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Send us a text This is one of my favorite episodes with Nancy Hensley, when she was CMO at Stats Perform.  I've got to get back to my bracket!

Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained.   Show Notes   ·      04:09 What does Money Ball look like now? ·      07:30 Mrs Chicago's personal update ·      08:40 Fan website: The Analyst ·      11:16 Stats Perform for the rest of us ·      17:25 Sports tech competitors ·      18:34 Monetizing data. $115M for NFL data! What? ·      27:44 Broadcaster and Pressbox Linkedin: https://www.linkedin.com/in/nancyhensley/   Website: https://statsperform.com/   Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.   Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

podcast_episode
by Val Kroll , Julie Hoyer , Tim Wilson (Analytics Power Hour - Columbus (OH) , Moe Kiss (Canva) , Michael Helbling (Search Discovery)

Long-time listeners to this show know that its origin and inspiration was the lobby bar of analytics conferences—the place where analysts casually gather to unwind after a day of slides interspersed with between-session conversations initiated awkwardly and then ended abruptly when the next session begins. Of the many conferences where this occurs, Marketing Analytics Summit (née, eMetrics) is the one in which this show is most deeply rooted. And, we'll be recording an episode in front of a live audience with all of the North America-based co-hosts on Friday, June 7, 2024, in Phoenix, Arizona at the next one! To call that out, including announcing a promo code for any listeners interested in joining us for the event, Michael, Val, and Tim turned on the mics for a bonus episode with a little reminiscing about past experiences at the conference, including Val's mildly disturbing retention of dates and physical artifacts. Visit the show page for, well, not much more than you see here.

Après plus de 15 ans à la tête de la direction marketing et communication de deux entreprises dans le milieu de la tech, c’est le drame : perte de motivation, perte de sens, crise de la quarantaine avant l’heure… mais que suis je en train de faire de ma vie ? J’ai donc fait un reset et je me suis lancée dans l’accompagnement administratif post décès en créant La Suite… le grand fossé, vous me direz ! Oui et non. Pendant cet échange, je vous raconterai les étapes par lesquelles je passe pour monter mon entreprise, les sympas et les moins sympas, la découverte d’un milieu pas fun du tout en apparence, mais qui s’avère très surprenant !

Après plusieurs années d'expérience en conseil en stratégie puis à la direction marketing et stratégie chez leboncoin, on me propose de prendre la direction d'une Tribe Produit, toujours au sein de leboncoin. Superbe opportunité, mais très vite arrive le fameux syndrome de l'imposteur. Comment manager des équipes dont vous n'avez jamais exercé le métier ? Auprès de qui vous étiez le demandeur dans une relation client / fournisseur jusqu'ici ? Comment garder confiance en soi et changer de posture en changeant de métier ? Je vous propose d'échanger librement sur mon parcours personnel et les doutes qui nous traversent lors de ces grands changements de vie et de voie !

A captivating board game developed by the Open Culture Foundation that explores how diverse talents—from coding to marketing to law—can contribute to open source. It covers the lifecycle of open source projects and demonstrates how technology can impact society, with the aim of increasing contributor diversity and awareness of real open source projects.

