This panel discussion led by Data Clymer brings together data leaders from some of the top professional sports organizations in the U.S. to explore how sports and similar mid-size businesses are leveraging data and analytics engineering best practices to fuel revenue growth, improve business efficiencies, and drive fan engagement.

Speakers: Jesse McCabe, Vice President Marketing, Data Clymer; Keelan Smithers, Data Product Manager, Analytics Engineering, NBA; Paimon Jaberi, Managing Director of Strategy and Analytics, Seattle Seahawks; Jared Chavez, Senior Data Engineer, Pacers Sports & Entertainment

Register for Coalesce at https://coalesce.getdbt.com

In this session, you'll learn tips and tricks from La-Z-Boy on how to modernize infrastructure and tackle complex retail and manufacturing data problems using dbt and Fivetran. Hear from a data leader about their experience and how you can replicate their success. Start your session off with some comfortable data movements to make sure you can extract as much information as possible from our loaded session on data transformation.

Speakers: Alex Hauer, Lead Product Marketing Manager, Fivetran; Selwyn Samuel, Director of Data Analytics & Enterprise Architecture, La-Z-Boy

Register for Coalesce at https://coalesce.getdbt.com

Advances in LLM technology and the semantic layer have made AI-powered data analytics easy. Nothing special. Par for the course.

Wait, you haven't seen yet? Don't worry, we'll show you. But I gotta warn you, it's pretty boring stuff. You just ask for whatever data you want, and then the computer gets it for you. Yes, seriously!

So what is still impressive in October 2023? Well, good old fashioned human ingenuity and improvisational skill. Computers may have gotten pretty good at crunching the numbers, but you still can't replace good old fashioned meat and bone when it comes time to present those numbers to the big boss.

In this session, Izzy Miller and Matt David put that to the test with a live game of Dashboard Karaoke— with an AI twist. Random audience members take turns using Hex's Magic AI to generate entire analytical reports on datasets of their choosing. Then, our handpicked data practitioners have to improvise a compelling presentation of the results on the spot, explaining the intricacies and trends of data they've never seen. And of course, there will be plenty of time for audience questions ;)

Speakers: Izzy Miller, Developer Advocate, Hex; Matt David, Product Marketing Lead, Hex

Register for Coalesce at https://coalesce.getdbt.com

Learn how ClickUp uses dbt, dbt packages, and Snowflake to save on storage and compute costs using Slim CI and how they empower a data warehouse centric culture across Sales, Marketing, Product Growth, Finance, and RevOps all while maintaining one monolithic dbt build job.

Speaker: Michael Revelo, Data Platform Lead , ClickUp

Register for Coalesce at https://coalesce.getdbt.com

When companies work together through open source development, good things happen. Open source contributions lead to strong relationships between engineers across company lines, and positive outcomes for customers whether through improved functionality, performance, or supply chain security. In this keynote, learn about the power of open source in driving innovation, how AWS approaches open source collaboration, and some of the key improvements for Amazon Redshift, AWS Glue, and Amazon Athena customers and dbt users resulting from our partnership.

Speaker: David Nalley, Director, Open Source Strategy and Marketing, Amazon Web Services

