In this spotlight, we will explore Google Cloud’s approach to getting started with generative AI and share examples of how organizations are putting generative AI into production with Google Cloud and creating AI Agent experiences for their customers, employees and partners. Join the session to learn about all our new announcements planned for the best foundation models, best agent building framework, and the most integrated agent space, come together to help you orchestrate a solid AI future for your organization.

Dive into the architecture of cutting-edge Conversational AI Agents built with Google's AI technology. Explore the integration of Dialogflow with custom APIs to enable your Agent to affect the real world. Learn about the challenges of accuracy measurement and strategies for optimization. This session provides a blueprint for building AI agents that seamlessly integrate with your existing systems.

Unlock the Power of Fine-Tuning with Apps Script! Learn how to optimize pre-trained models for specific tasks using Google Apps Script. This session covers exporting data from Sheets to Cloud Storage as JSONL, building an Apps Script prompt explainer backend, and creating service accounts for secure access to Vertex AI and Cloud Storage. We'll also show how to collect, transform, and split data for training, launch the fine-tuning process, and test results in Vertex AI and a Google Chat bot. Master fine-tuning for practical AI applications.

Revolutionize your SAP operations on Google Cloud with AI. This talk explores AIOps and demonstrates how AI can proactively monitor your SAP systems, predict and automate responses to potential issues. Learn how AI-driven insights can reduce downtime, optimize resource utilization and enhance user experiences.

Supported by Our Partners •⁠ CodeRabbit⁠⁠ — Cut code review time and bugs in half. Use the code PRAGMATIC to get one month free. •⁠ Modal⁠ — The cloud platform for building AI applications. — How will AI tools change software engineering? Tools like Cursor, Windsurf and Copilot are getting better at autocomplete, generating tests and documentation. But what is changing, when it comes to software design? Stanford professor John Ousterhout thinks not much. In fact, he believes that great software design is becoming even more important as AI tools become more capable in generating code.  In this episode of The Pragmatic Engineer, John joins me to talk about why design still matters and how most teams struggle to get it right. We dive into his book A Philosophy of Software Design, unpack the difference between top-down and bottom-up approaches, and explore why some popular advice, like writing short methods or relying heavily on TDD, does not hold up, according to John. We also explore:  • The differences between working in industry vs. academia  • Why John believes software design will become more important as AI capabilities expand • The top-down and bottoms-up design approaches – and why you should use both • John’s “design it twice” principle • Why deep modules are essential for good software design  • Best practices for special cases and exceptions • The undervalued trait of empathy in design thinking • Why John advocates for doing some design upfront • John’s criticisms of the single-responsibility principle, TDD, and why he’s a fan of well-written comments  • And much more! As a fun fact: when we recorded this podcast, John was busy contributing to the Linux kernel: adding support to the Homa Transport Protocol – a protocol invented by one of his PhD students. John wanted to make this protocol available more widely, and is putting in the work to do so. What a legend! (We previously covered how Linux is built and how to contribute to the Linux kernel) — Timestamps (00:00) Intro  (02:00) Why John transitioned back to academia (03:47) Working in academia vs. industry  (07:20) Tactical tornadoes vs. 10x engineers (11:59) Long-term impact of AI-assisted coding (14:24) An overview of software design (15:28) Why TDD and Design Patterns are less popular now  (17:04) Two general approaches to designing software  (18:56) Two ways to deal with complexity  (19:56) A case for not going with your first idea  (23:24) How Uber used design docs (26:44) Deep modules vs. shallow modules (28:25) Best practices for error handling (33:31) The role of empathy in the design process (36:15) How John uses design reviews  (38:10) The value of in-person planning and using old-school whiteboards  (39:50) Leading a planning argument session and the places it works best (42:20) The value of doing some design upfront  (46:12) Why John wrote A Philosophy of Software of Design  (48:40) An overview of John’s class at Stanford (52:20) A tough learning from early in Gergely’s career  (55:48) Why John disagrees with Robert Martin on short methods (1:10:40) John’s current coding project in the Linux Kernel  (1:14:13) Updates to A Philosophy of Software Design in the second edition (1:19:12) Rapid fire round (1:01:08) John’s criticisms of TDD and what he favors instead  (1:05:30) Why John supports the use of comments and how to use them correctly (1:09:20) How John uses ChatGPT to help explain code in the Linux Kernel — The Pragmatic Engineer deepdives relevant for this episode: • Engineering Planning with RFCs, Design Documents and ADRs • Paying down tech debt • Software architect archetypes • Building Bluesky: a distributed social network — See the transcript and other references from the episode at ⁠⁠https://newsletter.pragmaticengineer.com/podcast⁠⁠ — Production and marketing by ⁠⁠⁠⁠⁠⁠⁠⁠https://penname.co/⁠⁠⁠⁠⁠⁠⁠⁠. For inquiries about sponsoring the podcast, email [email protected].

