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Data is your business. Have you unlocked its full potential? If you read nothing else on data strategy, read this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your analytics capabilities; harness the power of data, algorithms, and AI; and gain competitive advantage in our hyperconnected world. This book will inspire you to: Reap the rewards of digital transformation Make better data-driven decisions Design breakout products that generate profitable insights Address vulnerabilities to cyberattacks and data breaches Reskill your workforce and build a culture of continuous learning Win with personalized customer experiences at scale This collection of articles includes "What's Your Data Strategy?," by Leandro DalleMule and Thomas H. Davenport; "Democratizing Transformation," by Marco Iansiti and Satya Nadella; "Why Companies Should Consolidate Tech Roles in the C-Suite," by Thomas H. Davenport, John Spens, and Saurabh Gupta; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "What Does It Actually Take to Build a Data-Driven Culture?," by Mai B. AlOwaish and Thomas C. Redman; "When Data Creates Competitive Advantage," by Andrei Hagiu and Julian Wright; "Building an Insights Engine," by Frank van den Driest, Stan Sthanunathan, and Keith Weed; "Personalization Done Right," by Mark Abraham and David C. Edelman; "Ensure High-Quality Data Powers Your AI," by Thomas C. Redman; "The Ethics of Managing People's Data," by Michael Segalla and Dominique Rouzies; "Where Data-Driven Decision-Making Can Go Wrong," by Michael Luca and Amy C. Edmondson; "Sizing Up Your Cyberrisks," by Thomas J. Parenty and Jack J. Domet; "A Better Way to Put Your Data to Work," Veeral Desai, Tim Fountaine, and Kayvaun Rowshankish; and "Heavy Machinery Meets AI," by Vijay Govindarajan and Venkat Venkatraman. HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

data data-science AI/ML Analytics
O'Reilly Data Science Books
Data for All 2023-06-29

Do you know what happens to your personal data when you are browsing, buying, or using apps? Discover how your data is harvested and exploited, and what you can do to access, delete, and monetize it. Data for All empowers everyone—from tech experts to the general public—to control how third parties use personal data. Read this eye-opening book to learn: The types of data you generate with every action, every day Where your data is stored, who controls it, and how much money they make from it How you can manage access and monetization of your own data Restricting data access to only companies and organizations you want to support The history of how we think about data, and why that is changing The new data ecosystem being built right now for your benefit The data you generate every day is the lifeblood of many large companies—and they make billions of dollars using it. In Data for All, bestselling author John K. Thompson outlines how this one-sided data economy is about to undergo a dramatic change. Thompson pulls back the curtain to reveal the true nature of data ownership, and how you can turn your data from a revenue stream for companies into a financial asset for your benefit. About the Technology Do you know what happens to your personal data when you’re browsing and buying? New global laws are turning the tide on companies who make billions from your clicks, searches, and likes. This eye-opening book provides an inspiring vision of how you can take back control of the data you generate every day. About the Book Data for All gives you a step-by-step plan to transform your relationship with data and start earning a “data dividend”—hundreds or thousands of dollars paid out simply for your online activities. You’ll learn how to oversee who accesses your data, how much different types of data are worth, and how to keep private details private. What's Inside The types of data you generate with every action, every day How you can manage access and monetization of your own data The history of how we think about data, and why that is changing The new data ecosystem being built right now for your benefit About the Reader For anyone who is curious or concerned about how their data is used. No technical knowledge required. About the Author John K. Thompson is an international technology executive with over 37 years of experience in the fields of data, advanced analytics, and artificial intelligence. Quotes An honest, direct, pull-no-punches source on one of the most important personal issues of our time....I changed some of my own behaviors after reading the book, and I suggest you do so as well. You have more to lose than you may think. - From the Foreword by Thomas H. Davenport, author of Competing on Analytics and The AI Advantage A must-read for anyone interested in the future of data. It helped me understand the reasons behind the current data ecosystem and the laws that are shaping its future. A great resource for both professionals and individuals. I highly recommend it. - Ravit Jain, Founder & Host of The Ravit Show, Data Science Evangelist

data data-engineering AI/ML Analytics Data Science
O'Reilly Data Engineering Books
Thomas Davenport – President’s Distinguished Professor of Information Technology and Management @ Babson College

