See a live demo on how Dialpad streamlines communications and extracts real-time insights from business conversations. Our Ai-powered customer communications platform seamlessly combines contact center and sales-related functionality with voice, video, and messaging, empowering organizations to build stronger customer relationships. Come see how features, such as Ai CSAT, Ai Recaps, and Ai Playbooks, can transform your business outcomes.

This Session is hosted by a Google Cloud Next Sponsor.
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There are a lot of amazing AI features being announced at Google Cloud Next. In order to take full advantage of these, you need to make sure your data is being managed in a secure, centralized way. In this talk, you’ll learn how to set up your lakehouse to get your data ready for downstream workloads. You’ll view a demo involving an architecture of Google Cloud products that includes managing permissions on your data, configuring metadata management, and performing transformations using open source frameworks.

Imagine a world where interacting with your data is as simple as chatting with a friend. Gemini in Looker makes this a reality, bringing the power of Google's most advanced AI models and agents directly to your BI workflows. This session explores how Gemini's genAI capabilities and Looker Agents are being integrated into Looker, empowering users to analyze data, build dashboards, and generate insights using natural language. Discover how this powerful combination unlocks new levels of productivity for BI professionals and business users alike.

Creating a business case to modernize technology has always been challenging. Hear how McKinsey is using a multi agent architecture to automate complex software development flows efficiently and cost-effectively. See how gen AI agent squads are foundational for scaling workforce talent and enhancing organizational capabilities. Learn best practices and see real-world examples of how organizations are using a multi-agent gen AI approach to achieve faster, cheaper, and better results.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Small teams often struggle to unlock the full potential of their data due to limited resources and a lack of specialized expertise. In this session, we’ll show you how BigQuery and Looker make advanced analytics accessible and easy for teams of any size. Learn how to seamlessly integrate, analyze, and visualize your data to drive data-driven decisions and achieve your business goals.

AI is revolutionizing enterprise operations by transforming unstructured data into actionable intelligence, reducing manual effort, & converting data into powerful drivers of smarter, more connected operations. Explore the dynamic interplay of AI agents, collaborating seamlessly to orchestrate specialized tasks in real-time. Learn how connected intelligence breaks down silos, integrating data & systems to drive proactive, efficient operations. See this shift in action with Leah to learn how you can apply these best practices in your industry.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session explores the business drivers for ESG data in the current business climate and delves into the technical architecture of a robust ESG data management solution. Discover how to integrate AI and data agents with core enterprise systems, like SAP and Cortex, and incorporate crucial third-party ESG data from sources like ESG Book to enhance business decision-making. We will also showcase real-world examples of how to integrate Google Cloud with platforms like Watershed to build a complete ESG data ecosystem. 

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

How do you blend AI efficiency with human empathy to build stronger, lasting customer relationships? With the rise of AI, the human element is increasingly a critical differentiator for companies. Join Dialpad Chief Marketing Officer, Jen Grant, and Dialpad Director, Automatic Speech Recognition, Natalie Owen, to learn how organizations can deliver real-time coaching and context-aware suggestions that empower agents to deliver emotionally resonant, high-value customer interactions.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Unlock the power of AI-assisted coding in BigQuery with this hands-on lab. Learn how to generate SQL queries using natural language prompts, utilize BigQuery's code explanation and transformation features, and collaborate with Gemini to review, debug, and optimize your SQL code. Whether you're looking to streamline query development or troubleshoot issues, this session will enhance your ability to write and refine code efficiently using Gemini's intelligent capabilities in BigQuery.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

The telecom industry has always been critical to advancing how we communicate, work, and play, whether through creation of our mobile world or streaming through high bandwidth connectivity. In this session we will explore how communication service providers from around the globe are leveraging AI agents across their workforce, customer experience, field operations, network operations, and more.

Discover how Google’s interconnected ecosystem of Google Cloud platform and specialty solutions can address the needs and challenges of resource-constrained IT teams. We’ll delve into practical use cases and demonstrate how Google Cloud’s specialized business intelligence platform (Looker) and security solutions (Google Security Operations, Mandiant) can help your business improve efficiency and reduce costs while improving your security posture.

Discover how Definity used GenAI-enabled Agent Assist to improve agent and customer experience while boosting call centre efficiency and accelerating agent onboarding. We'll showcase the key features of this powerful technology, such as automated transcript generation, real-time contextual call guidance, "ask me anything" capabilities for quick information retrieval, and efficient integration directly into existing Salesforce desktop and backend insurance policy systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover how one of Europe's largest data warehouses was seamlessly migrated from Teradata on-premises to Teradata Vantage on Google Cloud in just six months. Learn about the automated data reconciliation, parallel runs, and rigorous testing that reduced operational costs by 30% and ensured zero disruption. Explore the foundation laid for future data-driven innovations. Don't miss this session to gain valuable insights and strategies for your own data transformations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

AI is transforming industries, but its success hinges on one critical factor: high-quality, abundant data. From ingestion to consumption and modernization to validation, multiple AI agents work together to manage the data life cycle to have good data quality. Yet, as data growth slows down, lets understand how can we fuel growth with synthetic data. We’ll discuss where we are now, what comes next, and how to connect every dot in data modernization and migration.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

In this hands-on lab, you'll learn how to build a powerful business intelligence (BI) dashboard using Looker Studio and BigQuery. Discover how to upload and query data, create reports datasets, and run scheduled queries to uncover valuable insights from large service usage logs. With your dashboard, you'll gain the ability to identify trends, optimize operations, and make data-driven decisions to improve efficiency and service quality.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Mars Wrigley shares how Google Cloud Cortex Framework, in partnership with EPAM Systems, accelerated their marketing measurement strategies. By using pre-built data connectors and models, Mars quickly ingested media data into the cloud, merging it with sales data from a key retailer. This enabled real-time insights into how media investments drove sales lifts. The solution created a foundation for cloud-based innovation, helping assign value to marketing strategies that drive tangible business results.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Learn how to use Earth Observation data from Earth Engine to enrich your data in BigQuery. We will take a look at how to do this with Python, user defined functions and the new ST_RegionStats function in BigQuery.

Discover how TELUS centralized 14 petabytes of data in Google Cloud, creating a single source of truth for AI innovation. Join us to explore how they transformed hundreds of enterprise-grade pipelines and get insights into responsible AI practices and future plans.

Discover how to transform your unstructured data into a strategic advantage by embedding GenAI into the core of your business operations. In this live demo from Hyperscience and Google, learn how to convert your back office information assets into LLM and RAG-ready data, with unprecedented accuracy, governance, and relevance. Combining the Hyperscience enterprise AI platform with Google Vertex and Big Query, organizations can now power GenAI initiatives that deliver smarter decision making, operational agility, and competitive advantage.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Step up to the plate and dive into the world of MLB player analytics! Build a data platform and app that introduces new fans to MLB's stars. You will combine structured and unstructured data like MLB player stats and videos, then visualize and ask your data questions. Take this opportunity to leverage the latest and best of Google Cloud's data tools, like BigQuery for storage and analysis, Looker for data modeling and visualization, and the new Conversational Analytics for natural language queries. What new MLB player insights will you uncover?