In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you’ll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. ..

Master Oracle Business Intelligence 11 g Reports and Dashboards Deliver meaningful business information to users anytime, anywhere, on any device, using Oracle Business Intelligence 11g. Written by Oracle ACE Director Mark Rittman, Oracle Business Intelligence 11g Developers Guide fully covers the latest BI report design and distribution techniques. Find out how to execute effective queries, build accurate models, use scorecards and KPIs, create dynamic reports, set up dashboards, and publish to smartphones and wireless devices. This Oracle Press guide contains comprehensive details on Oracle Exalytics In-Memory Machine, the best-in-class, preintegrated BI platform. Install or upgrade to Oracle Business Intelligence 11g Develop and manage custom Oracle Business Intelligence repositories Access relational, file, and multidimensional data sources Design print-quality reports with Oracle Business Intelligence Publisher Create web-enabled analyses, dashboards, and visualizations Integrate with other applications using Oracle Business Intelligence 11g Action Framework Employ authentication, authorization, and row-level security Configure and deploy Oracle Exalytics In-Memory Machine

Implement a Robust BI Solution with Microsoft SQL Server 2012 Equip your organization for informed, timely decision making using the expert tips and best practices in this practical guide. Delivering Business Intelligence with Microsoft SQL Server 2012, Third Edition explains how to effectively develop, customize, and distribute meaningful information to users enterprise-wide. Learn how to build data marts and create BI Semantic Models, work with the MDX and DAX languages, and share insights using Microsoft client tools. Data mining and forecasting are also covered in this comprehensive resource. Understand the goals and components of successful BI Design, deploy, and manage data marts and OLAP cubes Load and cleanse data with SQL Server Integration Services Manipulate and analyze data using MDX and DAX scripts and queries Work with SQL Server Analysis Services and the BI Semantic Model Author interactive reports using SQL Server Data Tools Create KPIs and digital dashboards Use data mining to identify patterns, correlations, and clusters Implement time-based analytics Embed BI reports in custom applications using ADOMD.NET

Tips, techniques, and trends on harnessing dashboard technology to optimize business performance In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence professionals, Eckerson interviewed dozens of organizations that have built various types of performance dashboards in different industries and lines of business. Their practical insights explore how you can effectively turbo-charge performance–management initiatives with dashboard technology. Includes all-new case studies, industry research, news chapters on "Architecting Performance Dashboards" and "Launching and Managing the Project" and updated information on designing KPIs, designing dashboard displays, integrating dashboards, and types of dashboards. Provides a solid foundation for understanding performance dashboards, business intelligence, and performance management Addresses the next generation of performance dashboards, such as Mashboards and Visual Discovery tools, and including new techniques for designing dashboards and developing key performance indicators Offers guidance on how to incorporate predictive analytics, what-if modeling, collaboration, and advanced visualization techniques This updated book, which is 75% rewritten, provides a foundation for understanding performance dashboards, business intelligence, and performance management to optimize performance and accelerate results.

Deliver SAP BI 7.0 Web Reports Distribute integrated, accurate, and timely data across your enterprise using the Web-based reporting components in SAP BI. Written by an SAP insider, Applied SAP BI 7.0 Web Reports: Using BEx Web Analyzer and Web Application Designer shows you how to construct effective queries, create HTML-based reports, and combine key analytics into a dashboard-style interface. Learn how to import data from multiple providers, configure custom templates, track Key Performance Indicators (KPIs), and incorporate JavaScript and XHTML. Security, troubleshooting, and third-party tools are also discussed in this comprehensive guide. Essential BI skills for business professionals: Define queries and export them as links with BEx Web Analyzer Create BI-specific HTML pages using Web Application Designer and Report Designer Construct reusable templates, shortcuts, and Web items Design high-impact BI dashboards, cockpits, and billboards Integrate toolbars,drilldown capabilities, and drag-and-drop features Publish reporting objects with the Broadcaster and Broadcast Wizard Migrate existing systems and reports to the SAP BI 7.0 platform Add BusinessObjects, Crystal Reports, and JavaScript components Peter Jones, MBA, is a principal/platinum business applications consultant with SAP Professional Services Consulting. He has more than 11 years of consulting and educational experience in a variety of strategic and leadership roles. Jones is the author of SAP Business Information Warehouse Reporting.

Learn to create an effective business strategy using Microsoft's BI stack Microsoft Business Intelligence tools are among the most widely used applications for gathering, providing access to, and analyzing data to enable the enterprise to make sound business decisions. The tools include SharePoint Server, the Office Suite, PerformancePoint Server, and SQL Server, among others. With so much jargon and so many technologies involved, Microsoft Business Intelligence For Dummies provides a much-needed step-by-step explanation of what's involved and how to use this powerful package to improve your business. Microsoft Business Intelligence encompasses a broad collection of tools designed to help business owners and managers direct the enterprise effectively This guide provides an overview of SharePoint, PerformancePoint, the SQL Server suite, Microsoft Office, and the BI development technologies Explains how the various technologies work together to solve functional problems Translates the buzzwords and shows you how to create your business strategy Examines related technologies including data warehousing, data marts, Online Analytical Processing (OLAP), data mining, reporting, dashboards, and Key Performance Indicators (KPIs) Simplifies this complex package to get you up and running quickly Microsoft Business Intelligence For Dummies demystifies these essential tools for enterprise managers, business analysts, and others who need to get up to speed.

