This session provides a Google thought-leadership perspective on the importance of product-led growth for all organizations and how it can complement and accelerate sales-driven strategies. We’ll explain how we’ve scaled software-as-a-service (SaaS) product-led growth principles to Google Cloud, and we’ll illustrate how Google Cloud can be the ideal partner for creating, analyzing, and optimizing product-led growth efforts to drive incremental revenue without increasing sales head count.

Cross-Cloud Network, built on Google’s planet-scale network, has transformed how organizations connect and secure workloads, users, and data across hybrid and multicloud networks. It simplifies complexity, strengthens security, and helps deliver faster business outcomes. Join this session to learn about new innovations in 2025 with the Cross-Cloud Network that allow you to secure and optimize AI and machine learning (ML) workloads, connect global enterprises, expand network security to cover all threat vectors as you connect distributed multicloud apps, and deliver web and media workloads.

Unleash the power of AI-driven analytics with Gemini and BigQuery. Learn how to uncover trends, automate complex queries, and make smarter decisions. Explore real-world examples from industry leaders using AI to extract insights from unstructured data like text, images, and audio to streamline operations and unlock growth.

SQL Server workloads powering mission-critical applications demand high availability and disaster recovery configurations from the get-go. Users can choose to leverage the business continuity and disaster recovery (BCDR) capabilities in Cloud SQL for SQL Server. In this session, we’ll cover the basics of BCDR with Cloud SQL for SQL Server. We’ll highlight the architectural patterns that are best suited for different types of workloads while leveraging the latest enterprise-ready Cloud SQL innovations.

No marketing allowed! This session is FOR developers, BY developers. If you are a Developer, if you love AI, or just want to learn more about AI - this session is for you. Take a break from slides and hype, and learn tips, tricks, and shortcuts from Developer Advocates and Google Engineers in Cloud AI. Bring your laptop, an appetite for fun, and expect to see some actual code in this rapid fire session. 

Often, cloud risks fly under the radar because organizations don’t know they have sensitive data lurking in their environment. This creates a treasure trove for attackers, particularly when it comes to high-value AI training data. In this talk, we’ll discuss how sensitive data discovery and content understanding can help reduce security and privacy risks, safeguard AI development and deployment, and drive business momentum – especially in analytics and AI.

Tired of outdated intranets? Join us to experience the magic of intelligent search agents for your enterprise. In this session, we’ll share compelling use cases of Google Agentspace, focusing on the tangible value it delivers in helping you make decisions quickly, flow through work, and simplify your day-to-day workflows.

Is your outdated data infrastructure hindering your ability to leverage the full potential of AI and machine learning? This session explores how migrating to BigQuery can empower you to modernize your data infrastructure and unlock new opportunities for innovation with all of your data. Hear how Paypal and Intesa Sanpaolo transformed their data platform with BigQuery to get the most value from their data lakes and warehouses and the lessons they learned along the way. 

The modern data landscape is exploding with complexity. This session explores AI-first capabilities in BigQuery to simplify the discovery, preparation, and management of data. Learn about BigQuery Studio, BigQuery data canvas, and BigQuery data preparation for data science workloads. Discover how to connect and unify data from various sources for deeper insights and better business outcomes, with examples from Standard Industries, and how to prepare data for analytics and insights with AI-first data tools

NotebookLM helps organizations of all sizes gain instant insights, improve knowledge sharing, and stay ahead with audio overviews. Discover practical strategies to uncover hidden patterns, streamline workflows, and empower your teams to make faster, more informed decisions. Explore real-world examples of how NotebookLM is transforming businesses today, and learn how it can help your organization achieve more.

As a cloud security professional, you are responsible for protecting your valuable cloud data. This technical session demonstrates how Security Command Center can help you automatically discover your cloud data assets, pinpoint which datasets may be at risk, define and implement the right posture controls to protect data and manage access, and provide your team with real-time alerting of data security violations. Get ready to prevent breaches, reduce insider risk, and meet compliance requirements.

Learn how Chrome Enterprise Premium can help you stay ahead of the curve in today’s ever-evolving threat landscape. In this session, we’ll dive deep into new browser-based capabilities, such as proactive data loss prevention with advanced data masking, enhanced employee phishing protection, and scaled threat prevention with Google Threat Intelligence.

Even if your cloud infrastructure is configured securely, how can you make sure cloud applications do not introduce vulnerabilities? This technical session for cloud security professionals focuses on shift-left security practices, including the latest strategies for building secure applications, achieving code-to-cloud traceability of code-related issues, and getting AI-generated remediations that make it easy for application development teams to fix issues at the source.

Facing challenges with the cost and performance of your AI inference workloads? This talk presents TPUs and Google Kubernetes Engine (GKE) as a solution for achieving both high throughput and low latency while optimizing costs with open source models and libraries. Learn how to leverage TPUs to scale massive inference workloads efficiently.

Bigtable has been a core piece of application infrastructure for Google and companies such as Snap, Spotify, and many other massive platforms for over 20 years. In this session, we’ll discuss the fundamental changes to Bigtable processing capabilities made available via SQL that will let you bring more data transformations directly into Bigtable – enabling extract, load, and transform (ELT) capabilities taking advantage of Bigtable’s flexible schema to achieve increased data freshness – and that will reduce the time and costs of running other data processing services to prepare data for your real-time application.

Learn how you can use BigQuery and Earth Engine together for a variety of weather and climate resilience use cases including risk assessment, response, and recovery. You'll receive a real world step-by-step walkthrough, highlighting new geospatial features and AI-driven datasets, that make it easier for any professional to unlock insights that can contribute to greater climate resiliency.

UKG is revolutionizing workforce management with AI agents and retrieval-augmented generation (RAG) systems. Join this session for a deep dive into how UKG, Google Cloud, and MongoDB collaborated to orchestrate enterprise data and put it to use powering intelligent, context-aware AI solutions that shape the future of work.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

AI is revolutionizing contact centers, but the gap between AI leaders and laggards isn't just about technology—it's about a fundamental shift in customer loyalty. In this Spotlight, Dialpad and Google leadership will discuss the five AI adoption strategies separating industry champions from the rest. Top performers leverage industry-specific models and micro-data intelligence to advance business outcomes. But here's the twist: humans are the multiplier. Discover how leading organizations are rewriting the rules of human-AI collaboration, ensuring AI augments—not replaces—their workforce. Join us for an insightful discussion and live demo of market-shifting AI innovations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Cut through the AI hype. This panel of executive thought leaders from some of the world’s most respected healthcare institutions reveals the truth about how AI is really working in healthcare. They’ll share real-world results offering invaluable insights into the practical application of AI in patient care and provider satisfaction. We’ll explore what AI solutions are being used right now, what challenges have been overcome, and how AI is demonstrably improving patient outcomes, operational efficiency, and provider experiences.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

AI is transforming software development, but not always for the better. The 2024 DORA report reveals that AI adoption resulted in a 7.2% regression of delivery stability for software, highlighting the industry's overemphasis on velocity. This session will explain how to flip the script on AI’s role in software development, and drive better development and delivery outcomes with new innovations from Google Cloud and beyond, freeing developers to focus on customer value.