Web3 is garnering ever more attention by having a disruptive impact on games around the world. This past year, we’ve seen web3 ecosystems like Sequence, Polygon, Solana, and Aptos build and incubate their own game studios, while others have been partnering with game studios - from indie to AAA - to integrate web3 primitives into games and set the stage for a new generation of titles to delight players. This panel will explore what’s new, and what’s not so new about games as they relate to web3, and how companies leveraging this technology attract new players, create novel experiences, and unlock rewarding monetization models.

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This session will take a technical look across Google Cloud's operational databases portfolio and a deeper dive into the key patterns and scenarios mapping to each database. We’ll provide you with prescriptive guidance on choosing databases for workload migrations and what selection criteria to factor in to your decision making.

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This session explores how agencies are using Google Cloud to unlock critical data insights. These insights streamline operations and improve mission outcomes. You'll learn how these agencies are planning the responsible adoption of AI to further accelerate these gains. Discover how Google Cloud empowers agencies to better serve their communities, respond with faster services, and ultimately fulfill their missions with ever-increasing impact.

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The application of generative AI is revolutionizing conversational customer engagements across multiple touchpoints. In this session, learn about the innovative work at UberEats, showcasing how gen AI can enhance end-user experiences and drive personalization. The session will cover utilization of large language models to reimagine food ordering and addressing conversational shopping challenges in real time using search grounding, fine-tuning, and distillation.

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Reduce IT overhead and drive innovation with Database Service for Google Distributed Cloud Hosted. Focus on strategic application development by automating time-consuming tasks. Leverage PostgreSQL, Oracle, and the cutting-edge performance and AI capabilities of AlloyDB Omni for a competitive edge.

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Default service accounts provide the flexibility to get started, but often have excess permissions when used in production. How do we find a balance between ease of use for developers and the security demands in production environments? This session covers the common pitfalls that can occur with default service accounts, how to move beyond default service accounts and use custom IAM roles to follow the principle of least privilege, and how to automate alerts to balance the needs of developers and security teams.

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The emergence of foundation models and generative AI has introduced a new era for building AI systems. Selecting the right model from a range of architectures and sizes, curating data, engineering optimal prompts, tuning models for specific tasks, grounding model outputs in real-world data, optimizing hardware – these are just a few of the novel challenges that large models introduce. Delve into the fundamental tenets of MLOps, the necessary adaptations required for generative AI, and capabilities within Vertex AI to support this new workflow.

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Productivity suites that store corporate email and documents such as Google Workspace are an obvious target for cyberattacks. In this session, we’ll demonstrate how to detect, respond, and best secure your Google Workspace environment using the Google’s Chronicle Security Operations platform. Get in on this session if you’re a security professional who is serious about taking Google Workspace security to the next level.

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Accessing mission-critical data in a nonintrusive fashion will be critical for enabling operational analytics, and with the evolution of generative AI, enterprises are building RAG-based gen AI applications that require access to operational data. Datastream is a simple, serverless data-streaming platform that organizes the ingesting, processing, and analyzing operational data to support AI/ML and RAG apps. Experts from RocketMoney and Intuit Mailchimp will share how they’re using Datastream to solve for Operational Analytics and beyond.

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Join this interactive session to unravel the perceived complexities of cloud migration. Witness how Google Migration Center streamlines the transition to the cloud, making it more accessible and manageable than ever. This talk will provide a comprehensive overview of the tool’s capabilities, asset discovery, assessment, planning, and execution. The session will cover migrations from colo, private or public clouds to GCP and will demystify the trickier problems. Gain practical knowledge for an efficient and cost-effective migration journey.

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Learn why Virgin Voyages chose to migrate all on-premise legacy workloads onto Google Cloud, including applications sitting on another cloud platform. We’ll discuss the Google Cloud Infrastructure built by Capgemini to migrate all applications and workloads resulting in reduced business costs, lower on-premise infrastructure costs, and no disbursement costs for multiple cloud providers. Understand why moving to Google Cloud was the right option for Virgin Voyages and how they are positioned for future growth.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Inclusion and belonging are keys to managing effective, happy and productive teams, but how do you stick to those values when the world is in crisis? Or when some of your team members are on the opposite sides of geopolitical or social issues? Leading by example and fostering inclusion is probably harder than ever now. Join this session to learn from my experience as an Israeli people-leader, managing distributed technical teams in EMEA for more than eight years at Google.

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Have to migrate your applications in a hurry? With Google Cloud NetApp Volumes, you can rapidly migrate critical applications to Google Cloud without refactoring. Find out how you can optimize costs by scaling compute and storage independently. Plus get built-in data protection to meet your compliance needs. Hear why enterprise customers choose Google Cloud NetApp Volumes for their mission-critical applications. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Discover how Mercado Libre and Grupo Boticario utilize gen AI to transform their respective industries, enhancing product and content discovery. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Artificial Intelligence is becoming a critical part of your organization's strategy. Businesses are waking up to the opportunities that AI can bring, as well as the massive task of taking advantage of them. Learn how AI and ML could become a part of your business and how Publicis Sapient and Google Cloud can help you harness the power of AI. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Elevate developer productivity in our SRE-focused session, leveraging Gemini and GCP's native observability. Explore a GKE-deployed e-commerce demo, unveiling Gemini's prowess in assessment, troubleshooting, and suggesting improvements with native APIs.

Enhance team efficiency, saving time from the cloud console and within IDEs. Join us for a transformative experience.

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OT environments were traditionally isolated for security to limit attack vectors and associated risks, but the benefits of connectivity are eroding this approach. As a result, new security solutions are essential to manage the risks and leverage the benefits of connected OT systems. Landis+Gyr, a provider of Utility OT solutions, is adopting a SaaS model hosted on Google Cloud. This change required careful security considerations to meet customer, regulatory, and company standards. This fireside chat will explore these security measures, the challenges of cloud adoption in isolated environments, and the thoughts on future requirements for secure cloud-connected OT. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Elastic on Google Cloud allows you to modernize your AI-powered search experiences, predictively find and resolve problems, and protect against cyber threats. Learn how to derive actionable intelligence through AI-driven insights to get the most out of your data and infrastructure using the Elastic AI Assistants for Observability and Security. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Learn how “Supply-chain Levels for Software Artifacts” when combined with “Graph for Understanding Artifact Composition” and “Software Bill of Materials” will help you defend against supply-chain attacks, guarantee artifact integrity, expose transitive dependencies, identify software security position, and visualize the dependency graphs. This Deloitte session will cover SLSA maturity models using Google Cloud core services such as Cloud Build, Software Delivery Shield, Container Scanning API to integrate guardrails into development lifecycle.

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As the sprawling web of applications continues to expand, platform engineers today are grappling with ever-increasing security, reliability, and productivity challenges. Join our experts in this session to learn how AI-assisted automation can help platform engineers standardize API creation, automate spec generation and reviews, ensure comprehensive visibility across all enterprise APIs, enforce consistent security standards, and unlock new revenue streams.

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