Revolutionize your business with Intel and Google Cloud. Discover the power of Intel Xeon-based instances and Intel’s software optimizations for unparalleled efficiency and performance. Lower your total cost of ownership with Intel Trust Domain Extensions (TDX) for secure computing.​ Unlock the potential of AI with Intel Advanced Matrix Extensions (AMX) and optimize your software stack. Transform your infrastructure, engage with industry leaders, and gain insights to stay ahead in a rapidly evolving market.​

This Session is hosted by a Google Cloud Next Sponsor.
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What if gameplay evolved with each player? GenAI + Gemma makes it real! This open model creates dynamic experiences through fine-tuning & flexible deployment (local/Cloud Run GPU). See natural conversations & adapted gameplay via live demos, possibly live coding. Discover practical implementation & architecture insights. Let's skip the slides and jump to the fun.

Learn how Lloyds Banking Group dramatically optimized their costs across Google Cloud using FinOps hub. Discover new features in FinOps hub 2.0 that are supercharged by Gemini Cloud Assist. And learn how you, too, can increase your Google Cloud FinOps score.

IAM and cloud resource posture are at the core of your security infrastructure and fundamental to cloud adoption. Google Cloud's IAM and Org Policy are evolving, enabling frictionless experiences for admins, developers and security practitioners. Our innovative platform helps you implement robust and comprehensive security controls across the enterprise with AI-enabled features for agility in your operations. Join this demo-packed session to learn about the latest innovations in IAM, access risk, cloud governance, and Gemini-powered assistance.

Connect with a diverse group of Cloud professionals, students, and tech innovators. This meetup is focused on empowering women in cloud technology, but all are welcome to join. It's a space for building relationships, sharing experiences, and expanding your professional network.

Cut down approval time and maximize returns on the Deal Acceleration Fund (DAF) and Partner Services Fund (PSF) programs. Learn how to effectively define deliverables and build a compliant SOW for accelerated approval. We'll also break down the optimal pricing strucutres and walk through the approval processes for these programs to accelerate cloud adoption.

Join this Solutions Talk to see Virgin Media O2's self-service data mesh on Google Cloud, built on data tooling and data platform engineering. We'll show their real-world architecture for discoverable, trusted data products, emphasizing data quality, contracts, and management. Hear VMO2's data mesh vision, why contracts and quality matter, and how Google Cloud enables automation, leaving you with actionable insights to unlock your data's potential.

This sessions demonstrates how to automate password and certificate rotation in Google Cloud, mitigating security risks associated with long-lived credentials and helping you achieve password rotation best practices by eliminating manual interventions.

Grupo Pavisa plans to revolutionize its business model by basing decisions on a single source of truth using RISE with SAP on the Google Cloud Platform. Learn how this transformation will reduce delivery times, improve production capabilities and enable the creation of better forecasting models. Join Luis Gabriel Martínez from Grupo Pavisa and Clay Caldwell from Kyndryl for a discussion of how a pragmatic approach to modernization and co-creation with Kyndryl, SAP and Google is enabling success.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session presents Schnucks’, a midwest grocer’s migration of their E-commerce application from Oracle Database to Cloud SQL PostgreSQL. It will cover challenges such as addressing the complexities of even "simple" schemas, testing data movement possibilities to minimize downtime, and transforming the database tier. Hear about the business impact, including cost savings, increased database-application proximity and the potential for similar future migrations, allowing for direct integration options from Google CloudSQL to Google Gemini AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

McDonald’s is advancing its AI capabilities and achieving transformative business outcomes with Collibra and Google Cloud Gemini. By integrating a multi-cloud, multi-data platform with unified data governance for AI, McDonald’s is reducing governance fragmentation, activating unused data, and addressing AI deployment risks. This session examines how McDonald's utilizes Collibra and Google Cloud's data and AI technologies to quickly implement innovative solutions and improve customer, restaurant team, and employee experiences.

Discover how MasOrange together with Kyndryl is simplifying operations and reducing costs by migrating workloads to Google Cloud Platform . This session highlights key strategies, including leveraging enterprise agreements for savings, optimizing cloud costs through technical decision-making, and enabling self-service capabilities for developers. Learn how to enhance application performance, streamline infrastructure, and tackle challenges in a smooth, secure and transparent migration journey to Google Cloud.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Boost AI innovation in regulated industries! Use Red Hat OpenShift AI/IBM Watsonx and Vertex AI to split model lifecycles: train securely on isolated OpenShift AI/Watsonx, then deploy via Vertex AI's model registry. Explore use cases, deployment patterns, and the advantages of this approach. Ensure training on a trusted platform for sensitive data. Deploy models easily via Google Cloud's registry. Learn how this MLOps architecture helps meet regulations while leveraging cloud AI.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Introducing the reimagined partner portal: your key to a more efficient Google Cloud partnership. Explore new features like Co-Sell and Services registration, Earnings Hub updates, and learn how to navigate this intuitive platform. Discover how these enhancements streamline your experience and maximize your partnership value

In this hands-on lab, you'll explore data with BigQuery's intuitive table explorer and data insight features, enabling you to gain valuable insights without writing SQL queries from scratch. Learn how to generate key insights from order item data, query location tables, and interact with your data seamlessly. By the end, you’ll be equipped to navigate complex datasets and uncover actionable insights quickly and efficiently.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Calling all developers, DevOps, and SRE engineers: Join us to discuss observability best practices for Gen AI apps on Google Cloud. We'll explore tracing, monitoring, and logging for Gen AI. Share insights on TPU/GPU monitoring, log correlation, regulatory alignment, and data-driven insights to enhance your Gen AI deployments.

Learn how leading retailers accelerate business growth by transforming customer experiences with Google Cloud. Through in-depth enterprise case studies, discover proven strategies for unifying customer data, delivering personalized engagement at scale, and empowering teams with actionable insights. Join industry pioneers as they share their implementation journey, demonstrate measurable ROI across digital touchpoints, and reveal best practices for driving operational efficiency. Walk away with practical frameworks for accelerating your own digital commerce transformation.

Build a multimodal search engine with Gemini and Vertex AI. This hands-on lab demonstrates Retrieval Augmented Generation (RAG) to query documents containing text and images. Learn to extract metadata, generate embeddings, and search using text or image queries.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Google's Data Cloud is a unified platform for the entire data lifecycle, from streaming with Managed Kafka, to ML feature creation in BigQuery, to global deployment via Bigtable. In this talk, we’ll give you a behind the scenes look at how Spotify's recommendation engine team uses Google's Data Cloud for their feature pipelines. Plus, we will demonstrate BigQuery AI Query Engine and how it streamlines feature development and testing. Finally, we'll explore new Bigtable capabilities that simplify application deployment and monitoring.

In today’s rapidly evolving business landscape, data is no longer just a back-office function – it’s the lifeblood of informed decision-making and competitive advantage. This session is designed to empower business decision-makers with the knowledge and strategies to become truly data-driven leaders in the age of disruption.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.