Join experts from Box, Typeface, Glean, CitiBank, and Securiti AI for actionable tips to effectively implement AI-powered apps across your enterprise. We'll discuss real use cases, implementation best practices, and how to measure returns on investment — whether that's in marketing, financial services, HR, or beyond.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Join Google Cloud and our leading partners to reveal how AI and generative AI are tackling retail’s most persistent challenges. Discover strategies for personalized marketing, intelligent inventory management, precision pricing, and enhanced customer experiences. Learn how your organization can harness the power of partnership to transform the future of retail.

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Learn how innovators like HighLevel are migrating to Firestore from MongoDB in order to realize significant total cost of ownership savings, while incorporating Firestore with AI to build differentiated solutions for their customers. This session will also cover new Firestore feature announcements.

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Like your own organization, Google has many lines of business challenges which AI can help solve. Learn how Google is using its own AI technologies to improve customer experience and product differentiation while increasing operational efficiencies and empowering its employees with AI-driven insights for better decision making. Hear from different business leaders in this panel session which will address some of the top GenAI use cases for Marketing, Customer Support, HR and Sales.

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Employees waste valuable time and struggle to deliver high-quality results due to fragmented tools and scattered information. Solve this challenge with Google Cloud's Vertex AI and build powerful employee assistants! These AI-powered tools empower knowledge workers to quickly find relevant information, summarize context, answer questions, and even generate content. Join our session to learn how Vertex AI simplifies AI development for various functions – including marketing, sales, finance, and more. Our platform offers a user-friendly developer environment, prebuilt components, and robust tools, ensuring rapid prototyping and quality management for your enterprise-grade AI applications.

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Discover how Robert Bosch, the world's largest automotive supplier, revolutionizes marketing through Gen AI-powered solutions. They are streamlining processes, optimizing resource allocation, and maximizing efficiency across 100+ decentralized departments. Unlike traditional methods, our Gen AI services offer simplicity in image-to-text, content creation, and translation in 130 languages to deliver improvements in just 30 days. Explore how Bosch utilized Google Vertex AI and BigQuery, transforming marketing operations rapidly for tangible results. Please note: seating is limited and on a first-come, first served basis; standing areas are available

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Dive into LiveRamp's partnership with Google Cloud, focusing on re-architecting their core platform for advanced marketing insights and activations. This session highlights the collaborative journey towards hyper-personalization and efficiency in ad tech. Join us for this Mini Talk at 'Meet the Experts, hosted by Google Cloud Consulting' at Expo. Seating is limited and on a first-come, first served basis; standing areas are available.

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Gemini is a contextual real-time assistant baked right into Workspace, one that lets you become a better writer, visual designer, data analyst, and project manager. In this session, discover how Gemini for Google Workspace empowers your teams to build more creative campaigns, maximize follow-through with prospects, and accelerate business opportunities. See real-world use cases showcasing how Gemini automates tasks, boosts efficiency, and frees time to focus on higher value work – driving greater impact, revenue, and returns on investment.

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Using algorithms for marketing is now a common practice—but there are significant concerns about their ethical implications and how they can interact with consumers. In this talk, NYU's Jose Mendoza offers a state-of-the-art review of ethical algorithms in marketing, focusing on the latest research, industry initiatives, and best practices.

Attendees will learn about transparency and accountability in algorithmic decision-making; the need for diversity and inclusion in algorithm development; and the role of marketers in ensuring that algorithms are ethical and responsible. We will also explore the challenges and opportunities of using ethical algorithms in marketing and how businesses can leverage these algorithms to drive positive change.

Come to this session for a understanding of the ethical considerations surrounding algorithmic decision-making in marketing and contemporary practices and developments.

