Leverage the flexibility of Cloud Run and its ease of use for your Apache Kafka workloads. In this session, we’ll introduce Cloud Run worker pools, a new resource specifically designed for non-request-based workloads, like Kafka consumers. Learn how worker pools, along with a self-hosted Kafka autoscaler, can enable fast and flexible scaling of your Kafka consumers by using Kafka queue metrics.

Go 1.24 unlocks the power of WebAssembly (Wasm) with new tooling for building high-performance edge applications. In this session, we’ll show you how to leverage the speed, security, and portability of Go to create low-latency Wasm modules that run on Google Cloud’s Service Extensions. We’ll also show you how Shopify uses Go and Service Extensions to move more application logic to the edge to reliably serve millions of customers.

Discover the cutting edge of foundation model development with JAX on Google Cloud. This session will showcase the latest advancements in the JAX ecosystem, including optimized performance on TPUs and GPUs. Explore new, high-performance models powered by MaxText and MaxDiffusion, delve into enhanced JAX libraries and Stable Stack packages, and learn about advanced diagnostics tools. Gain insights into how leading customers and partners are leveraging JAX on Google Cloud to build and deploy next-generation foundation models at scale.

Grow your business and help customers build a greener future with AI. The Google Cloud Ready Sustainability program empowers partners with the tools and resources to deliver sustainable AI solutions. Learn how to leverage AI-optimized infrastructure, measure and optimize energy consumption, and reduce your carbon footprint, while helping your customers do the same.

Time to make generative AI a reality for your application. This session is all about how to build high-performance gen AI applications fast with Cloud SQL for MySQL and PostgreSQL. Learn about Google Cloud’s innovative full-stack solutions that make gen AI app development, deployment, and operations simple and easy – even when deploying high-performance, production-grade applications. We’ll highlight best practices for getting started with Vertex AI, Cloud Run, Google Kubernetes Engine, and Cloud SQL, so that you can focus on gen AI application development from the get-go.

Migrations can feel daunting, especially for small teams. This session offers practical tips, tools, and strategies to plan and execute migrations efficiently, minimizing downtime and maximizing your existing resources. You’ll view a live demo of Google’s migration tools and learn from TRIARQ Health about how they successfully navigated their own migration to Google Cloud.

Struggling with multicloud networking complexity? Equinix and Uber reveal the critical network architecture strategies to overcome today’s challenges. Discover proven adoption tactics and essential multicloud networking capabilities for seamless, cost-effective multicloud success. Learn how Uber, leveraging Equinix’s interconnected global data centers and Network-as-a-Service platform, achieved rapid, flexible, and efficient data migration to Google Cloud. Don’t let network limitations hold back your multicloud potential.

This Session is hosted by a Google Cloud Next Sponsor.
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There are cases when you can’t use Google Cloud services but still want to get all benefits of AlloyDB integration with AI and serve a local model directly to the database. In such cases, AlloyDB Omni deployed in a Kubernetes cluster can be great solution, serving for edge cases and keeping all communications between database and AI model local.

Cloud environments can have hundreds or thousands of potential security issues. But which ones create the most risk? Security Command Center uses powerful virtual red team technology and a new security graph to continuously analyze your cloud resource configurations, software vulnerabilities, and identity and access policies – running at machine scale – to pinpoint the issues that could put your cloud workloads at risk.

This session shows how engineers can use Gemini Cloud Assist and Gemini Code Assist to speed up the software development life cycle (SDLC) and improve service quality. You’ll learn how to shorten release cycles; improve delivery quality with best practices and generated code, including tests and infrastructure as code (IaC); and gain end-to-end visibility into service setup, consumption, cost, and observability. In a live demo, we’ll showcase the integrated flow and highlight code generation with GitLab and Jira integration. And we’ll show how Gemini Cloud Assist provides deeper service-quality insights.

Session will cover Google Cloud solution to transform Pharma Tech transfer function. Session would cover how Agentspace, Vertex AI and Notebook LM can help Pharma Industry solve billion dollars problem. Google Cloud’s solution focuses on Improved Knowledge Management & search and enhanced collaboration and communication.

This Session is hosted by a Google Cloud Next Sponsor.
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Unlock AI's transformative potential with adaptive strategies for leveraging AI Agents and platform-thinking. From identifying high-impact use cases to rapid, trusted deployment, we'll cover value modeling, Trusted AI deployment, agent orchestration, and productionizing in an uncertain landscape. Explore real-world implementations, from enhancing customer experiences to streamlining workflows, and measure success quickly. Discover how steering, worker, conversational, transactional, and multimodal agents drive tangible business value.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Get the most out of your Google Cloud budget. This session covers cost-optimization strategies for Compute Engine and beyond, including Cloud Run, Vertex AI, and Autopilot in Google Kubernetes Engine. Learn how to effectively manage your capacity reservations and leverage consumption models like Spot VMs, Dynamic Workload Scheduler, and committed use discounts (CUDs) to achieve the optimum levels of capacity availability for your workloads while optimizing your cost.

Join Google Cloud and Quantiphi for a workshop on how to build and deploy powerful conversational AI agents using the Customer Engagement Suite with Google AI. Learn best practices and leave with actionable strategies to improve your customer experience.

Traditional infrastructure-centric monitoring provides a limited view of your applications. This session explores the benefits of shifting to an application-centric approach, enabling you to proactively identify performance bottlenecks, optimize resource utilization, and reduce costs. Learn how Google Cloud’s out-of-band (OOB) application-centric observability tools like App Hub, distributed tracing, application-specific signals such as logs and metrics, and service level objective (SLO) monitoring, can help you achieve optimal performance and cost efficiency for your cloud-first applications.

The wealth gap remains a persistent challenge, but generative AI offers new tools to address this complex issue. In this fireside chat, Kevin Cohee, CEO of OneUnited Bank, will share his vision for leveraging GenAI to create economic opportunity for underserved communities. Learn how OneUnited Bank's partnership with Google Cloud is driving personalized financial education and wealth management solutions, paving the way for a more equitable future.

Scams and phishing attacks are skyrocketing all around the world, and safeguarding your users and brand reputation requires proactive and intelligent solutions. In this session, we’ll delve into Google Cloud’s Web Risk, a powerful service that leverages AI and machine learning (ML) to protect users against unsafe websites. Learn how Web Risk scans over 10 billion URLs daily, identifying phishing sites, malware downloads, and other threats with over 99.99% accuracy.

Embark on a journey to enhance your Oracle applications by migrating and modernizing them on Google Cloud. This session delves into real-world customer success stories and showcases the latest advancements. Discover best practices for seamless migrations and explore how Google Cloud optimizes performance and scalability for your Oracle applications. Uncover valuable insights from your Oracle databases and app-powered integrations with Google advanced AI, analytics, and monitoring tools.

Join us for an exciting session where experts from Salesforce and Google will discuss their innovative partnership aimed at transforming customer engagement. This collaboration focuses on integrating Salesforce Service Cloud with the Google Customer Engagement Suite to help organizations solve problems faster, improve customer satisfaction, and drive revenue with AI. Discover how Service Cloud, leveraging Google's technology, is building AI-powered contact centers to drive customer success by combining the strengths of humans and agents.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Organizations with strict data residency requirements often struggle to leverage AI and the latest in cloud innovations on-premises. Learn how to architect gen AI optimized applications for success using LLMs, cloud infrastructure, and data on-premises without compromising on data sovereignty, security, or latency in this technical deep dive session.