About 10 years ago, Thomas Davenport & DJ Patil published the article "Data Scientist: The Sexiest Job of the 21st Century" in the Harvard Business Review. In this piece, they described the bourgeoning role of the data scientist and what it will mean for organizations and individuals in the coming decade. As time has passed, data science has become increasingly institutionalized. Once seen as a luxury, it is now deemed a necessity in every modern boardroom. Moreover as technologies like AI and systems like ChatGPT keep astonishing us with their capabilities in handling data science tasks, it raises a pertinent question: Is Data Science Still the Sexiest Job of the 21st Century? In this episode, we invited Thomas Davenport on the show to share his perspective on where data science & AI are at today, and where they are headed. Thomas Davenport is the President’s Distinguished Professor of Information Technology and Management at Babson College, the co-founder of the International Institute for Analytics, a Fellow of the MIT Initiative for the Digital Economy, and a Senior Advisor to Deloitte Analytics. He has written or edited twenty books and over 250 print or digital articles for Harvard Business Review (HBR), Sloan Management Review, the Financial Times, and many other publications. One of HBR’s most frequently published authors, Thomas has been at the forefront of the Process Innovation, Knowledge Management, and Analytics and Big Data movements. He pioneered the concept of “competing on analytics” with his 2006 Harvard Business Review article and his 2007 book by the same name. Since then, he has continued to provide cutting-edge insights on how companies can use analytics and big data to their advantage, and then on artificial intelligence. Throughout the episode, we discuss how data science has changed since he first published his article, how it has become more institutionalized, how data leaders can drive value with data science, the importance of data culture, his views on AI and where he thinks its going, and a lot more. Links from the Show: Working with AI by Thomas Davenport The AI Advantage: How to Put the Artificial Intelligence Revolution to Work by Thomas Davenport Harvard Business Review New Vantage Partners CCC Intelligent Solutions Radar AI

AI/ML Analytics Big Data Data Science LLM
DataFramed
Val Kroll – host , Julie Hoyer – host , Michael Helbling – host , Tim Wilson – host @ Analytics Power Hour - Columbus (OH , Moe Kiss – host , Dr. Tiffany Perkins-Munn – Head of Marketing Data & Analytics @ JPMorgan Chase & Co.

What's more sexy: analytics or innovation? What about combining them! That sounds great, and Thomas Davenport would be so proud if you pulled it off, but the reality is that the idea of innovation through analytics is one thing, while the reality of making it happen is another thing entirely. Dr. Tiffany Perkins-Munn, Head of Marketing Data & Analytics at JPMorgan Chase & Co., joined us for a discussion on the subject! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Analytics Marketing
The Analytics Power Hour
Brian T. O’Neill – host , Tom Davenport – Distinguished Professor, Visiting Professor, Research Fellow, Senior Advisor @ Babson College; Oxford University; MIT; Deloitte AI practice

Today I’m chatting with returning guest Tom Davenport, who is a Distinguished Professor at Babson College, a Visiting Professor at Oxford, a Research Fellow at MIT, and a Senior Advisor to Deloitte’s AI practice. He is also the author of three new books (!) on AI and in this episode, we’re discussing the role of product orientation in enterprise data science teams, the skills required, what he’s seeing in the wild in terms of teams adopting this approach, and the value it can create. Back in episode 26, Tom was a guest on my show and he gave the data science/analytics industry an approximate “2 out of 10” rating in terms of its ability to generate value with data. So, naturally, I asked him for an update on that rating, and he kindly obliged. How are you all doing? Listen in to find out!

Highlights / Skip to:

Tom provides an updated rating (between 1-10) as to how well he thinks data science and analytics teams are doing these days at creating economic value (00:44) Why Tom believes that “motivation is not enough for data science work” (03:06) Tom provides his definition of what data products are and some opinions on other industry definitions (04:22) How Tom views the rise of taking a product approach to data roles and why data products must be tied to value (07:55) Tom explains why he feels top down executive support is needed to drive a product orientation (11:51) Brian and Tom discuss how they feel companies should prioritize true data products versus more informal AI efforts (16:26) The trends Tom sees in the companies and teams that are implementing a data product orientation (19:18) Brian and Tom discuss the models they typically see for data teams and their key components (23:18) Tom explains the value and necessity of data product management (34:49) Tom describes his three new books (39:00)

