Today's applications are built using containers, and Kubernetes has become the de facto standard for running containerized workloads. Google Kubernetes Engine (GKE) is the most automated, scalable, and fully managed Kubernetes platform run by the largest contributor to Kubernetes. Join this session to learn how GKE simplifies compute orchestration, provides cost-optimized autoscaling and reduces Day 2 operations, allowing you to focus on building and running your application workloads while Google Cloud manages your infrastructure.

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Learn common architecture patterns that customers use with Memorystore to supercharge their most demanding use-cases such as caching, generative AI, leaderboards, real-time analytics, and others. We'll also dive into how Memorystore’s readily available and resilient architecture combined with its zero-downtime scalability provides 99.99% uptime and submillisecond performance.

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Application development needs are growing to keep pace with evolving businesses. Developers are familiar with multiple languages, front-end frameworks, platform technologies, and more. In this workshop, learn how Gemini is re-imagining the developer experience to enable you to stay in flow, context-switch less, and get code to production faster. If you’re not talking about AI Assistance - your competitor is. Gemini is one of the biggest door openers in 2024. Don't forget to bring your laptop! It's recommended to have Visual Studio Code and Flutter installed prior to this workshop.

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API attacks are on the rise, threatening your applications and sensitive data. Apigee's Advanced API Security helps detect API abuses with machine learning models training on a corpus of traffic from Google’s services like YouTube. Join us in this session to learn how Apigee customizes these models for each customer to improve precision in detecting malicious activity.

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Web Security Scanner identifies security vulnerabilities in your App Engine, Google Kubernetes Engine (GKE), and Compute Engine web applications. This service crawls your application, following all links within the scope of your starting URLs, and attempts to exercise as many user inputs and event handlers as possible. It can automatically scan and detect four common vulnerabilities, including cross-site-scripting (XSS), flash injection, mixed content (HTTP in HTTPS), and outdated/insecure libraries. In this spotlight lab, you will use Web Security Scanner—one of Security Command Center's built-in services—to scan a Python Flask application for vulnerabilities.

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Move past simple automation and unlock the true potential of generative AI to transform the core industry value chain processes like product development, supply chain optimization, and hyper-personalized marketing. Dive into real-world case studies, engage with live demos, and participate in dynamic discussions. Gain actionable insights and a strategic roadmap to leverage generative AI's disruptive potential for competitive advantage. Don't just automate. Redefine and transform your industry value chains with us. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Generative AI is transforming business processes, reducing the time spent on operational and administrative tasks. Discover how to reduce operational costs, streamline workflows, and unlock new levels of efficiency through automation with Orby and Automation Anywhere. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Building an assistant capable of answering complex, company-specific questions and executing workflows requires first building a powerful Retrieval Augmented Generation (RAG) system. Founding engineer Eddie Zhou explains how Glean built its RAG system on Google Cloud— combining a domain-adapted search engine with dynamic prompts to harness the full capabilities of Gemini's reasoning engine. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Gain insight into building domain-specific GenAI applications for the enterprise through the lens of the legal use case. Discover essential components of a comprehensive LLM ecosystem and operational model, and strategies for delivering relevant, accurate outputs with safe and ethical guardrails. Hear from PwC's Vince DiMascio on the real-world insights from a venture capital firm's successful legal GenAI implementation Don't miss this opportunity - discover the power of GenAI. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Dive into Priceline's collaborative journey with Google Cloud to harness the potential of generative AI in reshaping the travel industry. This session offers an insider look into the challenges, achievements, and the transformative impact of AI on travel services. Learn about the coordinated efforts across teams that have propelled Priceline to the forefront of travel innovation. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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In this mini course, you will explore Vertex AI Conversation. Vertex AI Conversation is a set of generative conversational features built on Dialogflow and Vertex AI. With these features, you can now use large language models (LLMs) to parse and comprehend content, generate agent responses, and control conversation flow. You will explore these features and create your own data store agent in a hands-on lab experience.

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Understand the critical need for ethical, reliable, and successful AI systems. You will leave this session understanding: how to think about RAI in the design and development process and how to weave it into the testing and training of development.

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BigQuery Studio and BigFrames are a powerful combination for scalable data science and analytics. Unify data management, analysis, and collaboration with BigQuery Studio’s intuitive interface. Scale data science and machine learning with BigFrames’ powerful Python API. Get deeper insights, faster.

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This session will detail the process of architecting enterprise-grade big data pipelines, encompassing the orchestration of Ephemeral Dataproc clusters, customization through custom images and the strategic incorporation of GPU resources. Real-world use cases, best practices, challenges, and future trends in this domain will also be discussed, providing actionable insights for implementing cutting-edge big data solutions.

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Learn about real-time AI-powered insights with BigQuery continuous queries, and how this new feature is poised to revolutionize data engineering by empowering event-driven and AI-driven data pipelines with Vertex AI, Pub/Sub, and Bigtable – all through the familiar language of Cloud SQL. Learn about how UPS was able to use big data on millions of shipped packages to reduce package theft, their work on more efficient claims processing, and why they are looking to BigQuery to accelerate time to insights and smarter business outcomes.

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This session is a deep dive into strategies for maximizing the performance and efficiency of generative AI model training using Vertex AI and Cloud TPUs (Tensor Processing Units) and GPUs. You'll learn how to harness the power of Cloud TPUs and GPUs for accelerated training. Join our experts to learn more about best practices for configuring compute resources, selecting the ideal hardware for your use cases, and streamlining the overall model development process with Ray, Persistent Cluster, and shared reservations.

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Continuous Deployment can be a roadblock in the MLOps lifecycle, often requiring custom pipelines and complex configurations. Solution? The new integrations of Google Cloud Deploy and Vertex AI revolutionizes machine learning (ML) deployment by automating the entire process, and makes it easy to roll back through idempotent releases. The groundbreaking integration of Cloud Deploy and Vertex AI lets you test, validate, and deploy your ML models in minutes, without writing a single line of code.

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IHG Hotels & Resorts, managing 6,500+ hotels across 19 brands, faced data challenges amidst rapid growth. Cognizant & Google Cloud helped modernize their infrastructure. Using Data Fusion & migration tools, 320TB of data moved from Teradata to BigQuery, enabling scalability, security, and advanced analytics. This laid the foundation for IHG's future growth and empowers data-driven decision-making. Please note: seating is limited and on a first-come, first served basis; standing areas are available. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Deploying an application can be intimidating, so let's make it fun. The JavaScript ecosystem moves so quickly that it can leave you wondering: Can I deploy [JavaScript framework] to Google Cloud Run? Yes. Let's prove it by deploying as many JavaScript Frameworks as we can, as quickly as possible.

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Join this session to discover how Unity, one of the world's top video game software developer, runs their deployment on Google Kubernetes Engine (GKE) on Google Cloud. In this fireside chat, we will go through this evolution journey together highlighting key milestones and best practices so that you too can run your enterprise deployment on GKE.

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