The key to maintaining a strong cloud security posture is to build from the start on a robust foundation of baseline security controls. This session delves into how Google Cloud’s Security Foundation and shared fate operating model provide prescriptive guidance for securing your infrastructure, applications, and data across various cloud adoption journeys. We’ll explore how Google Cloud’s Risk Protection Program helps you ensure your business remains resilient in the face of ever-evolving cyber risks.

Generative AI is transforming the fashion industry! We explore how to use Google’s cutting edge tools: Imagen 3, multimodal Gemini, and BigQuery to enhance our creativity throughout the design process. From design inspiration, fabric print design, garment design, to branding. We discuss how developers can rapidly prototype and bring AI-powered visions to life with Google Cloud Vertex AI. Whether you are a developer, a designer or an industry leader, you will find valuable insights on how to integrate generative AI into your creative workflow.

Maximize your GTM impact by leveraging Google Cloud's market momentum. Discover key industry trends, high-growth solutions, and proven sales plays designed to win more deals. Access exclusive resources, essential assets, training, and strategies for effective collaboration with Google Cloud sellers to maximize customer impact and drive your revenue. This is your roadmap to winning together.

This hands-on lab provides a foundational understanding of Google Cloud Virtual Private Cloud (VPC) networks. You'll learn to create and manage VPC networks, configure subnets, and implement robust firewall rules. By exploring these core networking concepts, you'll gain the practical skills to build secure and scalable network architectures within the Google Cloud environment.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Developers love Cloud Run, Google Cloud’s serverless runtime. Join this session for a deep dive into new Cloud Run capabilities that make it even simpler to deploy your applications and enable you to deploy new types of workloads, including AI inference. Discover how Cloud Run can power your most demanding workloads with unparalleled efficiency and flexibility.

Enhance your data ingestion architecture's resilience with Google Cloud's serverless solutions. Gain end-to-end visibility into your data's lineage—track each data point's transformation journey, including timestamps, user actions, and process outcomes. Implement real-time streaming and daily batch processes for Vertex AI Retail Search to deliver near real-time search capabilities while maintaining a daily backup for contingencies. Adopt best practices for data management, lineage tracking, and forensic capabilities to streamline issue diagnosis. This talk presents a scalable and fault-tolerant design that optimizes data quality and search performance while ensuring forensic-level traceability for every data movement.

Unlock the power of code execution with Gemini 2.0 Flash! This hands-on lab demonstrates how to generate and run Python code directly within the Gemini API. Learn to use this capability for tasks like solving equations, processing text, and building code-driven applications.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Discover how to transform your unstructured data into a strategic advantage by embedding GenAI into the core of your business operations. In this live demo from Hyperscience and Google, learn how to convert your back office information assets into LLM and RAG-ready data, with unprecedented accuracy, governance, and relevance. Combining the Hyperscience enterprise AI platform with Google Vertex and Big Query, organizations can now power GenAI initiatives that deliver smarter decision making, operational agility, and competitive advantage.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Delve into Wayfair's integration of Google's generative AI solutions to revolutionize their e-commerce platform and enhance employee collaboration. Discover how Wayfair leveraged Google Cloud's Gemini models on Vertex AI to automate and improve their product catalog enrichment for faster time-to-market, cost savings, better customer experience and responsible content management. Learn how Wayfair implemented Gemini for Google Workspace to boost employee productivity and collaboration to foster a more efficient and creative work environment.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Elevate your marketing plan with strategies to maxmizie partner marketing benefits. Leverage key tools and techniques, like Partner Marketing Studio, to enhance campaigns and optimize resources. You'll walk away from this session as a Google marketing pro with practical tips to drive results.

Witness the magical intersection of classical music and AI in this unique session featuring live violin performance. Experience how Vertex AI and Gemini transform musical emotions into insights through real-time audio processing and mood detection. Through live demonstrations, discover how to implement AI for content understanding and automated analysis. See how Google Cloud's AI tools open new possibilities in creative industries. Perfect for developers and ML engineers interested in audio AI.

This hands-on lab empowers you to build a cutting-edge multimodal question answering system using Google's Vertex AI and the powerful Gemini family of models. By constructing this system from the ground up, you'll gain a deep understanding of its inner workings and the advantages of incorporating visual information into Retrieval Augmented Generation (RAG). This hands-on experience equips you with the knowledge to customize and optimize your own multimodal question answering systems, unlocking new possibilities for knowledge discovery and reasoning.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Gaining visibility and reducing risks across multi-cloud environments has historically meant sifting through an increasing number of disjointed tools across DevOps, Cloud Security, and the SOC. A scalable, unified approach is needed for visibility across multi-cloud environments, including where AI is being used, and which data AI can access. Join Wiz as we discuss how Google Cloud and Wiz are better together to meet these challenges through the adoption of a Cloud-Native Application Protection Platform (CNAPP).

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Ready to launch your generative AI app? This session equips you with the essential skills to deploy and scale AI applications on Google Cloud. Learn practical strategies for building robust infrastructure, automating deployments, optimizing performance, and managing costs. With live demos and expert insights, you’ll walk away with actionable techniques to take your AI app to the next level.

**Please bring your laptop to get the most out of this hands-on session**

Meet with a Google Cloud Security expert to discuss your specific security needs and discover how our solutions can help. Plus, you can grab a complimentary copy of the “Defenders Advantage” book and a cup of coffee while you’re there.

AI agents rely on accessible data. ServiceNow's Workflow Data Fabric, an integrated layer unifying business & technology data, powers workflows & AI agents with real-time, secure access to data from any source, including Google Cloud. Discover how these innovations empower employees & customers to tackle complex challenges. 

Explore Workflow Data Fabric & Google Cloud integration 
See AI demos leveraging diverse data in real-time 
Learn how to implement these capabilities in your enterprise.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Step up to the plate and dive into the world of MLB player analytics! Build a data platform and app that introduces new fans to MLB's stars. You will combine structured and unstructured data like MLB player stats and videos, then visualize and ask your data questions. Take this opportunity to leverage the latest and best of Google Cloud's data tools, like BigQuery for storage and analysis, Looker for data modeling and visualization, and the new Conversational Analytics for natural language queries. What new MLB player insights will you uncover?

There’s an old saying: “If you fail to plan, you are planning to fail.” This is true when it comes to migrating workloads to the cloud. Attempting a move without insights into your apps is setting the stage for disaster. How can you ensure your migration to Google Cloud is secure and meets your customers’ expectations? We’ll discuss the role Datadog plays in a migration to Google Cloud. We’ll explore best practices and guide you through the steps to achieve a seamless and successful migration.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This session explores Yahoo Mail’s successful implementation of OpenTelemetry within their globally distributed Google Kubernetes Engine (GKE) environment on Google Cloud. Discover how they achieved seamless integration with Google Cloud Observability and established a centralized observability platform for multiple teams. Learn best practices and gain their top tips and tricks for building enterprise-level observability.

Introducing Cloud WAN, a managed global WAN solution unifying enterprise backbone, metro, and SDWANs into a single network with built-in ecosystem and Google Cloud security and connectivity services that offer choice, higher performance, improved security posture, plus global scale while reducing TCO. Learn how to modernize your network with Google Cloud WAN and leverage Google’s global network, leading security portfolio, and comprehensive network services to connect all your offices, workloads, and data efficiently.