Comcast Effectv, the 2,000-employee advertising wing of Comcast, America’s largest telecommunications company, provides custom video ad solutions powered by aggregated viewership data. As a global technology and media company connecting millions of customers to personalized experiences and processing billions of transactions, Comcast Effectv was challenged with handling massive loads of data, monitoring hundreds of data pipelines, and managing timely coordination across data teams.

In this session, we will discuss Comcast Effectv’s journey to building a more scalable, reliable lakehouse and driving data observability at scale with Monte Carlo. This has enabled Effectv to have a single pane of glass view of their entire data environment to ensure consumer data trust across their entire AWS, Databricks, and Looker environment.

Talk by: Scott Lerner and Robinson Creighton

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"Why did our dashboard break?" "What happened to my data?" "Why is this column missing?" If you've been on the receiving end of these messages (and many others!) from downstream stakeholders, you're not alone. Data engineering teams spend 40 percent or more of their time tackling data downtime, or periods of time when data is missing, erroneous, or otherwise inaccurate, and as data systems become increasingly complex and distributed, this number will only increase. To address this problem, data observability is becoming an increasingly important part of the cloud data stack, helping engineers and analysts reduce time to detection and resolution for data incidents caused by faulty data, code, and operational environments. But what does data observability actually look like in practice? During this presentation, Barr Moses, CEO and co-founder of Monte Carlo, will present on how some of today's best data leaders implement observability across their data lake ecosystem and share best practices for data teams seeking to achieve end-to-end visibility into their data at scale. Topics addressed will include: building automated lineage for Apache Spark, applying data reliability workflows, and extending beyond testing and monitoring to solve for unknown unknowns in your data pipelines.

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The time and attention of skilled engineers are some of the most constrained, valuable resources at Red Digital, a marketing agency embedded within Red Ventures. Acknowledging that constraint, the team at Red Digital has taken a deliberate, product-first approach to modernize and democratize their data platform. With the help of modern tools like Databricks, Fivetran, dbt, Monte Carlo, and Airflow, Red Digital has increased its development velocity and the size of the available talent pool to continue to grow the business.

This talk will walk through some of the key challenges, decisions, and solutions that the Red Digital team has made to build a suite of parallel data stacks capable of supporting its growing business.

Connect with us: Website: https://databricks.com Facebook: https://www.facebook.com/databricksinc Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/data... Instagram: https://www.instagram.com/databricksinc/