Document use cases are a primary focus for generative AI implementations. Join us for a discussion on how Vertex AI is helping revolutionize the way customers process and gain insights from their documents. Commerzbank and Equifax will be our guests and will discuss how they’ve implemented document solutions using Vertex AI. Please note: seating is limited and on a first-come, first served basis; standing areas are available.

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Equifax will discuss its journey in consolidating its variety of legacy systems, and how it refined its mindset regarding denormalized document databases. Also, learn how they leveraged Firestore to rapidly build mission critical applications and optimize its total cost of ownership (TCO). This session will also cover new Firestore feature announcements.

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The number of ISV and startup solutions being transacted on Google Cloud Marketplace continues to grow, with the number of third-party transactions growing 1.5X year over year since 2022. Learn how your startup can accelerate revenue growth and go-to-market on Google Cloud Marketplace, including co-selling with Google Cloud and driving success in AI.

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This session is for AI/ML and data practitioners who want to build AI/ML data pipelines at scale and select the right combination of block, file, and object storage solution for your use case. Learn how to optimize all your AI/ML workloads like data preparation, training, tuning, inference, and serving with the best storage solution and easily integrate them into your Compute Engine, Google Kubernetes Engine, or Vertex workflows. We’ll also dive into how to optimize analytics workloads with Cloud Storage and Anywhere Cache.

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Learn from a panel of leading security companies about why they build customer SaaS on Google Cloud, and how they’re partnering with Google to use generative AI to drive transformational change in the industry.

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JAX is an ML framework that has been widely adopted by foundation model builders because of its advantages like high performance, scalability, composability, and ease of programmability. In this session, we will showcase the entire ecosystem supported by JAX for end-to-end foundation model building from data loading to training and inference on both TPUs and GPUs. We'll highlight the entire JAX stack, including high performance implementations for large language models and diffusion models in MaxText and MaxDiffusion. Learn how customers such as Assembly AI, Cohere, Anthropic, MidJourney, Stability AI, and partners like Nvidia, have adopted JAX for building foundation models on Google Cloud and beyond.

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Join an insightful session dedicated to empowering companies in their pursuit of end-to-end generative AI success on Google Cloud. This discussion will guide organizations through their data and AI journey, highlighting proven strategies and pitfalls to avoid. Through customer stories, participants will gain valuable insights into real-world challenges and triumphs, offering a roadmap to seamlessly move from one stage of the AI journey to the next. Accelerate your generative AI maturity and unlock the full potential of your data, gen AI, and Google Cloud. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only..

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As we stand on the cusp of the generative AI era, industries are gearing up to harness the transformative power of AI. This panel session delves into the critical preparatory measures required for organizations to effectively navigate the generative AI landscape, including:

-The need for adequate volume and quality of data. -Identifying the right set of tools and technologies. -Choosing the right use case based on business value, ethics, and compliance.

Learn from leaders in a range of industries about how they are preparing for the gen AI era and beyond.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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As attackers get creative, organizations need to employ a defense-in-depth approach to mitigate data exfiltration risks and reduce the rising cost of a breach. Join us to hear from Charles Schwab, and Commerzbank on their security journey to mitigate these risks, and learn more about the Google Cloud platform security technologies, including VPC Service Controls and Organization Restrictions, and how they can be deployed to effectively address different threat vectors. Lastly, you’ll also hear from us on our latest innovation in this area, with a sneak peak at a new policy type.

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Relying on third-party-hosted artificial intelligence (AI) models may not always be an option for your application. You are also not guaranteed support for those model endpoints through your next software release. By hosting state-of-the-art AI models like Gemma in the same environment as AlloyDB Omni, you can run scalable generative AI apps on any cloud or on premises, for regulatory needs, with low latency. Learn from Neuropace how they run Omni for enterprise-grade vector search capabilities in their local environment, which contains sensitive customer workloads.

