This talk delves into the difficulties of managing AI costs, emphasizing cost estimation across various model deployments (closed foundation models, non-cloud provider APIs, and local models). Key areas of focus include strategies for projecting AI spend at both the workload and enterprise level, implementing cost showback mechanisms, optimizing AI spending, and developing business plans and forecasts using ML and GenAI.

Get educated on the latest Google Cloud Marketplace platform features and upcoming capabilities designed to help partners accelerate revenue growth. Discover enhanced channel reseller and ISV private offer capabilities, strategies for product-led expansion, GTM incentives, and streamlined billing and invoicing processes. We'll also dive into exciting new solution categories, including datasets, professional services, and AI agents, to widen your offerings and reach new customers.

Breakthrough innovations are great, but are you wondering how other enterprises are using Gemini and Vertex AI? Join Google and industry experts in this session to learn how they are using Gemini and Vertex AI in production to power their workforces and workflows with AI.

This workshop examines the critical lessons learned in deploying generative AI applications and explores how these insights can shape the future of the "AI Agents era." We'll delve into the practical challenges and solutions encountered in moving from initial answers to actionable implementations, prescribing how these learnings can be applied to build more sophisticated, autonomous, and impactful AI systems.

How do you blend AI efficiency with human empathy to build stronger, lasting customer relationships? With the rise of AI, the human element is increasingly a critical differentiator for companies. Join Dialpad Chief Marketing Officer, Jen Grant, and Dialpad Director, Automatic Speech Recognition, Natalie Owen, to learn how organizations can deliver real-time coaching and context-aware suggestions that empower agents to deliver emotionally resonant, high-value customer interactions.

This Session is hosted by a Google Cloud Next Sponsor.
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Discover how NetApp Volumes, a Google Cloud managed data storage service that provides advanced data management capabilities and highly scalable performance, can accelerate your workloads, enable hybrid deployments, and provide cloud bursting for AI, EDA, media and entertainment, and others by extending your on-premises data into Google Cloud, all while keeping your data available and secure. Join us to explore how NetApp and Google Cloud together drive innovation and operational excellence.

This Session is hosted by a Google Cloud Next Sponsor.
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AI reasoning models and agents are reshaping the AI landscape, ushering in a new era of autonomous decision-making and action. Accelerated computing is crucial for delivering exceptional user experiences, enabling real-time responses and timely actions while reducing deployment costs at scale. The NVIDIA and Google Cloud partnership delivers cutting-edge AI infrastructure, enterprise-grade software, and optimized AI models, providing the foundation to build and deploy this new class of AI systems. Discover how NVIDIA AI, integrated across Google Cloud, offers developers flexibility and choice while delivering best-in-class performance and TCO, transforming enterprise AI in this new era.

This Session is hosted by a Google Cloud Next Sponsor.
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Are you a data scientist or developer using Python to build AI models and generative AI applications? Learn how BigQuery can supercharge Python data science workflows with capabilities that give you the productivity of Python and allow BigQuery to handle core processing. Offloading Python processing enables large-scale data analysis and seamless production deployments along the data-to-AI journey. Find out how Deutsche Telekom modernized their machine learning platform with a radically simplified infrastructure and increased developer productivity.

Dive deep into Google Cloud’s industry-leading approach and total transparency to incident communications through Personalized Service Health. Learn how Google leverages machine learning (ML) to provide fast and relevant insights through Personalized Service Health, so you can integrate them into your incident response, whether it’s through AIOps platforms or conventional incident management systems. Go beyond the theory and dive deep into real-world customer examples and experiences of these patterns, and hear how experts from SAP approach incident response with Personalized Service Health.

How are you progressing with your journey to realize business value from AI? Has the reality lived up to its hype? What obstacles to adoption are you facing and what adoption frameworks have led to success? This round-table workshop presents the opportunity for IT executives and leaders to share stories, learn from their peers, and discover approaches and strategies to accelerate AI adoption for business value.

Learn how trailblazing startups use AI agents to transform operations and drive growth. Discover actionable strategies to streamline processes, boost productivity, and unlock groundbreaking solutions with AI. And gain invaluable insights directly from industry leaders.

Modern analytics and AI workloads demand a unified storage layer for structured and unstructured data. Learn how Cloud Storage simplifies building data lakes based on Apache Iceberg. We’ll discuss storage best practices and new capabilities that enable high performance and cost efficiency. We’ll also guide you through real-world examples, including Iceberg data lakes with BigQuery or third-party solutions, data preparation for AI pipelines with Dataproc and Apache Spark, and how customers have built unified analytics and AI solutions on Cloud Storage.

It's time to ditch ineffective, reactive security approaches. The unique synergy between frontline threat intelligence and AI will usher in a new era of preemptive security protection that enables organizations to operate with confidence in the AI era. In this spotlight, leaders from Google and Mandiant will share our insight into the security landscape and showcase the latest innovations you can use to make Google part of your security team. We’ll demonstrate new agentic security capabilities that can help you prevent threats, eliminate toil, and empower your talent. And you’ll hear from leaders in the public and private sector who have adopted our solutions to transform their security programs. 

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Commerzbank, the largest bank in Germany, is using Gemini to transform its financial advisory workflows. The company is seeing significant reductions in processing time of client documentation and increases in productivity with Vertex AI. Learn how Gemini's ability to understand multiple modalities and process long documentation along with the generative AI evaluation service on Vertex AI, played a key role in streamlining operations and enhancing the client experience.

Experience the future of AI with Google Cloud! Speak with Agentspace experts to learn how it can provide conversational assistance and take actions based on your company’s unique information. See topic details for each time block here.

Experience the future of AI with Google Cloud! Speak with customers who are building innovative AI solutions and learn directly from them. This experience offers a real-world look into "how we built it" discussions, giving you the chance to explore the possibilities. See detailed schedule of each timeblock here.

Join us to explore the dynamic partnership between Google Cloud and CrowdStrike, combining cutting-edge technology and world-class cybersecurity. Learn how our collaboration drives AI innovations to secure enterprises and power digital transformation. Discover CrowdStrike's adversary-first approach, delivering unmatched breach prevention and safeguarding critical cloud environments amid a complex threat landscape. Join us to see how these industry leaders are redefining cloud security and AI-driven resilience.

This Session is hosted by a Google Cloud Next Sponsor.
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As government customers are evaluating ways to modernize legacy infrastructure and tools to address needs and challenges combined with a IT security threat landscape more intense than ever; technology partners combining AI and security solutions are becoming vitally important. Carahsoft, Google Public Sector and Palo Alto Networks partner to bring best of breed technology systems to public sector customers. Join us to learn more about how you can leverage better together solutions to drive positive outcomes within the public sector ecosystem.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.