We’ve heard so much about the value and capabilities of generative AI over the past year, and we’ve all become accustomed to the chat interfaces of our preferred models. One of the main concerns many of us have had has been privacy. Is OpenAI keeping the data and information I give to ChatGPT secure? One of the touted solutions to this problem is running LLMs locally on your own machine, but with the hardware cost that comes with it, running LLMs locally has not been possible for many of us. That might now be starting to change. Nuri Canyaka is VP of AI Marketing at Intel. Prior to Intel, Nuri spent 16 years at Microsoft, starting out as a Technical Evangelist, and leaving the organization as the Senior Director of Product Marketing. He ran the GTM team that helped generate adoption of GPT in Microsoft Azure products. La Tiffaney Santucci is Intel’s AI Marketing Director, specializing in their Edge and Client products. La Tiffaney has spent over a decade at Intel, focussing on partnerships with Dell, Google Amazon and Microsoft.  In the episode, Richie, Nuri and La Tiffaney explore AI’s impact on marketing analytics, the adoptions of AI in the enterprise, how AI is being integrated into existing products, the workflow for implementing AI into business processes and the challenges that come with it, the importance of edge AI for instant decision-making in uses-cases like self-driving cars, the emergence of AI engineering as a distinct field of work, the democratization of AI, what the state of AGI might look like in the near future and much more.  About the AI and the Modern Data Stack DataFramed Series This week we’re releasing 4 episodes focused on how AI is changing the modern data stack and the analytics profession at large. The modern data stack is often an ambiguous and all-encompassing term, so we intentionally wanted to cover the impact of AI on the modern data stack from different angles. Here’s what you can expect: Why the Future of AI in Data will be Weird with Benn Stancil, CTO at Mode & Field CTO at ThoughtSpot — Covering how AI will change analytics workflows and tools How Databricks is Transforming Data Warehousing and AI with Ari Kaplan, Head Evangelist & Robin Sutara, Field CTO at Databricks — Covering Databricks, data intelligence and how AI tools are changing data democratizationAdding AI to the Data Warehouse with Sridhar Ramaswamy, CEO at Snowflake — Covering Snowflake and its uses, how generative AI is changing the attitudes of leaders towards data, and how to improve your data managementAccelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel — Covering AI’s impact on marketing analytics, how AI is being integrated into existing products, and the democratization of AI Links Mentioned in the Show: Intel OpenVINO™ toolkitIntel Developer Clouds for Accelerated ComputingAWS Re:Invent[Course] Implementing AI Solutions in BusinessRelated Episode: Intel CTO Steve Orrin on How Governments Can Navigate the Data & AI RevolutionSign up to a href="https://www.datacamp.com/radar-analytics-edition"...

Snowflake has been foundational in the data space for years. In the mid-2010s, the platform was a major driver of moving data to the cloud. More recently, it's become apparent that combining data and AI in the cloud is key to accelerating innovation. Snowflake has been rapidly adding AI features to provide value to the modern data stack, but what’s really been going on under the hood? At the time of recording, Sridhar Ramaswamy was the SVP of AI at Snowflake, being appointed CEO at Snowflake in February 2024. Sridhar was formerly Co-Founder of Neeva, acquired in 2023 by Snowflake. Before founding Neeva, Ramaswamy oversaw Google's advertising products, including search, display, video advertising, analytics, shopping, payments, and travel. He joined Google in 2003 and was part of the growth of AdWords and Google's overall advertising business. He spent more than 15 years at Google, where he started as a software engineer and rose to SVP of Ads & Commerce.  In the episode, Richie and Sridhar explore Snowflake and its uses, how generative AI is changing the attitudes of leaders towards data, how NLP and AI have impacted enterprise business operations as well as new applications of AI in an enterprise environment, the challenges of enterprise search, the importance of data quality, management and the role of semantic layers in the effective use of AI, a look into Snowflakes products including Snowpilot and Cortex, the collaboration required for successful data and AI projects, advice for organizations looking to improve their data management and much more.     About the AI and the Modern Data Stack DataFramed Series This week we’re releasing 4 episodes focused on how AI is changing the modern data stack and the analytics profession at large. The modern data stack is often an ambiguous and all-encompassing term, so we intentionally wanted to cover the impact of AI on the modern data stack from different angles. Here’s what you can expect: Why the Future of AI in Data will be Weird with Benn Stancil, CTO at Mode & Field CTO at ThoughtSpot — Covering how AI will change analytics workflows and tools How Databricks is Transforming Data Warehousing and AI with Ari Kaplan, Head Evangelist & Robin Sutara, Field CTO at Databricks — Covering Databricks, data intelligence and how AI tools are changing data democratizationAdding AI to the Data Warehouse with Sridhar Ramaswamy, CEO at Snowflake — Covering Snowflake and its uses, how generative AI is changing the attitudes of leaders towards data, and how to improve your data managementAccelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel — Covering AI’s impact on marketing analytics, how AI is being integrated into existing products, and the democratization of AI Links Mentioned in the Show: SnowflakeSnowflake acquires Neeva to accelerate search in the Data Cloud through generative AIUse AI in Seconds with Snowflake Cortex[Course] Introduction to SnowflakeRelated Episode: Why AI will Change Everything—with Former Snowflake CEO, Bob MugliaSign up to a...

