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Title & Speakers Event
Holy Tech Night 2026 2025-12-17 · 17:00

Together with Global AI Berlin

Hey guys,

it's that time again. After last year's successful Holy Tech Night, here we go again. Holy Tech Night organized by Janek. Three speakers will once again provide us with nerdy stuff for the evening, covering three different topics from the Microsoft world. During the breaks and afterwards, mulled wine and gingerbread will be available to see out the year in style.

Anyone who wants to is welcome to come in a suitable outfit - some of you still have an ugly sweater at home. 🫣😆

Here ist the agenda:

18:00 doors open 18:15 first talk 19:00 short break 19:05 second talk 19:50 short break 20:00 third talk 20:45 networking

Our speakers and its topics this year:

Michael Greth Psst ... Private Local AI – Turn your Mac into a Private AI Power House

As the year winds down and things get a little quieter, it’s the perfect moment to take a fresh look at what my computer (MacMini M4) can already do. In this session, you’ll discover how to turn it into a private AI powerhouse — without cloud dependencies, subscriptions, or data leaving your device. We’ll explore Small Language Models, LM Studio, MacWhisper, and AnythingLLM, and walk through practical examples for local transcription, document analysis, and fast on-device reasoning. By the end, you’ll know exactly what to play with between Christmas and New Year.

Thomas Stensitzki Holy Hybrid: The Last Jedi of the Exchange World

Exchange Hybrid is more than a temporary solution. It is the strategic bridge between on-premises and the cloud. In this session, you’ll learn why hybrid setups remain relevant in 2025, the common pitfalls to avoid, and how to implement best practices for a smooth migration. We will dive into authentication, connectivity, and the future of Exchange in a cloud-first world. Perfect for IT pros who want to master the middle ground without getting lost in complexity.

Markus Raatz Fabric IQ

With the new Fabric IQ, Microsoft is taking a big leap forward: rather than IT specialists, it is the business users who define and describe how the business works using an ontology, via entities with properties and relationships between them. They then explain to Microsoft Fabric where the relevant data can be found, and a data agent can then be used to query all aspects of the business and analyze them. And because it knows the entire business with its rules and not just one department, it can automatically make decisions that are almost as good as those made by its human colleagues. Not quite clear? No matter, this presentation has some good examples.

Holy Tech Night 2026
Nora Szentivanyi – Senior Global Economist , Michael Hanson – guest

Nora Szentivanyi and Michael Hanson discuss the latest global CPI reports and the implications for central banks. We also delve deeper into the topic of tariff-induced inflation in the US. The global top-down message remains one of continued sticky inflation around 3%. Along with the trimming of downside growth risks, this has unsurprisingly prompted central banks to turn less dovish. While US core inflation has risen less than expected at the outset of the trade war, it is running well above target and we still anticipate tariff-related pressures will push it higher, with the likely peak now in 1Q26.  Outside the US, core inflation has moderated somewhat as goods inflation is not seeing the same tariff-induced bounce. However, core services inflation has yet to fully normalize, and volatile items add to the sticky core picture.

Speakers: Nora Szentivanyi, Senior Global Economist  Michael Hanson, Senior US and Canada Economist

This podcast was recorded on October 4, 2025. 

This communication is provided for information purposes only. Institutional clients can view the related report at https://www.jpmm.com/research/content/GPS-5113765-0; https://www.jpmm.com/research/content/GPS-5094754-0; and https://www.jpmm.com/research/content/GPS-5110036-0 for more information; please visit www.jpmm.com/research/disclosures for important disclosures. © 2025 JPMorgan Chase & Co. All rights reserved.

