Going from a pilot to a secure, scalable, and reliable agent system requires more than great prompts. In session, we'll show how Amazon Bedrock AgentCore helps teams move from proof-of-concept to production using enterprise-grade services, including Runtime, Gateway, Identity, Memory, Observability, Code Interpreter, and Browser. Learn how these services simplify development, reduce operational burden, and improve time-to-value. You'll get best practices from the technical team at Ericsson, and we'll cover foundational capabilities like enterprise readiness, tool integration, and performance at scale, providing a blueprint for success no matter where you are in your journey.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

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Go deep into how AgentCore works under the hood. This technical deep-dive session breaks down the ReAct loop—how agents iteratively reason, plan, and perform tool calls to accomplish complex goals. Learn how context management, memory, and data grounding shape each reasoning step and response. Explore how AgentCore operationalizes this loop with modular services: Runtime for scalable execution, Gateway for dynamic tool and data access, Policy for deterministic controls, Observability for monitoring agent behavior, and Evaluations for continuous quality improvements. Understand how AgentCore’s architecture enables reliable, secure, and production-ready deployment of autonomous, data-driven AI agents.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Learn how to optimize and deploy popular open-source models like Qwen3, GPT-OSS, and Llama4 using advanced inference engines such as vLLM on SageMaker. We'll explore key features including bidirectional streaming for audio and text applications, and share proven optimization techniques for inferencing. Through live demos, learn to boost performance with KV caching, intelligent routing, and autoscaling to maintain stability under varying loads. We'll demonstrate solutions for building Agentic workflows with SageMaker AI, LangChain, and Amazon Bedrock AgentCore integration and share best practices helping you confidently move from prototype to trusted AI experiences that delight users.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Building sustainable, cost-effective generative AI on AWS requires integrating agentic AI, efficient architecture, and cloud-native optimization. Agentic systems using Amazon Bedrock AgentCore employ contextual memory, asynchronous execution, and on-demand tool invocation to minimize compute waste. MCP enables secure connections between AI agents, AWS services, and custom tools. Efficiency increases through AWS's Trainium and Inferentia2 silicon (50% better performance per watt), Amazon SageMaker for scalable development, and optimization techniques like quantization and speculative decoding. Auto-scaling, batch processing, and spot instances prevent over-provisioning. Combined with CloudWatch and Cost Explorer monitoring, this approach delivers high-performance, low-carbon generative AI solutions.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Sustainability regulations require extensive documentation reviews, creating bottlenecks in compliance workflows. RAPID (Review & Assessment Powered by Intelligent Documentation) transforms this process using AI with a human-in-the-loop approach. This solution dramatically accelerates certification and regulatory compliance document reviews - processes traditionally requiring significant expert review hours. RAPID structures complex regulatory checklists, applies AI to identify compliance issues, and maintains human oversight for critical decisions. The solution's serverless architecture enables organizations to start small and scale efficiently, reducing review time while improving assessment quality. Learn how RAPID helps organizations overcome administrative barriers and focus resources on implementing sustainable practices rather than paperwork.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Shantanu Narayen shares how Adobe works with AWS to transform digital experiences with innovative AI capabilities for business professionals and consumers, creators and creative professionals, and marketing professionals and IT professionals.

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

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John Kodera explains how Sony continually aims to deliver emotionally resonant experiences by connecting fans with creators and leveraging state-of-the-art technology from AWS that harnesses data and AI.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

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Learn how WRITER is working with AWS to empower businesses and transform work at scale with agentic workflows powered by WRITER’s Palmyra X5 model and integration with Amazon Bedrock for improved governance and security.

Learn more about AWS events: https://go.aws/events

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ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSEvents

Discover how AWS is changing data streaming with Amazon Kinesis Data Streams for infrastructure and operations. This session will explore recent innovations in how Kinesis Data Streams enables you to build robust, scalable data streaming applications that can handle millions of events per second. Join this session to see how you can leverage Amazon Kinesis Data Streams to build scalable, resilient data streaming applications for faster insights and improved decision-making.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Unlock AI agent potential with this advanced session on scaling tools using Amazon Bedrock AgentCore Gateway. Learn to build and manage secure, production-ready agent tool environments. We'll cover multi-tenant architecture, deployment strategies, and integration patterns for agentic tools. Explore zero-code MCP tool creation with intelligent tool discovery. Gain insights on security controls, monitoring, and performance optimization for enterprise-scale agent tool ecosystems.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Learn how AWS is enhancing its SQL analytics offerings with new capabilities in Amazon Redshift and Amazon Athena. Discover how Redshift's AI-powered data warehousing capabilities are enabling customers to modernize their analytics workloads with enhanced performance and cost optimization. Explore Athena's latest features for interactively querying data directly in their Amazon S3 data lakes. This session showcases new features and real-world examples of how organizations are using these services to accelerate business insights while optimizing costs.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

