In the dbt Labs on dbt series, you get a behind-the-scenes look at how dbt Labs uses data. Learn how dbt Labs thinks about the role of data, how data developers collaborate with business leaders, and the technical decisions we’ve made in our own dbt project.

In this session, Mark Matteucci, Enterprise Systems Architect at dbt Labs, and Mary Wleklinski, Senior Director of Revenue Marketing at dbt Labs share the rising importance of data in a challenging economic environment. You'll learn about a variety of dbt use cases across finance, G&A, and marketing and how we use data to solve tough business challenges. Learn about dbt Labs' journey and leave with ideas that you can implement in your dbt project today.

Register for Coalesce at https://coalesce.getdbt.com

In the dbt Labs on dbt series, get a behind-the-scenes look at how dbt Labs uses data. You’ll learn how dbt Labs thinks about the role of data, how data developers collaborate with business leaders, and the technical decisions we’ve made in our own dbt project.

In this session, Danny Lambert, Director of Marketing Operations at dbt Labs, shares how he partnered with marketing leaders and the data team to deliver clean, simple reporting that help everyone from campaign managers to the executive team make better decisions about marketing spend and optimization. Jakki Jakaj, Associate Manager of Integrated Marketing at dbt Labs, shares how her team uses this data every day to optimize marketing campaigns

Register for Coalesce at https://coalesce.getdbt.com/

Every data team knows the importance of partnering with stakeholders across the business. In this session, Deputy's director of data shares how his team improved data modeling speed and accuracy, which led to more effective growth marketing initiatives and better sales conversion rates—which were essential for sourcing and forecasting new business.

Speaker: Huss Afzal, Data Director, Deputy

Register for Coalesce at https://coalesce.getdbt.com

TOCA Football, the largest operator of indoor soccer centers in North America, leverages accurate data to power analytics for over 30 training centers, providing everything from operational insights for executives to ball-by-ball analysis.

In 2020, the team adopted a cloud-native data stack with dbt to scale analytics enablement for the go-to-market org, including the company’s finance, strategy, operations, and marketing teams. By 2022, their lean team of four was struggling to gain visibility into the health and performance of their dbt models. So, what was the TOCA team to do? Two words: data observability.

In this talk, Sam Cvetkovski, Director, Data & Analytics discusses how TOCA built their larger data observability strategy to reduce model bloat, increase data accuracy, and boost stakeholder satisfaction with their team’s data products. She shares her biggest “aha!” moments, key challenges, and best practices for teams getting started on their dbt reliability journeys.

Speakers: Sam Cvetkovski, Director, Data & Analytics, TOCA Football; Barr Moses, Co-Founder & CEO, Monte Carlo

Register for Coalesce at https://coalesce.getdbt.com

During the data team's short tenure (2.5 years) at ClickUp, they have built and scaled a fully modern data stack and implemented a warehouse-first data strategy. ClickUp's data is comprised of thousands of dbt models and upstream/downstream integrations with nearly every software at ClickUp. ClickUp uses dbt Cloud and Snowflake to power dozens of downstream systems with audience creation, marketing optimization, predictive customer lifecycle ML, a PLG/PLS motion, and much more. This session covers the foundational principles ClickUp follows and how warehouse-first thinking has unlocked tremendous value for ClickUp.

Speakers: Marc Stone, Head of Data, ClickUp

Register for Coalesce at https://coalesce.getdbt.com

Leveraging the power of RudderStack and dbt, Canadian Football League’s (CFL) data team abstracts the complexity of data in the warehouse and provides their marketing team with highly targeted audiences across a large variety of platforms and data sources. During this session we’ll hear how CFL went from manually sharing CSV files to modeling targeted segments, directly focused on OKRs, in their warehouse.

Speakers: Eric Dodds, Head of Product Marketing, RudderStack; Dave Musambi, Sr. Director, Business Intelligence, Canadian Football League

Register for Coalesce at https://coalesce.getdbt.com

No one believes the marketing attribution model. Companies want clarity about how to attract and land high value customers. It’s easy to get lost trying to build an attribution model that reflects reality without lying or oversimplification. What if there was a better way? This session helps any analyst, analytics engineer, or marketing professional that has ever had to grapple with attribution or conversion analytics.