Global Data Pod
Anna Lee – CEO @ Flybuys

From spreadsheets to strategy: what does data look like from the CEO's chair? For this episode, we sat down with Anna Lee, CEO of Flybuys and former CFO/COO of THE ICONIC, to get her view on data-led leadership and what great looks like in data and analytics. Discover how Anna's journey from finance to the corner office has shaped her approach to leveraging evidence for strategic decision-making. From productive curiosity, to informed pragmatism, and how data teams can build trust with leadership, this is a candid conversation about analytics from the top down. Whether you're embedded in a squad or building the next big data platform, this one's for anyone who's ever wondered what it takes to truly influence the C-suite! This episode's Measurement Bite from show sponsor Recast is an overview of the fundamental problem of causal inference from Michael Kaminsky! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Analytics Big Data
The Analytics Power Hour

Hello and welcome to Global AI Bootcamp 2025 Digital

FOR COMMUNITY BY THE COMMUNITY

Event link via MS Teams

We understand the value of networking, sharing knowledge, and mutual inspiration. Our platform offers a unique opportunity to connect with like-minded individuals, exchange ideas, and learn from each other.

We invite you to join our community and participate in this enriching experience. Let’s grow, learn, and succeed together.

The Global AI Bootcamp is a free one-day event hosted by local communities worldwide who are passionate about intelligence in Microsoft Azure. The event is a perfect mix of quality content, great presentations and hands-on learning with like-minded people in your community.

4 hours: 14.00 -18.00 CET, online on Microsoft Teams 4 Tracks: AI, Azure, Copilots and Microsoft 365 Participation is free of charge.

Global AI Chapter Berlin (Zaid Zaim) Global AI Chapter Bochum (Thorsten Pickhan, Adrian Ritter) Global AI Chapter Karlsruhe (Alexander Wachtel) Global AI Chapter Köln (Raphael Köllner) Global AI Chapter München (Michael Plettner, Ralf Richter) Global AI Chapter Nürnberg (Dennis Weber) Global AI Chapter Zurich (Jose Luis Latorre Millas)

Event Tracks: Main Track

  • 14.00 Welcome by All Global AI Chapters DACH
  • 14.10 Keynote by Femke
  • 17.30 Endnote

14.35 – 17.30 AI Track Azure Track Copilots Track Microsoft 365 Track

Agenda: 14.00 - 14.10 Welcome 14.10 - 14.30 Keynote Thriving in Tech During the AI Revolution – Career Growth & Personal Branding Femke Cornelissen, Technical Evangelist at Wortell & Microsoft MVP 14.35 - 15.05 (AI Track) Semantic All-The-Things: Why Embedding Models Might Be More Important Than Language Models Christian Weyer, Microsoft MVP & RD, CTO @ Thinktecture AG (Azure Track) Deploying a Chatbot via Azure AI and Slack Nicholas Chang, Microsoft Azure MVP & Senior Platform Engineer@ Kainos (Copilots Track) Copilot YES but which one, when Michael Plettner, Microsoft MVP & CEO in2success (Microsoft 365 Track) Responsible AI at Microsoft and the AI Act Raphael Koellner, Microsoft RD, MVP Office Apps and Services 15.10 - 15.40 (AI Track) How to enhance your own AI services using Semantic Kernel Håkan Silfvernagel, AI Evangelist, Microsoft AI MVP (Azure Track) Unlock the Power of AI: From Play to Productivity Ralf Richter, Director Consulting Expert @CGI, Azure & AI MVP (Copilots Track) How to master Copilot for Microsoft 365 Giuliano De Luca, Solutions Architect @ BMW & Microsoft MVP Federico Porceddu, M365 MVP & Modern Workplace Solution Architect (Microsoft 365 Track) Data Security Posture Management for AI Uros Babic, Security Architect @ Crayon, Microsoft Security MVP, MCT 15.45 - 15.15 (AI Track) Attacking LLM Detectors with Homoglyph-Based Attacks Aldan Creo, Technology Research Specialist @ Accenture Labs (Azure Track) Building a ChatOps Workflow with GPT Models and Azure DevOps Estelle Auberix, CEO @IOKELA, Co-founder @Cloudhersity, Microsoft RD, MCT (Copilots Track) Unlocking the Power of Copilot Agents: Creation, Features, and Licensing Tanja Wiehoff, M365 Solution Consultant, Copilot Prompster (Microsoft 365 Track) Data chaos reloaded: How a lack of data governance is slowing down Copilot Fabio Bonolo, Microsoft MVP, Teamleader Productivity M365 & Power Platform @ redIT 16.20 - 16.50 (AI Track) AI Agents in Action Dr. Alexander Wachtel, Microsoft AI MVP, MCT & CEO @ ESC Deutschland (Azure Track) Securing Azure OpenAI and Azure AI Services: Best Practices for the field Tiago Costa, Cloud Architect and Advisor, MCT (Copilots Track) Extend Teams using Microsoft Copilot Studio Marcin Siewnicki, Microsoft 365 Consultant and Architect (Microsoft 365 Track) Empower Microsoft Fabric solutions using Generative AI on top of data in Fabric Mihail Mateev, Senior Solution Architect @ EPAM Systems 16.55 - 17.25 (AI Track) Agents, Semantic Kernel & Azure AI Foundry Jose Luis Latorre Millas, Microsoft AI MVP, Software Developer @ Swiss Life (Azure Track) Vision to Visualisation: Using GitHub Copilot for Azure and Diagrams Marcel Lupo, Microsoft MVP DevOps + Azure, Cloud Solutions & DevOps Architect (Copilots Track) High-end agents with Copilot Studio and Azure OpenAI Sabrina Göttlinger, Team Lead AI Solutions @Skaylink & Microsoft MVP (Microsoft 365 Track) Discover Planner Copilot and Planner Premium Daniel Rohregger, Cloud Architect @ Glueckkanja AG 17.30 - 18.00 Endnote Patrick Chanezon, VP Developer Relations @ Microsoft