Register for Coalesce at https://coalesce.getdbt.com/

Throughout the past year, we've seen AI go from a nice-to-have, to a must-have in almost every large organization’s boardroom. There’s been more and more focus deploy AI  by leadership teams, and as a result, there's never been more pressure on the data team to deliver with AI. However, as the pressure to deliver with AI grows, the need to build safe and trustworthy experiences has also never been more important. But how do we balance between innovation and building these trustworthy experiences? How do you make responsible AI practical? Who should we get into the room when scoping safe AI use-cases?  Beena Ammanath is an award- winning senior technology executive with extensive experience in AI and digital transformation. Her career has spanned leadership roles in e-commerce, finance, marketing, telecom, retail, software products, service, and industrial domains. She is also the author of the ground breaking book, Trustworthy AI. Beena currently leads the Global Deloitte AI Institute and Trustworthy AI/ Ethical Technology at Deloitte. Prior to this, she was the CTO-AI at Hewlett Packard Enterprise. A champion for women and multicultural inclusion in technology and business, Beena founded Humans for AI, a 501c3b non-profit promoting diversity and inclusion in AI. Her work and contributions have been acknowledged with numerous awards and recognition such as 2016 Women Super Achiever Award from World Women’s Leadership Congress and induction into WITI’s 2017 Women in Technology Hall of Fame. Beena was honored by UC Berkeley as 2018 Woman of the Year for Business Analytics, by the San Francisco Business Times as one of the 2017 Most Influential Women in Bay Area and by the National Diversity Council as one of the Top 50 Multicultural Leaders in Tech. In the episode, Beena and Adel delve into the core principles of trustworthy AI, the interplay of ethics and AI in various industries, how to make trustworthy AI practical, who are the primary stakeholders for ensuring trustworthy AI, the importance of AI literacy when promoting responsible and trustworthy AI, and a lot more. Links mentioned in the Show Trustworthy AI by Beena AmmanathDeloitte AI InstituteHumans for AIData Literacy by Design, with Valerie Logan, CEO of the Data Lodge[Course] Implementing AI Solutions in Business[Webinar - October 19th 2023] Building a Capability Roadmap for AI

Send us a text Part 2 : Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company,  Gray Dot Company is a consulting firm that specializes in search engine optimization.  Sam outlines expertise in complex digital analytics and consumer insights data. 00:39 The Gray Dot Company06:44 Using Data10:18 Website Design10:18 Website Design13:08 Ethical Marketing14:53 Biggest Marketing SuprisesLinkedIn: linkedin.com/in/samantha-torres-seo Website: https://thegray.company, https://legendarypodcasts.com/sam-torres/ Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data. 03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI Positives LinkedIn: linkedin.com/in/samantha-torres-seo Website: https://thegray.company,  https://legendarypodcasts.com/sam-torres/

Want to be featured as a guest on Making Data Simple? Reach out to us [email protected] and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Send us a text Learn Marketing with engineer-turned-marketer, Alex Makarski, Founder of clickmakers.io and co-founder of measurebit.com.  Alex builds digital media buying and data consulting teams who thrive on data and innovate in the areas of data integration, attribution, data augmentation, AI/ML-aided media buying and decision making. 01:42 Meet Alex Makarski04:38 Clickmakers.io10:35 The Power of Modeling11:51 Marketing Terms13:53 Long Sales Cycles16:36 Clickmaker's Differentiation 17:36 Human or Bot?18:50 Data in Marketing24:10 Measurebit.com27:50 The future of Marketing35:15 For FunLinkedIn: linkedin.com/in/alexmakarski Website: https://alexmakarski.com/ Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.  Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Many large organisations have the data to pull off sophisticated marketing strategies, but only if they avoid the common pitfalls that limit the potential. In this episode I interview Tejas Manohar on the huge – and typically unexploited – potential for data-driven marketing and personalisation. Tejas is co-founder and co-CEO of Hightouch. Hightouch is a reverse ETL platform that helps organisations synch their data warehouses with business facing tools and technology. Their products are used by big name corporations like Warner Music, Chime, Spotify, NBA, and PetSmart. In this wide-ranging conversation Tejas and I discuss: What a reverse ETL platform is and why we need itWhy Tejas is bullish on turning data warehouses into marketing enginesThe key steps marketers should take to implement personalization effectively using existing company data and platformsThe pitfalls and common mistakes businesses make in data-driven personalisation and how to avoid these, and much more.Tejas on LinkedIn: https://www.linkedin.com/in/tejasmanohar/ Tejas on Twitter (or is it X?): https://twitter.com/tejasmanohar

