Internal Developer Platforms (IDPs) are revolutionizing how engineering teams work by streamlining workflows and boosting developer productivity. But building an IDP requires a robust, scalable foundation. In this talk, we'll show you how Google Kubernetes Engine (GKE) Enterprise serves as the perfect launchpad for your IDP journey. Get ready for a hands-on demo and deep dive that will show you how GKE Enterprise simplifies IDP development with built-in security, compliance controls, and multi-cluster management.

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Discover the cutting-edge technologies and strategic advancements with Google Distributed Cloud's (GDC) 2024 roadmap. GDC's latest innovations will empower your organization to accelerate digital transformation, optimize operations, and gain a competitive advantage. Explore new features that enhance data management, drive AI-powered insights, and strengthen security across distributed cloud environments. A valuable roadmap for business leaders, IT decision-makers, and technology professionals seeking to leverage the full potential of GDC in 2024.

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You’re the true hero of this story for building an enterprise scale application with Firebase. Every Firebase project is a Google Cloud project, so let’s learn how to make it a super AI-app this year. This superhero duo is ready to save the day, extending Firebase with Google Cloud served by Gemini as our tireless AI assistant. They have all the services in their platform tool belts to secure, scale, and advance your AI apps. So, are you ready to unleash your app’s superhero potential?

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This session will cover observability at Google Cloud and how we approach trying to simplify the troubleshooting process for customers, how customers like Optum leverage our toolset for their SRE operations, and get insight into the future of the Google Cloud Observability suite.

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Learn how to optimize cloud-based file storage for various workloads. We‘ll cover Filestore and Google Cloud NetApp Volumes – fully managed Network File System and SMB solutions that balance performance, availability, and cost. We'll explore new Filestore features for modern workloads (Zonal Google Kubernetes Engine integration via the CSI Driver, protecting your data from regional failures) and how NetApp Volumes satisfies Windows workloads as well as PB scale enterprise workloads.

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Reliability is the bare minimum for any cloud infrastructure provider. Hyperscalers have differences when it comes to reliability. There are major differences in reliability – especially how it's reported publicly. Get an objective assessment of outage/incident data from three major cloud providers. This data is based on published incidents from leading hyperscalers. Also, learn how you can improve your operational reliability, through proactive personalized incident notifications impacting Google Cloud and services.

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Learn how Firebase can be a catalyst for faster, more efficient app development. We’ll show you how Firebase's prebuilt backend services – including authentication, databases, and storage – eliminate boilerplate code and server headaches so you can focus on crafting superior user experiences. You’ll learn how Firebase supports rapid prototyping and iteration, and how Firebase's intuitive tools and APIs democratize mobile development, making it easy for you to get started even if you're not a mobile app development specialist.

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Generative AI has the potential to transform the retail and consumer industry. In this session, we will share Google's perspective and specific use cases that can help drive value for retailers across digital commerce, marketing, store operations and supply chain. The session will also feature customer success stories and a discussion with retailers at the forefront of using generative AI.

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Join this session to explore the latest advancements in AppSheet, the no-code platform that empowers anyone to build and automate custom applications for Workspace. Discover how AI is driving innovation, enabling assisted app development, automated insights, smart workflows, and enhanced AI-powered features. Whether you're a seasoned developer or a business user, this session will equip you with the knowledge and tools to unlock the full potential of AppSheet and build powerful, intelligent apps. Don't miss out on this opportunity!

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Privacy and digital sovereignty are top priorities for many organizations. Join us to learn about Sovereign Controls for Google Workspace that enable organizations to control, limit, and monitor transfers of data in Gmail and Google Drive to and from their regions. We’ll share the new enhancements that build on existing client-side encryption, local data storage, and access control capabilities to demonstrate how customers can achieve data sovereignty and granular access control without sacrificing collaboration. You’ll also learn how organizations across Asia Pacific, Canada, and South America use Workspace to remain compliant and protect the integrity of their data.

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Now with generative AI, organizations can build voice assistant experiences and deploy them in a hybrid way, both on-device and on the cloud, to support low-latency and low-connectivity scenarios. Learn how automotive customers are using this technology to power the next generation of their in-car voice assistants.

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Growth through data monetization is being driven by recent developments in two macro industry trends: data sharing and AI. Join this session to: - Explore these trends, the technology, and the business innovation behind them - Get real-world insights from leading data providers that are built with BigQuery - Leave with actionable best practices to monetize your own data

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Let us show you how to create the ideal hybrid meeting environment so participants can be highly engaged, easily identified, and well-represented with dynamic tiles, face match and dynamic layouts – whether from your laptop, mobile phone, or conference room. In this session, you’ll also learn about the options for building Google Meet rooms with our partners, Logitech and Avocor, to create conferencing spaces of any size. We’ll also share new technologies such as adaptive framing and adaptive audio for the best in-room experience.

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Our research estimates that gen AI could add over $4 trillion of value annually — join McKinsey to hear the latest research on where the highest value use cases and opportunities for gen AI are across your organization. Hear how McKinsey and ING collaborated to build a GenAI-enabled customer service agent, and see examples of how industry-leading companies are productionalizing use cases to increase revenues and reduce costs today. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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With the growth in the volume and variety of operational data, a company‘s success is contingent on how well it can leverage its databases. But with so many databases to meet the growing demands for data processing, teams can be blindsided by operational issues and inefficiencies. Explore how we harness the power of AI through large language models to provide an AI-driven database assistant. Learn how this unified, intelligent experience simplifies programming, monitoring, optimization, security, and migrations for your entire database estate.

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Go from a cost center to a value driver to a profit center – transform your data team with Looker in 2024. For many small businesses today, data is still viewed as a cost center and operational expense. However with solutions such as BigQuery, Looker, and Gemini in Looker, companies have the ability to transform their data teams into value drivers and direct contributors to the bottom line. But where should you begin?

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Join our experts to learn more about your identity choices with Google Cloud. We will deep-dive into workload identity federation and support for GCE and workforce identity federation for Azure AD, Okta, and other IdPs, secure your environments with access policies like Allow and Deny, and seamlessly use policy intelligence tools for federated identities. We’ll show how you can unlock new use cases, and catch fraud and abuse in your environment. You’ll also learn how L’Oreal uses these features toward their identity-first security platform.

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Join CME Group, TCS, and Google Cloud to learn how a CME Group’s Cloud first approach, coupled with AI, served as the core foundation of the digital strategy to incorporate and accelerate business transformation. This advanced approach enabled applications to be developed, deployed, consumed, and maintained more efficiently –boosting time to market, at reduced costs. By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

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Today's customers expect more from digital experiences. Learn how to transform your current website into a hub for customer engagement and AI-powered experiences. With generative AI, there are significant opportunities for enhancing the discoverability of pages and content with website search or conversations, translation and localization of text or images, and incorporating dynamic recommendations tailored to user experiences. Discover how to unlock AI's potential for your website, elevating customer experiences and driving business success.

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Concerned about over-privileged identities with expansive access within your systems? Join us to learn how to enforce the principle of least privilege on your identities. We'll guide you on how to understand identity entitlements and leverage machine learning to fine-tune access. You’ll learn about proactive access management techniques with just-in-time access workflows. As a bonus, you will also learn firsthand insights from Commerzbank regarding their practical application of these strategies to improve their security posture.

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