Global AI Bootcamp {Berlin} I | Digital
Michael Hemenway – Data Science Consultant

How can businesses align AI with their values? How does decentralized data impact industries from healthcare to autonomous driving? In this episode of Data Unchained we sit down with Michael Hemenway, a Data Science Consultant, to discuss AI ethics, governance, and the future of responsible technology adoption.

AI #EthicalAI #DataScience #MachineLearning #ArtificialIntelligence #DataUnchained #TechPodcast #CIO #CTO #DecentralizedData #Governance #DeepLearning #BusinessStrategy #FutureTech

Cyberpunk by jiglr | https://soundcloud.com/jiglrmusic Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0 Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US Hosted on Acast. See acast.com/privacy for more information.

AI/ML Data Science
Data Unchained
Podcast
Michael Toland – Product Management Coach and Consultant @ Pathfinder Product , Max Fritzhand – software engineer and entrepreneur @ Bolta AI

The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences. This episode of Data Product Management in Action, host Michael Toland sits down with Max Fritzhand, the creator of Bolta AI, to explore how he turned a simple frustration into a powerful platform for managing social media on Threads. Max discusses leveraging machine learning, navigating API challenges, and engaging users to create a feature-rich tool that offers analytics, content suggestions, and optimal posting times. A must-listen for innovators and product managers alike! About our host Michael Toland: Michael is a Product Management Coach and Consultant with Pathfinder Product, a Test Double Operation. Since 2016, Michael has worked on large-scale system modernizations and migration initiatives at Verizon. Outside his professional career, Michael serves as the Treasurer for the New Leaders Council, mentors with Venture for America, sings with the Columbus Symphony, and writes satire for his blog Dignified Product. He is excited to discuss data product management with the podcast audience. Connect with Michael on LinkedIn. About our guest Max Fritzhand: Max is a software engineer and entrepreneur based in Cincinnati, Ohio, with a passion for innovation and automation. With a background in developing user-centric tools, he’s built projects like Bolta to simplify social media management and empower creators. Known for his drive to achieve financial independence, he explores investment opportunities and strives to build impactful, scalable solutions. A creative thinker with ADHD, Max channels his energy into solving complex problems and building a fulfilling work-life balance. Connect with Max on LinkedIn. All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else.  Join the conversation on LinkedIn.  Apply to be a guest or nominate someone that you know.  Do you love what you're listening to? Please rate and review the podcast, and share it with fellow practitioners you know. Your support helps us reach more listeners and continue providing valuable insights!   

