Thomas in't Veld, founder of Tasman Analytics, joined Yuliia and Dumke to discuss why data projects fail: teams obsess over tooling while ignoring proper data modeling and business alignment. Drawing from building analytics for 70-80 companies, Thomas explains why the best data model never changes unless the business changes, and how his team acts as "data therapists" forcing marketing and sales to agree on fundamental definitions. He shares his controversial take that data modeling sits more in analysis than engineering. Another hot take: analytics engineering is merging back into data engineering, and why showing off your DAG at meetups completely misses the point - business understanding is the critical differentiator, not your technology stack.

Serhii Sokolenko, founder at Tower Dev and former product manager at tech giants like Google Cloud, Snowflake, and Databricks, joined Yuliia to discuss his journey building a next-generation compute platform. Tower Dev aims to simplify data processing for data engineers who work with Python. Serhii explains how Tower addresses three key market trends: the integration of data engineering with AI through Python, the movement away from complex distributed processing frameworks, and users' desire for flexibility across different data platforms. He explains how Tower makes Python data applications more accessible by eliminating the need to learn complex frameworks while automatically scaling infrastructure. Sergei also shares his perspective on the future of data engineering, noting in which ways AI will transform the profession.Tower Dev - https://tower.dev/Serhii's Linkedin - https://www.linkedin.com/in/ssokolenko/

Jess Kyle, a Data Engineering Leader with 13 years of experience across startups and enterprises, joined Yuliia to share her mission of making data work more enjoyable for everyone involved. As a leader of a data engineering team at a sports betting company, Jess shared how transparent communication can transform team dynamics and stakeholder relationships. In her work she challenges the common notion of "soft skills" in data, emphasizing that communication is a hard skill that should be screened for in interviews. Jess provides practical insights on managing overwhelm, delivering difficult feedback, and emphasizes why empathy and humility are the two most crucial qualities for data leaders - even though they're often undervalued in the tech industry.Jess's linkedin page - linkedin.com/in/jesskyle

Bogdan Banu, Data Engineering Manager at Veed.io, joined Yuliia to share his journey of building a data platform from scratch at a fast-growing startup. As Veed's first data hire, Bogdan discusses how he established a modern data stack while maintaining strong governance principles and cost consciousness. Bogdan covered insights on implementing consent-based video data processing for AI initiatives, approaches to data democratization, and how his data team balancs velocity with security. Bogdan shared his perspectives on making strategic vendor choices, measuring business value, and fostering a culture of intelligent experimentation in startup environments.Bogdan's Linkedin - https://www.linkedin.com/in/bogdan-banu-a68a237/

Jason Touleyrou, Data Engineering Manager at Corewell Health joined Yuliia to discuss why most organizations struggle with data governance. He argues that data teams should focus on building trust through flexible systems rather than rigid controls. Challenging traditional data quality approaches, Jason suggests starting with basic freshness checks and evolving governance gradually. Drawing from his experience across healthcare and marketing analytics, he shares practical strategies for implementing governance during migrations and measuring data team value beyond conventional metrics. Jason's linkedin page - https://www.linkedin.com/in/jasontouleyrou/

Yuliia will explore certain aspects that are sometimes get overlooked in data engineering when onboarding a new tool. A new tool that promises a high ROI, saves time may provide those benefits - still, it is important to be aware all the unintended negative consequences.