Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field. Digital Analytics Primer

Improve patient outcomes, lower costs, reduce fraud—all with healthcare analytics Healthcare Analytics for Quality and Performance Improvement walks your healthcare organization from relying on generic reports and dashboards to developing powerful analytic applications that drive effective decision-making throughout your organization. Renowned healthcare analytics leader Trevor Strome reveals in this groundbreaking volume the true potential of analytics to harness the vast amounts of data being generated in order to improve the decision-making ability of healthcare managers and improvement teams. Examines how technology has impacted healthcare delivery Discusses the challenge facing healthcare organizations: to leverage advances in both clinical and information technology to improve quality and performance while containing costs Explores the tools and techniques to analyze and extract value from healthcare data Demonstrates how the clinical, business, and technology components of healthcare organizations (HCOs) must work together to leverage analytics Other industries are already taking advantage of big data. Healthcare Analytics for Quality and Performance Improvement helps the healthcare industry make the most of the precious data already at its fingertips for long-overdue quality and performance improvement.

When ricocheting a solution that involves analytics, the mainframe might not be the first platform that comes to mind. However, the IBM® System z® group has developed some innovative solutions that include the well-respected mainframe benefits. This book describes a workshop that demonstrates the use of real-time advanced analytics for enhancing core banking decisions using a loan origination example. The workshop is a live hands-on experience of the entire process from analytics modeling to deployment of real-time scoring services for use on IBM z/OS®. In this IBM Redbooks® publication, we include a facilitator guide chapter as well as a participant guide chapter. The facilitator guide includes information about the preparation, such as the needed material, resources, and steps to set up and run this workshop. The participant guide shows step-by-step the tasks for a successful learning experience. The goal of the first hands-on exercise is to learn how to use IBM SPSS® Modeler for Analytics modeling. This provides the basis for the next exercise "Configuring risk assessment in SPSS Decision Management". In the third exercise, the participant experiences how real-time scoring can be implemented on a System z. This publication is written for consultants, IT architects, and IT administrators who want to become familiar with SPSS and analytics solutions on the System z.

Partial Least Squares (PLS) is a flexible statistical modeling technique that applies to data of any shape. It models relationships between inputs and outputs even when there are more predictors than observations. Using JMP statistical discovery software from SAS, Discovering Partial Least Squares with JMP explores PLS and positions it within the more general context of multivariate analysis.

Ian Cox and Marie Gaudard use a “learning through doing” style. This approach, coupled with the interactivity that JMP itself provides, allows you to actively engage with the content. Four complete case studies are presented, accompanied by data tables that are available for download. The detailed “how to” steps, together with the interpretation of the results, help to make this book unique.

Discovering Partial Least Squares with JMP is of interest to professionals engaged in continuing development, as well as to students and instructors in a formal academic setting. The content aligns well with topics covered in introductory courses on: psychometrics, customer relationship management, market research, consumer research, environmental studies, and chemometrics. The book can also function as a supplement to courses in multivariate statistics and to courses on statistical methods in biology, ecology, chemistry, and genomics.

While the book is helpful and instructive to those who are using JMP, a knowledge of JMP is not required, and little or no prior statistical knowledge is necessary. By working through the introductory chapters and the case studies, you gain a deeper understanding of PLS and learn how to use JMP to perform PLS analyses in real-world situations.

This book motivates current and potential users of JMP to extend their analytical repertoire by embracing PLS. Dynamically interacting with JMP, you will develop confidence as you explore underlying concepts and work through the examples. The authors provide background and guidance to support and empower you on this journey.

This book is part of the SAS Press program.

"Data is here, it's growing, and it's powerful." Author Cathy O'Neil argues that the right approach to data is skeptical, not cynical––it understands that, while powerful, data science tools often fail. Data is nuanced, and "a really excellent skeptic puts the term 'science' into 'data science.'" The big data revolution shouldn't be dismissed as hype, but current data science tools and models shouldn't be hailed as the end-all-be-all, either.

If you know how to program with Python, and know a little about probability, you’re ready to tackle Bayesian statistics. This book shows you how to use Python code instead of math to help you learn Bayesian fundamentals. Once you get the math out of the way, you’ll be able to apply these techniques to real-world problems.

Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements. Shows organizations how to use analytics to measure key elements of business performance not traditionally measured Introduces 20 new metrics that drive competitive advantage Reveals how to measure social networking, sustainability, innovation, culture, and more Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.

Learn how to perform data analysis with the R language and software environment, even if you have little or no programming experience. With the tutorials in this hands-on guide, youâ??ll learn how to use the essential R tools you need to know to analyze data, including data types and programming concepts. The second half of Learning R shows you real data analysis in action by covering everything from importing data to publishing your results. Each chapter in the book includes a quiz on what youâ??ve learned, and concludes with exercises, most of which involve writing R code. Write a simple R program, and discover what the language can do Use data types such as vectors, arrays, lists, data frames, and strings Execute code conditionally or repeatedly with branches and loops Apply R add-on packages, and package your own work for others Learn how to clean data you import from a variety of sources Understand data through visualization and summary statistics Use statistical models to pass quantitative judgments about data and make predictions Learn what to do when things go wrong while writing data analysis code

This IBM® Redbooks® publication explains how IBM Cognos® Business Intelligence (BI) administrators, authors, modelers, and power users can use the dynamic query layer effectively. It provides guidance for determining which technology within the dynamic query layer can best satisfy your business requirements. Administrators can learn how to tune the query service effectively and preferred practices for managing their business intelligence content. This book includes information about metadata modeling of relational data sources with IBM Cognos Framework Manager. It includes considerations that can help you author high-performing applications that satisfy analytical requirements of users. This book provides guidance for troubleshooting issues related to the dynamic query layer of Cognos BI.