AI/ML Analytics API
Michael Toland – Product Management Coach and Consultant @ Pathfinder Product , Vishaka Gupta-Cledat – Co-founder and CEO @ ApertureData

The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences. We've released a special edition series of minisodes of our podcast. Recorded live at Data Connect 2024, our host Michael Toland engages in short, sweet, informative, and delightful conversations with five prevelant practitioners who are forging their way forward in data and technology. Recorded on Day 2 of Data Connect 2024, Michael sits down with Vishaka Gupta-Cledat, CEO and co-founder of Aperture, a spin-off from Intel. They explore Aperture's mission to simplify the work of data scientists, data engineers, and machine learning teams. About our host Michael Toland: Michael is a Product Management Coach and Consultant with Pathfinder Product, a Test Double Operation. Since 2016, Michael has worked on large-scale system modernizations and migration initiatives at Verizon. Outside his professional career, Michael serves as the Treasurer for the New Leaders Council, mentors with Venture for America, sings with the Columbus Symphony, and writes satire for his blog Dignified Product. He is excited to discuss data product management with the podcast audience. About our guest Vishaka Gupta-Cledat: Vishaka is the Co-founder and CEO of ApertureData. Before launching ApertureData, she spent over seven years at Intel Labs, where she led the design and development of VDMS (the Visual Data Management System), which is now the foundation of ApertureData’s flagship product, ApertureDB. Her expertise spans diverse areas, including scheduling in heterogeneous multi-core environments, graph-based storage, applications on non-volatile memory systems, and tackling visual data management challenges for analytics use cases. Connect with Vishaka on LinkedIn.  All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else. Join the conversation on LinkedIn. Apply to be a guest or nominate a practitioner.  Do you love what you're listening to? Please rate and review the podcast, and share it with fellow practitioners you know. Your support helps us reach more listeners and continue providing valuable insights!

AI/ML Analytics Data Management
Kim Theis – CEO and co-founder @ AbeaData , Michael Toland – Product Management Coach and Consultant @ Pathfinder Product

The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences. We've released a special edition series of minisodes of our podcast. Recorded live at Data Connect 2024, our host Michael Toland engages in short, sweet, informative, and delightful conversations with five prevelant practitioners who are forging their way forward in data and technology. Recorded on Day 2 of Data Connect 2024, Michael sits down with Kim Theis, CEO Abea Data, for her first appearance at both Data Connect 2024 and in Columbus, Ohio. Kim shares insights from her recent talk at the conference, where she focused on maximizing ROI from data-driven projects—a topic she has extensively researched. Since transitioning from her role at PayPal, Kim has been on a mission to help individuals and organizations better understand the journey toward adopting data products and the tangible benefits they can offer. About our host Michael Toland: Michael is a Product Management Coach and Consultant with Pathfinder Product, a Test Double Operation. Since 2016, Michael has worked on large-scale system modernizations and migration initiatives at Verizon. Outside his professional career, Michael serves as the Treasurer for the New Leaders Council, mentors with Venture for America, sings with the Columbus Symphony, and writes satire for his blog Dignified Product. He is excited to discuss data product management with the podcast audience. Connect with Michael on LinkedIn.  About our guest Kim Theis: Kim is the CEO and co-founder of AbeaData, a company transforming how data is leveraged as a product and driving the success of AI initiatives across industries. With over 20 years of experience, Kim has a proven track record of delivering data innovation and excellence in various leadership roles. Before founding AbeaData, she served as the Head of Intelligence Automation at PayPal, where she reorganized the team to support a decentralized data framework, launched a data mesh in under a year, and led the team that pioneered the world's first open-source Data Contract. Her extensive experience also includes executive data consulting and technology leadership roles within Fortune 500 and FTSE 100 companies. Connect with Kim on LinkedIn.  All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else. Join the conversation on LinkedIn. Apply to be a guest or nominate a practitioner.  Do you love what you're listening to? Please rate and review the podcast, and share it with fellow practitioners you know. Your support helps us reach more listeners and continue providing valuable insights!

