In this episode of Data Skeptic's Recommender Systems series, Kyle sits down with Aditya Chichani, a senior machine learning engineer at Walmart, to explore the darker side of recommendation algorithms. The conversation centers on shilling attacks—a form of manipulation where malicious actors create multiple fake profiles to game recommender systems, either to promote specific items or sabotage competitors. Aditya, who researched these attacks during his undergraduate studies at SPIT before completing his master's in computer science with a data science specialization at UC Berkeley, explains how these vulnerabilities emerge particularly in collaborative filtering systems. From promoting a friend's ska band on Spotify to inflating product ratings on e-commerce platforms, shilling attacks represent a significant threat in an industry where approximately 4% of reviews are fake, translating to $800 billion in annual sales in the US alone. The discussion delves deep into collaborative filtering, explaining both user-user and item-item approaches that create similarity matrices to predict user preferences. However, these systems face various shilling attacks of increasing sophistication: random attacks use minimal information with average ratings, while segmented attacks strategically target popular items (like Taylor Swift albums) to build credibility before promoting target items. Bandwagon attacks focus on highly popular items to connect with genuine users, and average attacks leverage item rating knowledge to appear authentic. User-user collaborative filtering proves particularly vulnerable, requiring as few as 500 fake profiles to impact recommendations, while item-item filtering demands significantly more resources. Aditya addresses detection through machine learning techniques that analyze behavioral patterns using methods like PCA to identify profiles with unusually high correlation and suspicious rating consistency. However, this remains an evolving challenge as attackers adapt strategies, now using large language models to generate more authentic-seeming fake reviews. His research with the MovieLens dataset tested detection algorithms against synthetic attacks, highlighting how these concerns extend to modern e-commerce systems. While companies rarely share attack and detection data publicly to avoid giving attackers advantages, academic research continues advancing both offensive and defensive strategies in recommender systems security.
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Samya Tajmouati, a PhD student in Data Science at the University of Science of Kenitra, Morocco, joins us today to discuss her work Applying K-Nearest Neighbors to Time Series Forecasting: Two New Approaches.
As the COVID-19 pandemic continues, the public (or at least those with Twitter accounts) are sharing their personal opinions about mask-wearing via Twitter. What does this data tell us about public opinion? How does it vary by demographic? What, if anything, can make people change their minds? Today we speak to, Neil Yeung and Jonathan Lai, Undergraduate students in the Department of Computer Science at the University of Rochester, and Professor of Computer Science, Jiebo-Luoto to discuss their recent paper. Face Off: Polarized Public Opinions on Personal Face Mask Usage during the COVID-19 Pandemic. Works Mentioned https://arxiv.org/abs/2011.00336 Emails: Neil Yeung [email protected] Jonathan Lia [email protected] Jiebo Luo [email protected] Thanks to our sponsors! Springboard School of Data offers a comprehensive career program encompassing data science, analytics, engineering, and Machine Learning. All courses are online and tailored to fit the lifestyle of working professionals. Up to 20 Data Skeptic listeners will receive $500 scholarships. Apply today at springboard.com/datasketpic Check out Brilliant's group theory course to learn about object-oriented design! Brilliant is great for learning something new or to get an easy-to-look-at review of something you already know. Check them out a Brilliant.org/dataskeptic to get 20% off of a year of Brilliant Premium!
Announcing Journal Club I am pleased to announce Data Skeptic is launching a new spin-off show called "Journal Club" with similar themes but a very different format to the Data Skeptic everyone is used to. In Journal Club, we will have a regular panel and occasional guest panelists to discuss interesting news items and one featured journal article every week in a roundtable discussion. Each week, I'll be joined by Lan Guo and George Kemp for a discussion of interesting data science related news articles and a featured journal or pre-print article. We hope that this podcast will give listeners an introduction to the works we cover and how people discuss these works. Our topics will often coincide with the original Data Skeptic podcast's current Interpretability theme, but we have few rules right now or what we pick. We enjoy discussing these items with each other and we hope you will do. In the coming weeks, we will start opening up the guest chair more often to bring new voices to our discussion. After that we'll be looking for ways we can engage with our audience. Keep reading and thanks for listening! Kyle
Buck Woody joins Kyle to share experiences from the field and the application of the Team Data Science Process - a popular six-phase workflow for doing data science.
