Bring your data to life with the ultimate beginner's guide to Power BI, now featuring Microsoft Fabric, Copilot, and full-color visuals to make learning data modeling, storytelling, and dashboards easier and faster than ever Key Features Build data literacy and gain confidence using Power BI through real-world, beginner-friendly examples Learn to shape, clean, and model data using Power BI Desktop and Power Query, with zero experience required Build vibrant, accurate reports and dashboards with real-world modeling examples Book Description Updated with the latest innovations in Power BI, including integration with Microsoft Fabric for seamless data unification and Copilot for AI-powered guidance. This comprehensive guide empowers you to build compelling reports and dashboards from the ground up. Whether you're new to Power BI or stepping into a data role, this book provides a friendly, approachable introduction to business intelligence and data storytelling You'll start with the Power BI Desktop interface and its core functionality, then move into shaping and cleaning your data using the Power Query Editor. From designing intuitive data models to writing your first DAX formulas, you’ll develop practical skills that apply directly to real-world scenarios. he book emphasizes how to use visualizations and narrative techniques to turn numbers into meaningful insights The chapters focus on hands-on, real-world examples—like analyzing sales trends, tracking KPIs, and cleaning messy data. You'll learn to build and refresh reports, scale your Power BI setup, and enhance your solutions using Microsoft Fabric and Copilot. Fabric unifies analytics across your organization, while Copilot speeds up your workflow with AI-driven insights and report suggestions By the end of the book, you’ll have the confidence and experience to turn raw data into insightful, impactful dashboards What you will learn Understand why data literacy matters in decision-making and careers Connect to data using import, DirectQuery, and live connection modes Clean and transform data using Power Query Editor and dataflows Design reports with visuals that support clear data storytelling Apply row-level security to enforce access and data protection Manage and monitor Power BI cloud for scalability and teamwork Use AI tools like Copilot to speed up prep and generate insights Learn Microsoft Fabric basics to enable unified data experiences Who this book is for This book is ideal for anyone looking to build a solid foundation in Power BI, regardless of prior experience. Whether you're just starting out or stepping into a new role that involves data, you'll find clear, approachable guidance throughout. The step-by-step tutorials and real-world examples make it easy to follow along—even if it’s your first time working with business intelligence tools

Design powerful financial reports in Power BI by building models, measures, and dashboards tailored for real-world accounting and analytics Key Features Build a complete financial data model from ledgers, journals, and budgets Master DAX for income statements, KPIs, and performance analysis Learn Power BI Paginated and AI tools for printable and predictive reporting Purchase of the print or Kindle book includes a free PDF eBook Book Description Power BI for Financial Reporting is the definitive guide to designing high-performance, flexible, and insightful financial reports using Power BI. This book empowers finance and BI professionals to create everything from trial balances to enterprise-wide performance dashboards with ease and precision. The book starts by helping you define your reporting goals and data sources, mapping these needs to Power BI’s capabilities. You’ll then build a core financial data model—covering ledger transactions, charts of accounts, and multi-company support. As you proceed, you’ll integrate complex DAX measures, handle foreign exchange and journal entries, and extend your model with budgeting and inventory data. Each chapter builds toward a comprehensive suite of reports, complete with visual best practices and tested metrics. You’ll learn to streamline datasets using Power Query, test for data integrity, and generate printable reports via Power BI Paginated. The final chapters dive into using AI, predictive analytics, and Microsoft Fabric to future-proof your reporting. Whether you're consolidating data across systems or evolving your reports for changing business needs, this hands-on guide ensures you’re prepared to meet the demands of modern finance. What you will learn Build core financial models from ledgers and accounts Create Trial Balance and Income Statements using DAX Optimize Power BI with Power Query and data transformation Add budgets, targets, and KPIs to performance dashboards Integrate inventory data for nuanced stock reporting Produce printable reports using Power BI Paginated Apply AI for report generation and predictive analytics Test, tune, and evolve reports for secure, scalable use Who this book is for This book is for finance professionals, accountants, financial analysts, and BI developers who want to leverage Power BI to improve, automate, and future-proof their financial reporting. Whether consolidating data from ERPs, building reports across entities, or exploring advanced Power BI features, this book equips readers with practical skills and strategic insight.