Quotes from Today’s Episode “Data science in general, I think has been focused heavily on motivation to fit lines and curves to data points, and that particular motivation certainly isn’t enough in that even if you create a good model that fits the data, it doesn’t mean at all that is going to produce any economic value.” – Tom Davenport  (03:05)

“If data scientists don’t worry about deployment, then they’re not going to be in their jobs for terribly long because they’re not providing any value to their organizations.” – Tom Davenport (13:25)

“Product also means you got to market this thing if it’s going to be successful. You just can’t assume because it’s a brilliant algorithm with capturing a lot of area under the curve that it’s somehow going to be great for your company.” – Tom Davenport (19:04)

“[PM is] a hard thing, even for people in non-technical roles, because product management has always been a sort of ‘minister without portfolio’ sort of job, and you know, influence without formal authority, where you are responsible for a lot of things happening, but the people don’t report to you, generally.” – Tom Davenport (22:03)

“This collaboration between a human being making a decision and an AI system that might in some cases come up with a different decision but can’t explain itself, that’s a really tough thing to do [well].” – Tom Davenport (28:04)

“This idea that we’re going to use externally-sourced systems for ML is not likely to succeed in many cases because, you know, those vendors didn’t work closely with everybody in your organization” – Tom Davenport (30:21)

“I think it’s unlikely that [organizational gaps] are going to be successfully addressed by merging everybody together in one organization. I think that’s what product managers do is they try to address those gaps in the organization and develop a process that makes coordination at least possible, if not true, all the time.” – Tom Davenport (36:49)

Links Tom’s LinkedIn: https://www.linkedin.com/in/davenporttom/ Tom’s Twitter: https://twitter.com/tdav All-in On AI by Thomas Davenport & Nitin Mittal, 2023 Working With AI by Thomas Davenport & Stephen Miller, 2022 Advanced Introduction to AI in Healthcare by Thomas Davenport, John Glaser, & Elizabeth Gardner, 2022 Competing On Analytics by Thomas Davenport & Jeanne G. Harris, 2007

AI/ML Analytics Data Science
Experiencing Data w/ Brian T. O’Neill (AI & data product management leadership—powered by UX design)
Alex J. Gutman – author , Jordan Goldmeier – author

"Turn yourself into a Data Head. You'll become a more valuable employee and make your organization more successful."Thomas H. Davenport, Research Fellow, Author of Competing on Analytics, Big Data @ Work, and The AI Advantage You've heard the hype around data—now get the facts. In Becoming a Data Head: How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning, award-winning data scientists Alex Gutman and Jordan Goldmeier pull back the curtain on data science and give you the language and tools necessary to talk and think critically about it. You'll learn how to: Think statistically and understand the role variation plays in your life and decision making Speak intelligently and ask the right questions about the statistics and results you encounter in the workplace Understand what's really going on with machine learning, text analytics, deep learning, and artificial intelligence Avoid common pitfalls when working with and interpreting data Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you’ll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently readable book. Anyone can become a Data Head—an active participant in data science, statistics, and machine learning. Whether you're a business professional, engineer, executive, or aspiring data scientist, this book is for you.

data data-science AI/ML Analytics Big Data Data Science

The Analytics and Big Data collection offers a “greatest hits” digital compilation of ideas from world-renowned thought leader Thomas Davenport, who helped popularize the terms analytics and big data in the workplace. An agile and prolific thinker, Davenport has written or coauthored more than a dozen bestselling books. Several of these titles are offered together for the first time in this curated digital bundle, including: Big Data at Work, Competing on Analytics, Analytics at Work, and Keeping Up with the Quants. The collection also includes Davenport’s popular Harvard Business Review articles, “Data Scientist: The Sexiest Job of the 21st Century” (2012) and “Analytics 3.0” (2013). Combined, these works cover all the bases on analytics and big data: what each term means; the ramifications of each from a technical, consumer, and management perspective; and where each can have the biggest impact on your business. Whether you’re an executive, a manager, or a student wanting to learn more, Analytics and Big Data is the most comprehensive collection you’ll find on the ever-growing phenomenon of digital data and analysis—and how you can make this rising business trend work for you. Named one of the ten “Masters of the New Economy” by CIO magazine, Thomas Davenport has helped hundreds of companies revitalize their management practices. He combines his interests in research, teaching, and business management as the President’s Distinguished Professor of Information Technology & Management at Babson College. Davenport has also taught at Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business, and the University of Texas at Austin and has directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC. He is also an independent Senior Advisor to Deloitte Analytics.

