Experience a live demo of Google Cloud’s approach to mainframe modernization using generative AI. This demo will showcase the modernization life cycle, from initial assessment to code rewrite to risk mitigation. We’ll illustrate how our agentic approach streamlines the modernization process, reducing time, budget, and resource requirements. And we’ll demonstrate how to minimize the risk of modernizing business-critical applications through testing and by enabling parallel execution of both original and modernized applications with Dual Run.

UKG is revolutionizing workforce management with AI agents and retrieval-augmented generation (RAG) systems. Join this session for a deep dive into how UKG, Google Cloud, and MongoDB collaborated to orchestrate enterprise data and put it to use powering intelligent, context-aware AI solutions that shape the future of work.

This Session is hosted by a Google Cloud Next Sponsor.
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AI is revolutionizing contact centers, but the gap between AI leaders and laggards isn't just about technology—it's about a fundamental shift in customer loyalty. In this Spotlight, Dialpad and Google leadership will discuss the five AI adoption strategies separating industry champions from the rest. Top performers leverage industry-specific models and micro-data intelligence to advance business outcomes. But here's the twist: humans are the multiplier. Discover how leading organizations are rewriting the rules of human-AI collaboration, ensuring AI augments—not replaces—their workforce. Join us for an insightful discussion and live demo of market-shifting AI innovations.

This Session is hosted by a Google Cloud Next Sponsor.
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Cut through the AI hype. This panel of executive thought leaders from some of the world’s most respected healthcare institutions reveals the truth about how AI is really working in healthcare. They’ll share real-world results offering invaluable insights into the practical application of AI in patient care and provider satisfaction. We’ll explore what AI solutions are being used right now, what challenges have been overcome, and how AI is demonstrably improving patient outcomes, operational efficiency, and provider experiences.

This Session is hosted by a Google Cloud Next Sponsor.
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In today’s data-centric landscape, organizations across industries are inundated with vast amounts of information. However, many grapple with the challenge of deriving actionable insights to maintain a competitive advantage. This session delves into strategies for harnessing data through modernization and migration, drawing from real-world examples provided by industry leaders. Our panel will address the obstacles posed by legacy systems and data silos, and discuss how transitioning to modern data platforms can revolutionize your organization.

This Session is hosted by a Google Cloud Next Sponsor.
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AI is transforming software development, but not always for the better. The 2024 DORA report reveals that AI adoption resulted in a 7.2% regression of delivery stability for software, highlighting the industry's overemphasis on velocity. This session will explain how to flip the script on AI’s role in software development, and drive better development and delivery outcomes with new innovations from Google Cloud and beyond, freeing developers to focus on customer value.

Whilst GenAI has brought conversational experiences to the forefront, the next generation of web interfaces will demand more than just chat interactions. Instead, delivering highly personalized experiences requires a powerful blend of search, dynamic multimodal visual elements, and conversational interactions. In this session, discover how Valtech, the experience innovation company, is leveraging Vertex AI Agent Builder and Gemini with React to redefine experiences on the web.

This Session is hosted by a Google Cloud Next Sponsor.
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Is your team ready for the future of cloud? Discover how Google Cloud is equipping partners with the cutting-edge expertise needed to capitalize on the rapidly evolving generative AI landscape. You’ll learn about these transformative programs, learning paths, as well as targeted journeys for Vertex AI, generative AI Agent Builder, Gemini, and Customer Engagement Suite. Whether your just starting your gen AI journey, or are ready to tackle advanced implementations, we have just the training for you.

Agentic AI is poised to revolutionize how marketing & data teams unite to fuel revenue growth in 2025 and beyond. Join this session to discover how marketers can leverage AI agents applied directly to Google Cloud BigQuery to suggest, build, and execute campaigns that compound over time. You’ll learn how GrowthLoop’s marketing activation solution, built on Google Cloud BigQuery, leverages Agentic AI to automate campaign launches, accelerate experimentation, and deliver hyper-personalized experiences at scale.

This Session is hosted by a Google Cloud Next Sponsor.
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The telecommunications industry is undergoing a significant transformation in customer engagement, driven by the capabilities of Generative AI. This talk explores how Google Cloud's Gen AI tools can be leveraged to develop advanced conversational bots, enabling telcos to reimagine their customer interactions. We will delve into the technical architecture and implementation of these solutions, focusing on how they can significantly improve issue resolution efficiency and increase containment rates for both voice and chat channels. This session will showcase how to build intelligent, scalable, and personalized customer experiences, highlighting the business value of Gen AI in optimizing service and support operations within the telecommunications sector

An architecture for a robust custom AI chatbot backed by Vertex AI with Gemini and fully managed GCP services. Cloud-Based: Scalable platform will ensure high availability and performance. Reduced Development Time: Significantly reduce the time and effort required to build and deploy custom AI chatbots. Scalability and Performance: Ensure that the chatbots can handle high volumes of traffic and maintain optimal performance. 

The solution democratizes the development of AI chatbots, making them accessible to wider enterprises and various domains."

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Using Google AI stack, Tech Mahindra has developed AgentX program and has built reliable AI Agents to deliver industry best ROI. Our "Aether" architecture combines Gemini models with industry orchestration and integration approaches that work in real enterprise settings. We will walk through how we've tackled the tough problems - keeping agents reliable, managing knowledge effectively, and controlling those frustrating hallucinations in complex workflows, resulting in boosting productivity and improving experiences across the board.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Meet with a Google Cloud Security expert to discuss your specific security needs and discover how our solutions can help. Plus, you can grab a complimentary copy of the “Defenders Advantage” book and a cup of coffee while you’re there.

The modernization of Public Sector has led to exponential growth potential on Google Cloud Marketplace. Discover how Carahsoft and Box have harnessed the marketplace to expedite government technology acquisition and empower field sales teams. Discover successful tactics for ISV and reseller partners to leverage the marketplace for seamless co-selling with Google. We’ll discuss evolving government contract and procurement trends, and demonstrate how to craft compelling "better together" narratives powered by the Google Cloud Platform.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

As brands drive towards personalization and global outreach, it puts immense pressure on marketing operations. Learn how Publicis Sapient is leveraging Google Cloud’s Gen AI technologies to optimize our clients’ marketing operations and deliver growth through hyper personalization and efficient content creation. We will share a demo of how Retailers and Consumer Products companies can manage their full marketing ecosystem using Google Gen AI stack, including Gemini, Imagen and Vertex AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Up to 90% of organizations are building across cloud environments, from edge to to multiple clouds - and the scale and speed of AI is putting pressure on these architectures. In this spotlight discover how organizations are leveraging decades of our infrastructure expertise to build secure, sovereign AI solutions. Also, learn how industry leaders are using the latest advances in networking, storage, and distributed cloud solutions to accelerate AI solution deployment anywhere.

Want to control the output of your AI agents? This session explores essential Agent Ops practices, including metrics-driven development, large language model (LLM) evaluation with retrieval-augmented generation (RAG) and function calling, debugging with Cloud Trace, and learning from human feedback. Learn how to optimize agent performance and drive better business outcomes.

In this session, we’ll bust AI myths and showcase how easy it can be to implement AI solutions. Learn how Google Cloud’s generative AI solutions help small IT teams automate customer service tasks, personalize interactions, and improve overall efficiency. Learn from current Google Cloud partners and customers about how they approach building agents to empower growth and supercharge experiences for their customers.