Speaker: Amanda Fioritto, Analytics Engineer, Hex

Register for Coalesce at https://coalesce.getdbt.com

In the dbt Labs on dbt series, you get a behind-the-scenes look at how dbt Labs uses data. You’ll learn how dbt Labs thinks about the role of data, how data developers collaborate with business leaders, and the technical decisions we’ve made in our own dbt project.

In this session, Brandon Thomson, Analytics Lead at dbt Labs, digs deeper into the technical details of the Campaign 360, a powerful marketing analytics asset used by every member of the marketing team. You'll learn about the technical decisions made during the build of this product and explore the finished asset.

Join this session to learn about dbt Labs' journey and leave with ideas that you can implement in your dbt project today.

Speaker: Brandon Thomson, Analytics Lead, dbt Labs

Register for Coalesce at https://coalesce.getdbt.com

This panel discussion led by Data Clymer brings together data leaders from some of the top professional sports organizations in the U.S. to explore how sports and similar mid-size businesses are leveraging data and analytics engineering best practices to fuel revenue growth, improve business efficiencies, and drive fan engagement.

Speakers: Jesse McCabe, Vice President Marketing, Data Clymer; Keelan Smithers, Data Product Manager, Analytics Engineering, NBA; Paimon Jaberi, Managing Director of Strategy and Analytics, Seattle Seahawks; Jared Chavez, Senior Data Engineer, Pacers Sports & Entertainment

Register for Coalesce at https://coalesce.getdbt.com

In this session, you'll learn tips and tricks from La-Z-Boy on how to modernize infrastructure and tackle complex retail and manufacturing data problems using dbt and Fivetran. Hear from a data leader about their experience and how you can replicate their success. Start your session off with some comfortable data movements to make sure you can extract as much information as possible from our loaded session on data transformation.

Speakers: Alex Hauer, Lead Product Marketing Manager, Fivetran; Selwyn Samuel, Director of Data Analytics & Enterprise Architecture, La-Z-Boy

Register for Coalesce at https://coalesce.getdbt.com

Advances in LLM technology and the semantic layer have made AI-powered data analytics easy. Nothing special. Par for the course.

Wait, you haven't seen yet? Don't worry, we'll show you. But I gotta warn you, it's pretty boring stuff. You just ask for whatever data you want, and then the computer gets it for you. Yes, seriously!

So what is still impressive in October 2023? Well, good old fashioned human ingenuity and improvisational skill. Computers may have gotten pretty good at crunching the numbers, but you still can't replace good old fashioned meat and bone when it comes time to present those numbers to the big boss.

In this session, Izzy Miller and Matt David put that to the test with a live game of Dashboard Karaoke— with an AI twist. Random audience members take turns using Hex's Magic AI to generate entire analytical reports on datasets of their choosing. Then, our handpicked data practitioners have to improvise a compelling presentation of the results on the spot, explaining the intricacies and trends of data they've never seen. And of course, there will be plenty of time for audience questions ;)

Speakers: Izzy Miller, Developer Advocate, Hex; Matt David, Product Marketing Lead, Hex

Register for Coalesce at https://coalesce.getdbt.com

Learn how ClickUp uses dbt, dbt packages, and Snowflake to save on storage and compute costs using Slim CI and how they empower a data warehouse centric culture across Sales, Marketing, Product Growth, Finance, and RevOps all while maintaining one monolithic dbt build job.

Speaker: Michael Revelo, Data Platform Lead , ClickUp

Register for Coalesce at https://coalesce.getdbt.com

When companies work together through open source development, good things happen. Open source contributions lead to strong relationships between engineers across company lines, and positive outcomes for customers whether through improved functionality, performance, or supply chain security. In this keynote, learn about the power of open source in driving innovation, how AWS approaches open source collaboration, and some of the key improvements for Amazon Redshift, AWS Glue, and Amazon Athena customers and dbt users resulting from our partnership.

Speaker: David Nalley, Director, Open Source Strategy and Marketing, Amazon Web Services

Register for Coalesce at https://coalesce.getdbt.com/