Digital transformation startup, ClearObject, is leading the way in helping organizations unlock the value of generative AI by creating custom applications for a variety of industries, from Financial Services, Manufacturing, Food and Beverage, and Education. In this lightning talk, you’ll hear how ClearObject goes from ideation to customer value, exploring the complete lifecycle of generative AI product development with real-world examples using Vertex AI, Google Cloud, and Workspace apps.

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Learn how Thales, a leader in global data security, has partnered with Google Workspace to help organizations across the world maintain granular data control and localized encryption to meet stringent regional and industry requirements around data privacy and sovereignty. Thales and Google will share how organizations can leverage Gemini and Google Workspace apps while keeping their sensitive data private.

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Distributed applications across cloud require better performing, highly reliable and secure networks to run efficiently. As organizations adopt distributed cloud architectures across regions, the network design is critical to ensure that distributed applications can securly connect and scale to deliver best business results. In this session, we will share modern network designs, show demos utilizing existing and new products, and customer case studies.

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For many modern organizations, managing across hybrid, multicloud, and traditional on-premise applications efficiently has been challenging. Red Hat OpenShift and Google Cloud simplify your cloud journey with flexible and proven containerized compute capabilities.

In this session, we'll cover: -How you can leverage recent OpenShift on Google Cloud innovations -How you can improve business intelligence and insight with Arm and mixed-cluster support -How customers are leveraging OpenShift on Google Cloud to achieve success

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Unifying storage for your data analytics workloads doesn‘t have to be hard. See how Google Cloud Storage brings your data closer to compute and meets your applications where they are, all while achieving exabyte scale, strong consistency, and lower costs. You'll get new product announcements and see enterprise customers present real-world solutions using Cloud Storage with BigQuery, Hadoop, Spark, Kafka, and more.

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More customers are moving their critical workloads to Cloud SQL for SQL Server to take advantage of built-in high availability, data protection, security, and integration with other Google Cloud services. In this session, we’ll explore new capabilities that make it easier than ever to manage and scale your SQL Server databases with Cloud SQL, and we’ll dig into how to minimize downtime during migration using the Database Migration Service.

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Unlock the full potential of your cloud journey without sacrificing security. This session showcases the latest network security innovation from Palo Alto Networks and Google Cloud, designed to elevate your cloud security posture with unmatched ease of use. Join us and discover the next generation of Google Cloud network firewall protection. Watch a solution overview and customer use-case discussion on an offering that provides a cloud-first, easy to deploy operation, powered by Palo Alto Networks’ threat prevention technologies. Please note: seating is limited and on a first-come, first served basis; standing areas are available. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Come to this fireside chat with Seth Vargo to learn more about the ultimate hybrid cloud use case. We'll explore use cases where Alphabet products run on some of your favorite Google Cloud offerings such as Google Kubernetes Engine (GKE). Why don't we run everything at Alphabet on Google Cloud? Why do some products run partially on cloud? How do Alphabet engineers take advantage of products like GKE, Cloud Run, Vertex AI, and Gemini exposed over hybrid channels? We'll shed light on how our internal innovation influences the products available to our customers and vice-versa.

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In an industry that has been hit by change over the last two decades, media companies were forced to do two things: adapt or die. In this session, you will learn how US News and World Report, founded as a media company in 1933, chose to put their customers first and implemented Vertex AI Search. After launching the feature for only a few weeks, US News saw a double digit impact in key metrics like click-through rate, time spent on page, and traffic volume to its pages. Join us to learn how US News pulled it off with Google Cloud!

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Join fellow founders for a celebratory farewell at the Founders Toast, closing out the Next Startup Lounge experience! Reflect on achievements, connect with other founders, and get inspired for the future.

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This interactive Q&A session provides a unique opportunity to engage with the minds behind GenAI innovations in marketing and website modernization. Directly converse with the creators and client teams who are using these solutions to drive significant business outcomes, offering insights into practical applications and success stories. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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Kevin A. “KAM” McGrail KAM will start with a foundation on what Artificial Intelligence is, its impact on the CIA security model, & a quick history lesson about AI-Enabled cyberattacks. He will then discuss other problems including discussing AI policy & the new Shadow IT threat AI tools present. Finally, Kevin will discuss a few key solutions including using his signature, "Think Evil" process for cybersecurity. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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In this session, Fortinet and Google Cloud will jointly present on how Fortinet's AI-powered security solution integrated with Google Cloud's native security services can help organizations make better informed decisions, rapidly respond to threats, and save time on even the most complex tasks. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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WPP provides a radically new framework to think about AI and how it can be used to address any friction across any supply-chain in any industry. A bold claim! They use marketing, media and communications - problems we're all familiar with - as an example. Lifting the hood on the plethora of algorithmic problems that need be orchestrated to solve this mind-boggling complex problem. Daniel showcases how this new framework to think about AI can help organizations choose the right AI's to solve, build and scale differentiated solutions. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Tired of the endless cycle of data platform migrations? Discover a nuanced approach that prioritizes vendor independence and future-proofs your data initiatives. Learn how seemingly well-justified migrations, driven by platform limitations and promises of the 'next big thing', often fail to deliver lasting value. We'll present strategies to minimize vendor lock-in, ensuring your data analytics strategy remains adaptable and sustainable. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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The reality is no one LLM will always be completely safe. The good news is that hallucinations can tell you where your AI lifecycle needs more attention. Learn how you can modernize your Google AI infrastructure to preemptively avoid some of the common weak spots and how you can build an AI stack that will give you the agility to fix problems as they occur. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Generative AI offers the opportunity to transform the manufacturing and automotive industries. In this session, we will share Google Cloud's perspective and specific use cases that can boost productivity and operational efficiency. The session will also feature customer success stories and a discussion with organizations at the forefront of generative AI use.

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Get a behind-the-scenes look at Walmart's data and AI platform. We'll dissect their use of BigQuery, Spark, and large language models to run complex multi-modal data pipelines. We will deep dive into the choices with various engines (SQL, pySPARK) and technologies along with the corresponding tradeoffs. Gain exclusive insights to implement into your own projects.

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When building an application in the cloud one must be mindful of all the integrations, governance, security, and manageability aspects. In this session, Devoteam experts will share how they support Google Cloud customers by designing and implementing a self-improving and self-healing architecture using an event-driven observability solution that provides well-governed self-service for developers. Telemetries are collected from multiple sources, such as hybrid cloud and on-premise applications.

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Learn to connect large language models (LLMs) to real-world data and external knowledge sources with LangChain's open-source capabilities integrated with Vertex AI. Explore use cases such as natural language queries for interacting with Cloud SQL databases, complex workflow automation using Gemini function calling, interactive data-mapping and analysis, and enhanced chatbots using real-time data and tool integrations. Harness LangChain's flexibility with Gemini in Vertex AI's reasoning engine to unlock the true potential of generative AI and push boundaries.

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