Kyle sits down with Jen Stirrup to inquire about her experiences helping companies deploy data science solutions in a variety of different settings.
Kyle interviews Julia Silge about her path into data science, her book Text Mining with R, and some of the ways in which she's used natural language processing in projects both personal and professional. Related Links https://stack-survey-2018.glitch.me/ https://stackoverflow.blog/2017/03/28/realistic-developer-fiction/
Kyle shares a few thoughts on mistakes observed by job applicants and also shares a few procedural insights listeners at early stages in their careers might find value in.
This week, Kyle interviews Scott Nestler on the topic of Data Ethics. Today, no ubiquitous, formal ethical protocol exists for data science, although some have been proposed. One example is the INFORMS Ethics Guidelines. Guidelines like this are rather informal compared to other professions, like the Hippocratic Oath. Yet not every profession requires such a formal commitment. In this episode, Scott shares his perspective on a variety of ethical questions specific to data and analytics.
We revisit the 2018 Microsoft Build in this episode, focusing on the latest ideas in DevOps. Kyle interviews Cloud Developer Advocates Damien Brady, Paige Bailey, and Donovan Brown to talk about DevOps and data science and databases. For a data scientist, what does it even mean to "build"? Packaging and deployment are things that a data scientist doesn't normally have to consider in their day-to-day work. The process of making an AI app is usually divided into two streams of work: data scientists building machine learning models and app developers building the application for end users to consume. DevOps includes all the parties involved in getting the application deployed and maintained and thinking about all the phases that follow and precede their part of the end solution. So what does DevOps mean for data science? Why should you adopt DevOps best practices? In the first half, Paige and Damian share their views on what DevOps for data science would look like and how it can be introduced to provide continuous integration, delivery, and deployment of data science models. In the second half, Donovan and Damian talk about the DevOps life cycle of putting a database under version control and carrying out deployments through a release pipeline.
In this episode of Data Skeptic, Kyle chats with Jerry Schwarz from the Independent Investigations Group (IIG)'s SF Bay Area chapter about testing claims of the paranormal. The IIG is a volunteer-based organization dedicated to investigating paranormal or extraordinary claim from a scientific viewpoint. The group, headquartered at the Center for Inquiry-Los Angeles in Hollywood, offers a $100,000 prize to anyone who can show, under proper observing conditions, evidence of any paranormal, supernatural, or occult power or event. CHICAGO Tues, May 15, 6pm. Come to our Data Skeptic meetup. CHICAGO Saturday, May 19, 10am. Kyle will be giving a talk at the Chicago AI, Data Science, and Blockchain Conference 2018.
For a long time, physicians have recognized that the tools they have aren't powerful enough to treat complex diseases, like cancer. In addition to data science and models, clinicians also needed actual products — tools that physicians and researchers can draw upon to answer questions they regularly confront, such as "what clinical trials are available for this patient that I'm seeing right now?" In this episode, our host Kyle interviews guests Alex Grigorenko and Iker Huerga from Memorial Sloan Kettering Cancer Center to talk about how data and technology can be used to prevent, control and ultimately cure cancer.
Last year, Kyle had a chance to visit the Laboratory of Neuroimaging, or LONI, at USC, and learn about how some researchers are using data science to study the function of the brain. We're going to be covering some of their work in two episodes on Data Skeptic. In this first part of our two-part episode, we'll talk about the data collection and brain imaging and the LONI pipeline. We'll then continue our coverage in the second episode, where we'll talk more about how researchers can gain insights about the human brain and their current challenges. Next week, we'll also talk more about what all that has to do with data science machine learning and artificial intelligence. Joining us in this week's episode are members of the LONI lab, which include principal investigators, Dr. Arthur Toga and Dr. Meng Law, and researchers, Farshid Sepherband, PhD and Ryan Cabeen, PhD.