AI/ML Data Contracts
Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Michael Kaminsky – co-founder @ Recast

It's been said that, in this world, nothing is certain except death and taxes, so why is it so hard to communicate uncertainty to stakeholders when delivering an analysis? Many stakeholders think an analysis is intended to deliver an absolute truth; that if they have just enough data, a smart analyst, and some fancy techniques, that the decision they should make will emerge! In this episode, Tim, Moe, and Val sat down with Michael Kaminsky, co-founder of Recast, to discuss strategies such as scenario planning and triangulation to help navigate these tricky conversations. Get comfortable with communicating the strengths and drawbacks of your different methodological approaches to empower decision making from your stakeholders! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

The Analytics Power Hour

This event will illuminate how developers can leverage Testcontainers to create replicable testing environments, ensuring that Neo4j-based applications run flawlessly in any setup.

We will use hands-on examples and share insights and best practices for setting up, configuring, and tearing down Neo4j instances for testing within containerised environments.

Guests: Oleg Šelajev, Atomicjar & Michael Simons, Neo4j

Neo4j Live: Testcontainers with Neo4j

This event will illuminate how developers can leverage Testcontainers to create replicable testing environments, ensuring that Neo4j-based applications run flawlessly in any setup.

We will use hands-on examples and share insights and best practices for setting up, configuring, and tearing down Neo4j instances for testing within containerised environments.

Guests: Oleg Šelajev, Atomicjar & Michael Simons, Neo4j

Neo4j Live: Testcontainers with Neo4j

This event will illuminate how developers can leverage Testcontainers to create replicable testing environments, ensuring that Neo4j-based applications run flawlessly in any setup.

We will use hands-on examples and share insights and best practices for setting up, configuring, and tearing down Neo4j instances for testing within containerised environments.

Guests: Oleg Šelajev, Atomicjar & Michael Simons, Neo4j

Neo4j Live: Testcontainers with Neo4j

This event will illuminate how developers can leverage Testcontainers to create replicable testing environments, ensuring that Neo4j-based applications run flawlessly in any setup.

We will use hands-on examples and share insights and best practices for setting up, configuring, and tearing down Neo4j instances for testing within containerised environments.

Guests: Oleg Šelajev, Atomicjar & Michael Simons, Neo4j

Neo4j Live: Testcontainers with Neo4j
Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Viyaleta Apgar – Senior Manager of Analytics Solutions @ Indeed.com

Seemingly straightforward data sets are seldom as simple as they initially appear. And, many an analysis has been tripped up by erroneous assumptions about either the data itself or about the business context in which that data exists. On this episode, Michael, Val, and Tim sat down with Viyaleta Apgar, Senior Manager of Analytics Solutions at Indeed.com, to discuss some antidotes to this very problem! Her structured approach to data discovery asks the analyst to outline what they know and don't know, as well as how any biases or assumptions might impact their results before they dive into Exploratory Data Analysis (EDA). To Viyaleta, this isn't just theory! She also shared stories of how she's put this into practice with her business partners (NOT her stakeholders!) at Indeed.com. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Analytics
#211: What To Do Next? 2023-01-24 · 05:30
Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host

We've been on a bit of a streak of culture and career discussions, which means we want to assure you that Tim is not actually tied up in a basement with no access to our content calendar. Actually, in this episode, Tim plopped down on the therapy couch as a vessel for the wisdom of Moe and Michael about structured techniques for analysts to chart the best paths for their careers. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Anthony Mandelli – guest @ Coin Metrics , Moe Kiss – host