Databricks started out as a platform for using Spark, a big data analytics engine, but it's grown a lot since then. Databricks now allows users to leverage their data and AI projects in the same place, ensuring ease of use and consistency across operations. The Databricks platform is converging on the idea of data intelligence, but what does this mean, how will it help data teams and organizations, and where does AI fit in the picture? Ari is Databricks’ Head of Evangelism and "The Real Moneyball Guy" - the popular movie was partly based on his analytical innovations in Major League Baseball. He is a leading influencer in analytics, artificial intelligence, data science, and high-growth business innovation. Ari was previously the Global AI Evangelist at DataRobot, Nielsen’s regional VP of Analytics, Caltech Alumni of the Decade, President Emeritus of the worldwide Independent Oracle Users Group, on Intel’s AI Board of Advisors, Sports Illustrated Top Ten GM Candidate, an IBM Watson Celebrity Data Scientist, and on the Crain’s Chicago 40 Under 40. He's also written 5 books on analytics, databases, and baseball. Robin is the Field CTO at Databricks. She has consulted with hundreds of organizations on data strategy, data culture, and building diverse data teams. Robin has had an eclectic career path in technical and business functions with more than two decades in tech companies, including Microsoft and Databricks. She also has achieved multiple academic accomplishments from her juris doctorate to a masters in law to engineering leadership. From her first technical role as an entry-level consumer support engineer to her current role in the C-Suite, Robin supports creating an inclusive workplace and is the current co-chair of Women in Data Safety Committee. She was also recognized in 2023 as a Top 20 Women in Data and Tech, as well as DataIQ 100 Most Influential People in Data. In the episode, Richie, Ari, and Robin explore Databricks, the application of generative AI in improving services operations and providing data insights, data intelligence, and lakehouse technology, the wide-ranging applications of generative AI, how AI tools are changing data democratization, the challenges of data governance and management and how tools like Databricks can help, how jobs in data and AI are changing and much more.  About the AI and the Modern Data Stack DataFramed Series This week we’re releasing 4 episodes focused on how AI is changing the modern data stack and the analytics profession at large. The modern data stack is often an ambiguous and all-encompassing term, so we intentionally wanted to cover the impact of AI on the modern data stack from different angles. Here’s what you can expect: Why the Future of AI in Data will be Weird with Benn Stancil, CTO at Mode & Field CTO at ThoughtSpot — Covering how AI will change analytics workflows and tools How Databricks is Transforming Data Warehousing and AI with Ari Kaplan, Head Evangelist & Robin Sutara, Field CTO at Databricks — Covering Databricks, data intelligence and how AI tools are changing data democratizationAdding AI to the Data Warehouse with Sridhar Ramaswamy, CEO at Snowflake — Covering Snowflake and its uses, how generative AI is changing the attitudes of leaders towards data, and how to improve your data managementAccelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel — Covering AI’s impact on marketing analytics, how AI is being integrated into existing products, and the democratization of AI Links Mentioned in the Show: DatabricksDelta Lakea href="https://mlflow.org/" rel="noopener...

