Join us for an exclusive deep dive into Value-Based Bidding (VBB) and gain unparalleled insights to catapult your advertising campaigns to new heights. This isn't your average session; we're not just exploring the basics. We're delving into the core strategies and architectural secrets that nobody tells you.

This session delves deep into the mechanics and methodologies of constructing AI-driven applications tailored for GA4.

"When a measure becomes a target, it ceases to be a good measure" - Goodhart's law is all too real and will get you every time if you aren't careful!

Most statistics in the industry indicate that a significant numbers of AI projects are not generating ROI. In this presentation, Media.Monks experts Julien Coquet and Ahmed Tarek will discuss common errors and pitfalls encountered in AI project: using ML model out of context to the business model, no clear activation strategy, data quality and consistancy issues, lack of infrastructure to deploy models, no MLOps or model monitoring after deployment, etc.). Julien and Ahmed will offer solutions to these pAIn points.

Russell will go into details about the trials, tribulations, maths, complexities behind the scenes of building the tech.

In 2024, third-party cookies will become a thing of the past. Surprisingly, this significant shift in the digital landscape is being met with widespread indifference. Thomas has spent the last 12 months observing a lack of preparation and response from various sectors – media, partners, customers, and even some experts.