Discover advanced strategies for implementing Apache Iceberg on AWS, focusing on Amazon S3 Tables and integration of Iceberg Rest Catalog with the lakehouse in Amazon SageMaker. We'll cover performance optimization techniques for Amazon Athena and Amazon Redshift queries, real-time processing using Apache Spark, and integration with Amazon EMR, AWS Glue, and Trino. Explore practical implementations of zero-ETL, change data capture (CDC) patterns, and medallion architecture. Gain hands-on expertise in implementing enterprise-grade lakehouse solutions with Iceberg on AWS.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Discover the latest Amazon OpenSearch Service launches and capabilities that enable and quickly deploy agentic AI applications and vector search operations. Learn how new integrations with Amazon Q enable intelligent data discovery and automated insights, while enhanced Amazon S3 connectivity streamlines data management. This session showcases how our latest vector database optimizations accelerate AI/ML workloads for efficient development of agentic AI, semantic search, and recommendation systems. We'll demonstrate new cost optimization features and performance enhancements across all OpenSearch use cases, including significant updates to Observability. Whether you're building next-generation AI applications or scaling your existing search infrastructure, join us for a comprehensive update on new launches and releases that can transform your search and analytics capabilities.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Co-founder and CEO Jae Lee shares how TwelveLabs built video intelligence AI foundation models on AWS to process millions of hours at petabyte scale using Amazon S3 and S3 Vectors to store billions of embeddings that provide actionable insights.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSEvents

Discover how Amazon OpenSearch Service is evolving beyond traditional search and analytics to power next-generation observability. We'll showcase how organizations can reduce operational costs by modernizing their observability stack using OpenTelemetry, OpenSearch, S3, and CloudWatch. We'll demonstrate building sophisticated observability solutions that combine OpenSearch's real-time analytics with AI-powered insights using Amazon Q.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Learn how AWS is enhancing its SQL analytics offerings with new capabilities in Amazon Redshift and Amazon Athena. Discover how Redshift's AI-powered data warehousing capabilities are enabling customers to modernize their analytics workloads with enhanced performance and cost optimization. Explore Athena's latest features for interactively querying data directly in their Amazon S3 data lakes. This session showcases new features and real-world examples of how organizations are using these services to accelerate business insights while optimizing costs.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Unstructured data often holds untapped value, and Amazon SageMaker makes it possible to turn that data into insights and AI-ready assets. In this session, you'll learn how to bring unstructured data from Amazon S3 into SageMaker, create searchable assets, and build knowledge bases for Amazon Bedrock to improve retrieval-augmented generation (RAG) accuracy. Discover how teams can collaborate across roles, data users can self-serve to find and understand the right data, and governance ensures that the right people get the right access. Bayer will share how they use these capabilities to unlock unstructured data and accelerate research and innovation.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

In this session, learn about new Amazon Neptune capabilities for high-performance graph analytics and queries over data lakes to unlock the implicit and explicit relationships in your data, driving more accurate, trustworthy generative AI responses. We'll demonstrate building knowledge graphs from structured and unstructured data, combining graph algorithms (PageRank, Louvain clustering, path optimization) with semantic search, and executing Cypher queries on Parquet and Iceberg formats in Amazon S3. Through code samples and benchmarks, learn advanced architectures to use Neptune for multi-hop reasoning, entity linking, and context enrichment at scale. This session assumes familiarity with graph concepts and data lake architectures.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Apache Spark on AWS Glue, Amazon EMR, and Amazon SageMaker enhances the optimization of large-scale data processing workloads. These include faster read and write throughput, accelerated processing of common file formats, and expanded Amazon S3 support through the S3A protocol for greater flexibility in write operations. In this session, we'll explore recent enhancements in Spark for distributed computation and in-memory storage to enable efficient data aggregation and job optimization. We'll also demonstrate how these innovations, combined with Spark's native capabilities, strengthen governance and encryption to help you optimize performance while maintaining control and compliance. Join us to learn how to build unified, secure, and high-performance ETL pipelines on AWS using Spark.

Learn more: More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Data warehouses, data lakes, or both? Explore how Amazon SageMaker Lakehouse, a unified, open, and secure data lake house simplifies analytics and AI. This session unveils how SageMaker Lakehouse provides unified access to data across Amazon S3 data lakes, Amazon Redshift data warehouses, and third-party sources without altering your existing architecture. Learn how it breaks down data silos and opens your data estate with Apache Iceberg compatibility, offering flexibility to use preferred query engines and tools that accelerate your time to insights. Discover robust security features, including consistent fine-grained access controls, that help democratize data without compromises.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

In this session, discover how AI services, including Amazon Q Business, can help to scale and improve community engagement, streamline events planning, and handle everyday tasks as an event organizer. Dive into technical insights with a demo as we share practical ideas and offer guidance on getting started. Learn how to use AI and services like Amazon S3 and AWS Lambda. Building and growing communities is crucial. Whether you’re organizing monthly meetups or full-scale events, learn how to use these tools to work smarter and more efficiently.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

Optimize your Amazon OpenSearch Service deployments for enhanced user experience and cost efficiency. This session covers key cost drivers, including operational management, licensing, networking, and data distribution. Learn to choose the best storage options, such as hot, UltraWarm, and cold storage and integration with Amazon S3. Discover how to optimize infrastructure with AWS Graviton processors or OpenSearch Service OR1 instances. Also, explore On-Demand pricing, Reserved Instance savings, and how Amazon OpenSearch Serverless with automatic scaling can ensure you pay only for the resources you use.

Learn more: AWS re:Invent: https://go.aws/reinvent. More AWS events: https://go.aws/3kss9CP

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

About AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2024

The security and privacy of data during the training, fine-tuning, and inferencing phases of generative AI are paramount. This lightning talk introduces a reference architecture designed to use the security of AWS PrivateLink with generative AI applications. Explore the importance of protecting proprietary data in applications that leverage both AWS native LLMs and ISV-supplied external data stores. Learn about the secure movement and usage of data, particularly for RAG processes, across various data sources like Amazon S3, vector databases, and Snowflake. Learn how this reference architecture not only meets today’s security demands but also sets the stage for the future of secure generative AI development.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Generative AI brings exciting new innovations, but it also presents challenges regarding responsible usage and compliance with governance requirements. This session guides you through the journey of a generative AI application and how AWS can help you ensure that your use of Amazon Bedrock and other related services, such as Amazon S3, AWS Lambda, and Amazon VPC, follows best practices for compliance and governance. Explore compliance services that AWS offers, like AWS Audit Manager and AWS CloudTrail, that can assist you in continuously auditing your generative AI infrastructure. Learn how these services automate audit evidence collection and provide audit-ready reports to meet your compliance and audit needs.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing

Tired of chasing security threats by looking in many different places? Imagine a chatbot that understands security findings, prioritizes risks, and suggests solutions all through natural language. This session unveils how to create a conversational AI to get faster answers about your security posture. Learn how to build this interactive ChatSecOps tool using Amazon Q, AWS Lambda, Amazon S3, and AWS Security Hub.

Learn more about AWS re:Inforce at https://go.aws/reinforce.

Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4

ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts.

AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

reInforce2024 #CloudSecurity #AWS #AmazonWebServices #CloudComputing