to be in control of your career growth and your destiny.

Speaker: Kasey Mazza, Manager, Analytics Engineering, HubSpot

Register for Coalesce at https://coalesce.getdbt.com/

What does it mean to "be technical"? What makes a great analytics engineer? How can individuals "develop technically", how can managers "foster technical growth", and how can companies "hire technical people"? It's crucial to understand the component skills that build into great analytics engineering outcomes.

As it turns out, it's not so different from how fashion designers go from prompt to runway look. Join Ashley Sherwood (HubSpot) as she breaks down the parallels between fashion design and analytics engineering work and how small daily design decisions can compound to a massive impact on data teams' abilities to grow their skills and serve stakeholders.

Check the slides here: https://docs.google.com/presentation/d/1HDzAzHhWy4q_cXASB1F3EfTWivWlijCRu5e-CIbaXqI/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.

Data suggests that occupational identity has consequences for work engagement which in turn influences turnover intention. In a “new normal” with hybrid work environments and ever-increasing employee turnover, it’s crucial that our employees are engaged and feel a sense of belonging. As a data team manager, Kasey Mazza knows how important it is to build a community of data-minded folks that gives your people a place to learn, grow, and thrive.

Join Kasey as she discusses the things they’ve done at HubSpot to build a sense of community and camaraderie both within her team and across their entire data community of ~400 people. This talk will highlight:

• Why diversity matters

• Living your values

• Leading with curiosity and empathy

• Creating intentional space

• Reducing or avoiding burnout

Check the slides here: https://docs.google.com/presentation/d/18vaqHWIt6q47YjkZhh3LSfzF6PL8ltpCDf8vnY6sKrs/edit?usp=sharing

Coalesce 2023 is coming! Register for free at https://coalesce.getdbt.com/.