The Web3 world—blockchain, cryptocurrency, NFTs, and more—seems to be everywhere these days. And, as analysts, how could we not salivate at the idea of a data set that is just one flat, immutable, ever-growing table with a handful of columns (aka… a blockchain-powered public ledger)? We sat down with Anthony Mandelli from Coin Metrics to see whether Tim and Moe could be moved from "totally clueless" to "barely knowledgeable" on the topic in a single hour (Michael was already a knowledgeable enthusiast). The jury is out as to whether we were successful, but stay tuned for the upcoming announcement of the Analytics Power Hour DAO we're starting up (we're minting RockFlag coins to make it happen). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Analytics Blockchain NFT Web3
Michael Harper – guest , Tobias Macey – host

Summary The most important gauge of success for a data platform is the level of trust in the accuracy of the information that it provides. In order to build and maintain that trust it is necessary to invest in defining, monitoring, and enforcing data quality metrics. In this episode Michael Harper advocates for proactive data quality and starting with the source, rather than being reactive and having to work backwards from when a problem is found.

Announcements

Hello and welcome to the Data Engineering Podcast, the show about modern data management When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. With simple pricing, fast networking, object storage, and worldwide data centers, you’ve got everything you need to run a bulletproof data platform. Go to dataengineeringpodcast.com/linode today and get a $100 credit to try out a Kubernetes cluster of your own. And don’t forget to thank them for their continued support of this show! Atlan is a collaborative workspace for data-driven teams, like Github for engineering or Figma for design teams. By acting as a virtual hub for data assets ranging from tables and dashboards to SQL snippets & code, Atlan enables teams to create a single source of truth for all their data assets, and collaborate across the modern data stack through deep integrations with tools like Snowflake, Slack, Looker and more. Go to dataengineeringpodcast.com/atlan today and sign up for a free trial. If you’re a data engineering podcast listener, you get credits worth $3000 on an annual subscription Modern Data teams are dealing with a lot of complexity in their data pipelines and analytical code. Monitoring data quality, tracing incidents, and testing changes can be daunting and often takes hours to days. Datafold helps Data teams gain visibility and confidence in the quality of their analytical data through data profiling, column-level lineage and intelligent anomaly detection. Datafold also helps automate regression testing of ETL code with its Data Diff feature that instantly shows how a change in ETL or BI code affects the produced data, both on a statistical level and down to individual rows and values. Datafold integrates with all major data warehouses as well as frameworks such as Airflow & dbt and seamlessly plugs into CI workflows. Go to dataengineeringpodcast.com/datafold today to start a 30-day trial of Datafold. Your host is Tobias Macey and today I’m interviewing Michael Harper about definitions of data quality and where to define and enforce it in the data platform

Interview

Introduction How did you get involved in the area of data management? What is your definition for the term "data quality" and what are the implied goals that it embodies?

What are some ways that different stakeholders and participants in the data lifecycle might disagree about the definitions and manifestations of data quality?

The market for "data quality tools" has been growing and gaining attention recently. How would you categorize the different approaches taken by open source and commercial options in the ecosystem?

What are the tradeoffs that you see in each approach? (e.g. data warehouse as a chokepoint vs quality checks on extract)

What are the difficulties that engineers and stakeholders encounter when identifying and defining information that is necessary to identify issues in their workflows? Can you describe some examples of adding data quality checks to the beginning stages of a data workflow and the kinds of issues that can be identified?

What are some ways that quality and observability metrics can be aggregated across multiple pipeline stages to identify more complex issues?

In application observa

Airflow BI CI/CD Data Engineering Data Management Data Quality Datafold dbt DWH ETL/ELT GitHub Kubernetes Looker Modern Data Stack Snowflake SQL
Data Engineering Podcast
Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Dr. Liraz Margalit – Head of Digital Behavioral Research @ Clicktale

We can watch (sort of) what users do on our sites. That's web analytics. We can ask them how they felt about the experience. That's voice of the customer. But, can we (and should we?) actually analyze their emotional reactions? On this episode, Michael and Tim sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale, to bend their brains a bit around that very topic. And, they left the discussion thinking differently about conversion rates, and even realizing that scroll tracking might just have a valuable application! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

This episode originally aired on June 20, 2017.