This IBM® Redpaper publication is a comprehensive guide that covers the IBM Power E1050 server (9043-MRX) that uses the latest IBM Power10 processor-based technology and supports IBM AIX® and Linux operating systems (OSs). The goal of this paper is to provide a hardware architecture analysis and highlight the changes, new technologies, and major features that are being introduced in this system, such as: The latest IBM Power10 processor design, including the dual-chip module (DCM) packaging, which is available in various configurations from 12 - 24 cores per socket. Support of up to 16 TB of memory. Native Peripheral Component Interconnect Express (PCIe) 5th generation (Gen5) connectivity from the processor socket to deliver higher performance and bandwidth for connected adapters. Open Memory Interface (OMI) connected Differential Dual Inline Memory Module (DDIMM) memory cards delivering increased performance, resiliency, and security over industry-standard memory technologies, including transparent memory encryption. Enhanced internal storage performance with the use of native PCIe-connected Non-volatile Memory Express (NVMe) devices in up to 10 internal storage slots to deliver up to 64 TB of high-performance, low-latency storage in a single 4-socket system. Consumption-based pricing in the Power Private Cloud with Shared Utility Capacity commercial model to allow customers to consume resources more flexibly and efficiently, including AIX, Red Hat Enterprise Linux (RHEL), SUSE Linux Enterprise Server, and Red Hat OpenShift Container Platform workloads. This publication is for professionals who want to acquire a better understanding of IBM Power products. The intended audience includes: IBM Power customers Sales and marketing professionals Technical support professionals IBM Business Partners Independent software vendors (ISVs) This paper expands the set of IBM Power documentation by providing a desktop reference that offers a detailed technical description of the Power E1050 Midrange server model. This paper does not replace the current marketing materials and configuration tools. It is intended as an extra source of information that, together with existing sources, can be used to enhance your knowledge of IBM server solutions..

This IBM® Redpaper® publication provides a broad understanding of a new architecture of the IBM Power® E1080 (also known as the Power E1080) server that supports IBM AIX®, IBM i, and selected distributions of Linux operating systems. The objective of this paper is to introduce the Power E1080, the most powerful and scalable server of the IBM Power portfolio, and its offerings and relevant functions: Designed to support up to four system nodes and up to 240 IBM Power10™ processor cores The Power E1080 can be initially ordered with a single system node or two system nodes configuration, which provides up to 60 Power10 processor cores with a single node configuration or up to 120 Power10 processor cores with a two system nodes configuration. More support for a three or four system nodes configuration is to be added on December 10, 2021, which provides support for up to 240 Power10 processor cores with a full combined four system nodes server. Designed to supports up to 64 TB memory The Power E1080 can be initially ordered with the total memory RAM capacity up to 8 TB. More support is to be added on December 10, 2021 to support up to 64 TB in a full combined four system nodes server. Designed to support up to 32 Peripheral Component Interconnect® (PCIe) Gen 5 slots in a full combined four system nodes server and up to 192 PCIe Gen 3 slots with expansion I/O drawers The Power E1080 supports initially a maximum of two system nodes; therefore, up to 16 PCIe Gen 5 slots, and up to 96 PCIe Gen 3 slots with expansion I/O drawer. More support is to be added on December 10, 2021, to support up to 192 PCIe Gen 3 slots with expansion I/O drawers. Up to over 4,000 directly attached serial-attached SCSI (SAS) disks or solid-state drives (SSDs) Up to 1,000 virtual machines (VMs) with logical partitions (LPARs) per system System control unit, providing redundant system master Flexible Service Processor (FSP) Supports IBM Power System Private Cloud Solution with Dynamic Capacity This publication is for professionals who want to acquire a better understanding of Power servers. The intended audience includes the following roles: Customers Sales and marketing professionals Technical support professionals IBM Business Partners Independent software vendors (ISVs) This paper does not replace the current marketing materials and configuration tools. It is intended as an extra source of information that, together with existing sources, can be used to enhance your knowledge of IBM server solutions.

Where should we open 50 stores? Simple question right?