data data-science analytics-platforms Agile/Scrum Analytics Big Data Data Collection
Cindi Howson – author

Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. “Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” — Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson “If you want to be an analytical competitor, you’ve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It’s required reading for quantitatively oriented strategists and the technologists who support them.” — Thomas H. Davenport, President’s Distinguished Professor, Babson College and co-author, Competing on Analytics “Cindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner.” — Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner Cable “Cindi’s book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindi’s deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in – or considering – BI.” — Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems Research Expanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to: Garner executive support to foster an analytic culture Align the BI strategy with business goals Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload Continuously improve the quality, breadth, and timeliness of data Find the relevance of BI for everyone in the company Use agile development processes to deliver BI capabilities and improvements at the pace of business change Select the right BI tools to meet user and business needs Measure success in multiple ways Embrace innovation, promote successes and applications, and invest in training Monitor your evolution and maturity across various factors for impact Exclusive industry survey data and real-world case studies from Medtronic, Macy’s, 1-800 CONTACTS, The Dow Chemical Company, Netflix, Constant Contact, and other companies show successful BI initiatives in action. From Moneyball to Nate Silver, BI and big data have permeated our cultural, political, and economic landscape. This timely, up-to-date guide reveals how to plan and deploy an agile, state-of-the-art BI solution that links insight to action and delivers a sustained competitive advantage.

data data-science business-intelligence Agile/Scrum Analytics BI Big Data Cloud Computing DWH Hadoop
O'Reilly Business Intelligence Books
Kaiser Fung – author

How to make simple sense of complex statistics--from the author of Numbers Rule Your World We live in a world of Big Data--and it's getting bigger every day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not. Where do you send your child for the best education? Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data. The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations. In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data "experts"--and when you should say, "Wait . . . what?" He delves deeply into a wide range of topics, offering the answers to important questions, such as: How does the college ranking system really work? Can an obesity measure solve America's biggest healthcare crisis? Should you trust current unemployment data issued by the government? How do you improve your fantasy sports team? Should you worry about businesses that track your data? Don't take for granted statements made in the media, by our leaders, or even by your best friend. We're on information overload today, and there's a lot of bad information out there. Numbersense gives you the insight into how Big Data interpretation works--and how it too often doesn't work. You won't come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you'll trust the mental alarm that goes off in your head when something just doesn't seem to add up. Praise for Numbersense " Numbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned—in short, a great way to acquire your own sense of numbers!" Thomas H. Davenport, coauthor of Competing on Analytics and President’s Distinguished Professor of IT and Management, Babson College "Kaiser’s accessible business book will blow your mind like no other. You’ll be smarter, and you won’t even realize it. Buy. It. Now." Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0 "Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning." John Sall, Executive Vice President, SAS Institute "Kaiser Fung breaks the bad news—a ton more data is no panacea—but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn’t an advanced degree, nor is it common sense. You need Numbersense." Eric Siegel, founder, Predictive Analytics World, and author, Predictive Analytics "I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!" Tom Peters, author of In Search of Excellence

data data-science data-science-tasks statistics stata Analytics Big Data Marketing SAS
Jinho Kim – author , Thomas H. Davenport – author

Why Everyone Needs Analytical Skills Welcome to the age of data. No matter your interests (sports, movies, politics), your industry (finance, marketing, technology, manufacturing), or the type of organization you work for (big company, nonprofit, small start-up)—your world is awash with data. As a successful manager today, you must be able to make sense of all this information. You need to be conversant with analytical terminology and methods and able to work with quantitative information. This book promises to become your “quantitative literacy" guide—helping you develop the analytical skills you need right now in order to summarize data, find the meaning in it, and extract its value. In Keeping Up with the Quants, authors, professors, and analytics experts Thomas Davenport and Jinho Kim offer practical tools to improve your understanding of data analytics and enhance your thinking and decision making. You’ll gain crucial skills, including: How to formulate a hypothesis How to gather and analyze relevant data How to interpret and communicate analytical results How to develop habits of quantitative thinking How to deal effectively with the “quants” in your organizationBig data and the analytics based on it promise to change virtually every industry and business function over the next decade. If you don’t have a business degree or if you aren’t comfortable with statistics and quantitative methods, this book is for you. Keeping Up with the Quants will give you the skills you need to master this new challenge—and gain a significant competitive edge.

