Scaling infrastructure for your AI-powered startup? Learn practical strategies for generative AI and large language models (LLMs). Gain expert insights on architecture, deployment models, and how to build robust, scalable systems to fuel your innovation.

Introducing Google’s next-generation global network that powers Google Cloud and our multibillion user apps like Search, YouTube, Google Maps, and more. Learn about the groundbreaking technologies and the design principles of "exponential scalability,” “beyond-NINEs reliability,” “fine-grained programmability”, and “from automation to autonomy” that have guided our next-generation architecture. Discover how you can leverage these innovations to transform your enterprise connectivity and respond to the dramatic demands of AI–powered services.

Discover the perfect spot for your next store. This session shows you how to leverage Google Maps data and BigQuery to find ideal locations. Learn how to analyze valuable location insights and make data-driven decisions to grow your business.

Cybersecurity threats are escalating rapidly. How can lean IT teams effectively defend against sophisticated attacks given the complex threat landscape? This session explores how Google Cloud empowers your team with advanced threat detection, vulnerability management, and incident response capabilities, enabling you to protect your organization and stay ahead of the curve.

Scaling Google Kubernetes Engine (GKE) effectively can be complex. This session dives into the challenges and solutions for managing GKE at scale, from cost optimization and security to AI workloads. Learn how enterprises like Dun & Bradstreet leverage GKE as a secure and scalable platform for their generative AI initiatives.

Generative AI is transforming retail consumer experiences, providing self-service opportunities through virtual agents that help customers find and purchase items, as well as inquire about order fulfillment, delivery and returns. In this session, learn how retailers are delighting customers at every touchpoint, with AI-powered experiences that, provide personalized engagement across digital and voice channels, turn every relevant interaction into a sales opportunity, and coach human agents to be their best selves and resolve issues efficiently.

Data sharing is essential for driving innovation in the enterprise, but ensuring security and compliance can be challenging. Join us learn from Google, LiveRamp, and Levi's about how the unified and tightly integrated data governance capabilities of BigQuery can simplify data discovery, governance, and secure sharing. Discover how to build, share, and monetize data products with robust security and compliance, while fostering a data-driven culture across your organization.

Learn how Google Cloud is transforming data and AI governance with the latest governance and catalog innovations built directly into BigQuery. Unify metadata across platforms, boost discoverability, and accelerate insights with robust governance and security features. Discover how AI-powered insights, centralized governance, and integrated policy management can help improve data quality, track lineage, and manage access control, fostering trust and transparency in your data and AI initiatives.

Accelerate your code review process and increase software quality with Gemini Code Assist in GitHub. This session demonstrates how the power of Gemini can now be integrated into GitHub, bringing a code review agent directly to your pull requests that can provide pull request summarization and code improvement suggestions. Plus, you’ll learn how to customize these Gemini-powered reviews to focus on best practices that are specific to your team and repository.

Learn how the new agentic application stack combines evolved orchestration patterns, powerful semantic operators, and seamless interactions with Google Cloud databases. Join this breakout session to discover real-world use cases and gain insights into the future of software engineering, natural language interfaces, and multimodal applications.

Looking to turn the potential of Gen AI into tangible impact? Learn from AI leadership at Cox Communications and Capgemini as they share practical lessons on how to make generative AI genuinely valuable for businesses. Based on recent and real-world experiences, they'll cover everything from big wins and hard stumbles, to the critical lessons learned in between. Join this spotlight for a candid perspective on what it takes to progress from the AI hype cycle to head-turning achievements.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

To improve how people work, AI needs to be intuitive, save time and help people get more done. AI in Google Workspace helps teams throughout the work day, by organizing and analyzing information, drafting and polishing content, improving the quality of meetings, and lightening the admin load.

Businesses of all sizes are finding new ways to do better work, faster with Workspace. Join us to hear from customers transforming the way they collaborate, work, and innovate. Learn about our latest product news, and hear our vision for what’s next.

Google Cloud helps you build a strong layered defense with a robust set of access controls and policies. In this session you will learn how you can effectively use Google Cloud security guardrails specifically Organization Policies to achieve a strong security posture, leverage Google Cloud Policy Intelligence capabilities to effectively scale this posture across your organization. We’ll also share how Google Cloud makes it easy for you to start securely in the cloud with our security baseline capabilities. 

The key to maintaining a strong cloud security posture is to build from the start on a robust foundation of baseline security controls. This session delves into how Google Cloud’s Security Foundation and shared fate operating model provide prescriptive guidance for securing your infrastructure, applications, and data across various cloud adoption journeys. We’ll explore how Google Cloud’s Risk Protection Program helps you ensure your business remains resilient in the face of ever-evolving cyber risks.

Developers love Cloud Run, Google Cloud’s serverless runtime. Join this session for a deep dive into new Cloud Run capabilities that make it even simpler to deploy your applications and enable you to deploy new types of workloads, including AI inference. Discover how Cloud Run can power your most demanding workloads with unparalleled efficiency and flexibility.

There’s an old saying: “If you fail to plan, you are planning to fail.” This is true when it comes to migrating workloads to the cloud. Attempting a move without insights into your apps is setting the stage for disaster. How can you ensure your migration to Google Cloud is secure and meets your customers’ expectations? We’ll discuss the role Datadog plays in a migration to Google Cloud. We’ll explore best practices and guide you through the steps to achieve a seamless and successful migration.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session explores Yahoo Mail’s successful implementation of OpenTelemetry within their globally distributed Google Kubernetes Engine (GKE) environment on Google Cloud. Discover how they achieved seamless integration with Google Cloud Observability and established a centralized observability platform for multiple teams. Learn best practices and gain their top tips and tricks for building enterprise-level observability.

Introducing Cloud WAN, a managed global WAN solution unifying enterprise backbone, metro, and SDWANs into a single network with built-in ecosystem and Google Cloud security and connectivity services that offer choice, higher performance, improved security posture, plus global scale while reducing TCO. Learn how to modernize your network with Google Cloud WAN and leverage Google’s global network, leading security portfolio, and comprehensive network services to connect all your offices, workloads, and data efficiently. 

Learn how to unlock the power of AI and automation with new and enhanced capabilities in Google Workspace. We’ll explore our newest AI and workflow functionality and show how you can easily integrate with Workspace to improve efficiency, enhance collaboration, and achieve better results for your organization.

Innovating with AI and achieving digital sovereignty are not mutually exclusive. Google Workspace with Gemini is uniquely equipped to help customers leverage AI tools whilst keeping their IP private, meeting regulatory requirements and maintaining resilience against current and future attack vectors. Discover customer strategies for navigating the complexities of digital sovereignty and unlock the full potential of your organization.