Mars Wrigley shares how Google Cloud Cortex Framework, in partnership with EPAM Systems, accelerated their marketing measurement strategies. By using pre-built data connectors and models, Mars quickly ingested media data into the cloud, merging it with sales data from a key retailer. This enabled real-time insights into how media investments drove sales lifts. The solution created a foundation for cloud-based innovation, helping assign value to marketing strategies that drive tangible business results.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your marketing with generative AI. Join Google Cloud, Helene Ambiana, and other experts to learn actionable strategies to elevate campaigns, supercharge content, and deepen customer engagement. Gain a competitive edge in today’s digital landscape.

Google Cloud’s Sensitive Data Protection service is a highly effective capability that can discover and classify sensitive data in your environment, helping to prevent data leakage. But it also has features useful to developers to minimize the exposure of confidential customer information when handling large volumes of sensitive data. By taking advantage of Sensitive Data Protection transformation techniques, you can de-identify sensitive information in a dataset through redaction, replacement, masking, tokenization, bucketing, date shifting, and time extraction. Developers retain the ability to test applications using functional data while still meeting security requirements put in place to protect customer information. By using pseudonymization, which is reversible and provides an easier path for troubleshooting, developers will have a more useful dataset for functional testing than they would if they used data anonymization. In this talk, you’ll learn how to use the Cloud Data Loss Prevention API (DLP API) of Sensitive Data Protection to inspect data for sensitive information and build an automated data transformation pipeline to create de-identified copies of your dataset.

In this hands-on lab, you'll learn how to create a cross-region HTTP(S) load balancer that intelligently distributes traffic to instances in multiple regions. By setting up four Compute Engine instances across two regions, you'll configure the load balancer to ensure seamless traffic routing to the right instance. This lab will help you optimize application performance, improve availability, and enhance fault tolerance across geographically distributed systems.

If you register for a Learning Center lab, please ensure that you sign up for a Google Cloud Skills Boost account for both your work domain and personal email address. You will need to authenticate your account as well (be sure to check your spam folder!). This will ensure you can arrive and access your labs quickly onsite. You can follow this link to sign up!

Discover why Chubb, Munich Re, and Beazley, global leaders in cyber insurance, have partnered with Google Cloud to enhance the Risk Protection Program. Learn about our shared vision for added cyber insurance and how it translates to stronger protection and greater peace of mind for your business.

Discover how to combine generative AI with knowledge graphs to create AI systems that understand causation and drive actionable insights. Through live demos, DoiT will explore how Spanner Graph enables long-term reasoning capabilities, moving beyond descriptive analytics to prescriptive AI that generates and adapts action plans. Discover patterns and strategies to build AI systems that go beyond “What happened?” to guide organizations toward their goals. Join DoiT for an inspirational talk to create better and more trustworthy AI recommendations.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Transform your developer experience by integrating Backstage with Google Cloud. Learn how to implement essential platform engineering practices applicable to any industry or size. Discover how you can achieve remarkable results by building a self-service developer platform on Backstage for your multi-tenant Google Kubernetes Engine infrastructure like HCA Healthcare did. Learn firsthand how they transformed developer onboarding: slashing the process from months to just minutes, improving developer satisfaction, and accelerating innovation at scale.

Tired of outdated Firebase Crashlytics alert settings? So are we! We’re giving Crashlytics in-console alerts a complete overhaul, addressing what’s been your top feedback since 2012. But we’re not stopping there. To unlock even more powerful alerting capabilities, we’re integrating Crashlytics with Google Cloud. Harness the power of BigQuery and the Google Cloud Observability suite to create advanced, enterprise-grade alerts tailored to your specific needs. Join us to learn how this revamped alerting system can streamline your debugging workflow and improve your app’s stability.

As attackers get more creative, organizations need to take a defense-in-depth approach to mitigate data exfiltration risks and reduce their attack surface. Join us in this session to learn about some of the most common attack vectors that can lead to data exfiltration, and discover which Google Cloud security controls can help foil these attacks.

Successful AI transformation requires more than technology. Discover how 66degrees’ Enterprise AI Blueprint has empowered organizations across industries to achieve measurable business outcomes with AI on Google Cloud. We’ll share effective strategies and methods for building a strong technical foundation, democratizing data and AI access through data supply chains, and deploying AI and agentic AI solutions across your business that drive return on investment (ROI) by focusing on revenue-enhancing customer experiences and operational cost savings.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join Google Cloud's Yasmeen Ahmad, Deutsche Telekom's VP of Data & Architecture Ashutosh Mishra and Snap's Senior Engineering Leader Bo Chen for a fireside chat exploring the future of the data lakehouse. They'll discuss how evolving architectures can empower organizations to handle explosive data growth and leverage the full potential of AI. Gain valuable insights into building a future-proof data foundation that fuels innovation in 2025 and beyond.