Build effective data models and reports in Power BI for financial planning, budgeting, and valuations with practical templates, logic, and step-by-step guidance. Free with your book: DRM-free PDF version + access to Packt's next-gen Reader Key Features Engineer optimal star schema data models for financial planning and analysis Implement common financial logic, calendars, and variance calculations Create dynamic, formatted reports for income statements, balance sheets, and cash flow Purchase of the print or Kindle book includes a free PDF eBook Book Description Martin Kratky brings his global experience of over 20 years as co-founder of Managility and creator of Acterys to empower CFOs and accountants with Power BI for Finance through this hands-on guide to streamlining and enhancing financial processes. Starting with the foundation of every effective BI solution, a well-designed data model, the book shows you how to structure star schemas and integrate common financial data sources like ERP and accounting systems. You’ll then learn to implement key financial logic using DAX and M, covering calendars, KPIs, and variance calculations. The book offers practical advice on creating clear and compliant financial reports, such as income statements, balance sheets, and cash flows with visual design and formatting best practices. With dedicated chapters on advanced workflows, you’ll learn how to handle multi-currency setups, perform group consolidations, and implement planning models like rolling forecasts, annual budgets, and sales and operations planning (S&OP). As you advance, you’ll gain insights from real-world case studies covering company valuations, Excel integration, and the use of write-back methods with Dynamics Business Performance Planning and Acterys. The concluding chapters highlight how AI and Copilot enhance financial analytics. Email sign-up and proof of purchase required What you will learn Apply multi-currency handling and group consolidation techniques in Power BI Model discounted cash flow and company valuation scenarios Design and manage write-back workflows with Dynamics BPP and Acterys Integrate Excel and Power BI using live connections and cube formulas Utilize AI, Copilot, and LLMs to enhance automation and insight generation Create complete finance-focused dashboards for sales and operations planning Who this book is for This book is for finance professionals including CFOs, FP&A managers, controllers, and certified accountants who want to enhance reporting, planning, and forecasting using Power BI. Basic familiarity with Power BI and financial concepts is recommended to get the most out of this hands-on guide.

Share your machine learning models, create chatbots, as well as build and deploy insightful dashboards speedily using Taipy with this hands-on book featuring real-world application examples from multiple industries Free with your book: DRM-free PDF version + access to Packt's next-gen Reader Key Features Create visually compelling, interactive data applications with Taipy Bring predictive models to end users and create data pipelines to compare scenarios with what-if analyses Go beyond prototypes to build and deploy production-ready applications using the cloud provider of your choice Purchase of the print or Kindle book includes a free PDF eBook in full color Book Description While data analysts, data scientists, and BI experts have the tools to analyze data, build models, and create compelling visuals, they often struggle to translate these insights into practical, user-friendly applications that help end users answer real-world questions, such as identifying revenue trends, predicting inventory needs, or detecting fraud, without wading through complex code. This book is a comprehensive guide to overcoming this challenge. This book teaches you how to use Taipy, a powerful open-source Python library, to build intuitive, production-ready data apps quickly and efficiently. Instead of creating prototypes that nobody uses, you'll learn how to build faster applications that process large amounts of data for multiple users and deliver measurable business impact. Taipy does the heavy lifting to enable your users to visualize their KPIs, interact with charts and maps, and compare scenarios for better decision-making. You’ll learn to use Taipy to build apps that make your data accessible and actionable in production environments like the cloud or Docker. By the end of this book, you won’t just understand Taipy, you'll be able to transform your data skills into impactful solutions that address real-world needs and deliver valuable insights. Email sign-up and proof of purchase required What you will learn Explore Taipy, its use cases, and how it's different from other projects Discover how to create visually appealing interactive apps, display KPIs, charts, and maps Understand how to compare scenarios to make better decisions Connect Taipy applications to several data sources and services Develop apps for diverse use cases, including chatbots, dashboards, ML apps, and maps Deploy Taipy applications on different types of servers and services Master advanced concepts for simplifying and accelerating your development workflow Who this book is for If you’re a data analyst, data scientist, or BI analyst looking to build production-ready data apps entirely in Python, this book is for you. If your scripts and models sit idle because non-technical stakeholders can’t use them, this book shows you how to turn them into full applications fast with Taipy, so your work delivers real business value. It’s also valuable for developers and engineers who want to streamline their data workflows and build UIs in pure Python.

Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio. Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager. Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together. What You Will Learn Design a Business Performance Analysis function Analyze performance metrics with website analytics tools Identify business performance metrics for common product scenarios Who This Book is For Senior leaders, product managers, product owners, UX and web analytics professionals

This practical guide provides a collection of techniques and best practices that are generally overlooked in most data engineering and data science pedagogy. A common misconception is that great data scientists are experts in the "big themes" of the discipline—machine learning and programming. But most of the time, these tools can only take us so far. In practice, the smaller tools and skills really separate a great data scientist from a not-so-great one. Taken as a whole, the lessons in this book make the difference between an average data scientist candidate and a qualified data scientist working in the field. Author Daniel Vaughan has collected, extended, and used these skills to create value and train data scientists from different companies and industries. With this book, you will: Understand how data science creates value Deliver compelling narratives to sell your data science project Build a business case using unit economics principles Create new features for a ML model using storytelling Learn how to decompose KPIs Perform growth decompositions to find root causes for changes in a metric Daniel Vaughan is head of data at Clip, the leading paytech company in Mexico. He's the author of Analytical Skills for AI and Data Science (O'Reilly).

Explore the comprehensive world of UX analytics with "Unleashing the Power of UX Analytics." This book uncovers proven techniques to collect, analyze, and interpret crucial data for enhancing user experiences. Through practical insights and methodologies, you'll master the art of creating empathetic, data-informed designs that meet user needs effectively. What this Book will help me do Master the techniques for effective qualitative and quantitative user data analysis. Learn to implement and interpret key UX metrics and KPIs to guide design processes. Understand and apply design thinking to bridge user goals with business objectives. Discover how to utilize and integrate UX analytics tools and methodologies. Learn strategies for presenting research findings and making impactful data-driven recommendations. Author(s) Jeff Hendrickson is a seasoned UX designer, researcher, and analytics expert with over a decade of experience in the field. His approach emphasizes empathy and user needs in driving design solutions, combining his background in psychology and data analysis. Jeff's ability to translate complex analytics into actionable insights makes his writing relatable and pragmatic for professionals. Who is it for? This book is perfect for UX researchers, product managers, and designers who aim to deepen their understanding of UX analytics. Whether you're an experienced professional or just beginning your journey, you'll gain the tools to make informed, user-centric decisions. If you're eager to enhance your design impact through analytics, this book is for you.

Lead your demand planning process to excellence and deliver real value to your supply chain. In Demand Forecasting Best Practices you’ll learn how to: Lead your team to improve quality while reducing workload Properly define the objectives and granularity of your demand planning Use intelligent KPIs to track accuracy and bias Identify areas for process improvement Help planners and stakeholders add value Determine relevant data to collect and how best to collect it Utilize different statistical and machine learning models An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. Demand Forecasting Best Practices teaches you how to become that virtuoso demand forecaster. This one-of-a-kind guide reveals forecasting tools, metrics, models, and stakeholder management techniques for delivering more effective supply chains. Everything you learn has been proven and tested in a live business environment. Discover author Nicolas Vandeput’s original five step framework for demand planning excellence and learn how to tailor it to your own company’s needs. Illustrations and real-world examples make each concept easy to understand and easy to follow. You’ll soon be delivering accurate predictions that are driving major business value. About the Technology An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. This book teaches you how to become that virtuoso demand forecaster. About the Book Demand Forecasting Best Practices reveals forecasting tools, metrics, models, and stakeholder management techniques for managing your demand planning process efficiently and effectively. Everything you learn has been proven and tested in a live business environment. Discover author Nicolas Vandeput’s original five step framework for demand planning excellence and learn how to tailor it to your own company’s needs. Illustrations and real-world examples make each concept easy to understand and easy to follow. You’ll soon be delivering accurate predictions that are driving major business value. What's Inside Enhance forecasting quality while reducing team workload Utilize intelligent KPIs to track accuracy and bias Identify process areas for improvement Assist stakeholders in sales, marketing, and finance Optimize statistical and machine learning models About the Reader For demand planners, sales and operations managers, supply chain leaders, and data scientists. About the Author Nicolas Vandeput is a supply chain data scientist, the founder of consultancy company SupChains in 2016, and a teacher at CentraleSupélec, France. Quotes This new book continues to push the FVA mindset, illustrating practices that drive the efficiency and effectiveness of the business forecasting process. - Michael Gilliland, Editor-in-Chief, Foresight: Journal of Applied Forecasting A must-read for any SCM professional, data scientist, or business owner. It's practical, accessible, and packed with valuable insights. - Edouard Thieuleux, Founder of AbcSupplyChain An exceptional resource that covers everything from basic forecasting principles to advanced forecasting techniques using artificial intelligence and machine learning. The writing style is engaging, making complex concepts accessible to both beginners and experts. - Daniel Stanton, Mr. Supply Chain® Nicolas did it again! Demand Forecasting Best Practices provides practical and actionable advice for improving the demand planning process. - Professor Spyros Makridakis, The Makridakis Open Forecasting Center, Institute For the Future (IFF), University of Nicosia This book is now my companion on all of our planning and forecasting projects. A perfect foundation for implementation and also to recommend process improvements. - Werner Nindl, Chief Architect – CPM Practice Director, Pivotal Drive This author understands the nuances of forecasting, and is able to explain them well. - Burhan Ul Haq, Director of Products, Enablers Both broader and deeper than I expected. - Maxim Volgin, Quantitative Marketing Manager, KLM Great book with actionable insights. - Simon Tschöke, Head of Research, German Edge Cloud