One of the biggest surprises of the generative AI revolution over the past 2 years lies in the counter-intuitiveness of its most successful use cases. Counter to most predictions made about AI years ago, AI-assisted coding, specifically AI-assisted data work, has been surprisingly one of the biggest killer apps of generative AI tools and copilots. However, what happens when we take this notion even further? How will analytics workflows look like when generative AI tools can also assist us in problem-solving? What type of analytics use cases can we expect to operationalize, and what tools can we expect to work with when AI systems can provide scalable qualitative data instead of relying on imperfect quantitative proxies? Today’s guest calls this future “weird”.  Benn Stancil is the Field CTO at ThoughtSpot. He joined ThoughtSpot in 2023 as part of its acquisition of Mode, where he was a Co-Founder and CTO. While at Mode, Benn held roles leading Mode’s data, product, marketing, and executive teams. He regularly writes about data and technology at benn.substack.com. Prior to founding Mode, Benn worked on analytics teams at Microsoft and Yammer. Throughout the episode, Benn and Adel talk about the nature of AI-assisted analytics workflows, the potential for generative AI in assisting problem-solving, how he imagines analytics workflows to look in the future, and a lot more.  About the AI and the Modern Data Stack DataFramed Series This week we’re releasing 4 episodes focused on how AI is changing the modern data stack and the analytics profession at large. The modern data stack is often an ambiguous and all-encompassing term, so we intentionally wanted to cover the impact of AI on the modern data stack from different angles. Here’s what you can expect: Why the Future of AI in Data will be Weird with Benn Stancil, CTO at Mode & Field CTO at ThoughtSpot — Covering how AI will change analytics workflows and tools How Databricks is Transforming Data Warehousing and AI with Ari Kaplan, Head Evangelist & Robin Sutara, Field CTO at Databricks — Covering Databricks, data intelligence and how AI tools are changing data democratizationAdding AI to the Data Warehouse with Sridhar Ramaswamy, CEO at Snowflake — Covering Snowflake and its uses, how generative AI is changing the attitudes of leaders towards data, and how to improve your data managementAccelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel — Covering AI’s impact on marketing analytics, how AI is being integrated into existing products, and the democratization of AI Links Mentioned in the Show: Mode AnalyticsThoughtSpot acquires Mode: Empowering data teams to bring Generative AI to BIEverybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are[Course] Generative AI for Business[Skill Track] SQL FundamentalsRelated Episode: The Future of Marketing Analytics with Cory Munchbach, CEO at...

Hands-On Entity Resolution

Entity resolution is a key analytic technique that enables you to identify multiple data records that refer to the same real-world entity. With this hands-on guide, product managers, data analysts, and data scientists will learn how to add value to data by cleansing, analyzing, and resolving datasets using open source Python libraries and cloud APIs. Author Michael Shearer shows you how to scale up your data matching processes and improve the accuracy of your reconciliations. You'll be able to remove duplicate entries within a single source and join disparate data sources together when common keys aren't available. Using real-world data examples, this book helps you gain practical understanding to accelerate the delivery of real business value. With entity resolution, you'll build rich and comprehensive data assets that reveal relationships for marketing and risk management purposes, key to harnessing the full potential of ML and AI. This book covers: Challenges in deduplicating and joining datasets Extracting, cleansing, and preparing datasets for matching Text matching algorithms to identify equivalent entities Techniques for deduplicating and joining datasets at scale Matching datasets containing persons and organizations Evaluating data matches Optimizing and tuning data matching algorithms Entity resolution using cloud APIs Matching using privacy-enhancing technologies

In this presentation, we’ll explore the parallels between the worlds of poker and data-driven marketing. Both realms require a strategic approach to decision-making in environments filled with uncertainty and imperfect information. Focus on embracing imperfection and leveraging available data to make informed choices, much like a seasoned poker player analyzes their hand and the table dynamics.

With the end of third-party cookies rapidly approaching, it's time to look ahead. How will we handle attribution reporting in the future? What possibilities do we, as marketing analysts, actually have? Jente delves into the various approaches you can adopt, from Marketing Mix Modeling to Data Clean Rooms and conversion modeling.

Join us for an exclusive deep dive into Value-Based Bidding (VBB) and gain unparalleled insights to catapult your advertising campaigns to new heights. This isn't your average session; we're not just exploring the basics. We're delving into the core strategies and architectural secrets that nobody tells you.

