Agentic AI is swiftly transforming opportunities and risks in financial services. As banks use AI for secure experiences, criminals exploit these same technologies to create sophisticated scams and expand mule networks. OpenAI’s research underscores the urgency of these challenges. In this keynote, BioCatch will show how behavioral biometrics and fraud analytics, powered by Microsoft Cloud, help banks disrupt scams, dismantle mule networks, and rebuild digital trust worldwide.

Explore how Snapdragon® platforms are powering a new generation of intelligent devices designed to meet enterprise needs. Through insights from Snapdragon X Series and Nexthink’s employee experience analytics, this session will unpack how silicon-driven performance, security, and AI efficiency are transforming IT operations and redefining digital employee experience. You’ll walk away with clear strategies for integrating AI at scale.

Join this hands-on lab to design and deploy a modern, cloud-native analytics and AI solution using Azure Databricks, Microsoft Foundry, and Microsoft Copilot Studio. Work with the Zava-Litware scenario to perform data ingestion, orchestration with Lakeflow, AI-driven insights via Genie, mirrored catalog in Microsoft Fabric, Copilot Studio low-code automation, and advanced reporting in Power BI. Build a scalable, cost-efficient solution showcasing AI-powered analytics for business transformation.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

As manufacturers and supply chain leaders navigate the dual pressures of operational efficiency and sustainability, geospatial intelligence (GSI) is emerging as a transformative force. This lab session explores how the integration of Earth observation data, AI, and cloud-scale analytics is enabling smarter, faster, and greener decision-making across industrial ecosystems.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Discover how SQL in Fabric brings transactional and analytical workloads together in one cloud-native database. In this session, we’ll show how developers and data teams can simplify AI-driven application development with near real-time insights and built-in AI, seamless OneLake integration, and end-to-end analytics—all in a single, unified experience.

In this lab you'll help a coffee shop unify their operational and analytical workloads with Cosmos DB in Microsoft Fabric. You'll blend operational data with curated sources using cross-database SQL, stream and visualize real-time POS events, and create a gold layer for personalization. Finally, you'll implement reverse ETL to Cosmos for lightning-fast serving and train a lightweight Spark notebook model to deliver the right offer at the right time before your customer’s order is ready.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Mark Austin (AT&T) and John Maio (CSX) share how they are using data and AI to drive customer experience transformation and operational efficiency at scale. From AT&T’s enterprise-wide GenAI platform and data democratization to CSX’s modernization of its data estate and real-time analytics, this session, enabled by Infosys and Microsoft, explores how purposeful AI adoption turns complex operations into intelligent, adaptive enterprises..

Discover how Copilot is reshaping the data science experience in Microsoft Fabric and Power BI. From transforming raw data into actionable insights to generating stunning visualizations and reports, Copilot brings powerful new capabilities to your fingertips. You'll learn how to unlock Copilot in Fabric, explore what it can do, and ensure it's ready to elevate your analytics game. These tips and tricks will help you harness AI to work smarter, faster, and with more impact.

Discover how to harness Copilot Analytics' latest agent reporting tools to track usage, quantify impact, and refine your strategy. Learn how Frontier Firms are using these insights to lead with precision, scale with confidence, and stay ahead of the curve.

Microsoft's database portfolio offers a range of options for your customers to achieve any goal. Come to this session to learn about the top use cases for each of our managed database products and how to pitch customers on the value of co-locating databases on Azure with other workloads including AI, analytics, or applications. Whether your customers are migrating and modernizing enterprise applications from on-premise solutions to the cloud or building AI applications, Azure has you covered.

Modernizing and migrating from Azure Synapse Gen 2 and Azure Data Factory can be complex. Microsoft Fabric streamlines this journey with a seamless migration experience. In this session, discover key migration scenarios, best practices, and how Fabric serves as a single destination for data integration, transformation, and analytics - helping you modernize your data estate while reducing complexity and accelerating time to value.

Enterprises are racing to operationalize AI, but connecting agents to live, trusted data remains a major architectural challenge. In this session, Alok Pareek, co-founder and EVP of Product and Engineering at Striim, will explore how Striim MCP Agentlink enables secure, real-time data movement from operational systems to AI agents. Learn patterns for inference, vector embeddings, and predictive analytics built on Microsoft data products with end-to-end encryption, lineage, and PII protection.

As AI adoption accelerates, organizations are transforming their data platforms to keep pace. Without a unified, enterprise-ready foundation, even the most ambitious AI strategies can stall. Join Amir Netz, Technical Fellow and CTO of Microsoft Fabric, as he shares the latest data and analytics announcements, developments and demos for Fabric.