Take a concise approach to learning how DAX, the function language of Power BI and PowerPivot, works. This book focuses on explaining the core concepts of DAX so that ordinary folks can gain the skills required to tackle complex data analysis problems. But make no mistake, this is in no way an introductory book on DAX. A number of the topics you will learn, such as the concepts of context transition and table expansion, are considered advanced and challenging areas of DAX. While there are numerous resources on DAX, most are written with developers in mind, making learning DAX appear an overwhelming challenge, especially for those who are coming from an Excel background or with limited coding experience. The reality is, to hit the ground running with DAX, it’s not necessary to wade through copious pages on rarified DAX functions and the technical aspects of the language. There are just a few mandatory concepts that must be fully understood before DAX can be mastered. Knowledge of everything else in DAX is built on top of these mandatory aspects. Author Alison Box has been teaching and working with DAX for over eight years, starting with DAX for PowerPivot, the Excel add-in, before moving into the Power BI platform. The guide you hold in your hands is an outcome of these years of experience explaining difficult concepts in a way that people can understand. Over the years she has refined her approach, distilling down the truth of DAX which is “you can take people through as many functions as you like, but it’s to no avail if they don’t truly understand how it all works.” You will learn to use DAX to gain powerful insights into your data by generating complex and challenging business intelligence calculations including, but not limited to: Calculations to control the filtering of information to gain better insight into the data that matters to you Calculations across dates such as comparing data for thesame period last year or the previous period Finding rolling averages and rolling totals Comparing data against targets and KPIs or against average and maximum values Using basket analysis, such as “of customers who bought product X who also bought product Y” Using “what if” analysis and scenarios Finding “like for like” sales Dynamically showing TopN/BottomN percent of customers or products by sales Finding new and returning customers or sales regions in each month or each year Who This Book Is For Excel users and non-technical users of varying levels of ability or anyone who wants to learn DAX for Power BI but lacks the confidence to do so

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions. The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.” This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t. Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You’ll learn how to: Develop complex, testable theories for understanding individual and social behavior in web products Think like a social scientist and contextualize individual behavior in today’s social environments Build more effective metrics and KPIs for any web product or system Conduct more informative and actionable A/B tests Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation Alter user behavior in a complex web product Understand how relevant human behaviors develop, and the prerequisites for changing them Choose the right statistical techniques for common tasks such as multistate and uplift modeling Use advanced statistical techniques to model multidimensional systems Do all of this in R (with sample code available in a separate code manual)