Take Control of iOS & iPadOS Privacy and Security, 4th Edition

Master networking, privacy, and security for iOS and iPadOS! Version 4.2, updated January 29, 2024 Ensuring that your iPhone or iPad’s data remains secure and in your control and that your private data remains private isn’t a battle—if you know what boxes to check and how to configure iOS and iPadOS to your advantage. Take Control of iOS & iPadOS Privacy and Security takes you into the intricacies of Apple’s choices when it comes to networking, data sharing, and encryption—and protecting your personal safety. Substantially updated to cover dozens of changes and new features in iOS 17 and iPadOS 17! Your iPhone and iPad have become the center of your digital identity, and it’s easy to lose track of all the ways in which Apple and other parties access your data legitimately—or without your full knowledge and consent. While Apple nearly always errs on the side of disclosure and permission, many other firms don’t. This book comprehensively explains how to configure iOS 17, iPadOS 17, and iCloud-based services to best protect your privacy with messaging, email, browsing, and much more. The book also shows you how to ensure your devices and data are secure from intrusion from attackers of all types. You’ll get practical strategies and configuration advice to protect yourself against psychological and physical threats, including restrictions on your freedom and safety. For instance, you can now screen images that may contain nude images, while Apple has further enhanced Lockdown Mode to block potential attacks by governments, including your own. Take Control of iOS & iPadOS Privacy and Security covers how to configure the hundreds of privacy and data sharing settings Apple offers in iOS and iPadOS, and which it mediates for third-party apps. Safari now has umpteen different strategies built in by Apple to protect your web surfing habits, personal data, and identity, and new features in Safari, Mail, and Messages that block tracking of your movement across sites, actions on ads, and even when you open and view an email message. In addition to privacy and security, this book also teaches you everything you need to know about networking, whether you’re using 3G, 4G LTE, or 5G cellular, Wi-Fi or Bluetooth, or combinations of all of them; as well as about AirDrop, AirPlay, Airplane Mode, Personal Hotspot, and tethering. You’ll learn how to:

Twiddle 5G settings to ensure the best network speeds on your iPhone or iPad. Master the options for a Personal Hotspot for yourself and in a Family Sharing group. Set up a device securely from the moment you power up a new or newly restored iPhone or iPad. Manage Apple’s built-in second factor verification code generator for extra-secure website and app logins. Create groups of passwords and passkeys you can share securely with other iPhone, iPad, and Mac users. Decide whether Advanced Data Protection in iCloud, an enhanced encryption option that makes nearly all your iCloud data impossible for even Apple to view, makes sense for you. Use passkeys, a high-security but easy-to-use website login system with industry-wide support. Block unknown (and unwanted) callers, iMessage senders, and phone calls, now including FaceTime. Protect your email by using Hide My Email, a iCloud+ tool to generate an address Apple manages and relays messages through for you—now including email used with Apple Pay transactions. Use Safari’s blocking techniques and how to review websites’ attempts to track you, including the latest improvements in iOS 17 and iPadOS 17. Use Communication Safety, a way to alert your children about sensitive images—but now also a tool to keep unsolicited and unwanted images of private parts from appearing on your devices. Understand why Apple might ask for your iPhone, iPad, or Mac password when you log in on a new device using two-factor authentication. Keep yourself safe when en route to a destination by creating a Check In partner who will be alerted if you don’t reach your intended end point or don’t respond within a period of time. Dig into Private Browsing’s several new features in iOS 17/iPadOS 17, designed to let you leave no trace of your identity or actions behind, while protecting your iPhone or iPad from prying eyes, too. Manage data usage across two phone SIMs (or eSIMS) at home and while traveling. Use a hardware encryption key to strongly protect your Apple ID account. Share a Wi-Fi password with nearby contacts and via a QR Code. Differentiate between encrypted data sessions and end-to-end encryption. Stream music and video to other devices with AirPlay 2. Use iCloud+’s Private Relay, a privacy-protecting browsing service that keeps your habits and locations from prying marketing eyes. Deter brute-force cracking by relying on an Accessories timeout for devices physically being plugged in that use USB and other standards. Configure Bluetooth devices. Enjoy enhanced AirDrop options that let you tap two iPhones to transfer files and continue file transfers over the internet when you move out of range. Protect Apple ID account and iCloud data from unwanted access at a regular level and via the new Safety Check, designed to let you review or sever digital connections with people you know who may wish you harm.

