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FinOps has evolved from visibility to optimization and now to action. As AI workloads introduce new cost complexities, organizations can no longer afford analysis paralysis or endless dashboards. Enter FinOps 3.0: a shift where cost intelligence is embedded directly into engineering workflows, insights are contextual and role specific, and automation becomes a trusted ally rather than a leap of faith. Learn how to innovate faster, smarter, and more sustainably in the cloud in this session.

Agentic AI is swiftly transforming opportunities and risks in financial services. As banks use AI for secure experiences, criminals exploit these same technologies to create sophisticated scams and expand mule networks. OpenAI’s research underscores the urgency of these challenges. In this keynote, BioCatch will show how behavioral biometrics and fraud analytics, powered by Microsoft Cloud, help banks disrupt scams, dismantle mule networks, and rebuild digital trust worldwide.

Join this hands-on lab to explore Azure Arc for hybrid and multicloud environments. You’ll onboard Windows VMs, enable monitoring with Azure Monitor, apply compliance with Machine Configuration, and strengthen security using Microsoft Defender for Cloud. Wrap up by enabling Arc agent auto-upgrade to keep resources secure and current.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Explore Windows 365 AI in this hands-on lab! Configure and experience features like Advanced Search and Click to Do on Cloud PCs. Learn prerequisites, enable AI-driven workflows, and boost productivity for IT admins and end users. Automate tasks with natural language and take smart, context-aware actions directly from your screen.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

In this interactive community theatre session, seasoned Azure MVPs will share their most impactful lessons learned from building, scaling, and advocating for cloud-native solutions across industries. From navigating the complexities of hybrid architectures to driving adoption of emerging Azure technologies, this session distills real-world experience into actionable insights for developers, architects, and product managers.

From zero to Kubernetes with AKS Automatic

Kubernetes unlocks powerful capabilities for modern apps—but can be complex. AKS Automatic changes this. In this session, we’ll introduce AKS Automatic and how it helps accelerate cloud-native adoption without the operational overhead. Whether you're modernizing or building new apps, AKS Automatic offers a streamlined path forward, delivering production-ready clusters out of the box, automating infrastructure operations, and embedding best practices for security, scalability, and performance.

How to modernize Oracle workloads on Azure

Are your Oracle applications and databases stuck on-premises? Azure makes it easy to unlock their full potential by bringing Oracle workloads to the cloud, running them alongside your other cloud applications on the same high-performance, secure network. Unify Oracle data with other critical sources using Microsoft Fabric, and accelerate app modernization with the power of Azure AI services. Discover how to streamline operations, boost agility, and maximize the value of your Oracle investments.

Reimagine the airline business model for the digital age: Discover how Amadeus and Microsoft are partnering to transform airline retail and operations to thrive in a competitive market defined by experience and innovation. Attendees will learn how AI and cloud capabilities can enable airlines to deliver personalized, seamless travel experiences, streamline their operations, overcome legacy technology challenges, and redefine customer-centricity in a competitive market.

Redefine partner profitability in an AI era

AI isn't just transforming how customers work—it's redefining how partners grow profitably. Join Microsoft and Ingram Micro to discover how you can maximize margins and unlock new revenue streams in the age of AI. Together, we'll share strategies to drive sustainable profitability with Microsoft AI and cloud solutions including go-to-market best practices, service opportunities, and tools to future-proof your business.

Turn IT operational efficiency into competitive advantage

The complexity of managing multi-cloud environments and thousands of resources—combined with limited visibility across distributed teams—is driving up costs, risks, and inefficiencies. Organizations need a solution that can forecast spend, streamline operations and uncover savings. In this session, experts share how Apptio on Azure empowers joint clients with real-time insights, AI-powered optimization, and financial transparency to maximize business value and unlock competitive advantage.

Unlock efficiencies with Windows 365 Frontline & Cloud PC devices

Learn how the latest innovations in Windows 365 Frontline and Cloud PC devices such as Windows 365 Link can boost productivity, strengthen security and improve end-user experience while helping you optimize IT investments.  From manufacturing, to retail, to call centers, discover how new capabilities and offerings for Windows in the cloud including purpose-built devices can unlock efficiencies in shared spaces.

Delivered in a silent stage breakout.

ConfigMgr and RMM based apps prevent a lot of organisations from moving to cloud native. This session will put the cards on the table and win the hearts and minds of the people on the ground.

Connection Pods accommodate up to 15 people. Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Join the Copilot in Azure product team and Microsoft MVPs for a roundtable discussion on Copilot in Azure's new agentic capabilities. We'll discuss how supported agents can simplify critical tasks along your cloud journey, like deployment and troubleshooting. Learn what’s launching, how to get access, and chat with the team behind the experience. This is your chance to ask questions, share feedback, and help steer what’s next.

Connection Pods accommodate up to 15 people. Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Healthcare is evolving—and so is how Microsoft partners deliver value. This session explores the Clinical Applications Specialization, recognizing partners who build and support AI-powered clinical solutions that improve outcomes and efficiency. Learn how it aligns to Cloud & AI Platforms CSA, see real-world examples, and discover how to earn the specialization and unlock impact in healthcare.

Join this hands-on lab to design and deploy a modern, cloud-native analytics and AI solution using Azure Databricks, Microsoft Foundry, and Microsoft Copilot Studio. Work with the Zava-Litware scenario to perform data ingestion, orchestration with Lakeflow, AI-driven insights via Genie, mirrored catalog in Microsoft Fabric, Copilot Studio low-code automation, and advanced reporting in Power BI. Build a scalable, cost-efficient solution showcasing AI-powered analytics for business transformation.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Discover how AI is transforming cloud operations in Azure. In this lab, you’ll use AI to investigate anomalies, correlate telemetry, and strengthen your monitoring posture. With Copilot's new agentic capabilities for optimization, you’ll identify and validate cost and carbon savings opportunities while advancing FinOps and sustainability practices. Together, these capabilities help you align workload health, streamline operations, and deliver lasting efficiency and sustainability.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

As manufacturers and supply chain leaders navigate the dual pressures of operational efficiency and sustainability, geospatial intelligence (GSI) is emerging as a transformative force. This lab session explores how the integration of Earth observation data, AI, and cloud-scale analytics is enabling smarter, faster, and greener decision-making across industrial ecosystems.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Learn more about migration and modernization of Windows Server, SQL Server, and .NET apps. Learn how to assess and migrate Windows Server and SQL Server workloads using Azure Migrate and Azure Database Migration Service (DMS). This lab covers discovery, dependency mapping, migration execution, and post-migration optimization as well as leveraging Microsoft Defender for cloud for securing workloads post migration.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.