Analytics
Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , David Raab – founder @ CDP Institute

It sometimes seems like there must be a Moore's Law of marketing technology (or "martech," as the cool kids call it, and our site is on a .io domain, so we're definitely the cool kids) whereby the number of platforms available doubles every 6 to 8 weeks. And, every couple of months, it seems, a whole new category emerges. From CMS to DAM to CRM to TMS to DMP to DSP to CDP, it's an alphabet soup of TLAs that no one can make sense of PDQ! On this episode, Michael, Moe, and Tim sat down with the man who coined the name for one of those categories back in 2013: David Raab, the founder of the CDP Institute! It was a lively chat about the messy world of vendor overload and how to frame, assess, and successfully manage martech stacks. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

CDP CRM Marketing
Jason Joven – host @ Chartmetric

Highlights  “Scooter Braun's Ithaca Holdings Acquires Scott Borchetta's Big Machine Label Group” is what Sunday’s official press release reads, we’ll take a look at a sample of Swift’s data while on Big Machine and on Republic RecordsMission   Good morning, it’s Jason here at Chartmetric with your 3-minute Data Dump where we upload charts, artists and playlists into your brain so you can stay up on the latest in the music data world.DateThis is your Data Dump for Tuesday, July 2nd, 2019.Taylor Swift: Before and After Big MachineThe music business’ latest media frenzy revolves around a music mogul acquiring a top music star’s catalog.This is reminiscent of how in 1985, the late King of Pop, Michael Jackson, acquired the Beatles’ catalog of song copyrights, after receiving advice from Paul McCartney himself that music publishing was a great business to get into.Current music executive Scooter Braun and his Ithaca Holdings media company purchased Nashville-based Big Machine Label Group, Taylor Swift’s former label,  for lots of money. This was announced over the weekend.Big Machine’s assets include Swift’s catalog up through 2017’s “Reputation”.She signed to UMG’s Republic Records in 2018, and now owns her own future masters starting with the album “Lover”.While we don’t have data on the controversy, we can look at two tracks: one from Swift’s Big Machine era, and one from her Republic Records era.The former is “Look What You Made Me Do” from 2017’s “Reputation” album while the latter is the first single from the 2019 album “Lover,” “You Need to Calm Down”.Big Machine-owned “Look What You Made Me Do”...was released almost two years ago in August 2017.Currently at a 75 out of 100 Spotify Popularity Index (or SPI), it was at 91 SPI in Nov 2018.The track is on 1.6K Spotify playlists, 17 of them editorial including the This Is: Taylor Swift playlist.......while it also has a current spot on 77 Apple Music playlists and 27 Amazon playlists, all editorial for the latter case.In her Republic-era, “You Need to Calm Down”...was released just two weeks ago in June 2019.Currently at 92 SPI, it’s on less total Spotify playlists at 1.1K, but is on more editorial at 94, which makes sense since it’s relatively a brand new release.It’s on almost three times as many Apple Music playlists at 202, and 3.5x as many Amazon playlists at 98.So is it fair to say that the Republic era is “better”? Not necessarily- again, it’s just a newer track and her Big Machine track was in the middle of her 2014-2018 Spotify absence, limiting a big part of her data profile.But what this kind of side-by-side track comparison CAN do is help you evaluate how well tracks do under different promotional strategies, label teams or simply with different types of music.Hope it’s useful.Outro That’s it for your Daily Data Dump for Tuesday, July 2nd, 2019. This is Jason from Chartmetric.Free accounts are at chartmetric.comAnd article links and show notes are at: podcast.chartmetric.comHappy Tuesday, and we’ll see you tomorrow!

How Music Charts