Send us a text GenAI in Marketing.  Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies.  Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy.  01:15 Meeting Michael Cohen03:33 The Plus Company08:06 Traditional Approaches to Marketing12:03 The Future of Marketing17:31 Data Augmentin's Role24:46 Data Inputs26:18 The AIOS Product31:39 Algorithms34:03 2 Min Plus Pitch41:13 Aggressive Innovation Roadmaps44:44 Next Marketing Disruption46:33 For FunLinkedIn: www.linkedin.com/in/macohen1/ Website: www.macohen.net, https://pluscompany.com Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Cookies were invented to help online shoppers, simply as an identifier so that online carts weren’t lost to the ether. Marketers quickly saw the power of using cookies for more than just maintaining session states, and moved to use them as part of their targeted advertising. Before we knew it, our online habits were being tracked, without our clear consent. The unregulated cookie-boom lasted until 2018 with the advent of GDPR and the CCPA. Since then marketers have been evolving their practices, looking for alternatives to cookie-tracking that will perform comparatively, and with the cookie being phased out in 2024, technologies like fingerprinting and new privacy-centric marketing strategies will play a huge role in how products meet users in the future.  Cory Munchbach has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Prior to BluConic, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape. A sought-after speaker and industry voice, Cory’s work has been featured in Financial Times, Forbes, Raconteur, AdExchanger, The Drum, Venture Beat, Wired, AdAge, and Adweek. A life-long Bostonian, Cory has a bachelor’s degree in political science from Boston College and spends a considerable amount of her non-work hours on various volunteer and philanthropic initiatives in the greater Boston community.  In the episode, Richie and Cory cover successful marketing strategies and their use of data, the types of data used in marketing, how data is leveraged during different stages of the customer life cycle, the impact of privacy laws on data collection and marketing strategies, tips on how to use customer data while protecting privacy and adhering to regulations, the importance of data skills in marketing, the future of marketing analytics and much more. Links Mentioned in the Show: BlueConicMattel CreationsGoogle: Prepare for third-party cookie restrictionsData Clean Rooms[Course] Marketing Analytics for Business

Your data project doesn't end once you have results. In order to have impact, you need to communicate those results to others. Presentations filled with endless tables and technical jargon can easily become tedious, leading your audience to lose interest or misunderstand your point. Data storytelling provides a solution to this: by creating a narrative around your results you can increase engagement and understanding from your audience. This is an art, and there are so many factors that contribute to visualizing data and creating a compelling story, it can be overwhelming. However, with the right approach, creating data stories can become second nature. In this special episode of DataFramed, we join forces with the Present Beyond Measure podcast to glean the best data presentation practices from one of the leading voices in the space. Lea Pica host of the Founder and Host of the Present Beyond Measure podcast and is a seasoned digital analytics practitioner, social media marketer and blogger with over 11 years of experience building search marketing and digital analytics practices for companies like Scholastic, Victoria’s Secret and Prudential. Present Beyond Measure’s mission is to bring their teachings to the digital marketing and web analytics communities, and empower anyone responsible for presenting data to an audience. In the full episode, Richie and Lea cover the full picture of data presentation, how to understand your audience, leverage hollywood storytelling, data storyboarding and visualization, the use of imagery in presentations, cognitive load management, the use of throughlines in presentations, how to improve your speaking and engagement skills, data visualization techniques in business setting and much more.  Links Mentioned in the Show: Present Beyond MeasureLea’s BookConnect with Lea on LinkedinHollywood Storytelling[Course] Data Storytelling Concepts

On today’s episode, we’re joined by Matt Verlaque, Chief Operating Officer at SaaS Academy, the complete business growth system for SaaS founders. We talk about:  How SaaS companies are 10% art, 90% scienceMaking deposits into your customer goodwill account to avert disasterImportant founder attributes for successThe most innovative marketing strategies Matt has seen