In this episode, Microsoft's Corporate Vice President for Cloud Artificial Intelligence, Joseph Sirosh, joins host Kyle Polich to share some of the Microsoft's latest and most exciting innovations in AI development platforms. Last month, Microsoft launched a set of three powerful new capabilities in Azure Machine Learning for advanced developers to exploit big data, GPUs, data wrangling and container-based model deployment. Extended show notes found here. Thanks to our sponsor Springboard. Check out Springboard's Data Science Career Track Bootcamp.
Last year, the film development and production company End Cue produced a short film, called Sunspring, that was entirely written by an artificial intelligence using neural networks. More specifically, it was authored by a recurrent neural network (RNN) called long short-term memory (LSTM). According to End Cue's Chief Technical Officer, Deb Ray, the company has come a long way in improving the generative AI aspect of the bot. In this episode, Deb Ray joins host Kyle Polich to discuss how generative AI models are being applied in creative processes, such as screenwriting. Their discussion also explores how data science for analyzing development projects, such as financing and selecting scripts, as well as optimizing the content production process.
Zillow is a leading real estate information and home-related marketplace. We interviewed Andrew Martin, a data science Research Manager at Zillow, to learn more about how Zillow uses data science and big data to make real estate predictions.
In this week's episode of Data Skeptic, host Kyle Polich talks with guest Maura Church, Patreon's data science manager. Patreon is a fast-growing crowdfunding platform that allows artists and creators of all kinds build their own subscription content service. The platform allows fans to become patrons of their favorite artists- an idea similar the Renaissance times, when musicians would rely on benefactors to become their patrons so they could make more art. At Patreon, Maura's data science team strives to provide creators with insight, information, and tools, so that creators can focus on what they do best-- making art. On the show, Maura talks about some of her projects with the data science team at Patreon. Among the several topics discussed during the episode include: optical music recognition (OMR) to translate musical scores to electronic format, network analysis to understand the connection between creators and patrons, growth forecasting and modeling in a new market, and churn modeling to determine predictors of long time support. A more detailed explanation of Patreon's A/B testing framework can be found here Other useful links to topics mentioned during the show: OMR research Patreon blog Patreon HQ blog Amanda Palmer Fran Meneses
In this episode, we talk about a high-level description of deep learning. Kyle presents a simple game (pictured below), which is more of a puzzle really, to try and give Linh Da the basic concept.
Thanks to our sponsor for this week, the Data Science Association. Please check out their upcoming Dallas conference at dallasdatascience.eventbrite.com
Versioning isn't just for source code. Being able to track changes to data is critical for answering questions about data provenance, quality, and reproducibility. Daniel Whitenack joins me this week to talk about these concepts and share his work on Pachyderm. Pachyderm is an open source containerized data lake. During the show, Daniel mentioned the Gopher Data Science github repo as a great resource for any data scientists interested in the Go language. Although we didn't mention it, Daniel also did an interesting analysis on the 2016 world chess championship that complements our recent episode on chess well. You can find that post here Supplemental music is Lee Rosevere's Let's Start at the Beginning. Thanks to Periscope Data for sponsoring this episode. More about them at periscopedata.com/skeptics
Logistic Regression is a popular classification algorithm. In this episode, we discuss how it can be used to determine if an audio clip represents one of two given speakers. It assumes an output variable (isLinhda) is a linear combination of available features, which are spectral bands in the discussion on this episode. Keep an eye on the dataskeptic.com blog this week as we post more details about this project. Thanks to our sponsor this week, the Data Science Association. Please check out their upcoming conference in Dallas on Saturday, February 18th, 2017 via the link below. dallasdatascience.eventbrite.com