Want to get your everyday jobs done faster with expert-level help from Google Cloud’s latest generative AI assistant? Check out three things that you can try today to improve your productivity and up-level your operational game with Gemini in the Cloud Console at this session. We’ll cover advanced IT topics that can be made easier with Gemini in the console, and go beyond simple Q&A to build advanced, multiturn conversations that help enterprise-level IT admins augment their own expertise with Gemini.

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Explore how Geotab harnesses BigQuery to fuel a robust data-driven culture. With more than 80% of our teams and over 1,000 data pipelines depending on BigQuery, we efficiently process petabytes of data every day. This session will unveil essential strategies for boosting BigQuery's efficiency and cost-effectiveness vital for handling large-scale data operations. Participants will gain valuable insights into refining BigQuery operations to meet extensive data management demands.

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Document understanding drives business process automation across industries and is a key use case for leveraging generative AI in enterprise. Vertex AI provides a complete portfolio of products and building blocks for fast, cost-effective document processing. Join this session to learn how Vertex AI’s platform offerings work alongside Vertex AI Search and Document AI to support end-to-end document processing scenarios. Learn from SAP and Zebra Technologies on how they are leveraging Vertex AI to solve key business challenges.

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Getting insights from your business data should be as easy as asking Google. That is the mission for Looker – instant and insightful, able to alert you when it really matters and to guide you to impactful decisions faster than ever, powered by the most important information: yours. Join this session to learn about how AI is reshaping our relationship with data, and how Looker is leading the way.

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Vertex AI offers a range of Gemini models, each with different capabilities. Learn how to pick the right Gemini model for your use case and how to get the best performance. First, we explain how to map the modalities and properties of each model to your use case and functional requirements. Then we provide an overview of prompt design principles and how to craft effective prompts based on business requirements and language engineering considerations. Finally, we present prompt engineering strategies to ensure robustness and scalability of your prompts. This session is ideal for developers and prompt engineers seeking to maximize the value of Gemini on Vertex AI.

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In this session, we’ll explore the art of writing effective, multi-turn AI prompts and how Gemini, our most capable AI model, can help you achieve more than you ever thought possible. We’ll cover how large language models (LLMs) work and how outputs are based on the quality of an input. We’ll share practical tips on what makes great prompts and best practices for drafting prompts in Gemini, Gmail, Docs, Sheets, and Slides. You’ll leave this session empowered to prompt like a pro.

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Document use cases are a primary focus for generative AI implementations. Join us for a discussion on how Vertex AI is helping revolutionize the way customers process and gain insights from their documents. Commerzbank and Equifax will be our guests and will discuss how they’ve implemented document solutions using Vertex AI. Please note: seating is limited and on a first-come, first served basis; standing areas are available.

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The number of ISV and startup solutions being transacted on Google Cloud Marketplace continues to grow, with the number of third-party transactions growing 1.5X year over year since 2022. Learn how your startup can accelerate revenue growth and go-to-market on Google Cloud Marketplace, including co-selling with Google Cloud and driving success in AI.

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This session is for AI/ML and data practitioners who want to build AI/ML data pipelines at scale and select the right combination of block, file, and object storage solution for your use case. Learn how to optimize all your AI/ML workloads like data preparation, training, tuning, inference, and serving with the best storage solution and easily integrate them into your Compute Engine, Google Kubernetes Engine, or Vertex workflows. We’ll also dive into how to optimize analytics workloads with Cloud Storage and Anywhere Cache.

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As attackers get creative, organizations need to employ a defense-in-depth approach to mitigate data exfiltration risks and reduce the rising cost of a breach. Join us to hear from Charles Schwab, and Commerzbank on their security journey to mitigate these risks, and learn more about the Google Cloud platform security technologies, including VPC Service Controls and Organization Restrictions, and how they can be deployed to effectively address different threat vectors. Lastly, you’ll also hear from us on our latest innovation in this area, with a sneak peak at a new policy type.

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OpenTelemetry has become the standardized way of gaining visibility into application activity. There's a golden opportunity for security teams to work with wider IT organizations to leverage the benefits of improved observability, in modern environments based on GKE clusters. We'll look at combining data from the application layer with the other layers of a modern cloud native stack to get deep visibility into activity and show how this enhanced observability can improve everyone's security.

We'll look at combining data from the application layer with the other layers of a modern cloud native stack to get deep visibility into activity and show how this enhanced observability can improve everyone's security! By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Join us for an exploration of how Bayer and Insmed are leveraging Vertex AI and MedLM to revolutionize the healthcare landscape. Discover how these industry leaders are utilizing AI's power to accelerate drug discovery, enhance patient care, and unlock data insights. Leave with a newfound understanding of how Vertex AI and MedLM are transforming the industry and the potential they hold for the future of medicine. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Explore how BigQuery and BigLake power innovative data analytics solutions and walk through implementing data products powered by AI/ML for real-world applications. Learn from Google Cloud about the latest advancements in both technologies, with an emphasis on:

• BigLake's integration with Apache Iceberg for efficient AI/ML • How BigQuery serves as a foundational element in successful data mesh architectures

You will also hear from two leading customers, Trendyol and Snap, on their real-world journeys, demonstrating the transformative impact of these technologies on their analytics and AI initiatives at scale.

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What if your customer’s shopping experience could change with their mood or adapt to what they are specifically looking for today? With generative AI, retailers and consumer package goods companies can create an ultra-personal mind reader-type experience for their shoppers, across the omni-channel. Join Accenture and Google to learn more about how shopping can become hyper-personal, dynamic, and increase business outcomes.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Looking to bring artificial intelligence (AI) assistance to your development teams to increase their productivity? We’ll take you through the ways you can use Gemini in your code editor to expedite your application delivery. You’ll also learn how you can now customize Gemini with your own private codebase, with AI assistance deeply tailored to your organization’s libraries and coding conventions, and how Gemini can provide insights to help you understand its effects for your teams. We are joined by Capgemini who will share their own experiences of Gemini in coding.

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Vertex AI offers capabilities to customize and tune foundation models on your data for improved performance, as a unique offering to your customers. This includes techniques such as supervised fine-tuning (SFT), reinforcement learning from human feedback, and distillation. We will dive deep into SFT, learn how Vertex lets you customize Gemini models with hundreds of examples cost-effectively. We will also discuss distillation, a technique that uses a teacher model to train smaller student models to perform certain tasks better, at a lower cost and with lower latency. You will also get tips from Palo Alto Networks, based on their real-world experience.

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Embark on a journey through the diverse landscape of website deployment options available on Google Cloud. In this session, we’ll guide you through various ways to deploy a website, offering insights into the array of tools and services Google Cloud provides for hosting, scaling, and optimizing web applications. From traditional virtual machine instances to containerized solutions with Kubernetes, and serverless deployment with Cloud Functions and Cloud Run, this session will cover the entire spectrum of deployment strategies.

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Join this session to learn how Gemini in BigQuery can help you accelerate time to insights by enhancing productivity, and optimizing the cost and performance of data workloads.

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Kubernetes is the de facto standard for running modern, containerized workloads in cloud. Google open-sourced Kubernetes 10 years ago and has built the easiest to use and most scalable managed service in Google Kubernetes Engine (GKE). Join this keynote to learn how top customers are leveraging GKE to run their businesses and to hear about the latest innovations and future directions of GKE.

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With built-in multi-modal capabilities, Gemini enables powerful solutions spanning across text, images, and videos. In this session, you will learn about real-world use cases and best practices for building Gemini-powered applications that address compelling business use cases. You also learn how enterprises are driving transformation with Gemini on Vertex AI.

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