SQL Server 2025 redefines what's possible for the enterprise data platform. With developer-first features and seamless integration with analytics and AI models, SQL Server 2025 accelerates AI innovation using the data you already own. Build modern apps with native JSON and REST APIs and harness AI with built-in vector search. Increase application availability with optimized locking and use Fabric mirroring for near real-time analytics. Join us to see why this is the most advanced SQL Server.

The explosive growth of cloud data—and its importance for analytics and AI—demands a new approach to protection and access. Traditional backup tools weren’t built to handle hyperscale workloads, such as Azure Blob Storage and Cosmos DB, resulting in costly silos. Discover how a cloud-native platform delivers hyperscale protection, automates operations, reduces TCO, and turns backups into a live, queryable data lake for analytics in Azure Synapse, Microsoft Fabric, and Azure OpenAI.

Join this hands-on lab to design and deploy a modern, cloud-native analytics and AI solution using Azure Databricks, Microsoft Foundry, and Microsoft Copilot Studio. Work with the Zava-Litware scenario to perform data ingestion, orchestration with Lakeflow, AI-driven insights via Genie, mirrored catalog in Microsoft Fabric, Copilot Studio low-code automation, and advanced reporting in Power BI. Build a scalable, cost-efficient solution showcasing AI-powered analytics for business transformation.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

In this lab you'll help a coffee shop unify their operational and analytical workloads with Cosmos DB in Microsoft Fabric. You'll blend operational data with curated sources using cross-database SQL, stream and visualize real-time POS events, and create a gold layer for personalization. Finally, you'll implement reverse ETL to Cosmos for lightning-fast serving and train a lightweight Spark notebook model to deliver the right offer at the right time before your customer’s order is ready.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

In today’s AI-driven economy, data isn’t just an asset, it’s your differentiator. Join us for major announcements across Microsoft Fabric, Power BI, Azure SQL, and Azure PostgreSQL, and see how these innovations come together to deliver a unified, intelligent data foundation for AI. Experience customer success stories, live demos, and an inside look at the roadmap shaping the future of analytics, transactional workloads, and real-time insights all in one integrated experience.

Moving massive datasets to the cloud for AI and analytics is often harder than expected. Join this conversation to unpack the biggest challenges—network bandwidth, migration tools, governance, and cost optimization. We’ll discuss strategies for using Azure Storage Mover, third-party tools, and storage options like Object Storage, ADLS Gen 2, and Azure NetApp Files to accelerate migration while ensuring compliance and performance. Bring your experiences and questions to shape best practices together.

Connection Pods accommodate up to 15 people. Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

Discover how to supercharge analytics and AI workflows using Azure Databricks and Microsoft Fabric. This hands-on lab explores native AI/BI features in Azure Databricks, including ML-powered insights and real-time analytics. Learn multiple ways to serve data to Power BI, with a deep dive into Direct Lake mode with Fabric. Ideal for developers, data scientists, data analysts, and engineers modernizing BI with lakehouse architecture in the AI era.

Please RSVP and arrive at least 5 minutes before the start time, at which point remaining spaces are open to standby attendees.

SAP Databricks on Azure integrates Databricks Data Intelligence Platform with SAP Business Data Cloud, unifying SAP and external data for advanced analytics, AI, and ML. It enables building intelligent apps and actionable insights using trusted SAP and third-party business data. Available natively on Azure within SAP Business Data Cloud, it offers seamless access without data duplication via Delta Sharing. This session highlights automated forecasting, exploratory analysis, and BI use cases.

Join Intel, Microsoft Azure, and Bosch as they explore how TDX empowers secure AI, digital sovereignty, and multi-party analytics—all built on a foundation of verifiable trust. This is more than a technology launch; it’s the beginning of a new era in trusted digital ecosystems.

Join Andrew Hester from the City of Raleigh, NC, as he showcases how the City of Raleigh is leveraging real-time geospatial analytics with Vision AI to reduce pedestrian near-misses, protect field crews, and accelerate emergency response at dangerous intersections. Learn how automated alerts and unified data empower city leaders to make faster, smarter decisions for safer, more resilient communities. Powered by Esri, Microsoft, and NVIDIA.

Enterprise leaders are driving continuous transformation to stay at the forefront of real-time intelligent growth. Join us to learn how Forza Steel collaborated with Kyndryl and Microsoft to build a unified AI platform with Microsoft Fabric, Power BI, and Azure IoT to drive real-time insights, automation, and predictive analytics across manufacturing, logistics, and finance, as well as migrate their on-prem SAP to RISE on Azure.

Maximize the value of Microsoft Defender and Entra ID with OpenText™ Core Threat Detection and Response. Learn how behavior-based analytics complement your existing tools to unmask elusive threats (e.g. insider, novel, advanced persistent), streamline investigations, and reduce noise—no tuning or rule-writing required. See how you can do more with the telemetry you already trust.