To answer it Katy Ashwin, Marketing Planning Analyst at KFC UK and Blair Freebairn, CEO of Geolytix, talk through complex spatial modelling, as well as mobility data derived interaction surfaces, spatial ML ensemble models by channel and store format, big data optimization to create opportunity heat surfaces, and much more.

Learn more about site selection : https://carto.com/solutions/site-selection

A roundtable discussion with Christian Eckhardt and speakers focusing on measures to reduce acquisition costs, how to measure ROI of growth initiatives, and navigating paid media during a recession.

As one of the world's largest fast-food chains, McDonald's manages massive amounts of data for customers, sales, inventory, marketing, and more. And at that scale, ensuring the accuracy, reliability, and quality of all that data comes with a new set of complex challenges. Developing manual data quality checks with legacy tools was too time consuming and resource-intensive, requiring developer support and data domain expertise. Ultimately, they struggled to scale their checks across their enterprise data pipelines.

Join our featured customer session, where you’ll hear from Matt Sandler, Senior Director of Data and Analytics at McDonald’s, about how they use the Lightup Deep Data Quality platform to deploy pushdown data quality checks in minutes, not months — without developer support. From reactive to proactive, the McDonald’s data team leverages Lightup to scale their data quality checks across petabytes of data, ensuring high-quality data and reliable analytics for their products and services. During the session, you’ll learn:

• The key challenges of scaling Data Quality checks with legacy tools
• Why fixing data quality (fast) was critical to launching their new loyalty program and personalized marketing initiatives
• How quickly McDonald’s ramped up with Lightup, transforming their data quality struggles into success

After the session, you’ll understand:

• Why McDonald’s phased out their legacy Data Quality tools
• The benefits of using pushdown data quality checks, AI-powered anomaly detection, and incident alerts
• Best practices for scaling data quality checks in your own organization

Talk by: Matt Sandler and Manu Bansal

Here’s more to explore: Data, Analytics, and AI Governance: https://dbricks.co/44gu3YU

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The digital marketing and advertising industry is going through revolutionary change in 2023, with technical, organisational, cultural and regulatory overhaul. As a result, measuring digital advertising effectiveness or coordinating and running highly targeted and effective ad campaigns is becoming more challenging than ever.

First party customer behavioral data provides organizations true competitive advantage and the ability outperform your peers in the battle for customer attention and brand loyalty.

However, first party customer data is still used sparingly across the digital ad ecosystem, and there are few tools or frameworks to allow advertisers to unlock the value in what first party data they have.

This session will show you how Snowplow allows organizations to deeply understand their users' behavior and intent by creating the best quality behavioral data. It will also explain that when this is combined with the Databricks Lakehouse and data clean rooms, brands can now unlock insights that were previously unachievable, and activate their first party customer behavioral data into highly effective, personalized and creative ad campaigns.

In this session you will learn: - Why first party data can be the ultimate in competitive advantage for digital advertisers - How data clean rooms combined with Snowplow behavioral data enable better insights and more impactful ad targeting - What specific marketing and advertising use cases are possible when utilizing a data clean room on top of the Databricks Lakehouse

Talk by: Jordan Peck

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The trend that has made data easier to collect and analyze has only aggravated privacy risks. Luckily, a range of privacy technologies have emerged to enable private data management; differential privacy, synthetic data, confidential computing. In isolation, those technologies have had a limited impact because they did not always bring the 10x improvement expected by data leaders.

Combining these privacy technologies has been the real game changer. We will demonstrate that the right mix of technologies brings the optimal balance of privacy and flexibility at the scale of the data warehouse. We will illustrate this by real-life applications of Sarus in three domains:

• Healthcare: how to make hospital data available for research at scale in full compliance
• Finance: how to pool data between several banks to fight criminal transactions
• Marketing: how to build insights on combined data from partners and distributors

The examples will be illustrated using data stored in Databricks and queried using Sarus differential privacy engine.