"DAX Cookbook: Over 120 recipes to enhance your business with analytics, reporting, and business intelligence" is the ultimate guidebook for mastering DAX (Data Analysis Expressions) in business intelligence, Power BI, and SQL Server Analysis Services. With hands-on examples and extensive recipes, it enables professionals to solve real-world data challenges effectively. What this Book will help me do Understand how to create tailored calculations for dates, time, and duration to enhance data insights. Develop key performance indicators (KPIs) and advanced business metrics for strategic decision-making. Master text and numerical data transformations to construct dynamic dashboards and reports. Optimize data models and DAX queries for improved performance and analytics accuracy. Learn to handle and debug calculations, and implement complex statistical and mathematical measures. Author(s) Greg Deckler is a seasoned business intelligence professional with extensive experience in using DAX and Power BI to provide actionable insights. As a recognized expert in the field, Greg brings practical knowledge of developing scalable BI solutions. His teaching approach is rooted in clarity and real-world application, making complex topics accessible to learners of all levels. Who is it for? This book is perfect for business professionals, BI developers, and data analysts with basic knowledge of the DAX language and associated tools. If you are looking to enhance your DAX skills and solve tough analytical challenges, this book is tailored for you. It's highly relevant for those aiming to optimize business intelligence workflows and improve data-driven decisions.

The book "Hands-On Data Science for Marketing" equips readers with the tools and insights to optimize their marketing campaigns using data science and machine learning techniques. Using practical examples in Python and R, you will learn how to analyze data, predict customer behavior, and implement effective strategies for better customer engagement and retention. What this Book will help me do Understand marketing KPIs and learn to compute and visualize them in Python and R. Develop the ability to analyze customer behavior and predict potential high-value customers. Master machine learning concepts for customer segmentation and personalized marketing strategies. Improve your skills to forecast customer engagement and lifetime value for more effective planning. Learn the techniques of A/B testing and their application in refining marketing decisions. Author(s) Yoon Hyup Hwang is a seasoned data scientist with a deep interest in the intersection of marketing and technology. With years of expertise in implementing machine learning algorithms in marketing analytics, Yoon brings a unique perspective by blending technical insights with business strategy. As an educator and practitioner, Yoon's approachable style and clear explanations make complex topics accessible for all learners. Who is it for? This book is tailored for marketing professionals looking to enhance their strategies using data science, data enthusiasts eager to apply their skills in marketing, and students or engineers seeking to expand their knowledge in this domain. A basic understanding of Python or R is beneficial, but the book is structured to welcome beginners by covering foundational to advanced concepts in a practical way.

Deliver eye-catching Business Intelligence with Microsoft Power BI Desktop. This new edition has been updated to cover all the latest features, including combo charts, Cartesian charts, trend lines, use of gauges, and more. Also covered are Top-N features, the ability to bin data into groupings and chart the groupings, and new techniques for detecting and handling outlier data points. You can take data from virtually any source and use it to produce stunning dashboards and compelling reports that will seize your audience’s attention. Slice and dice the data with remarkable ease and then add metrics and KPIs to project the insights that create your competitive advantage. Make raw data into clear, accurate, and interactive information with Microsoft’s free self-service business intelligence tool. Pro Power BI Desktop shows you how to choose from a wide range of built-in and third-party visualization types so that your message is always enhanced. You’ll be able to deliver those results on the PC, tablets, and smartphones, as well as share results via the cloud. This book helps you save time by preparing the underlying data correctly without needing an IT department to prepare it for you. What You'll Learn Deliver attention-grabbing information, turning data into insight Mash up data from multiple sources into a cleansed and coherent data model Create dashboards that help in monitoring key performance indicators of your business Build interdependent charts, maps, and tables to deliver visually stunning information Share business intelligence in the cloud without involving IT Deliver visually stunning and interactive charts, maps, and tables Find new insights as you chop and tweak your data as never before Adapt delivery to mobile devices such as phones and tablets Who This Book Is For Everyone from CEOs and Business Intelligence developers to power users and IT managers

For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all. This has always been a problem. Today, though, it's downright unacceptable. The world changes faster than ever. Speed has never been more important. By adhering to antiquated methods, firms lose the ability to see nascent trends—and act upon them until it's too late. But what if the process of turning raw data into meaningful insights didn't have to be so painful, time-consuming, and frustrating? What if there were a better way to do analytics? Fortunately, you're in luck... Analytics: The Agile Way is the eighth book from award-winning author and Arizona State University professor Phil Simon. Analytics: The Agile Way demonstrates how progressive organizations such as Google, Nextdoor, and others approach analytics in a fundamentally different way. They are applying the same Agile techniques that software developers have employed for years. They have replaced large batches in favor of smaller ones...and their results will astonish you. Through a series of case studies and examples, Analytics: The Agile Way demonstrates the benefits of this new analytics mind-set: superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors.

