Maximize the value of your company’s marketing efforts with Data Intelligence for Marketing. Databricks provides seamless, out-of-the-box integration with your ecosystem, empowering every marketer with self-serve insights. And with AI-driven CDP, you get a complete view of customers and campaigns.

Databricks SQL is the fastest-growing data warehouse on the market, with over 10k organizations thanks to its price performance and AI innovations. See the best practices and common architectural challenges of migrating your legacy DW, including reference architectures. Learn how to easily migrate per the recently acquired the Lakebridge migration tool, and through our partners.

Stuck on a treadmill of endless report building requests? Wondering how you can ship reliable AI products to internal users and even customers? Omni is a BI and embedded analytics platform on Databricks that lets users answer their own data questions – sometimes with a little AI help. No magic, no miracles – just smart tooling that cuts through the noise and leverages well-known concepts (semantic layer, anyone?) to improve accuracy and delight users. This talk is your blueprint for getting reliable AI use cases into production and reaching the promised land of contagious self-service.

Data sharing doesn’t have to be complicated. In this session, we’ll take a practical look at Delta Sharing in Databricks — what it is, how it works and how it fits into your organization’s data ecosystem. The focus will be on giving an overview of the different ways to share data using Databricks, from direct sharing setups to broader distribution via the Databricks Marketplace and more collaborative approaches like Clean Rooms. This talk is meant for anyone curious about modern, secure data sharing — whether you're just getting started or looking to expand your use of Databricks. Attendees will walk away with a clearer picture of what’s possible, what’s required to get started and how to choose the right sharing method for the right scenario.

Nestlé USA, a division of the world’s largest food and beverage company, Nestlé S.A., has embarked on a transformative journey to unlock GenAI capabilities on their data platform. Deloitte, Databricks, and Nestlé have collaborated on a data platform modernization program to address gaps associated with Nestlé’s existing data platform. This joint effort introduces new possibilities and capabilities, ranging from development of advanced machine learning models, implementing Unity Catalog, and adopting Lakehouse Federation, all while adhering to confidentiality protocols. With help from Deloitte and Databricks, Nestlé USA is now able to meet its advanced enterprise analytics and AI needs with the Databricks Data Intelligence Platform.

Domo's Databricks integration seamlessly connects business users to both Delta Lake data and AI/ML models, eliminating technical barriers while maximizing performance. Domo's Cloud Amplifier optimizes data processing through pushdown SQL, while the Domo AI Services layer enables anyone to leverage both traditional ML and large language models directly from Domo. During this session, we’ll explore an AI solution around fraud detection to demonstrate the power of leveraging Domo on Databricks.

In the rapidly evolving landscape of pharmaceuticals, the integration of AI and GenAI is transforming how organizations operate and deliver value. We will explore the profound impact of the AI program at Takeda Pharmaceuticals and the central role of Databricks. We will delve into eight pivotal AI/GenAI use cases that enhance operational efficiency across commercial, R&D, manufacturing, and back-office functions, including these capabilities: Responsible AI Guardrails: Scanners that validate and enforce responsible AI controls on GenAI solutions Reusable Databricks Native Vectorization Pipeline: A scalable solution enhancing data processing with quality and governance One-Click Deployable RAG Pattern: Simplifying deployment for AI applications, enabling rapid experimentation and innovation AI Asset Registry: A repository for foundational models, vector stores, and APIs, promoting reuse and collaboration

To meet the growing internal demand for accessible, reliable data, TradeStation migrated from fragmented, spreadsheet-driven workflows to a scalable, self-service analytics framework powered by Sigma on Databricks. This transition enabled business and technical users alike to interact with governed data models directly on the lakehouse, eliminating data silos and manual reporting overhead. In brokerage trading operations, the integration supports robust risk management, automates key operational workflows, and centralizes collaboration across teams. By leveraging Sigma’s intuitive interface on top of Databricks’ scalable compute and unified data architecture, TradeStation has accelerated time-to-insight, improved reporting consistency, and empowered teams to operationalize data-driven decisions at scale.

Rheem's journey from a fragmented data landscape to a robust, scalable data platform powered by Databricks showcases the power of data modernization. In just 1.5 years, Rheem evolved from siloed reporting to 30+ certified data products, integrated with 20+ source systems, including MDM. This transformation has unlocked significant business value across sales, procurement, service and operations, enhancing decision-making and operational efficiency. This session will delve into Rheem's implementation of Databricks, highlighting how it has become the cornerstone of rapid data product development and efficient data sharing across the organization. We will also explore the upcoming enhancements with Unity Catalog, including the full migration from HMS to UC. Attendees will gain insights into best practices for building a centralized data platform, enhancing developer experience, improving governance capabilities as well as tips and tricks for a successful UC migration and enablement.

The Databricks Data Intelligence Platform and Lakeflow Connect have transformed how Porsche manages and uses its customer data. By opting to use Lakeflow Connect instead of building a custom solution, the company has reaped the benefits of both operational efficiency and cost management. Internally, teams at Porsche now spend less time managing data integration processes. “Lakeflow Connect has enabled our dedicated CRM and Data Science teams to be more productive as they can now focus on their core work to help innovate, instead of spending valuable time on the data ingestion integration with Salesforce,” says Gruber. This shift in focus is aligned with broader industry trends, where automotive companies are redirecting significant portions of their IT budgets toward customer experience innovations and digital transformation initiatives. This story was also shared as part of a Databricks Success Story — Elise Georis, Giselle Goicochea.