data data-science Analytics Data Analytics Marketing

"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find: Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

data data-science business-intelligence Analytics BI
O'Reilly Business Intelligence Books

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results. In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits. Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed. Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to: · Use data more effectively and glean valuable analytical insights · Manage and coordinate data, people, and technology at an enterprise level · Understand and support what analytical leaders do · Evaluate and choose realistic targets for analytical activity · Recruit, hire, and manage analysts Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.

data data-science analytics-platforms Analytics Delta Marketing
O'Reilly Data Science Books
Cindi Howson – author

Praise for Successful Business Intelligence "If you want to be an analytical competitor, you've got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. It's required reading for quantitatively oriented strategists and the technologists who support them." --Thomas H. Davenport, President's Distinguished Professor, Babson College and co-author, Competing on Analytics "When used strategically, business intelligence can help companies transform their organization to be more agile, more competitive, and more profitable. Successful Business Intelligence offers valuable guidance for companies looking to embark upon their first BI project as well as those hoping to maximize their current deployments." --John Schwarz, CEO, Business Objects "A thoughtful, clearly written, and carefully researched examination of all facets of business intelligence that your organization needs to know to run its business more intelligently and exploit information to its fullest extent." --Wayne Eckerson, Director, TDWI Research "Using real-world examples, Cindi Howson shows you how to use business intelligence to improve the performance, and the quality, of your company." --Bill Baker, Distinguished Engineer & GM, Business Intelligence Applications, Microsoft Corporation "This book outlines the key steps to make BI an integral part of your company's culture and demonstrates how your company can use BI as a competitive differentiator." --Robert VanHees, CFO, Corporate Express "Given the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate." --Dan Vesset, Vice President, Business Analytics Solution Research, IDC

data data-science business-intelligence Agile/Scrum Analytics BI Microsoft
O'Reilly Business Intelligence Books
Neil Raden – author , James Taylor – author

“Automated decisions systems are probably already being used in your industry, and they will undoubtedly grow in importance. If your business needs to make quick, accurate decisions on an industrialized scale, you need to read this book.” Thomas H. Davenport, Professor, Babson College, Author of Competing on Analytics The computer-based systems most organizations rely on to support their businesses are not very smart. Many of the business decisions these companies make tend to be hidden in systems that make poor decisions, or don’t make them at all. Further, most systems struggle to keep up with the pace of change. The answer is not to implement newer, “intelligent” systems. The fact is that much of today’s existing technology has the potential to be “smart enough” to make a big difference to an organization’s business. This book tells you how. Although the business context and underlying principles are explained in a nontechnical manner, the book also contains how-to guidance for more technical readers. The book’s companion site, www.smartenoughsystems.com, has additional information and references for practitioners as well as news and updates. Additional Praise for Smart (Enough) Systems “James Taylor and Neil Raden are on to something important in this book–the tremendous value of improving the large number of routine decisions that are made in organizations every day.” Dr. Hugh J. Watson, Chair of Business Administration, University of Georgia “This is a very important book. It lays out the agenda for business technology in the new century–nothing less than how to reorganize every aspect of how a company treats its customers.” David Raab, President, ClientXClient “This book is an important contribution to business productivity because it covers the opportunity from both the business executive’s and technologist’s perspective. This should be on every operational executive’s and every CIO’s list of essential reading.” John Parkinson, Former CTO, Capgemini, North American Region “This book shows how to use proven technology to make business processes smarter. It clearly makes the case that organizations need to optimize their operational decisions. It is a must-have reference for process professionals throughout your organization.” Jim Sinur, Chief Strategy Officer, Global 360, Inc.

data data-science business-intelligence Analytics

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.

data data-science web-analytics google-analytics Analytics
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