Using OpenRefine provides a comprehensive guide to managing and cleaning large datasets efficiently. By following a practical, recipe-based approach, this book ensures readers can quickly master OpenRefine's features to enhance their data handling skills. Whether dealing with transformations, entity recognition, or dataset linking, you'll gain the tools to make your data work for you. What this Book will help me do Import and structure various formats of data for seamless processing. Apply both basic and advanced transformations to optimize data quality. Utilize regular expressions for sophisticated filtering and partitioning. Perform named-entity extraction and advanced reconciliation tasks. Master the General Refine Expression Language for powerful data operations. Author(s) The author is an experienced data analyst and educator, specializing in data preparation and transformation for real-world applications. Their approach combines a thorough technical understanding with an accessible teaching style, ensuring that complex concepts are easy to grasp. Who is it for? This book is crafted for anyone working with large datasets, from novices learning to handle and clean data to experienced practitioners seeking advanced techniques. If you aim to improve your data management skills or deliver quality insights from messy data, this book is for you.

Discovering JMP 11 provides a basic introduction to using JMP. For new users of JMP, this is a great place to start. The book also includes details about importing your data into JMP, analyzing the data, and sharing the results.

JMP 11 Basic Analysis covers the initial types of analyses that you often perform in JMP, such as univariate, bivariate, and oneway analyses. Creating tables of summary statistics with the Tabulate platform is included along with approximating sampling distributions using bootstrapping.

JMP 11 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

The JMP 11 Design of Experiments Guide covers classic DOE designs (for example, full factorial, response surface, and mixture designs). Read about more flexible custom designs, which you generate to fit your particular experimental situation. And discover JMP's definitive screening designs, an efficient way to identify important factor interactions using fewer runs than required by traditional designs. The book also provides guidance on determining an appropriate sample size for your study.

Start with JMP 11 Essential Graphing to find the ideal graph for your data. The book begins with Graph Builder, a quick way to create graphs in a drag-and-drop window. Line charts, ellipses, box plots, and maps are just a few of the graphs available in Graph Builder. Find information about creating other types of plots: bubble plots, scatterplots, parallel plots, and more.

JMP 11 Fitting Linear Models focuses on the Fit Model platform and many of its personalities. Linear and logistic regression, analysis of variance and covariance, and stepwise procedures are covered. Also included are multivariate analysis of variance, mixed models, generalized models, and models based on penalized regression techniques.

The JMP 11 JSL Syntax Reference focuses on functions and their arguments, and messages that you send to objects and display boxes. Notes and examples are included.

Whether your model is deterministic, or involves necessary “noise” as well as a “signal,” JMP is equipped to handle your modeling needs. JMP 11 Multivariate Methods shows you how to take advantage of the modeling platforms Multivariate, Cluster, Discriminant, Principal Components, and Partial Least Squares.

JMP 11 Profilers covers the family of interactive profiling tools, which enable you to view cross-sections of any response surface. The book also includes details about plotting points and surfaces in a three-dimensional graph. JMP 11 Profilers covers the family of interactive profiling tools, which enable you to view cross-sections of any response surface. The book also includes details about plotting points and surfaces in a three-dimensional graph.

Quality and Process Methods describes tools for evaluating and improving processes. The book begins by discussing creating control charts, which let you visualize process measurements over time, quantify common cause variation, and identify special cause variation. Details about estimating your process capability based on measurement systems analysis studies are included. Lastly, the book discusses Pareto plots and cause-and-effect diagrams to identify root causes of variability.

JMP 11 Reliability and Survival Methods provides details about evaluating and improving reliability in a product or system and analyzing survival data for people and products. The book explains how to fit the best distribution to your time-to-event data or analyze destruction data. A few other topics include analyzing competing causes of failure, modeling reliability as improvements are made over time, and analyzing recurring events.

Scripting Guide provides details for taking advantage of the powerful JMP Scripting Language (JSL). Learn how to write and debug scripts, manipulate data tables, construct display boxes, create JMP applications, and more.

JMP 11 Specialized Models provides details about modeling techniques such as partitioning, neural networks, nonlinear regression, and time series analysis. Topics include the Gaussian platform, which is useful in analyzing computer simulation experiments. The book also covers the Response Screening platform, which is useful in testing the effect of a predictor when you have many responses.

Using JMP 11 shows you how to perform common tasks such as importing data, setting column properties, exporting analyses as graphics or HTML, and modifying JMP preferences. Details about connecting to SAS and working in the Formula Editor are also provided.

Filling the need for an introductory book on linear programming that discusses the important ways to mitigate parameter uncertainty, Introduction to Linear Optimization and Extensions with MATLAB® provides a concrete and intuitive yet rigorous introduction to modern linear optimization. In addition to fundamental topics, the book discusses current linear optimization technologies such as predictor-path following interior point methods for both linear and quadratic optimization as well as the inclusion of linear optimization of uncertainty i.e. stochastic programming with recourse and robust optimization. The author introduces both stochastic programming and robust optimization as frameworks to deal with parameter uncertainty. The author’s unusual approach—developing these topics in an introductory book—highlights their importance. Since most applications require decisions to be made in the face of uncertainty, the early introduction of these topics facilitates decision making in real world environments. The author also includes applications and case studies from finance and supply chain management that involve the use of MATLAB. Even though there are several LP texts in the marketplace, most do not cover data uncertainty using stochastic programming and robust optimization techniques. Most emphasize the use of MS Excel, while this book uses MATLAB which is the primary tool of many engineers, including financial engineers. The book focuses on state-of-the-art methods for dealing with parameter uncertainty in linear programming, rigorously developing theory and methods. But more importantly, the author’s meticulous attention to developing intuition before presenting theory makes the material come alive.