Join Google Cloud’s leading security experts along with security leaders from leading enterprise companies to discuss cybersecurity challenges in the age of generative AI. In this live panel discussion, learn how clever cybercriminals are weaponizing this revolutionary technology to launch mind-blowing attacks. We’ll dive headfirst into the latest tricks, from AI-fueled attacks to autonomous hacking tools that operate with chilling efficiency. Discover how companies are fighting back with cutting-edge defenses with tales directly from security practitioners, including solutions from leading security ISVs (independent software vendors). By the end of this session, you’ll have the knowledge you need to outsmart the bad guys and protect your digital kingdom – today and tomorrow.

Explore the journey behind building the McKinsey Value Intelligence Assistant, bringing AI powered curation and insights to key business leaders by integrating dozens of datasets, filings and earnings call transcripts from 50K global companies. Gain insights into overcoming challenges in system architecture, data security, and real-time analytics to create a robust, cloud-native data intelligence platform with a small team in a short period time and the resulting business impact!

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

This talk explores building highly available solutions on Google Cloud by focusing on multi-layered failover strategies to achieve seamless failover. We will delve into leveraging DNS and load balancing products/features for internet ingress traffic, intra-VPC communication between workloads, and inter-VPC connectivity failover patterns for complex deployments. Gain practical insights and best practices to ensure your applications remain accessible and performant, even during disruptions, through real-world examples and interactive whiteboard discussions.

Join us to learn about how you can migrate virtual machines and deliver AI-enabled applications with Red Hat OpenShift Dedicated on Google Cloud. In this session, we’ll cover a comprehensive set of AI and virtualization technologies on OpenShift Dedicated including: - OpenShift Virtualization to migrate, manage and deploy VMs alongside containers - Red Hat OpenShift AI and IBM watsonx.ai to build, train, test and deploy AI models in the cloud - Google Cloud’s Vertex AI and virtualization capabilities for bare metal infrastructure.

This Session is hosted by a Google Cloud Next Sponsor.
Visit your registration profile at g.co/cloudnext to opt out of sharing your contact information with the sponsor hosting this session.

Join us as we explore an exciting collaboration between the Allen Institute for Artificial Intelligence (Ai2) and Google Cloud, bringing the power of open-source AI to the research community. This initiative provides researchers and developers with access to OLMo, Ai2's state-of-the-art open language model, leveraging Google Cloud's scalable infrastructure. By prioritizing data transparency and open access, this initiative is poised to transform how AI is developed and deployed, fueling a new era of innovation in science, healthcare, public sector, and other regulated industries.

Changes to Oracle’s long-standing licensing policies regarding Google Cloud have opened up a new avenue for customers to run their Oracle databases. Learn how Google’s infrastructure and network serve as the perfect foundation for maintaining performance and availability on your critical applications, while giving you a path to integrate those applications with industry-leading AI. Find out how customers are modernizing their workloads on Google Cloud as well as what’s next for their applications.

You’re invited to the 2024 Partner All-stars Toast – a special celebration honoring your outstanding achievements across Artificial Intelligence, Sales, Marketing, Solutions Engineering, and Delivery Excellence categories. Join us for a 30-minute reception where Google Cloud leadership will kick things off with a champagne toast recognizing your contributions. Connect with fellow All-Stars and Googlers in the Partner Summit Lounge, and don’t forget to pick up your exclusive 2024 All-star pin as a keepsake of this memorable event!

This talk offers demonstrations and live discussions on how to rapidly deploy production-ready GKE or Slurm clusters using Cluster Toolkit and Terraform. Leverage the latest GPUs to accelerate machine learning workloads and optimize resource utilization with GKE's Kueue, autoscaling Slurm, and Dynamic Workload Scheduler (DWS). Explore storage solutions like Google Cloud Storage (GCS), GCSFuse, Filestore Zonal, and Parallelstore. Leave this session with the tools and knowledge you need to deploy a high-performance ML cluster in minutes.

In this session, we'll delve into how AI is reshaping the landscape for leading brands. We'll examine the concrete ways AI is being used to enhance marketing effectiveness, drive operational efficiency, and build sophisticated agentic systems. We'll showcase how Google Cloud's AI solutions can enable brands to gain actionable insights from data, automate complex processes, and create seamless, personalized customer experiences. Learn how to unlock the power of AI to elevate your brand's performance and achieve sustainable growth.