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Discover how government agencies are harnessing the power of artificial intelligence (AI) to streamline public health and labor services. Delve into the practical benefits of using AI to simplify scheduling, access medical records, and receive crucial information, as well as the transformative potential to provide citizens with a secure, personalized, and responsive experience. This session explores how document automation and natural language interactions enhance the claimant journey, leading to improved access and satisfaction. Learn how government agencies leverage AI to deliver efficient, inclusive, and impactful services to their communities.

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OpenTelemetry has become the standardized way of gaining visibility into application activity. There's a golden opportunity for security teams to work with wider IT organizations to leverage the benefits of improved observability, in modern environments based on GKE clusters. We'll look at combining data from the application layer with the other layers of a modern cloud native stack to get deep visibility into activity and show how this enhanced observability can improve everyone's security.

We'll look at combining data from the application layer with the other layers of a modern cloud native stack to get deep visibility into activity and show how this enhanced observability can improve everyone's security! By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Use Google Cloud products to create architecture designs that are highly secure and robust. To protect your sensitive data and maintain trust with stakeholders, building a highly secure infrastructure is imperative to ensure the overall security and stability of an organization's digital presence. Attend the session to gain insights into the elements encompassed in a secure architectural framework with cloud native tools. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Google's cutting-edge ML infrastructure leverages millions of TPU and other accelerators deployed around the world. Learn how to efficiently manage this infrastructure with flexible consumption models tailored to your unique needs. We'll cover best practices and demonstrate real-world examples, such as Newo.AI building Digital Employees on Google Cloud and CentML.AI optimizing Goodput for Inference workloads.

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To optimize operations and costs, leading home services and insurance vertical company Porch Group migrated from AWS to GCP. This journey from in-depth analysis, to tailored design, yielded significant benefits including cost optimization, streamlined network management and better IT skill alignment with Google Cloud, allowing Porch.com to deliver exceptional value while optimizing its cloud infrastructure for the future. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Join us for an exploration of how Bayer and Insmed are leveraging Vertex AI and MedLM to revolutionize the healthcare landscape. Discover how these industry leaders are utilizing AI's power to accelerate drug discovery, enhance patient care, and unlock data insights. Leave with a newfound understanding of how Vertex AI and MedLM are transforming the industry and the potential they hold for the future of medicine. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Explore how BigQuery and BigLake power innovative data analytics solutions and walk through implementing data products powered by AI/ML for real-world applications. Learn from Google Cloud about the latest advancements in both technologies, with an emphasis on:

• BigLake's integration with Apache Iceberg for efficient AI/ML • How BigQuery serves as a foundational element in successful data mesh architectures

You will also hear from two leading customers, Trendyol and Snap, on their real-world journeys, demonstrating the transformative impact of these technologies on their analytics and AI initiatives at scale.

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What if your customer’s shopping experience could change with their mood or adapt to what they are specifically looking for today? With generative AI, retailers and consumer package goods companies can create an ultra-personal mind reader-type experience for their shoppers, across the omni-channel. Join Accenture and Google to learn more about how shopping can become hyper-personal, dynamic, and increase business outcomes.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Generative AI is rapidly changing the landscape of the fashion industry, impacting everything from ideation, design, manufacturing, supply chain to branding. This talk demonstrates how we can leverage Google’s multimodal generative AI tools to enhance our creativity throughout the design process: from fashion trend analysis, finding design inspiration, garment style design, fabric print design, render of the final look, to branding and social media engagement. This talk is for anyone interested in the future of fashion with generative AI.

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Looking to bring artificial intelligence (AI) assistance to your development teams to increase their productivity? We’ll take you through the ways you can use Gemini in your code editor to expedite your application delivery. You’ll also learn how you can now customize Gemini with your own private codebase, with AI assistance deeply tailored to your organization’s libraries and coding conventions, and how Gemini can provide insights to help you understand its effects for your teams. We are joined by Capgemini who will share their own experiences of Gemini in coding.

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