Talk by: Maxime Agostini

Connect with us: Website: https://databricks.com Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/databricks Instagram: https://www.instagram.com/databricksinc Facebook: https://www.facebook.com/databricksinc

Are you struggling to keep up with the demands of real-time machine learning? Like most organizations building real-time ML, you’re probably looking for a better way to: Manage the lifecycle of ML models and features, Implement batch, streaming, and real-time data pipelines, Generate accurate training datasets and serve models and data online with strict SLAs, supporting millisecond latencies and high query volumes. Look no further. In this session, we will unveil a modern technical architecture that simplifies the process of managing real-time ML models and features.

Using MLflow and Tecton, we’ll show you how to build a robust MLOps platform on Databricks that can easily handle the unique challenges of real-time data processing. Join us to discover how to streamline the lifecycle of ML models and features, implement data pipelines with ease, and generate accurate training datasets with minimal effort. See how to serve models and data online with mission-critical speed and reliability, supporting millisecond latencies and high query volumes.

Take a firsthand look at how FanDuel uses this solution to power their real-time ML applications, from responsible gaming to content recommendations and marketing optimization. See for yourself how this system can be used to define features, train models, process streaming data, and serve both models and features online for real-time inference with a live demo. Join us to learn how to build a modern MLOps platform for your real-time ML use cases.

Talk by: Mike Del Balso and Morgan Hsu

Connect with us: Website: https://databricks.com Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/databricks Instagram: https://www.instagram.com/databricksinc Facebook: https://www.facebook.com/databricksinc

In this session, we will discuss the foundational changes in the ecosystem, the implications of data insights on marketing, analytics, and measurement, and how companies are coming together to collaborate through data clean rooms in new and exciting ways to power mutually beneficial value for their businesses while preserving privacy and governance.

We will delve into the concept and key features of clean room technology and how they can be used to access more and better data for business intelligence (BI), machine learning (ML), and other data-driven initiatives. By examining real-world use cases of clean rooms in action, attendees will gain a clear understanding of the benefits they can bring to industries like CPG, retail, and media and entertainment. In addition, we will unpack the advantages of using Databricks as a clean room platform, specifically showcasing how interoperable clean rooms can be leveraged to enhance BI, ML and other compute scenarios. By the end of this session, you will be equipped with the knowledge and inspiration to explore how clean rooms can unlock new collaboration opportunities that drive better outcomes for your business and improved experiences for consumers.

Talk by: Matthew Karasick, and Anil Puliyeril

Connect with us: Website: https://databricks.com Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/databricks Instagram: https://www.instagram.com/databricksinc Facebook: https://www.facebook.com/databricksinc

In today's highly competitive market, personalized experiences are the key to winning customer engagement and loyalty. But how can you deliver these experiences at scale? The answer lies in a single unified view of your customers, powered by rich first-party customer data. With complete 360 visibility into your customer's journey, you can predict their next best action and deliver the most relevant experience based on their unique needs and behaviors.

Join this session to learn how to unlock the full potential of your first-party customer data by empowering your data team to collaborate seamlessly with your marketing team by removing technology barriers. Learn how to create a data-driven next-best action (NBA) strategy by building solutions that will set you apart in the competitive landscape and captivate your customers at every touchpoint. In this session, you'll discover: - The critical importance of personalized experiences in today's hyper-competitive market Proven strategies for building a data-driven NBA approach that drives results - See a live demo of how Snowplow and Databricks can be combined to produce powerful ML models for NBA revolutionizing your customer data strategy - Best practices for fostering strong collaboration between marketing and data teams to achieve business outcomes and deliver next-gen customer experiences

Don't miss out on this opportunity to unlock the full potential of your first-party customer data and revolutionize your customer engagement strategy.

Talk by: Yali Sassoon

Connect with us: Website: https://databricks.com Twitter: https://twitter.com/databricks LinkedIn: https://www.linkedin.com/company/databricks Instagram: https://www.instagram.com/databricksinc Facebook: https://www.facebook.com/databricksinc