This presentation outlines the evolution of Databricks and its integration with cloud analytics at Edward Jones. It focuses on the transition from Cloud V1.x to Cloud V2.0, which highlights the challenges faced with initial setup, Unity Catalog implementation and the improvements planned for the future particularly in terms of Data Cataloging, Architecture and Disaster Recovery. Highlights: Cloud Analytics Journey Current Setup (Cloud V1.x) Utilizes Medallion architecture customized to Edward Jones need. Challenges & limitations identified with integration, limited catalogs, Disaster Recovery etc. Cloud V2.0 Enhancements Modifications in storage and compute in Medallion layers Next level integration with enterprise suites Disaster Recovery readiness Future outlook

We’re excited to share with you how SAP Business Data Cloud supports Delta Sharing to share SAP data securely and seamlessly with Databricks—no complex ETL or data duplication required. This enables organizations to securely share SAP data for analytics and AI in Databricks while also supporting bidirectional data sharing back to SAP.In this session, we’ll demonstrate the integration in action, followed by a discussion of how the global beauty group, Natura, will leverage this solution. Whether you’re looking to bring SAP data into Databricks for advanced analytics or build AI models on top of trusted SAP datasets, this session will show you how to get started — securely and efficiently.

Unlock the truth behind data modeling in Databricks. This session will tackle the top 10 myths surrounding relational and dimensional data modeling. Attendees will gain a clear understanding of what Databricks Lakehouse truly supports today, including how to leverage primary and foreign keys, identity columns for surrogate keys, column-level data quality constraints and much more. This session will talk through the lens of medallion architecture, explaining how to implement data models across bronze, silver, and gold tables. Whether you’re migrating from a legacy warehouse or building new analytics solutions, you’ll leave equipped to fully leverage Databricks’ capabilities, and design scalable, high-performance data models for enterprise analytics.

In this session, we’ll explore the data intelligence capabilities within Databricks, focusing on Predictive Optimization. This feature enhances the performance of Unity Catalog managed tables by automatically optimizing data layouts, resulting in improved query performance and reduced storage costs. You’ll learn how Predictive Optimization works and see real-world examples of customers using it to fully automate data layout management. We’ll also share a preview of the exciting features and enhancements coming down the road.

Enterprises generate massive amounts of unstructured data — from support tickets and PDFs to emails and product images. But extracting insight from that data requires brittle pipelines and complex tools. Databricks AI Functions make this simpler. In this session, you’ll learn how to apply powerful language and vision models directly within your SQL and ETL workflows — no endpoints, no infrastructure, no rewrites. We’ll explore practical use cases and best practices for analyzing complex documents, classifying issues, translating content, and inspecting images — all in a way that’s scalable, declarative, and secure. What you’ll learn: How to run state-of-the-art LLMs like GPT-4, Claude Sonnet 4, and Llama 4 on your data How to build scalable, multimodal ETL workflows for text and images Best practices for prompts, cost, and error handling in production Real-world examples of GenAI use cases powered by AI Functions

In this session, you’ll gain actionable insights to modernize your security operations and strengthen cyber resilience. Arctic Wolf will highlight how they eliminated data silos & enhanced their MDR pipeline to investigate suspicious threat actors for customers using Databricks.

Blue Origin is revolutionizing space exploration with a mission-critical data strategy powered by Databricks on AWS GovCloud. Learn how they leverage Databricks to meet ITAR and FedRAMP High compliance, streamline manufacturing and accelerate their vision of a 24/7 factory. Key use cases include predictive maintenance, real-time IoT insights and AI-driven tools that transform CAD designs into factory instructions. Discover how Delta Lake, Structured Streaming and advanced Databricks functionalities like Unity Catalog enable real-time analytics and future-ready infrastructure, helping Blue Origin stay ahead in the race to adopt generative AI and serverless solutions.

Feastables, founded by YouTube sensation MrBeast, partnered with Engine to build a modern, AI-enabled BI ecosystem that transforms complex, disparate data into actionable insights, driving smarter decision-making across the organization. In this session, learn how Engine, a Built-On Databricks Partner, brought expertise combined with strategic partnerships that enabled Feastables to rapidly stand up a secure, modern data estate to unify complex internal and external data sources into a single, permissioned analytics platform. Feastables unlocked the power of cross-functional collaboration by democratizing data access throughout their enterprise and seamlessly integrating financial, retailer, supply chain, syndicated, merchandising and e-commerce data. Discover how a scalable analytics framework combined with advanced AI models and tools empower teams with Smarter BI across sales, marketing, supply chain, finance and executive leadership to enable real-time decision-making at scale.

FedEx, a global leader in transportation and logistics, faced a common challenge in the era of big data: how to democratize data and foster data-driven decision making with thousands of data practitioners at FedEx wanting to build models, get real-time insights, explore enterprise data, and build enterprise-grade solutions to run the business. This breakout session will highlight how FedEx overcame challenges in data governance and security using Unity Catalog, ensuring that sensitive information remains protected while still allowing appropriate access across the organization. We'll share their approach to building intuitive self-service interfaces, including the use of natural-language processing to enable non-technical users to query data effortlessly. The tangible outcomes of this initiative are numerous, but chiefly: increased data literacy across the company, faster time-to-insight for business decisions, and significant cost-savings through improved operational efficiency.

Storage and processing costs of your legacy Teradata data warehouses impact your ability to deliver. Migrating your legacy Teradata data warehouse to the Databricks Data Intelligence Platform can accelerate your data modernization journey. In this session, learn the top strategies for completing this data migration. We will cover data type conversion, basic to complex code conversions, validation and reconciliation best practices. How to use Databricks natively hosted LLMs to assist with migration activities. See before-and-after architectures of customers who have migrated, and learn about the benefits they realized.