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Organizations around the world are building with Google Cloud to drive growth and transform industries. Join Google Cloud CEO Thomas Kurian at our Opening Keynote to get a front row seat to see all the new product innovations and latest trends and insights. And hear from customers on how they are building new solutions that make a real business impact.

Organizations around the world are building with Google Cloud to drive growth and transform industries. Join Google Cloud CEO Thomas Kurian at our Opening Keynote to get a front row seat to see all the new product innovations and latest trends and insights. And hear from customers on how they are building new solutions that make a real business impact.

You’re invited to kick off Next at Moorea Beach Club! Join us Tuesday, April 8, 2025, as we raise a glass to the future of cloud. It’s the perfect spot to connect with fellow partners and Google Cloud leaders before the excitement of Next unfolds. Let’s celebrate the start of an unforgettable week under the Vegas lights.

Registration is now closed.

Registration is now closed for this event. Due to Sphere and Google Cloud protocols, we are not able to make exceptions for RSVPs at this time. 

We look forward to having you join us at the rest of our Next 25 programming at Mandalay Bay Convention Center this week!.

Want to supercharge your earnings and maximize the full potential of your Google Cloud partnership? Google Cloud leaders and partners will share proven practices to optimize partner benefits and incentives, including programs that reward your success in driving customer cloud adoption. Learn how to effectively track your progress, amplify your rewards, and propel your growth with Google Cloud.

Discover how Google Cloud is transforming Delivery Excellence with cutting-edge tools and strategies. This session provides an overview of emerging offerings and best practices, featuring insights from Google Cloud leaders and partner experts. Learn about the latest updates to Delivery Navigator and the Delivery Readiness Portfolio, and gain actionable knowledge to accelerate your customers' cloud implementations and drive impactful business outcomes.

Discover how AI is transforming customer behavior in buying & using enterprise software, and what that means for Technology Partnerships. ISV partners are deepening their engagement with Google Cloud through advisory teams built to suppport partner success, managing co-opetition, and AI powered ISV solutions. Walk away with a playbook built by Google Cloud leaders and partners about engaging with an AI-first go-to-market model and generating Google originated opportunities.

Be at the forefront of the gen AI revolution in 2025 by learning proven strategies to capitalize on opportunities with Google Cloud. Discover Google's go-to-market priorities, including Customer Engagement Suite, Search, AI agents, and Vertex AI Platform. Learn how to accelerate gen AI projects from proof-of-concept to production, with best practices for agentic AI & responsible AI development. Together, we can open up new revenue streams by building profitable AI offerings that engage customers, accelerate deals, and showcase real-world ROI.

Join this session to learn about Google Cloud's vision and investment priorities in EMEA, focus on key industry verticals for 2025, and emerging technology trends. Discover how fellow partners are capitalizing on opportunities to establish a footprint and build pipeline in multiple markets. We'll also discuss tackling generative AI implementation challenges, developing solutions, hiring and training, and the legal and ethical guidelines within the region.

Join us to discover the key solution plays driving Google Cloud's 2025 vision, and learn how to leverage cutting-edge AI to maximize your revenue. We'll outline key enablement sessions and training, empowering you to capitalize on the region's immense potential in 2025 and beyond.

Join our North America leadership team for a fireside chat on scaling your business with Google Cloud. They will reveal priorities for 2025, how to navigate the AI era, and how industry expertise will play a key role in unlocking and accelerating growth. Discover the latest trends shaping the region, and gain actionable insights to embrace unprecedented opportunities and exceed customer expectations in this transformative age.

Join APAC leaders as they discuss key priorities and go-to-market stratgies for the region. This transformative era provides unique opportunities for Google Cloud to differentiate ourselves in the market and collaborate with partners to drive AI-led business transformations for customers. Our strategic partners will share insights and success stories on why customers choose Google AI and clear steps to becoming a top partner.

Regional leader Yumi Ueno will share Japan's long-term strategic plan for 2025. She'll discuss the latest successes in the region and the ongoing efforts to help partners maximize Google Cloud's gen AI offerings to win customer deals. This session will be offered in Japanese, no English translation available.

In 2024, customers purchased billions through Google Cloud Marketplace, showcasing unprecedented spending power. Learn how to leverage the marketplace as your engine to drive engagement, scale growth, and maximize revenue. We'll discuss the 2025 roadmap highlighting partners who have already successfully monetized AI agents, data, and services. Don't miss this session to attain actionable go-to-market insights to boost your potential with Google Cloud Marketplace.