In this session, explore Amazon Aurora and Amazon RDS cost components and learn important best practices that can help you improve the performance of your relational database workloads while reducing spend on cost components such as compute, storage, backup, and I/O. Learn about the latest performance monitoring features, which provide insights on how to efficiently track and optimize database performance at scale and help ensure that you’re maximizing efficiency while keeping costs under control.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Send us a text Hit replay on this high-energy conversation with Ben Lowe, Founder and CEO of Lighthouse Technology, as he breaks down what it really takes to build something from scratch in a fast-changing AI world. From finding the right co‑founder and stepping into the CEO role, to navigating the toughest challenges of entrepreneurship, Ben shares practical lessons and hard‑won insights for builders at every stage. Ben also lifts the curtain on Lighthouse Technology’s mission at the intersection of cloud modernisation, cost optimisation, and Agentic AI, and how enterprises can turn AI hype into outcomes with the right GTM motion and architecture. If you care about innovation, AI for the enterprise, or your own startup journey, this replay is packed with career gold, strategic perspective, and a candid look at what’s next. 01:34 Finding a Entrepreneurial Partner 04:43 The Creation of Lighthouse 08:10 Becoming the CEO 09:34 The Biggest Challenge of Entrepreneurship 11:30 Lighthouse Technology 19:07 Agentic AI 20:16 The Lighthouse Trajectory 22:12 The GTM 31:39 Reseller versus Innovator 36:53 AI for the Enterprise 41:35 The 2-Min Pitch 43:30 What's True?LinkedIn: https://www.linkedin.com/in/lowebenjamin/?originalSubdomain=uk Website: https://lighthousetechnology.ai/

Entrepreneurship #AgenticAI #TechLeadership #Innovation #BusinessGrowth #CareerAdvice #AIForEnterprise #StartupJourney #MakingDataSimple #LighthouseTechnology #PodcastReplay

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Training large AI models requires significant compute resources and can be time and cost intensive. In this session, learn to optimize and accelerate your model training workloads using AWS's purpose-built infrastructure and tools. We'll dive deep into leveraging services like Amazon SageMaker HyperPod for distributed training at scale and SageMaker fully managed training jobs for cost-effective ML acceleration. You'll learn to scale training across clusters using techniques like data and model parallelism, automated model tuning, and efficient checkpoint management. Through real customer examples, see how to reduce training time by up to 40%, optimize costs, and build high-performance training pipelines.

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Learn how Amazon SageMaker AI transforms model development with a unified environment for all your AI workloads - from interactive model development on IDEs to maximizing task and compute resource utilization across training and inference workloads. We'll demonstrate how to use SageMaker Studio as the familiar IDE to develop, submit, and monitor ML jobs, while leveraging the scalability and resiliency of HyperPod environment for computationally intensive tasks like training and deploying large foundation models. You will also learn how HyperPod task governance capability can help you automatically allocate compute resources based on task prioritization end-to-end through the model development lifecycle.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

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Build robust security frameworks for AI implementations through hands-on coding. We'll implement data protection patterns, secure prompt handling, and PII detection. Code along as we create privacy-preserving pipelines in SageMaker, configure IAM policies for model access control, and automate compliance checks with AWS Config. Develop defenses against prompt injection attacks, implement differential privacy techniques, and build CloudTrail audit trails. Leave with production-ready code templates for governance guardrails and technical safeguards that protect sensitive data throughout the AI lifecycle while enabling innovation and maintaining trust in your AI applications.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

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This session explores how Cambridge Mobile Telematics (CMT) uses Amazon Redshift for large-scale geospatial and text data analysis. We'll discuss why CMT chose AWS and Redshift based on scalability and integration needs, highlighting how Redshift's geospatial solution using H3 functions enable efficient processing of billions of location records. The presentation demonstrates CMT's use of Redshift's NLP capabilities, featuring QEv2 and Vega for advanced ad-hoc reporting. Finally, we examine how Redshift's architecture delivers the optimal price-performance balance for CMT's demanding data operations.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

Unstructured data often holds untapped value, and Amazon SageMaker makes it possible to turn that data into insights and AI-ready assets. In this session, you'll learn how to bring unstructured data from Amazon S3 into SageMaker, create searchable assets, and build knowledge bases for Amazon Bedrock to improve retrieval-augmented generation (RAG) accuracy. Discover how teams can collaborate across roles, data users can self-serve to find and understand the right data, and governance ensures that the right people get the right access. Bayer will share how they use these capabilities to unlock unstructured data and accelerate research and innovation.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS

This session provides a deep dive into Amazon DynamoDB and shares insights into how DynamoDB is architected and how it’s able to deliver the scalability and response times that customers have come to expect. DynamoDB is used by over one million AWS customers, and powers hundreds of applications that exceed half a million requests per second. In this talk we explore the architecture of DynamoDB, and of several specific features. You will understand how we architected DynamoDB to deliver predictable low latency at any scale, and how best to develop your own applications to delight your customers.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

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Marketing teams require AI agents capable of orchestrating complex campaigns with enterprise controls. This session explores Epsilon's production-ready multi-agent system built with Amazon Bedrock AgentCore for intelligent marketing campaigns. Learn to implement secure agent collaboration using AgentCore Runtime for parallel execution, Gateway for controlled data access, and Identity for granular permissions. We'll cover architectural patterns for asynchronous workflows, demonstrate personalized content generation with brand consistency, and explore real-time campaign monitoring through AgentCore Observability. You'll gain proven patterns for building autonomous marketing agents that execute multistep workflows, scale to thousands of concurrent campaigns, and maintain complete auditability.

Learn more: More AWS events: https://go.aws/3kss9CP

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ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

AWSreInvent #AWSreInvent2025 #AWS