Deliver BI Solutions with Microsoft Office PerformancePoint Server 2007 Maximize the powerful BI tools available in PerformancePoint 2007 with help from this practical guide. You will learn how to collect and store data, monitor progress, analyze performance, distribute dynamic reports, and create maintainable projects and forecasts. Business Intelligence with Microsoft Office PerformancePoint Server 2007 provides full details on creating scorecards and dashboards, performing advanced analysis on data, and setting up business plans. You will also learn how to integrate PerformancePoint with ProClarity, Excel 2007, and SQL Server Reporting Services. Configure, deploy, and secure all the PerformancePoint components Create KPIs, scorecards, reports, and dashboards with the Dashboard Designer Create business models with the Planning Business Modeler and create budgets and forecasts with Excel 2007 Enable advanced data analysis with PerformancePoint Server and ProClarity tools Take advantage of the enhanced analytic capabilities of Excel 2007 Use SQL Server Reporting Services for analytics Align performance with organizational objectives

Direct from Microsoft Insiders: the Complete Hands-On Guide to SQL Server 2005’s Powerful Tools! Microsoft SQL Server 2005’s high-powered management tools can dramatically improve DBA productivity and effectiveness. Now there’s a comprehensive guide to SQL Server 2005’s toolset, straight from the Microsoft team that created it. This book covers the entire toolset in unprecedented depth, guides database professionals in choosing the right tools, and shows them how to use various tools collectively to solve real-world problems. The authors present “how-to” solutions and never-before-published tips for SQL Server 2005 installation, upgrades, configuration, authoring, schema design, development, deployment, optimization, troubleshooting, and more. Coverage includes  Understanding how SQL Server 2005 tools differ from their predecessors  Leveraging the new Business Intelligence Development Studio and Management Studio to accomplish dozens of common tasks  Improving security by reducing the “surface area” you expose  Executing queries with the new Query Editor and SQLCMD query tools  Optimizing with the revamped SQL Server Profiler and Database Engine Tuning Advisor  Scheduling maintenance tasks with the SQL Server Agent  Monitoring with the Activity Monitor, SQL Server Agent, and other tools  Moving data efficiently and reliably with Integration Services  Using SQL Server’s new e-mail tool, Database Mail  Managing replication in complex distributed environments  Mastering SQL Server’s Analysis Services’ OLAP and Data Mining tools  Using Notification Services 2.0, Reporting Services, and more  Extending functionality using underlying APIs and the included CD-ROM’s sample code. MICHAEL RAHEEM is the senior product manager of the Microsoft SQL Server team and led the design and implementation of several SQL Server tools, such as SQL Server Management Studio, Database Mail, Upgrade Advisors, and Surface Area Configuration. He currently leads the SQL Server enterprise marketing efforts including high availability, scalability, and performance. DIMA SONKIN is development lead in the SQL Server Tools group responsible for SQL Server Agent, SMO, DMO, SQL Profiler, Database Engine Tuning Advisor, Database Mail, SQLMail, SqlCmd, and OSQL. THIERRY D’HERS is the lead program manager on Microsoft’s SQL BI Analysis Services team and has spent five years designing and specifying Analysis Services tools. KAMI LEMONDS is the documentation manager for Microsoft’s SQL Server User Education team and contributed to the SQL Server 2000 Resource Kit. CD-ROM contains all sample code from the book and corresponding Visual Studio project files. Contents Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix Acknowledgments . . . . . . . . . . . . . . . . . . . . . . . xxvi About the Authors . . . . . . . . . . . . . . . . . . . . . . . xxvii Chapter 1 Inside the Fundamentals. . . . . . . . . . . . . . . . . . . . . 1 Chapter 2 Inside the Installation and Upgrade Tools. . . . . . . 23 Chapter 3 Inside the Configuration Tools . . . . . . . . . . . . . . . 73 Chapter 4 Inside Management and Administration Tools . . 129 Chapter 5 Inside Data Authoring Tools . . . . . . . . . . . . . . . . 181 Chapter 6 Inside SQLCMD Query Tools . . . . . . . . . . . . . . . . 199 Chapter 7 Inside Tuning and Optimization Tools . . . . . . . . . 237 Chapter 8 Inside Scheduling Tools . . . . . . . . . . . . . . . . . . . 273 Chapter 9 Inside Monitoring Tools. . . . . . . . . . . . . . . . . . . . 305 Chapter 10 Inside Email Tools . . . . . . . . . . . . . . . . . . . . . . . . 337 Chapter 11 Inside Programming Object Models . . . . . . . . . . 357 Chapter 12 Inside Replication Tools . . . . . . . . . . . . . . . . . . . 385 Chapter 13 Inside Analysis Services OLAP Tools . . . . . . . . . 429 Chapter 14 Inside Analysis Services Data Mining Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . 519 Chapter 15 Inside Notification Services Tools . . . . . . . . . . . 543 Chapter 16 Inside Integration Services Tools . . . . . . . . . . . . 601 Chapter 17 Inside the Reporting Services Tools . . . . . . . . . . 679 Appendix A Sample KPI Client Code— Retrieving and Exposing Your First KPI. . . . . . . . . . . . . . . . . . . . 711 Appendix B KPI Utilities—Code for Parsing Display Folders and Getting Image Indexes . . . . . . . . . . 713 Appendix C KPI Viewer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 721 Appendix D Complete List of Data Mining Stored Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 723 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 733

Transform disparate enterprise data into actionable business intelligence Put timely, mission-critical information in the hands of employees across your organization using Microsoft SQL Server 2005 and the comprehensive information in this unique resource. Delivering Business Intelligence with Microsoft SQL Server 2005 shows you, step-by-step, how to author, customize, and distribute information that will give your company the competitive edge. It's all right here--from data mining, warehousing, and scripting techniques to MDX queries, KPI analysis, and the all-new Unified Dimensional Model. Real-world examples, start-to-finish exercises, and downloadable code throughout illustrate all of the integration, analysis, and reporting capabilities of SQL Server 2005.