Build cloud solutions faster and smarter with Prompt Design in Vertex AI. Work your way towards earning a Google Cloud skill badge while being introduced to GenAI, powered by Google's advanced Gemini AI. Your session will include a presentation and hands-on practice with the learning labs included in this Skill Badge, followed by an overview of the requirements that will be evaluated to earn this credential. The challenge lab, to be completed after the session, takes the learner on a journey of crafting effective prompts, applying Gemini models to create new product descriptions in a real-world marketing scenario, and running, testing and modifying generative AI code using Jupyter Notebooks. Experience the future of cloud development today!

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Today, we’re joined by Derek Rey, Investor + Founder & CEO at Demand Inc., a human-driven AI-enabled sales development team. We talk about:

The loss of knowledge of how to send good emailThe paradox of needing AI in order to be human at scaleWhat Sales Development Reps can do to be successful, particularly while working with AIThe role of email marketing in building top of funnel pipeline

Generative AI has the potential to transform the retail and consumer industry. In this session, we will share Google's perspective and specific use cases that can help drive value for retailers across digital commerce, marketing, store operations and supply chain. The session will also feature customer success stories and a discussion with retailers at the forefront of using generative AI.

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Big Data Europe Onsite and online on 22-25 November in 2022 Learn more about the conference: https://bit.ly/3BlUk9q

Join our next Big Data Europe conference on 22-25 November in 2022 where you will be able to learn from global experts giving technical talks and hand-on workshops in the fields of Big Data, High Load, Data Science, Machine Learning and AI. This time, the conference will be held in a hybrid setting allowing you to attend workshops and listen to expert talks on-site or online.

Learn how Stagwell, a global marketing group of over 50 agencies in more than 34 countries, is transforming its business on Google Cloud with SADA. Follow their business transformation journey as they fully embrace AI and evolve the world of marketing by bringing clients and marketers together with co-operated SaaS solutions.

By attending this session, your contact information may be shared with the sponsor for relevant follow up for this event only.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Join experts from Box, Typeface, Glean, CitiBank, and Securiti AI for actionable tips to effectively implement AI-powered apps across your enterprise. We'll discuss real use cases, implementation best practices, and how to measure returns on investment — whether that's in marketing, financial services, HR, or beyond.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Generative AI is a rapidly evolving field with the potential to revolutionize the marketing landscape. By providing insights into customer behavior, accelerating creative workflows and enabling media optimization, generative AI can help marketing leaders reach new audiences, save time and money, and improve campaign effectiveness.

We’ll share Google Cloud’s perspective on how marketing leaders can make the most of this moment – driving real business outcomes today, while also ensuring your organization is set up for success tomorrow.

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Accelerate marketing analysis, tailored personalization, and impactful content creation with Vertex AI Search, Vertex AI Agents, Dialogflow CX, Gemini, and BigQuery ML

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Build cloud solutions faster and smarter with Prompt Design in Vertex AI. Work your way towards earning a Google Cloud skill badge while being introduced to GenAI, powered by Google's advanced Gemini AI. Your session will include a presentation and hands-on practice with the learning labs included in this Skill Badge, followed by an overview of the requirements that will be evaluated to earn this credential. The challenge lab, to be completed after the session, takes the learner on a journey of crafting effective prompts, applying Gemini models to create new product descriptions in a real-world marketing scenario, and running, testing and modifying generative AI code using Jupyter Notebooks. Experience the future of cloud development today!

Click the blue “Learn more” button above to tap into special offers designed to help you implement what you are learning at Google Cloud Next 25.

Fireside chat with Alison Wagonfeld Chief Marketing Officer Google Cloud and Andre Agassi, Author, Philanthropist, Education Advocate and Pro Tennis Hall of Famer

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I am excited to share this latest episode of the Data Unchained podcast where I interviewed Eric Herzog. Eric is the Chief Marketing Officer at Infinidat and joins us to talk about what the data workloads look like at fortune 1000 companies, his insights on the future of data storage, and why Infinidat partnered with Hammerspace

data #marketing #CMO #future #datascience #datastorage #podcast #datasets

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