Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Join us to explore the dynamic partnership between Google Cloud and CrowdStrike, combining cutting-edge technology and world-class cybersecurity. Learn how our collaboration drives AI innovations to secure enterprises and power digital transformation. Discover CrowdStrike's adversary-first approach, delivering unmatched breach prevention and safeguarding critical cloud environments amid a complex threat landscape. Join us to see how these industry leaders are redefining cloud security and AI-driven resilience.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

As government customers are evaluating ways to modernize legacy infrastructure and tools to address needs and challenges combined with a IT security threat landscape more intense than ever; technology partners combining AI and security solutions are becoming vitally important. Carahsoft, Google Public Sector and Palo Alto Networks partner to bring best of breed technology systems to public sector customers. Join us to learn more about how you can leverage better together solutions to drive positive outcomes within the public sector ecosystem.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This hands-on lab equips you with the practical skills to create and optimize secure, high-throughput VPN connections within the Google Cloud environment. You'll learn to establish secure IPsec Virtual Private Network (VPN) tunnels between Google Cloud and external networks, including techniques for distributing traffic across multiple tunnels to maximize bandwidth. Through hands-on exercises, including VPN creation, configuration, and performance testing using iperf, you'll gain the confidence to design and implement robust and scalable VPN solutions for your specific needs.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Unlock the power of AI-assisted coding in BigQuery with this hands-on lab. Learn how to generate SQL queries using natural language prompts, utilize BigQuery's code explanation and transformation features, and collaborate with Gemini to review, debug, and optimize your SQL code. Whether you're looking to streamline query development or troubleshoot issues, this session will enhance your ability to write and refine code efficiently using Gemini's intelligent capabilities in BigQuery.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Are you ready to get hands-on with Google Cloud’s AI tools? In this 2 hour gHack, you will work in teams of 4. Together you will build a Formula E Race Analysis System from scratch using a variety of our AI and Data tools. Teams will work together to build the solution by searching, learning and collaborating together to find the answers needed. 3-2-1 lights out and away we go!

Migrate PostgreSQL to AlloyDB with Database Migration Service (DMS). This hands-on lab covers setting up Virtual Private Cloud (VPC) peering, configuring a continuous migration job, migrating data, and verifying the results. Learn to propagate live updates to your AlloyDB instance.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Master the art of co-selling to unlock the full potential of your Google Cloud partnership and drive results. Learn how to craft compelling subregional & vertical plans and effectively frame your solutions to win the Google Cloud field. By sharing best practices, we can drive engagement and joint customer success.

Priceline is on a path to take their cloud network to the next level. Architects from Priceline will share their drivers, objectives and practical experience of taking a phased approach to a Northstar architecture based on Google's Cross-cloud Network. Learn how Priceline is migrating their entire network security stack to Google Cloud, evolving their VPC networking to a policy-centric model and streamlining connectivity to other Cloud Service Providers while gaining operational efficiencies, higher reliability and a favorable TCO.

Learn how the legendary retail brand accelerated AI adoption by building a GCP Data Platform and conducting enterprise-wide data transformation program. We’ll demonstrate how Big Query and other GCP services liberated the data from legacy environments and became the foundation for AI Factory initiative. We will highlight the challenges and solutions for data quality control, enterprise-wide stakeholder alignment, and business users engagement on the road to data value realization.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

What’s step one for protecting cloud-native applications? CSPM, CWPP, CIEM, DSPM or CNAPP? Get beyond acronyms and learn how to improve your security quickly and simply by understanding security findings in context — workloads, infrastructure, identities, network, sensitive data — and then prioritizing risks that matter most. Join this session to see how a unified platform empowers multiple stakeholders to drive identity-driven visibility, risk prioritization, and remediation across complex cloud and hybrid environments.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Go under the hood to understand how the database features of Gemini Code Assist are giving application developers exciting new superpowers. Learn how Gemini powers the industry’s leading automated database querying, smarter application code wrangling in the integrated development environment (IDE), and entirely new agentic AI application features powered by enterprise data. Learn from Google Cloud engineers, and industry experts about how these features are having an impact today. And discover the secret sauce that makes these superpowers possible.

Build transformative solutions by leveraging Google Cloud's data management and AI. Solutions like BigQuery and AI-first databases enable personalized recommendations and predictive analytics, delivering exceptional customer value. Partners will share best practices for building a successful data management organization with Google Cloud and how this has led to unlocking innovation.

NVIDIA GPUs accelerate batch ETL workloads at significant cost savings and performance. In this session, we will delve into optimizing Apache Spark on GCP Dataproc using the G2 accelerator-optimized series with L4 GPUs via RAPIDS Accelerator For Apache Spark, showcasing up to 14x speedups and 80% cost reductions for Spark applications. We will demonstrate this acceleration through a reference AI architecture on financial transaction fraud detection, and go through performance measurements.

Unstructured data makes up the majority of all new data; a trend that's been growing exponentially since 2018. At these volumes, vector embeddings require indexes to be trained so that nearest neighbors can be efficiently approximated, avoiding the need for exhaustive lookups. However, training these indexes puts intense demand on vector databases to maintain a high ingest throughput. In this session, we will explain how the NVIDIA cuVS library is turbo charging vector database ingest with GPUs, providing speedups from 5-20x and improving data readiness.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Discover how Google’s interconnected ecosystem of Google Cloud platform and specialty solutions can address the needs and challenges of resource-constrained IT teams. We’ll delve into practical use cases and demonstrate how Google Cloud’s specialized business intelligence platform (Looker) and security solutions (Google Security Operations, Mandiant) can help your business improve efficiency and reduce costs while improving your security posture.

Discover how Definity used GenAI-enabled Agent Assist to improve agent and customer experience while boosting call centre efficiency and accelerating agent onboarding. We'll showcase the key features of this powerful technology, such as automated transcript generation, real-time contextual call guidance, "ask me anything" capabilities for quick information retrieval, and efficient integration directly into existing Salesforce desktop and backend insurance policy systems.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Modernize business processes and ignite innovation. Google Cloud infrastructure uniquely offers unmatched performance, scalability, and reliability for your mission-critical SAP workloads, especially for RISE with SAP. Learn how enterprises are future-proofing their SAP landscapes with Google Cloud, unlocking data and accelerating business outcomes. Discover best practices to transform your SAP deployments into a foundation for innovation. Don’t miss these real-world customer success stories.

Edge computing is becoming increasingly important in the retail industry's digital transformation as it enables innovative customer experiences. As retailers deploy more edge applications and services, securing these environments becomes critical. GDC-Connected extends Google Cloud's infrastructure and services to the edge, offering a robust platform.

This talk will provide you with the knowledge and tools to strengthen your GDC-Connected environment's security through practical demonstrations and real-world examples.

Jeff, Head of Product at Hugging Face, will walk you through the latest and greatest from Hugging Face to build your own AI models, agents and applications using open models, open source and Google Cloud. Learn how to easily deploy the latest LLM on Vertex AI and GKE, how to accelerate and scale your models on TPU.

Discover how one of Europe's largest data warehouses was seamlessly migrated from Teradata on-premises to Teradata Vantage on Google Cloud in just six months. Learn about the automated data reconciliation, parallel runs, and rigorous testing that reduced operational costs by 30% and ensured zero disruption. Explore the foundation laid for future data-driven innovations. Don't miss this session to gain valuable insights and strategies for your own data transformations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.