This book shows how to deliver eye-catching Business Intelligence with Microsoft Power BI Desktop. You can now take data from virtually any source and use it to produce stunning dashboards and compelling reports that will seize your audience's attention. Slice and dice the data with remarkable ease then add metrics and KPIs to project the insights that create your competitive advantage. Make raw data into clear, accurate, and interactive information with Microsoft's free self-service business intelligence tool. will help you to push your BI delivery to the next level. You'll learn to create great-looking visualizations and let your audience have fun by interacting with the elegant and visually arresting output that you can now deliver. You can choose from a wide range of built-in and third-party visualization types so that your message is always enhanced. You'll be able to deliver those results on the PC, on tablets, on smartphones, as well as share results via the cloud. Finally, this book helps you save time by preparing the underlying data correctly without needing an IT department to prepare it for you. Power BI Desktop will let your analyses speak for themselves. Pro Power BI Desktop Simple techniques to make data into insight. Polished interactive dashboards to deliver attention-grabbing information. Visually arresting output on multiple devices grab the reader's attention. What You Will Learn Produce designer output to astound your bosses and peers. Share business intelligence in the cloud Deliver visually stunning charts, maps, and tables. Make them interactive too! Find new insights as you chop and tweak your data as never before. Adapt delivery to mobile devices such as phones and tablets. Audience is written for any user who is comfortable in Microsoft Office. Everyone from CEOs and Business Intelligence developers through to power users and IT managers can use this book to outshine the competition by producing 21st Century business intelligence visualizations and reporting on a variety of devices from a variety of data sources. All of this is possible through leveraging your existing skill set with the same, common Microsoft tools you already use in your daily work. Pro Power BI Desktop

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise As many as 10-25 million organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Explore the world of QlikView dashboards with this comprehensive guide that walks you through the entire process of creating effective and visually engaging dashboards for your business needs. From identifying KPIs to rolling out your application, this book provides actionable steps and best practices for delivering data-driven results. What this Book will help me do Define key performance indicators (KPIs) based on business objectives and goals. Design and structure dashboards using best practices in data visualization. Master creating various chart types, including bar, line, pie charts, and advanced visualizations, like heat maps. Integrate data from multiple sources, such as ERP systems and spreadsheets, into a cohesive dashboard. Learn the steps to develop mobile-optimized dashboards for accessibility on the go. Author(s) None Villafuerte, a seasoned expert in data visualization and QlikView development, brings a wealth of experience to this book. With years of hands-on work creating impactful dashboards for various business needs, the author's pragmatic and result-oriented approach provides readers with practical and insightful knowledge. Who is it for? The book is tailored for QlikView developers who already possess a basic understanding of scripting and dashboard layout design. It's ideal for professionals aiming to enhance their design and visualization skills. Additionally, business analysts or managers with a technical inclination could also benefit from its comprehensive approach to creating interactive dashboards. If building effective and appealing dashboards that drive business impact is your goal, this book is for you.

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you’ll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. ..

Tips, techniques, and trends on harnessing dashboard technology to optimize business performance In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence professionals, Eckerson interviewed dozens of organizations that have built various types of performance dashboards in different industries and lines of business. Their practical insights explore how you can effectively turbo-charge performance–management initiatives with dashboard technology. Includes all-new case studies, industry research, news chapters on "Architecting Performance Dashboards" and "Launching and Managing the Project" and updated information on designing KPIs, designing dashboard displays, integrating dashboards, and types of dashboards. Provides a solid foundation for understanding performance dashboards, business intelligence, and performance management Addresses the next generation of performance dashboards, such as Mashboards and Visual Discovery tools, and including new techniques for designing dashboards and developing key performance indicators Offers guidance on how to incorporate predictive analytics, what-if modeling, collaboration, and advanced visualization techniques This updated book, which is 75% rewritten, provides a foundation for understanding performance dashboards, business intelligence, and performance management to optimize performance and accelerate results.